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    TYPES OF DATA

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    IS STATISTICS 100% CORRECT?

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    SecondaryData Compilation

    Observation

    Experimentation

    Print or Electronic

    Survey

    PrimaryData Collection

    DATA SOURSES

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    Data

    Categorical Numerical

    Discrete Continuous

    Examples:

    Marital Status

    Political Party Eye Color

    (Defined categories)Examples:

    Number of Children

    Defects per hour

    (Counted items)

    Examples:

    Weight

    Voltage

    (Measured characteristics)

    TYPES OF DATA

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    Quantitative Data (Numerical) consists ofnumbers representing counts ormeasurements.

    Qualitative Data (Categorical) can beseparated into different categories that are

    distinguished by some nonnumeric

    characteristic.

    DEFINITIONS

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    Discrete Data result when the number ofpossible values is either a finite number ora countable number.

    Continuous Data result from infinitelymany possible values that correspond to

    some continuous scale that covers a range

    of values without gaps.

    DEFINITIONS

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    A variable - a characteristic of a populationor a sample, e.g. Examination marks Stock price The waiting time for medical services

    Data - Observed values of variables

    WHAT IS A VARIABLE?

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    Data - Observed values of variables46 49 46 48 45 49 46 45 47 43

    45 46 44 47 44 45 49 46 42 4746 44 42 45 46 46 42 45 41 47

    48 43 43 49 40 44 46 43 45 44

    41 47 43 47 48 42 44 48 48 45

    Scores on a Test

    EXAMPLE

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    TYPES OF VARIABLES

    A. Qualitative or Attribute variable - thecharacteristic being studied is nonnumeric.

    EXAMPLES: Gender, religious affiliation, type of automobile

    owned, state of birth, eye color are examples.

    B. Quantitative variable - information isreported numerically.

    EXAMPLES: balance in your checking account, minutesremaining in class, or number of children in a family.

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    QUANTITAIVE VARIABLES Classifications

    Quantitative variables can be classified as eitherdiscrete or continuous.

    A. Discrete variables: can only assume certain values

    and there are usually gaps between values.EXAMPLE: the number of bedrooms in a house, or the number of hammers sold at the localHome Depot (1,2,3,,etc).

    B. Continuous variable can assume any value within a

    specified range.

    EXAMPLE: The pressure in a tire, the weight of a pork chop, or the height of students in aclass.

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    SUMMARY: TYPES OFVARIABLES

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    Scales of Measurement

    1. Nominal Scale Categorical/qualitative observations Use number to represent the categories. Example: Single=1, Married=2

    2. Ordinal Scale Ordered categorical observations Value are in order Example: Poor-1 Fair-2 Good-3

    3. Interval Scale Numerical/quantitative observations Numerical bring the meaning of value.

    Example: marks, temperature, IQ

    4. Ratio Scale Numerical/quantitative observations Have absolute zero value Example: weight, height, income

    SCALES OF MEASUREMENT

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    SCALES OF MEASUREMENT

    Nominal level

    data that isclassified into categories andcannot be arranged in anyparticular order.

    EXAMPLES: eye color,gender, religious affiliation.

    Ordinal level involves dataarranged in some order, but thedifferences between data valuescannot be determined or aremeaningless.

    EXAMPLE: During a taste testof 4 soft drinks, MellowYellow was ranked number1, Sprite number 2, Seven-up number 3, and OrangeCrush number 4.

    Interval level

    similar to the ordinallevel, with the additional property thatmeaningful amounts of differencesbetween data values can bedetermined. There is no natural zeropoint.

    EXAMPLE: Temperature on theFahrenheit scale.

    Ratio level the interval level with aninherent zero starting point.Differences and ratios aremeaningful for this level ofmeasurement.

    EXAMPLES: Monthly income ofsurgeons, or distance traveledby manufacturersrepresentatives per month.

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    Nominal Scale is characterized by datathat consists of names, labels, orcategories only.

    Ordinal Scale data can be arranged insome order, but differences between data

    values either cannot be determined or are

    meaningless.

    DEFINITIONS

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    Interval Scale is like the ordinal scale, withadditional property that the differencebetween any two data values is

    meaningful. However, data at this level donot have a natural zerostarting point.

    Ratio Scale is similar to the interval scalewith additional property that there is an

    absolute zero(where zero indicates thatnone of the quantity is present). In thisscale ratios are meaningful.

    DEFINITIONS

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    SUMMARY: SCALES OFMEASUREMENT

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    Ratio/Interval dataAge - income55 75000

    42 68000. .

    . .eightgain+10+5..

    NominalPerson Marital status

    Ahmad married

    Siva singleAh Keong single. .. .Computer Brand

    1 IBM

    2 Dell3 IBM. .. .

    EXAMPLES

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    Ratio/Interval dataAge - income55 75000

    42 68000

    . .

    . .eightgain+10+5..

    NominalWith nominal data,

    all we can do is,

    calculate the proportion

    of data that falls intoeach category.

    IBM Dell Compaq Other Total25 11 8 6 5050% 22% 16% 12%

    EXAMPLES

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    Knowing the type of data is necessary to properly select thesuitable technique to be used when analyzing data.

    Type of analysis allowed for each type of data

    Ratio/Interval data arithmetic calculations/Average

    67,74,71,83,93,55,48,82,68,62

    Average=70.3

    Nominal data counting the number of observation/frequency in each category

    Single:1 ,Married:2 Divorced:3, Widowed:4 Data record: 1,2,2,2,4,1,2,2,1,3

    Average=2.0; Does this mean average person ismarried????

    TYPES of DATA TYPES ofANALYSIS

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    Solution of Nominal data Category Code Frequency

    Single 1 3

    Married 2 5 Divorced 3 2

    Widowed 4 4

    Ordinal data - computations based on anordering process

    TYPES of DATA TYPES ofANALYSIS

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    Ratio/Interval* Values are real numbers

    All calculations are valid

    Data may be treated as ordinal or nominal

    Example : Examination Marks

    Ordinal

    Value must represent the ranked order of the data

    Calculation based on an ordering process are valid

    Data may be treated as nominal but not as interval

    Nominal

    Value are the arbitrary numbers that represent

    categories. Only calculation based on the frequencies of occurrence

    are valid.

    Data may not be treated as ordinal or interval

    *Higher-level data type may be treated as lower-level ones.

    HIERARCHY OF DATA

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    This is often a preferred source of data due tolow cost and convenience.

    Published data is found as printed material,tapes, disks, and on the Internet.

    Data published by the organization that hascollected it is called PRIMARY DATA

    For example:Data published by the US

    Bureau of Census.

    Data published by an organization different than the

    organization that has collected it is called

    SECONDARY DATA.

    For example:The Statistical abstracts of the United States,

    compiles data from primary sources

    Compustat, sells variety of financial data tapes

    compiled from primary sources

    PUBLISHED DATA

    O S O

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    Observational study is one in which measurementsrepresenting a variable of interest are observed andrecorded, without controlling any factor that mightinfluence their values.

    Experimental study is one in which measurements

    representing a variable of interest are observed andrecorded, while controlling factors that might influencetheir values.

    When published data is unavailable, oneneeds to conduct a study to generate thedata.

    OBSERVATIONAL orEXPERIMENTAL

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    StatisticalStudies

    Do youmake observations

    only, or do you modify thesubjects?

    ExperimentObservational

    Whenobservationsare made?

    Retrospectivestudy

    Prospective

    study

    Cross-sectionalstudy

    Past

    At

    onepoint

    Future Design:1. Control effects of variables2. Use replication

    3. Use randomization

    STATISTICAL STUDIES

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    IS STATISTICS 100% CORRECT?

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    Voluntary Response Sample (or self-selected sample) is one in which therespondents themselves decide whether to

    be included in the sample. Voluntary response sample might not be

    representative of the intended population.

    DEFINITIONS

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    A good questionnaire must be well designed:

    Keep the questionnaire as short as possible.

    Ask short,simple, and clearly worded questions.

    Start with demographic questions to helprespondents get started comfortably.

    Use dichotomous and multiple choice questions.

    Use open-ended questions cautiously.

    Avoid using leading-questions.

    Pretest a questionnaire on a small number of people. Think about the way you intend to use the

    collected data when preparing the questionnaire.

    QUESTIONNAIRE

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    IS STATISTICS 100% CORRECT?