Editor’s Note: This media pack is for European Specifications

Fiat 500

500: the manifesto of the ‘new Fiat’The model in brief The result of a ‘joint effort’Green enginesClass-beating safety500,000 ways of ‘experiencing the Fiat 500’Exclusive features for superior comfortStandard and optional equipment (Italian Market)Bodywork colours and interior upholstery

Technical specifications

500: the manifesto of the ‘new Fiat’

Enter the new 500, the manifesto of the ‘new Fiat’, a model that represents to all intents and

purposes the materialisation of a new approach, of new brand strategies, and a different approach

to the car. Exactly 50 years after the launch of the first edition of the model, which was to become

an icon of Italian motoring and of an entire period of history, Fiat is accelerating into the future.

Anyone could re-edit the 500, because its shape is part of our collective memory. Some

industrial objects that were the fruit of Italian creativeness in the period after the war, like the 500

or the Vespa, cannot be judged purely in aesthetic terms, nor do they represent just a good

engineering exercise in which form serves a function. On the contrary, they are powerful catalysts,

revolutionary in their design and in the concept that defines common reference points and

benchmarks. When this happens, the result is a masterpiece that is an essential part of industrial

history. The 500 is one of them.

This is a story that has taken place twice. The first is the story of a very large number of

owners, fans and enthusiasts who promoted the car’s image as a good, reliable and economical

vehicle, which became an expression of a part of their lives, the best part, evoking a carefree spirit

and a lack of worries. The 500 is linked to these memories, to strong friendships and first loves, it

evokes images of a positive past which many would like to revive.

Dante Giacosa’s 500 was launched on July 4, 1957, as a cycle of rebirth was closing after

the devastation of war, and a period of radical renewal of the company’s product range was also

coming to an end, opening the way for a cycle of successes in the coming decade, a period that

we can consider one of the brightest in the brand’s one hundred year history. The parallel with the

new 500 is clear; it concludes the cycle of extraordinary rebirth of recent years, but thanks to its

stylistic and technological features, it also represents the spark of a lasting process of expansion.

And this is where history starts again.

It would be belittling to ‘limit’ the phenomenon of the new 500 to a simple, nostalgic

reinterpretation. Fiat’s goal has not been to design a car that ‘looks like’ a 500, but one that ‘could

be’ the 500 again. The new 500 opens the way for an innovative process in a number of

environments that are very significant for today’s customers, clearly outlining where its ambitions

lie in relation to the future positioning of the Fiat brand. The Fiat 500 respects the original concept

in its shape and function, as you expect in these cases, so that it can evoke all the emotions and

memories that make all ‘icons’ eternal, raising them beyond the limiting dimension of their

category.

But first and foremost it is important to underline the innovations that the new model is able

to bring to this class of product for the first time.

First of all, the widespread involvement in the development of the model and of the

marketing plan, with the participation of over 3,000,000 enthusiasts who have submitted their ideas

to the project, through the www.500wantsyou.com website. This initiative is a new cultural

approach to relations between manufacturer and client, making Fiat one of the most open

organisations, close to the expectations of the public. ‘The 500, the car of the people, by the

people’: this slogan sums up the philosophy behind the development of a project which, in the best

Fiat tradition, ‘democratises’ access to contents and technologies that have never been offered in

this segment before.

It is the first time that a car has been launched with the full range of engines (69 bhp 1.2. 75

bhp 1.3 Multijet with DPF and 100 bhp 1.4 16v) ready to meet the emissions limits set by Euro 5

standards, more than two years before the legislative deadline, a tangible sign of Fiat’s

determination to reaffirm its leadership where the environment is concerned.

It is also the first time that a compact car (3.55 metres) has been built to achieve a 5-star

rating in the EuroNCAP impact tests, and it is ready for the 6-star test if and when the new rating is

introduced.

Safety at all costs, with no impact on prices, a bold decision, which confirms Fiat’s intention

of extending its strategy of leadership to vehicle protection, totally consistent with decisions taken

in recent years as regards the Panda and the Croma, right through to the Grande Punto and the

Bravo.

It is a safe product, not only for its structural sturdiness, but also because of the choices

made in the construction of the range of outfits and services: 7 airbags as standard equipment (it is

the only compact to offer a kneebag), and an advanced ESP available with all engines (standard

on the 100 bhp 1.4 16v), are absolute novelties in this segment.

It is the first ‘small’ car to offer so much in the way of content: 4 specification levels, 3

engines at the launch, 12 colours, including 6 vintage colours that will bring the 1950s and 1960s

to mind, plus tri-coat white produced by a process that is usually only adopted on luxury cars, 15

types of upholstery including luxurious Cordura and Frau Leather, 9 types of wheel rims, and 19

types of stickers, making a total of more than 500,000 variants (549,936 to be precise); the most

interesting include the electric fragrance diffuser, with a choice of 3 different fragrances, and

coloured key cases, an approach similar to that in the mobile phone market that lets you match the

colour of the key to that of the bodywork, or to select another pattern of your own choosing. There

has never been such a lavish array of accessories on such an accessible car.

The 500 is an inclusive not an exclusive concept and Fiat felt that this was the best way to

meet the tastes of all its potential customers, without distinction, from the most minimalist to the

most eccentric. The idea of creating a product that could adapt to the needs of the individual was

also expressed in the decision to surpass all the competition in the process of incorporating

electronic technologies into the passenger compartment (Plug In). A second generation Blue&Me

is available, and an iPod can be easily incorporated thanks to the socket and the battery charger. A

new portable navigator was developed specially for the 500 with Magneti Marelli, which is fitted

directly on the dashboard and connects to other vehicle functions.

The concept of customisation is not limited to the product, but extends to the world of

services and forms of payment. For example, with the ‘500 Cents’ and ‘50to500’ formulas from Fiat

Group Automobiles Financial Services, the customer will be able to purchase any version of the

500 including customisation, for ¤ 5 a day, and with no down payment, or to pay 50% of the sum

immediately and the remainder after 2 years.

And every time that a customer takes out one of the above loans he will benefit from a 5

year/500,000 km manufacturer’s warranty and other services that Fiat is offering for the first time,

and which envisage complete 24-hour roadside service. And when it is time for periodical

maintenance, the car will be picked up from the customer’s home, and his mobility will be

guaranteed by the reimbursement of any taxi fares.

Plenty of offers and possibilities, because the 500 must be the car for everyone: it is the car

of the people, made by the people, for the people. The 500 is the ‘New Fiat’ and the ‘New Fiat’

belongs to everyone.

For the company, the birth of the 500 represents the start of a new chapter, a declaration of

the role that Fiat aims to interpret in the future on the market and in society. The stimulus to a new

model of conscious consumption. A model for the exploitation of experience in the automotive field

that focuses on quality and emotions, on uniqueness rather than on mass-production, where

simplification does not mean doing without. The 500 is the tangible synthesis of these aspirations.

With the 500, Fiat smiles at the future.

The model in brief

On July 4, 2007, after exactly 50 years, the new Fiat 500 makes its debut in Turin, and will

be marketed immediately after the launch.

Derived from the ‘3+1’ concept car that aroused so much enthusiasm at the 2004 Geneva

Motor Show, the Fiat 500 is the most up-to-date solution for the motorist who ‘enjoys’ his car in

complete freedom, appreciates it for day-to-day use, but also wishes to drive a car that is

entertaining and practical, eco-friendly and accessible, but also attractive and fun. An appealing

car, which reflects the strong, winning market trends but remains consistent with Fiat’s history and

mission: to build cars of original styling, with advanced technology that is made accessible to

everyone and intelligent solutions that simplify and improve life on board. The Fiat 500 is certainly

no exception, and it takes a quality leap forward in terms of comfort and safety, technology and

equipment for this segment, with many novelties that are appearing for the first time in this

category.

It is an ambitious goal for which Fiat Automobiles has recruited its best resources and most

sophisticated methodologies, creating a ‘robust’ project. That is not all. For the ‘500 Project’, Fiat

decided to adopt a revolutionary approach that put the concept of ‘involvement’ at the centre of the

development process. For the first time in the automotive field, the many enthusiasts dotted all

over the world were involved directly through the ‘500 wants you’ Internet platform, to express their

wishes regarding the future car. These suggestions were then collected by the Fiat Automobiles

designers and engineers, who transformed them into goals to be achieved with stylistic solutions

and equipment that were as close as possible to the expectations of these potential customers.

The Fiat 500 really is a car created for the people, based on the people’s ideas.

And finally, the new model confirms Fiat Automobiles’ undisputed leadership in this

category, a ‘savoir faire’ that goes back a long way, and reflects the evolution of the clientele of this

market bracket. The Fiat 500 was born out of this great technical and design heritage that has

been built up over the years, and from the expertise that only a company that has always led the

European market in this segment can have. Uninterrupted success that demonstrates how, over

the years, Fiat has won the compact segment not only with numbers but also and above all by

winning the customer’s trust: trust in the brand, and in the experience of its designers.

A seductive line and cutting-edge stylingDesigned by the Fiat Style Centre and built in the plant in Tychy (Poland), the new 500 is a

‘3-door’ model with compact dimensions: just 355 centimetres long, 163 cm wide, 149 cm tall and

with a wheelbase of 230 centimetres. A compact car that appeals immediately for its soft, rounded

line. And its ‘tomboyish’ looks bring a smile of complicity to drivers who have to tackle intense town

traffic every day, with a lack of space and a frenetic lifestyle.

With its attractive shape, the car is extremely luminous from the side, with overhangs kept to

a minimum, and a very short bonnet. The front combines the current family resemblance between

the latest Fiat models with the distinctive elements of the first Fiat 500. For example, the strongest

reference to the earlier car is the combination of the circular upper headlights together with full

beam lower lights and the ‘whiskers and logo’ unit.

What is more, the waistline slopes slightly at the front and highlights its robustness while

the rear end features a large shaped, chrome-plated handle which reiterates the motif of the

registration plate light holder on the first Fiat 500, that resembled a bicycle saddle. The exterior

styling of the new car is set off by twelve bodywork colours (metallic, non-metallic and one

pearlescent), all combined with the wide range of fabric and leather upholstery.

And last but not least, the Fiat 500 is the first Fiat model to use its own name as a logo,

positioning it on the wheel hubs and rims.

The new car combines an attractive, original line with new upholstery that confirms the

impression of great quality that the car transmits at first glance. Thanks to the large ring that circles

the interior space, the passenger compartment embraces and protects you, every detail has been

honed to perfection, and there are plenty of citations from the past, reread in a modern key and

enhanced by exclusive materials, such as the refined Frau Leather upholstery that makes its first

appearance in this segment. Chromed elements, two-tone seats, a facia that matches the body

colour and numerous storage units complete the elegant, functional passenger compartment that

can seat four adults comfortably.

Green enginesThe car comes with a choice of three engines that guarantee sparkling performance but are

sparing on fuel and eco-friendly, combined with 5 or 6 speed mechanical gearboxes (a Dualogic

sequential robotised 5-speed gearbox will be available at a later date for the petrol engines).

There are two petrol units, the 69 bhp 1.2 and the 100 bhp 1.4 from the Fire family that

boasts a total output of over ten million engines to date. The third is the 75 bhp 1.3 16v Multijet with

DPF, the best the market can offer in terms of small turbodiesels, of which over two million have

been built so far.

This comprehensive engine range responds to a wide variety of use and distance

requirements. And it also respects the ever-growing importance of the environment. All the engines

in the Fiat 500 are Euro 4-compliant and designed to meet the even stricter limitations of future

European standards (Euro 5), and they already meet the emissions limits that will presumably be

enforced in 2009. The 1.3 Multijet is also equipped with a particulate trap (PDF) as standard

equipment.

Class-beating safetyDesigned to respect the most stringent standards, the Fiat 500 is one of the safest cars in

its entire segment. Stable, efficient braking combined with good acceleration from the engines and

predictable handling at all times, get the new model out of difficult situations without batting an

eyelid.

The Fiat 500 can be fitted with up to 7 airbags as standard equipment (two at the front, two

curtain-bags, two sidebags and one to protect the knees): a record for this vehicle class. The new

model also adopts sophisticated technical solutions to guarantee that the driver is in complete

control of the car at all times (active safety): from ABS complete with EBD (Electronic Brake

Distribution), to the sophisticated ESP (Electronic Stability Program) and ASR (Anti Slip

Regulation), plus a Hill Holder, to help the driver on hill starts, and HBA (Hydraulic Brake

Assistance) which steps in for emergency stops.

And the Fiat 500 can boast all the dynamic features and comfort that enable its occupants

to tackle any type of route comfortably and safely. The merit also goes to the suspension: an

independent MacPherson system at the front, and semi-independent interconnected wheels with a

torsion axle at the rear. The two layouts have evolved from a Magneti Marelli design and have

been used on other Fiat models in the past; they have now been revised and modified for the new

car, to guarantee outstanding handling and the highest possible level of comfort.

500,000 ways to ‘experience the Fiat 500’On the major European markets, the model will be offered with four outfits (Naked, Pop,

Sport and Lounge), three engines (1.2 - 69 bhp, 1.4 - 100 bhp and 1.3 Multijet - 75 bhp – with

DPF), 12 body colours, 9 types of wheel rims, 7 of which in alloy, with a choice of 15” and 16”

tyres. But if we add all the many accessories and devices on offer, the Fiat 500 reaches an

absolutely unique level of customisation for the car market: no fewer than 500,000 possible

combinations. For example, the customer can decide to make his car more distinctive by adding a

range of original stickers on the sides, the roof and the bonnet, choosing three different graphics:

from a chequered flag to the Italian flag, a barcode or racing stripes. He can also choose a number

of chrome-plated elements such as the wing mirror cases, bonnet trims or the nudge bar on the

front bumper.

Inside, elegance, innovation and practicality blend in an ideal environment. One example is

the new ‘fragrance diffuser’, with a choice of three fragrances, and the practical jacket hanger on

the head-restraint. Or the mobile phone holder or iPod player, USB and 12V sockets, aluminium

pedals, the 500 logo on the kick panel of the door, and three types of leather upholstery for the

gear lever knob, to match the steering wheel. And then there are the free-time accessories, like the

original luggage rack that fits on the rear window and a convenient storage unit that lets you pack

away items of various sizes in the loading floor.

The long list of accessories terminates with the car covers decorated with a picture of the

Fiat 500 of the 1960s, an original way of remembering the new model’s forebear. With the

dedicated Customisation programme, the new model confirms its vocation as a car with Italian

class and plenty of content and excellent value for money. A new type of ignition key also makes

its debut on the new model, on which you can change the protective covering, choosing from 9

covers that match the bodywork or the stickers.

To continue the concept of customisation of the new model, Fiat Group Automobiles

Financial Services has created two innovative solutions: ‘500 cents’, the ideal product for the

customer who pays in instalments, which lets him purchase his new car, no matter what version or

engine he chooses, paying just ¤ 5 a day. Those who prefer to pay cash, on the other hand, can

try out the new ‘50to500’ financial formula, paying for the car in two instalments: 50% immediately

and 50% after two years.

Both financial products include 5 years or 500,000 km warranty and the ‘500 Free’ package

at a discount. This means that the customer does not have to worry about anything: a mobile

workshop will be at his disposal 24 hours a day to guarantee complete roadside service, even if he

runs out of petrol or fills up with the wrong fuel, has a puncture or a flat battery; and when it is time

for periodical maintenance, the car collection service will pick the car up from the customer’s home,

and his mobility will be guaranteed by the reimbursement of any taxi fares (bonus up to ¤ 50).

These two products will be available on all European markets, starting in Italy, through Sava, and

in France, from Fiat Crédit, which are the first two markets where the Fiat 500 will be launched.

Exclusive equipment for superior comfortThe Fiat 500 introduces numerous novelties for its segment with the precise intention of

making the exclusive features hitherto reserved to drivers of up-market cars accessible to

everyone. The customer can choose either the basic level Blue&MeTM (which includes a hands-free

function with Bluetooth® interface and evolved voice recognition, USB port, MP3 reader and text

message interpreter) or the latest version (after the launch): Blue&MeTM Nav which adds the

functions of a navigator, at an extremely competitive price. And Blue&MeTM Nav is already wired to

enable a series of ITC services in future, such as SOS Emergency, Info Service and insurance

services.

Another example of sophisticated technology being made accessible to all, Blue&Me™

MAP 500, also makes its appearance on the new Fiat, a multi-function portable navigator

developed by Magneti Marelli, which opens up new frontiers in the market of portable navigation

systems (it will be available after the launch).

And the Fiat 500 is the first model in its segment to introduce a sophisticated Hi-Fi system

known as ‘Interscope Sound System’. This optional system was designed and developed for the

Fiat 500 and is combined with a radio with a CD and MP3 player. The novelty of the Interscope

Sound System is the simultaneous use of three different methods to process the signal, which

make for unique enjoyment of the sound on board the car.

In addition to a conventional heater and a manual climate system, the Fiat 500 is also

available with a sophisticated climate system that incorporates an electronic control unit, which

automatically controls the temperature, air flow, air distribution, compressor engagement and air

recirculation. The array of equipment on the new model also includes headlights with a daytime

DRL function (Day Running Light), a large glass sunroof (available in either a fixed or an opening

version with electric drive) that accentuates the luminosity inside and pays tribute to the 500’s

famous canvas roof of the 1950s and 1960s, and finally, an electro-chromic mirror that removes

the annoying ‘glare’ effect of cars behind.

The result of a ‘joint effort’

Ever since the ‘3+1’ concept, from which the new Fiat 500 was developed, was first

presented at the Geneva Motor Show in 2004, the enthusiasm and interest of the public have

shown that the shape created in the mid Fifties by Dante Giacosa has not exhausted its

extraordinary appeal over the years: even today, the empathy, familiarity and distinction it

communicates is unchanged, and iconic. And the Fiat Style Centre has shown an equally

extraordinary ability to recreate the same shapes in an updated, ultramodern form without

detracting in any way from the original content.

To develop such a special car, Fiat decided to adopt a revolutionary approach, which placed the

concept of ‘involvement’ at the centre of the development process. For the first time in automotive history,

the many fans all over the world were involved directly, through the ‘500 wants you’ website, and invited to

express their wishes for the new car. These suggestions were then collected by Fiat Automobiles designers

and engineers and converted into targets to be reached, with solutions and equipment that were as close as

possible to the expectations of potential customers. So the Fiat 500 really is ‘a car created for the people,

with the people’s ideas’.

A car created for the people, with the people’s ideasIn order to involve the public in the design of the new 500, Fiat Automobiles launched a

communications project known as ‘500 wants you’, an interactive multimedia platform which, in

advance of the official launch, touched all sectors of communication: from advertising to viral

marketing, fashion and photography. But it was on the web, thanks to the www.fiat500.com site

that the ‘500 wants you’ project really came into its own. And the figures confirm that it has been a

huge success: since it went online on May 3, 2006, the site has been visited by over 3,700,000

users, with over 51,700,000 pages seen, and it boasts a community of 76,000 fans.

‘500 wants you’ was a huge online laboratory, where users were able to discover the

stylistic concept of the new car for themselves, expressing their preferences, proposing ideas and

contributing to its creation, in a combined, active manner, for the first time ever. The

www.fiat500.com site collected the suggestions and expectations of the public, who thus

contributed directly to the development of the product. And through the Concept-Lab, the virtual

laboratory where visitors could model the Fiat concept car, over 275,000 configurations,

suggestions for accessories and means of customising the new model were submitted.

But, as so often happens on the Internet, the ‘www.fiat500.com’ site was a constantly

evolving project, which continued to incorporate new contents, activities and initiatives. They have

included the DesignBoom international competition, divided into the ‘accessories’, ‘everywhere’

and ‘lifestyle’ categories, which involved over 5,400 users, and received about 1,060 projects. 38

videos were also submitted for the ‘500 take you’ competition, 1,263 proposals for the ‘500 wants a

mascot’ competition and about 600 ‘Faces for the 500’, a game that invited people to associate a

facial expression with a chosen part of the 500. And people showed the same enthusiasm and

participation for the ‘500ology’, the largest online encyclopaedia of stories and pictures dedicated

to the 500, written jointly with the users, ‘Speak 500’ (a multimedia archive containing over 50

audio files of how the word ‘500’ is pronounced in languages and regional dialects around the

world) and ‘Jingle Box’, a music player that collected almost 8,600 soundtracks composed by

users, which they could save as MP3 files and then use on their mobile phones or MP3 players.

And finally, to celebrate the first anniversary of ‘500 wants you’, on May 8, the ‘500x500

online booking’ operation was launched on the site. This original initiative gave people a chance to

book one of the 500 examples of the ‘500 wants you edition’, an exclusive version of the Fiat 500

dedicated to the site Community, the people who have collaborated, invented and participated in

the birth of the first car ‘created by the people, for the people’. Although neither the price nor details

of the car have been communicated, bookings have reached the ceiling at a rate of one every 40

seconds: a sign of the trust that the people registered with the site have in Fiat’s capacity to

translate their suggestions into reality.

An ‘appealing’ line that respects traditionThe Fiat 500 immediately conveys the idea of compactness, thanks to a lateral section

made up of several superimposed layers and its ‘shell-like’ roof, whose measurements are

decidedly smaller than those of the sides in the plane view. The proportions and a number of

aesthetic features give it an ‘appealing’ air, but also convey solidity and robustness.

In a total length of just 3.5 metres, the designers have extended the passenger compartment

to obtain a pleasant form that is extremely luminous in the side view, with a short bonnet and

minimal overhangs. The bonnet folds down over the sides while the front combines the family

resemblance of the latest Fiat models with the distinctive elements of the first Fiat 500 with great

stylistic harmony. For example, the strongest reference to the historical car is the combination of

the circular upper headlights together with full beam lower lights and the ‘whiskers and logo’ unit.

From the side, the waistline slopes slightly at the front to highlight the robustness and

dynamism of the design. The lateral section proposes a modern interpretation of the look of the

historic 500, but with more essential, modern surfaces, interrupted by the generous shape of the

wheelarches. It is also possible to see the front and rear light clusters, because of the way the

rounded side links up to the nose and tail. And finally, the roof pillar forms an arc which simplifies

the design of the glazing which is continuous and hides the upper edge of the doors with black

profiling.

The rear end of the Fiat 500 features a large shaped, chrome-plated handle which

reiterates the motif of the registration plate light holder of its forebear that resembled a bicycle

saddle. The rear lights are set between the edges of the tailgate and they are divided chromatically

by function so that they appear more vertical and farther apart. The side view of superimposed

volumes continues right to the tailgate, creating a striking wraparound shape. The rear window

‘cuts’ the tailgate at the sides, creating a simple modern look for the glazing while a small spoiler at

the top of the tailgate enhances the contemporary look and improves the aerodynamic efficiency.

And finally, although there are plenty of references to the past, all the elements are only

reiterated on the new Fiat 500 after their place on a modern car has been analysed in depth,

reviewing their functions and materials, or even finding new uses for them. For example, the

famous canvas roof of the past has now been replaced by a Sky Dome glass roof. This large roof

continues the line of the windscreen, with a linear, luminous interpretation of the roof, highlighting

the two arcs of the pillars (it is available in a fixed version, or with an electric opening mechanism).

Another example of a stylistic re-interpretation is found in the retro design of the front and

rear light clusters which is now combined with the most sophisticated exterior lighting technology.

Produced by Magneti Marelli Automotive Lighting, they are precious design elements, and the front

light clusters offer DRL (Day Running Light) daytime lighting as standard: this function is activated

automatically when the engine is started, with a beam stronger than that of the side lights but lower

than that of the dipped headlights. The DRL system meets current legislation in some countries

that requires motorists to drive with their headlights on, but makes it possible not to turn the rear

side lights on, thus saving on consumption. The DRL daytime light is another innovative feature

that the Fiat 500 introduces in this segment for the first time.

The styling of the new car is completed by the broad choice of metallic and non-metallic

colours which creates a large number of possible combinations, some of which are inspired by the

‘vintage’ appeal of the original shades of the first 500, while others have a decidedly contemporary

look, and the bodywork can always be chosen to match the fabric or leather of the upholstery, with

a facia the same colour as the exterior.

And finally, the Fiat 500 is the first Fiat model to use its own name as a logo, positioning it

on the wheel hubs and rims.

Elegance and innovation in a passenger compartment that will not ageThe designers paid the utmost attention to detail, while focusing on simplicity, which is the

leitmotif of the new model. Simple does not mean ‘bare’, but embraces a particular stylistic and

constructive interpretation that strives for ‘simplified enjoyment’. The passenger compartment is

airy and roomy, an environment where you can enjoy the time you spend in the car comfortably

and at ease. It is also an embracing, protective environment thanks to the large ring that circles the

entire space inside.

The structure of the Fiat 500 cabin sums up the comprehensiveness of the modern,

ergonomic outfit, in a design inspired by the historical 500. Starting with the steering column, which

is made up of steering wheel and instruments, grouped in a single panel which contains the

speedometer, rev counter and trip computer, all concentric and perceptible immediately and

simultaneously. These elements, together with the central console and the radio-air vent unit, can

be ordered in ivory or black, a choice that influences the character of the car, making it more

‘vintage’ or sporty. The instrument panel on the Fiat 500 is an ideal blend of retro styling and

modern technology which adapts perfectly to the interior of the car. Built by Magneti Marelli, it

comes in two versions: ‘Comfort’ and ‘Matrix’, and the latter features a dot matrix monitor at the

centre of the panel which displays the pictograms for the satellite navigation system incorporated in

the Blue&Me™ Nav device.

If the upper part of the facia is designed to convey a sense of refinement and elegance, the

lower part conveys functionality with capacious, open storage shelves, and small and medium

sized drawers for more valuable items that you want to conceal. The gear lever, which is

positioned on the facia, looks like a refined mechanical component, with chromed parts and a

simple but efficient black knob that is shiny or chrome-plated depending on the version. The set of

most frequently used buttons was inspired by the telltales and small levers of the old 500, and is

very quick and easy to use.

The seats deserve a separate mention; the various versions copy those of the 500 F of the

1960s with the same ‘split’ effect: solid tone fabric at the bottom and the upper lunette and a head-

restraint that match the colour of the steering wheel. The most lavish version of the new 500 also

offers elegant Cordura fabric upholstery, finished with a tubular border over the stitching, while the

seats and facia on the sporty outfit show the influence of the racing world, with leather coloured or

black elements, a chrome-plated gear lever knob and a more encircling shape for the front seats.

Fiat 500 customers can also order prestigious Frau leather upholstery, choosing from a traditional

Black, a Hide colour that recalls the earlier 500 and an ultra-sporty Red.

The door panels feature a contrast between the part upholstered to match the seats and the

plastic structure that incorporates a large oddment pocket and the speakers. The door handle has

a chromed ‘hook’ shape that recalls one of the best remembered features on the door of the

historical 500.

What is more, in spite of its small size, the new model is amazingly roomy, thanks to careful

analysis of the distribution of the storage units, such as the two compartments on the facia for the

driver and passenger, the hidden compartment on the passenger side, those in the door panels,

another in the gearbox support and one above the passenger seat. And the luggage compartment

is also quite capacious (185 litres, or a maximum of 550 litres right up to the ceiling), and the

loading threshold is low to make loading easier; the rear seat squab can also be folded down.

The rear seat is very comfortable for 2 people, and on all versions it reiterates the same

attention to detail that is evident in the front seats. To highlight the fact that the car really is roomy,

the upper outline of the squabs is raised to support and clasp passengers’ backs better. And

finally, a console positioned between the seats near the tunnel acts as a ‘docking station’, it can

hold the usual small items (glasses and cans), and houses the 12V socket and USB port to

connect a range of functional accessories, and telematic devices such as an iPod or PDA, or even

a fragrance dispenser which offers the customer a choice of fragrances.

Engineering and Styling combined for record time to marketTo create the heir to a veritable icon of our times: this was the goal shared by the engineers

and designers who worked on the new 500. And with this goal in mind, the Fiat Style Centre and

Engineering & Design worked closely together, applying the most sophisticated methodologies,

and putting into their work all the passion that a similar project demanded.

Like the Bravo before it, for the new 500, Fiat Automobiles achieved a level of integration

between the set-up, planning and virtual verification methods during the product development

process that is the state of the art in the motor industry, comparable only with the aeronautical

sector.

Intensive use of virtual checks made it possible to assess a virtually unlimited number of

design solutions rapidly and early on in the process, guaranteeing the best trade-off of

performance, and strengthening the entire project. As a result, as with the Bravo, this kept

development time for the new 500 to just 18 months, from the specification “freeze” to market

launch. This record is perfectly in line with the goals that Fiat Automobiles has already achieved,

borne out, for example, by the fact that European customers have voted the Panda the best

performer in terms of quality and reliability, thanks to the soundness of the project and processes.

And with the Fiat 500 the reliability and perceived quality will be even better, due to the care that

has gone into the choice of materials and design solutions.

As a result of the lessons learned from the Bravo project, the Fiat Group has drafted a plan

to implement new methodologies, which synergetically embraces all the automotive sectors and

revolves around further development of virtual analysis methods; in parallel, the use of

standardised components was increased, and new design references were adopted to optimise

costs and to curb weights.

One of the first important stages in the development process that also brings in the

competent Engineering & Design centres, is the co-called ‘feasibility’ stage, during which the

preliminary Styling work is analysed by Engineering, to assess any technical problems that may be

presented by the ‘dress’ covering the mechanical parts, some of which already existed, and which

aspects of performance may be affected by the styling. In practice, the first CAS (Computer Aided

Styling) mathematical calculations, even without details such as cuts and mobile parts, seals, etc.,

are combined with already finalised platform calculations, so that the set-up and layout specialists

can then ‘slice them up’ into specific sections zone by zone, to highlight the important dimensional

parameters and decide how lines have to be adapted to house the components and to define the

necessary operating spaces.

In the meantime, the aerodynamics team assesses the first Cd and air flow values for the

engine cooling, deriving them from the fluid dynamic calculation, while the manufacturing team

simulates component pressing in sheet steel, to highlight any problems related to the shapes. All

the data from these calculations are filtered by the Performance Engineering team, which defines

the trade off necessary if all the objectives set previously are to be respected.

One of the most critical areas of the 500 project, which demanded a great deal of creativity

as well as patient refinement, was the nose of the car, which had to accommodate the mechanicals

and the engine as well as meeting pedestrian safety standards (a problem that did not exist on the

500 of 1957 because the engine was mounted at the rear). So with the help of virtual reality, the

specialists tried various combinations for the front components, until they obtained a new layout

that was compatible with a smaller overhang, after having redesigned the radiator, widened the

front air intake, and repositioned the foglights, verifying everything with the impact deformation

calculations which confirmed the ‘feasibility’ of the compact nose (very similar to the one on the

previous 500).

Another stylistic feature of the old 500 that caused problems for the feasibility of the new

model was the characteristic curve of the roof at the rear. The interesting fact was that in the 1950s

this line was established deliberately by the technicians to limit the roominess in the rear of the car

so that it would not prove too competitive for its more expensive elder sister, the Fiat 600. The

exact opposite to the new 500 of the 21st century, which was designed to accommodate 4 adults

comfortably, without losing its famous rounded shape. The ergonomic experts got to work using

simulations, and succeeded in lowering the rear H point, i.e. the reference point of a human body

sitting on the rear seat, so as to improve headroom. But it was not enough, and there was also the

risk that the foam of the seat cushion would be too thin, and that the passenger would be

uncomfortably aware of the metal structure of the floor on every bump. Two types of calculation

demonstrated that a solution to the problem did exist. On one hand, an increase in the ‘bearing

capacity’ of the cushion foam was assessed, so as to absorb the vertical acceleration in less

space, and on the other, a calculation of the structural rigidity of the bodyshell showed that the size

of the rear crossbeam could be reduced, together with a ‘millimetric refinement’ of the tailgate

hinges and the space necessary for the tailgate to open, and still guarantee a reasonable amount

of headroom.

Still on the subject of the car’s rounded shape, the Fiat 500 has an excellent Cd, without the

addition of a spoiler which would have ruined the car’s attractive line; so by infinite trial and error,

experimenting with the shape of the tailgate (because in the meantime the first physical model had

been prepared), a final sliver was removed that made it possible to obtain a Cd reading of 0.325 in

the wind tunnel, an excellent result for a car that is just 3.5 metres long with a rounded shape.

Green engines

The car comes with a choice of superb modern engines that guarantee sparkling

performance. There are two petrol units (the 69 bhp 1.2 8v and 100 bhp 1.4 16v) and one Multijet

turbodiesel, the 75 bhp 1.3 16v with DPF. Each offers different features, all of which are exploited

fully by combining them with mechanical 5 or 6 speed gearboxes (a Dualogic sequential robotised

5-speed gearbox will also be available at a later date for the petrol engines), and they stand out for

their generosity, brilliant temperament, top performance and advanced technology. However they

all also share top reliability and respect for the environment. This has been demonstrated in over

1,600,000 km that the test cars have already travelled, which will become 2,350,000 km with the

last tests. We should underline that all the engines are Euro 4-compliant and are designed to meet

the even stricter limitations of future European standards (Euro 5), already meeting the emissions

limits that will presumably be enforced in 2009. The 1.3 Multijet is also equipped with a particulate

trap (PDF) as standard equipment.

All the engines mounted on the Fiat 500 are manufactured by Fiat Powertrain

Technologies, the Group’s new sector. FPT draws together all the activities in the fields of

innovation, research, design and manufacture related to engines and gearboxes for all types of

applications: from cars to commercial vehicles, boats and agricultural machinery. With

approximately 19,000 employees, 17 plants and 10 research centres in eight different countries,

the Sector is one of the world’s most important organisations in its field. At FPT, approximately

3000 highly specialised technicians focus on the development and engineering of innovative

technologies. More than 40 patents are filed each year, confirming the quality and seriousness of

this commitment, and making FPT a huge centre of technological excellence and ongoing

innovation.

The 69 bhp Fire 1.2 8vThe tried and tested Fire engine that will power the Fiat 500 has a capacity of 1242 cc, and

has undergone a series of refinements designed to make it a champion of fuel economy, but

without detracting from performance. The engine delivers 51 kW (69 bhp) at 5500 rpm, and peak

torque of 102 Nm (10.4 kgm) at 3000 rpm, with a top speed of 160 km/h. That is not all. With the

1.2 8v engine, the Fiat 500 leads its class for consumption, delivering 5.1 l/100 km in the combined

cycle, with CO2 emissions of 119 g/km. Acceleration over 100 metres is also excellent at 12.9

seconds. This figure is even more significant in view of the car’s low consumption. The credit goes

to the structure of the engine, which achieves a generous torque at low revs (this makes for more

enjoyable driving and outstanding flexibility) and ratios chosen to highlight fuel economy.

A sparkling engine that is sparing on fuel. This has been achieved thanks essentially to:

1) The adoption of an electronic throttle valve control system known as ‘drive by wire’ (with no

mechanical connection between the accelerator and the throttle), while it is the electronic

control unit that delivers the torque on the basis of the driver’s demands (torque-based

system).

2) Fluid dynamic optimisation achieved by a new high turbulence combustion chamber

combined with a continuous variable cam phaser. This innovative system allows a

substantial part of the exhaust gases (about 25%) to be recirculated in the combustion

chamber, significantly reducing fuel consumption and exhaust emissions when driving with

a partial load.

3) The timing components have been made lighter and the valve springs are of the low load

type, to reduce friction.

Another interesting feature of this engine where fuel consumption is concerned, is the use of an

active knock sensor capable of managing the advance in the best possible way in all conditions

and, above all, the multipoint sequential phased injection system by Magneti Marelli.

The quality of life on board has also been improved by optimising the performance of the

intake and exhaust systems, optimising the coupling play between the crankshaft and crankcase,

through the computerised selection of the main bearings, and the development of a specific

installation of the engine in the engine bay. This keeps the transmission of vibration from the

engine to the bodyshell to a minimum. A special engine support system has been adopted, that

comprises two blocks and a reaction link, which acts as a tie rod, in which the new bearings are

aligned on an axis that goes through the engine’s centre of gravity in order to obtain reaction forces

with a neutral arm.

On the environmental front, the 1.2 8v fits a catalytic converter in the engine bay, welded to

the exhaust manifold flange. In this position the device is extremely efficient because it reaches

high temperatures very rapidly thus abating emissions even while the engine is warming up.

The engine has been made even more reliable. The coils have been mounted closer

together in a single block. This new type of coil means less spark plug wear, more energy available

to ignite each plug thanks to the elimination of the lost spark, better cold starting due to the

additional energy available for the spark plug (more energy supplied by the coil and no losses

caused by the transfer of high voltage due to the adoption of very short cables), and finally, a

significant reduction in the risk of disturbance to the onboard instruments due to high voltage

cables.

The 75 bhp 1.3 Multijet 16vThe Fiat 500 would not be complete without the 1.3 16v Multijet engine, the smallest and

most advanced second generation direct injection Common rail diesel unit, of which more than two

million have been built to date.

Fitted with a Borg-Warner fixed geometry turbo (of the waste-gate type) with an intercooler,

the engine delivers a maximum of 75 bhp (55 kW at 4000 rpm) and torque of 14.8 kgm (145 Nm) at

1500 rpm. With this engine, the Fiat 500 guarantees excellent performance: it has a top speed of

165 km/h and accelerates from 0 to 100 km/h in 12.5 seconds. Fuel consumption is also among

the best for this segment: 5.3 l/100 km in the urban cycle, 3.6 l/100 km out of town and 4.2 l/100

km in the combined cycle, and CO2 emissions are among the lowest on the market at just 111

g/km.

The engine is a straight-4 with a capacity of 1248 cc, a bore of 69.6 mm and a ‘long’ stroke

of 82 mm. There are four valves per cylinder, governed directly by a twin overhead camshaft with

maintenance-free hydraulic tappets and automatic play take-up. That is not all. The 1.3 Multijet 16v

is a miniature masterpiece: ‘dressed’ with all its accessories, it weighs just 130 kg, it is small, just

50 cm long and 65 cm tall, and the component layout was designed to take up as little space as

possible. Designed by criteria of maximum rationality, efficiency and reliability, the engine

guarantees excellent efficiency and is practically ‘for life’: it was designed to travel 250,000 km

without needing any maintenance to the mechanical components.

The compact, sophisticated engine is also extremely eco-friendly, thanks to an emissions

control system that envisages an EGR valve triggered electronically and managed directly by the

engine control system, a heat exchanger to cool recirculating exhaust gas (EGR) and a ‘close

coupled’ catalytic converter. A particulate trap (DPF), the ‘for life’ system that abates fine dust and

does not need additives to be regenerated, is standard equipment.

The 75 bhp 1.3 Multijet 16v therefore represents a technological leap forward which, for the

customer, translates into lower consumption and emissions, without even taking into consideration

the reduction in noise (due to the multiple injections), the increase in comfort (fewer alternating

masses means less vibration), the smooth, responsive steering (due to the really smooth torque

delivery, which is guaranteed by the improved combustion control), the elasticity and prompt

response of a diesel that resembles a petrol engine for the vast excursion in the number of revs

(for example, you are no longer aware of the fuel ‘cut-out’ just above 4000 rpm), and the ecological

elements that enhance the diesel’s main environmental credentials (consumption) while minimising

its main defect (particulate emissions).

The 100 bhp 1.4 16v Fire engineOne hundred horsepower on hand on such a compact car points up a brilliant, agile

character, which allows it to slip easily and cheerfully through congested town traffic. The engine

has a capacity of 1368 cc and four cylinders in line, with a bore of 72 mm and stroke of 84 mm.

There are four valves per cylinder, driven directly by the overhead camshaft. The engine was

developed focusing particular attention on performance and consumption, fields in which the Fiat

500 leads its class. All credit to the volumetric efficiency which has been optimised throughout the

operating range, thanks to careful fluid dynamic development of the entire intake system and

timing phasing.

The 1.4 16v delivers a maximum of 73.5 kW (100 bhp) at 6000 rpm and peak torque of 131

Nm (13.4 kgm) at 4250 rpm. Performance is excellent: the new car has a top speed of 182 km/h,

and accelerates from 0 to 100 km/h in 10.5 seconds. It is a sparkling engine with excellent

performance enhanced by an electronic throttle valve control system known as ‘drive by wire’. This

engine also proposes a number of changes that help to keep consumption down. For example, the

timing components have been made lighter and the valve springs are of the low load type, to

reduce friction.

Other features of the new 1.4 16v Fire are the increased compression ratio and the

generous torque at low engine speeds, characteristics that have made it possible to limit

consumption: for example, in the combined cycle it returns 6.3 l/100 km. This target was achieved

by the calibration of the latest generation engine control system, which succeeded in reducing

consumption as much as possible, compatible with the requirements of driveability, performance

and emissions.

In order to guarantee low emissions, special injectors have been adopted that optimise the

spray phase, thus reducing the quantity of petrol that adheres to the walls of the intake manifold

during cold starting and in transients (when you depress the accelerator). This reduces the quantity

of hydrocarbons in the exhaust, guaranteeing respect for the environment and for increasingly

stringent legislation.

Reliable, robust gearboxesA range of reliable, robust, sophisticated gearboxes has been developed to match the engine

range available on the Fiat 500: one is a mechanical unit (with 5 speeds for the 1.2 and 1.3, and

with 6 speeds for the 1.4), the other is of the sequential robotised type, and will be available after

the launch on petrol-engined versions.

The mechanical gearbox is very compact and gear-shift manoeuvring is excellent. This was

made possible by the reduced inertia of the driven clutch plate and the introduction of new seals.

The gearbox configuration is transverse with two cascade shafts, while the speed control is

internal, with four selection levels.

The external drive is dual hose type, which filters out engine running roughness and vibration

transmitted by the engine to the gear lever. The gears have teeth with extra covering, as well as

fifth speed and final drive pairs that are given an extra finish after heat treatment (this improves

quiet operation). The gearbox housing is light and absorbs noise efficiently, and has been fine

tuned using the Finite Element Method.

The mechanical gearbox of the Fiat 500 has a ‘syringe’ mechanism that prevents the

involuntary engagement of reverse.

The Dualogic gearbox is a jewel of mechanical engineering and deserves a separate

mention. It will be available after the launch combined with the mechanical gearbox that equips the

1.2 8v and 1.4 16v versions and it features an innovative transmission system. It automates the

clutch and gear lever controls by means of an electrohydraulic servo, but maintains all the

advantages of a dry clutch and a mechanical gearbox (weight, sturdiness and reliability, low energy

consumption).

This sophisticated system improves the performance of the manual mechanical transmission

components and increases driving safety because it avoids errors by the driver and prevents faulty

manoeuvres of the transmission system.

There are two operating modes: semiautomatic and automatic.

The first adopts the most advanced control strategies to guarantee the best performance.

Gears are engaged using the lever on the facia. Because there is no clutch pedal, the device is

controlled simply by moving the lever: forward to change up (towards the ‘+’ symbol), back to

change down (towards the ‘-‘ symbol). A simple push is sufficient to ensure the transmission

makes a fast, accurate gear change.

This is how the Dualogic transmission functions in semiautomatic mode. Most of the electric

signals reach the control unit by CAN (Controller Area Network) and can be grouped in two large

subgroups. In one, the data from the gearbox area, which make it possible to identify the

engagement position, the selection, the clutch, and the operating pressure of the hydraulic kit, as

well as the rotating speed of the clutch. In the other, all the signals coming in from the control lever

on the tunnel or the levers on the steering wheel (which are optional), that let the driver decide

when he wants to change gear, and those from the other systems on the Fiat 500 (for example, the

engine and braking system), which help to define the gear change precisely and repeatably. For

example, coordination with the engine control unit makes it possible to change up without having to

release the accelerator pedal or to automatically increase engine speed when changing down

(double de-clutch).

Using these two groups of signals, the Dualogic gearbox can manage gear changes in a

comfortable or sporty way, in the manual or automatic mode, interpreting the driver’s needs by

analysing the pedal position and the engine speed.

Once the engine on the Fiat 500 is started, any pressure on the brake pedal confirms that

the driver is at the wheel, and enables first or reverse to be engaged (on a slippery surface it is

also possible to set off in second). And to guarantee safety and prevent incorrect gear

engagement, the system engages neutral automatically when a door is open with the engine

running. The Dualogic device also prevents errors that might damage the engine or gearbox, by

notifying the driver of emergency situations or incorrect manoeuvres with warning lights and beeps.

The automatic mode of the Dualogic system offers two settings on the 1.2 version: Normal

and Economy. The Normal setting provides outstanding driving comfort, with brilliant acceleration

and gear changes in all conditions. The Economy setting, on the other hand, is used to reduce fuel

consumption, while still maintaining outstanding handling and comfort. On the version for the 1.4

16v engine, the two settings are Normal and Sport (with the Sport button on the facia). The Sport

setting activates a faster gear change logic that minimises the torque gap and thus makes the car

more ‘fun to drive’ for the driver.

In automatic mode, the system recognises the road gradient (by means of a software

algorithm) and modifies the gear shift point to ensure the best possible compromise between the

driver’s needs, ground conditions and vehicle situation (speed and engine rpm). Another feature

peculiar to the Dualogic gearbox is its ability to measure the vehicle deceleration and adapt gear

changes accordingly. For example, in semiautomatic mode, and particularly with a sporty driving

style, the system changes down when the driver asks for a lower speed to take a corner with more

gusto. In automatic mode, the system anticipates the change down so that the driver has the best

speed to maintain the level of comfort or fuel economy.

The Dualogic system is the best compromise for drivers who prefer the enjoyment and

entertainment of a manual shift, but like to know they can count on the convenience of an

automatic.

Class-beating safety

The Fiat 500 does not only offer styling with plenty of personality, modern, reliable

engineering, lavish equipment and outstanding comfort. It is also an extremely safe car. More than

individual devices it is a combination of various systems that make it one of the safest cars in its

segment.

The new model is the first car in this category to offer up to 7 airbags (front, side, curtain-

and knee-bags are all standard throughout the range, except for the Naked version). And the new

500 also proposes a number of sophisticated technical solutions to control the car’s dynamic

behaviour. They include ABS complete with EBD, the sophisticated ESP (Electronic Stability

Program), ASR (Anti Slip Regulation), HBA (Hydraulic Brake Assistance) and a Hill Holder device.

And to guarantee the safety of the occupants, the bodyshell of the new model is designed to

respect all the latest impact resistance criteria (it is the first super-mini with a front structure

designed specifically to improve compatibility between vehicles in a head-on impact), and is rigid

around the passenger compartment to protect occupants with high-absorption areas on the

outside.

Seat-belts with double pretensioners and load limiters are standard on the front seats, with

three-point belts at the rear. The front and rear seats are fitted with antisubmarining devices that

prevent the occupant from sliding forward, under the seat-belt. Isofix attachments for child seats

are standard throughout the range.

The Fiat 500 is fitted with all the dynamic and comfort features that ensure occupants can

tackle any type of road comfortably and safely. The credit also goes to the suspension: an

independent MacPherson system at the front, and semi-independent interconnected wheels with a

torsion axle at the rear. The two layouts have evolved from a Magneti Marelli design and have

been used on other Fiat models in the past; they have now been revised and modified for the new

car, to guarantee outstanding handling and the highest possible level of comfort.

Active safety The braking system on the new car has two independent cross-over circuits to guarantee

prompt, smooth braking and shorter stopping distances. The pedal has a short stroke, so that the

characteristics of the servo assist are exploited in full.

The front discs have a diameter of 240 mm; they are solid for versions with the 1.2 8v engine

and ventilated for the 1.3 Multijet, with a diameter of 257 mm for versions with the 100 bhp 1.4 16v.

The rear brakes mount drums (180 mm) on the 1.2 8v and 1.3 Multijet, and discs (240 mm) on the

1.4 16v. The 9” brake servo makes braking easier and more effective, decreasing the effort needed

on the pedal.

ABS system

The ABS on the Fiat 500 has four active sensors, four channels, a hydraulic control unit with

eight solenoids and comes complete with EBD (Electronic Brake Distribution). The system can

guarantee the best possible braking effort even with each wheel close to locking, which means it is

possible to control the direction of the car fully in emergency situations using the steering wheel.

The strong points of the system are the active sensors, which process the wheel speed data

themselves (without having to send them to the control unit); they can read values very close to

nought (passive sensors do not register speeds below 2.5 km/h) and are less sensitive to

disturbance caused by electromagnetic fields.

This advanced ABS system is supplemented by electronic brake force distribution, EBD,

which distributes the braking force between the front and rear wheels to prevent the rear wheels

from locking, guaranteeing a balanced response from the car in all conditions. The system also

adapts to the grip conditions of the wheels and the efficiency of the brake pads, and it reduces the

temperature of the front brakes and the effort demanded from the brake servo.

ESP (Electronic Stability Program)

The new Fiat 500 offers the sophisticated Electronic Stability Program to guarantee complete

control over the car; this program cuts in when conditions are close to the limit, and the car’s

stability is at risk, to help the driver to control the vehicle (the device is standard with the 1.4 engine

and an option with the other two).

To do so, ESP constantly verifies how the tyres grip the ground, longitudinally and laterally,

and if the car does skid, it cuts in to recover the trajectory and trim stability. It incorporates sensors

that measure the wheel speed, the vehicle’s rotation around its vertical axis (yaw speed), the

lateral acceleration and the steering angle set by the driver (which indicates his chosen direction).

It then compares these data with the parameters processed by a computer and uses a complex

mathematical model to establish whether the car is taking a bend within the grip limits, or whether

the front or rear is about to veer (understeer or oversteer).

To bring it back to the correct trajectory, the system generates a yaw moment opposite to

the one that caused the instability, singly braking the appropriate wheel (nearside or offside), and

reducing the engine power by adjusting the throttle valve. This is where the device developed for

the Fiat 500 differs from other systems. Its intervention on the brakes is modulated to be as gentle

as possible (therefore without disturbing the driving), and the reduction in engine power is limited,

to guarantee excellent performance and enjoyable driving at all times. ESP is always engaged.

ASR (Anti Slip Regulation) and

MSR (Motor Schleppmoment Regelung)

To limit any slipping of the driving wheels when grip on the road is poor, the new Fiat 500 is

equipped with a sophisticated device that controls traction automatically. It is known as ASR (Anti

Slip Regulation), and is standard equipment on all versions that mount the ESP system. ASR

functions at all speeds and adjusts torque on the basis of the grip detected.

Based on the number of wheel revs calculated by the ABS sensors, the device calculates the

degree of slipping and activates two different control systems to recover grip:

• when an excessive demand for power causes both drive wheels to slip (for example when

aquaplaning or accelerating on an uneven, snow-covered or icy road surface), the system reduces

engine torque by decreasing the throttle valve aperture and thus the air flow;

• if only one wheel slips (for example the wheel inside a bend following acceleration or

dynamic changes to the load), this is automatically braked without the driver having to press the

brake pedal. The effect obtained is similar to that of a self-locking differential.

ASR helps to maintain vehicle stability, and it is particularly useful when there is a loss of grip

(just think of the ramps in a garage in Winter) and when the paving does not guarantee

homogeneous friction.

Another advantage of ASR that should not be overlooked is the reduction of stress on

mechanical organs such as the differential and gearbox, which is achieved by controlling take-off

and traction at low speeds.

ASR is engaged automatically every time the engine is started, but can be excluded by a

switch on the centre console. When ASR is activated a telltale on the instrument panel flashes. If

the telltake in the control panel comes on, but the LED on the switch is off, this indicates a

malfunction or irregularity in the system. ASR must be de-activated when snow chains are

mounted, because in order to transmit torque to the ground, the wheel has to be able to ‘pile up’

snow with small slips that the ASR system tends to avoid.

If the driver changes down suddenly and grip is poor, the MSR device (Motor

Schleppmoment Regelung) takes over, returning torque to the engine and preventing slipping due

to wheel lock.

HBA (Hydraulic Brake Assistance)

The Fiat 500 adopts a device that assists in emergency braking. On cars fitted with ESP this

function is performed electronically by the ABS control unit and it is called HBA (Hydraulic Brake

Assistance).

During ‘panic’ braking, most drivers recognise an emergency situation and put their feet

down very rapidly on the brake pedal, but not with the necessary additional effort. Because, unless

he is a professional driver, the motorist is accustomed to braking by applying a certain ‘load’ to the

pedal, and like all automatic gestures repeated over and over again, he tends to use the same

effort in all circumstances.

On the new model, at this point the Brake Assist devices are triggered, and although the

pressure on the pedal remains the same, they ensure the same deceleration that you would

achieve by braking with every possible force.

The panic braking assist is also useful for more expert drivers who do brake rapidly, and with

the right amount of energy when necessary. Because in any case the system reduces braking

implementation time, i.e. the time between the moment he applies the force on the pedal and the

moment that the circuit reaches maximum pressure and can give its best performance.

Hill Holder

The Hill Holder is a system that helps the driver on hill starts. It cuts in when the ESP

control unit perceives a difference in the inclination of the car through a longitudinal acceleration

sensor on the floor under the front passenger seat. During a hill start, the control unit prepares to

intervene when first speed is engaged and the brake and clutch pedals are depressed. The

pressure on the front brake callipers is maintained for about 2 seconds after the driver releases the

brake pedal, allowing him to set off without difficulty. The Hill Holder is not activated when the car

is started downhill with first speed engaged. Similarly, when reverse is engaged, the system is

activated for downhill starts, and it is not activated for uphill starts.

500,000 ways of ‘experiencing the Fiat 500’

To transform an industrial product into a unique item. This was the challenge taken up when

Fiat decided to develop the Fiat 500. And this is the goal of a Customisation programme that has

no equals in this segment, represented by over 500,000 possible combinations. Designed by the

Fiat Style Centre and developed in parallel with the 500 project, the Customisation range of the

new car offers all customers, even the most demanding, an opportunity to choose between over

100 items that adapt perfectly to the car’s characteristics, underlining its qualities and the friendly

impression it imparts at first glance. They are accessories designed to increase comfort on board,

to make free time more enjoyable, and to improve quality of life.

With the dedicated Customisation programme, the new model confirms that it is a stylish

Italian car, lavishly equipped and excellent value for money. To start with, to embellish the exterior

line, there are 19 original stickers to apply on the bodywork: from the ‘chequered flag’ for the roof

to the tricolour or monochrome 500 stripe for the roof, bonnet and tailgate, a barcode and a badge

with the Italian flag above the direction indicator. It is also possible to match the chosen stickers

with the door trims. Motorists who like chrome-work can order chrome-plated wing mirrors, bonnet

trims and the nudge bar on the front bumper.

A motorist who prefers a sportier spirit can add sideskirts and a front and rear air dam. If on

the outside the car expresses an attractive style that reflects Italian taste that is famous the world

over (with a few elements that hark back to the styling of the earlier model), on the inside,

elegance, innovation and practicality merge in an ideal environment, with references to obvious

and specific elements of the past reinterpreted in a modern key. For example, there is an

innovative ‘fragrance diffuser’, a new system developed by Fiat that offers a choice of three

fragrances. The device is positioned inside the glass-holder and supplied by a 12V socket; it is

turned on by a button and the intensity of fragrance can be adjusted. The colour of the cover can

also be chosen to match the car interior. The fragrances are on sale through the Fiat sales

network.

The Fiat 500 debuts with a new ignition key, with a changeable protective cover. Like some

mobile phones, the cover can be replaced very rapidly, so that the key matches the bodywork, or

simply to reflect the mood of the day. And in total harmony with the spirit of the Fiat 500, there are

several useful accessories with an original design, starting from the elegant soft plastic ivory or

black jacket-hanger that fits on the head-restraint. Or the cell phone holder and iPod player, USB

port and 12V socket, which guarantee calm journeys with no crossed wires. And the car covering

tarpaulins decorated with a picture of the Fiat 500 of the Sixties, an original way of recalling the

new car’s forebear.

It is also possible to order aluminium pedals or a plate with the 500 logo for the kick panels,

and three different types of leather upholstery for the matching gear lever knob and steering wheel.

Plus accessories for leisure time, such as the elegant luggage rack that fits on the rear window to

carry skis and snowboards in total safety, with an extra touch of styling and originality.

The long list of accessories that customise the Fiat 500 concludes with a practical unit that

fits into the loading bay, where you can store items of all shapes and sizes.

‘500 cents’ and ‘50to500’:innovative solutions from Fiat Group Automobiles Financial Services

In perfect harmony with the many ways of customising the new model, Fiat Group

Automobiles Financial Services has developed two innovative solutions that also underline the

strategic nature of the Financial Services, and its role of captive finance company.

For Fiat Group Automobiles, ‘500’ is both a name and a brand, and the two formulae

offered by Financial Services are based on this principle: ‘500 cents’ is the ideal product for the

customer who purchases with a loan, while a motorist who usually uses cash, will be able to try out

the new ‘50to500’ financial formula.

The new products were designed with the ‘advantages for the customer’ firmly in mind, and

the loans include ‘additional services’ offered by Parts&Services, a Fiat Group Automobiles

company that specialises in after-sales services and loyalty programmes.

Both financial products include a 5 year/500,000 km warranty and the ‘500 Free’ package at

a discount price.

These two products will be available on all European markets, starting in Italy through

Sava, and in France through Fiat Crédit, namely in the first two markets where the Fiat 500 will be

launched.

With ‘500 cents’ the customer can customise his car with over 500,000 variants but the

instalment remains the same: ¤ 5 a day to buy any version, engine, option or accessory. In

Italy the Sava proposal is based on instalment payments (even with no down payment)

varying in length up to a maximum of 5 years. In France on the other hand, the Fiat Crédit

proposal is based on a leasing agreement with a final repurchase value.

With ‘50to500’ the customer collects the car, paying just 50% immediately, and the

remaining 50% after two years, with no intermediate instalments (in Italy this is an

instalment agreement with a large final instalment, while in France it is a leasing

agreement).

The concepts of the two proposals took their inspiration from the positioning of the new 500:

extreme customisation to reflect one’s own personality. It is the concept of ‘mass exclusiveness’, a

car for the people that should be accessible to everyone.

‘500 Free’ from Fiat Group Automobiles Parts & Services Fiat Group Automobiles Parts & Services has developed ‘500 Free’ for the new car, an

exclusive package whose very name evokes a sense of freedom. In fact, the customer does not

have to worry about anything: a mobile workshop will be at his disposal 24 hours a day to

guarantee complete roadside service, even if he runs out of petrol or fills up with the wrong fuel,

has a puncture, a flat battery or forgets his keys; and when it is time for periodical maintenance,

the car collection service will pick the car up from his home, and his mobility will be guaranteed by

the reimbursement of any taxi fares (bonus up to ¤ 50). To use the service the customer only has

to call a freephone number. ‘500 Free’ will be available on all European markets for the customers

who choose it, and will be included in the range of financial solutions dedicated specifically to the

Fiat 500.

Exclusive features for superior comfort

Blue&MeTM and Blue&Me NavTM: communicating and travelling without frontiers

Just one year after its launch, the Blue&Me™ system is proving to be a huge commercial

success (in fact it is requested by 20% of purchasers of all Fiat Group Automobiles models) and it

has won several prestigious international awards. The Fiat 500 will be available with either the first

level Blue&MeTM (including a hands-free function with Bluetooth® interface, advanced voice

recognition, USB port, MP3 player and SMS text message interpreter) or the latest version of the

device, Blue&MeTM Nav, which adds a navigation function at a very competitive price. The

Blue&MeTM Nav will be available after the launch and is already wired to enable a range of

telematic services such as SOS Emergency, Info Service and insurance services.

Blue&Me™ Nav offers a simple, intuitive pictogram navigation system that features an

innovative method of introducing the destination using voice controls.

The destination is located in real time: the map of the country is memorised on the USB pen

drive, and this makes access to the data faster and quieter than when a CD is used. And with

Blue&Me™ Nav, all the functions are built-in, and the telephone, music and navigation information

is available on the instrument panel. What is more, as he navigates, the driver can listen to his

favourite music, which he has memorised, together with the map, on the same USB pen drive or

media player, or make a telephone call using the hands-free device.

All the strong points of the system

Blue&Me™ was developed in 3 years by Fiat Auto and Microsoft. The partnership was

ratified in June 2004, with the long-term goal of designing innovative telematic systems for cars,

and it has created a product that has established itself on the market, exploiting a perfectly

integrated technology that is in complete harmony with the user, as its name suggests.

Based on the Windows Mobile for Automotive system, this device features an open system

that is always in step with the times, updateable, flexible and modular. With the help of Magneti

Marelli, Fiat Group Automobiles and Microsoft offer a platform that adapts to most cell phones,

music players and other personal devices, replacing current expensive, rigid hardware, with the

great benefit of being able to constantly adapt to innovations on the market, remaining perfectly

integrated into the car. All at an accessible price.

Blue&Me™ is extremely safe and easy to use. The voice control system, which is perfectly

integrated into the controls on the steering wheel and the information on the instrument panel,

allows a customer with a Bluetooth® cell phone to use it even if the phone is in a jacket or bag,

without taking his hands off the wheel. And the advanced voice recognition system allows

immediate interaction, because the voice does not have to be ‘learned’, even allowing incoming

text messages to be interpreted aloud.

Occupants can listen to hours and hours of digital music in MP3, WMA and WAV format

recorded on an iPod, a cell phone, an MP3 player or a USB pen drive, by connecting the digital

device to the USB port.

The customer who purchases the Blue&Me™ Nav system will receive a navigation kit

comprising a USB pen drive with the memorised map, and a back-up CD that can be used to

transfer the map onto a personal MP3 player or iPod.

The Nav key on the dedicated control board on the roof panel connects directly to the

navigation menu, which can also be accessed via the controls on the steering wheel, or vocally.

The USB key is inserted to start navigating, and the driver uses the keys on the steering wheel to

choose his destination by selecting the initial letters of the address; he can even complete it

vocally.

Like all other information, navigation details can be displayed on the control panel:

destination address, pictograms of the directions to follow, information on arrival and the usual

vocal suggestions of the manoeuvres to make, reproduced through the speakers. Unlike other

navigators, on which it is not possible to navigate and listen to music CDs at the same time without

a CD changer, with Blue&Me™ Nav the driver can navigate as he listens to the music saved in the

media player.

The navigation program can be used on a personal computer together with the back-up CD,

to save the maps of a number of countries, purchased separately, on the USB pen drive. Then the

driver can select a whole country (for example Italy, France, Germany, etc.), or part of a country

(for example northern/central/southern Italy), or even a region that groups together maps of

different countries (for example northern Italy and Switzerland, Austria and southern Germany).

Blue&Me™ MAP 500: a latest generation portable navigator

Six months after the launch of the Blue&Me Nav™ system, which has attracted a great deal

of interest on the international automotive market, Fiat Automobiles now announces the world

première of a new development for the Blue&Me™ platform: MAP 500, a multifunction portable

navigator with an original design developed for the Fiat 500 that is incorporated in the car using

innovative technology.

Available after the launch and developed with Magneti Marelli, leader in the first equipment

navigation systems market, the device represents a new frontier in the portable navigation systems

market, as a safe user-friendly system that is incorporated perfectly on board the vehicle from both

an electrical/mechanical viewpoint and in terms of connectivity.

This new architecture offers numerous advantages via the Blue&Me™ technology, which

simplifies the direct integration of the portable navigator and the car: the data from the CAN

network on the vehicle improve the accuracy of the navigator and the voice messages are

reproduced through the car audio system. This guarantees higher standards in terms of comfort

and of safety. In addition to map satellite navigation, the Blue&Me™ MAP 500 system also

incorporates a number of multimedia functions that can be exploited in portable mode, such as the

reproduction of music and the display of films and pictures.

Another feature of the device is the excellent mechanical and electrical integration on the

car, which does not call for loose cables or temporary supports. Fiat Automobiles has taken great

care over the incorporation and ergonomic positioning of the new device in the facia so that it is

easy to install and to remove, respecting the latest automotive standards.

The new portable navigator uses a wireless connection with the Blue&Me to exchange

information, so that it can be used in complete safety and the utmost comfort.

Some advantages for the user:

• More accurate navigation compared to conventional portables; possibility of navigating

even in tunnels or areas where GPS reception is poor.

• Simultaneous management of all the audio, radio, CD, telephone and navigation sources.

• All the Blue&Me functions: hands-free, USB port, steering-wheel controls, voice

recognition and text message reader.

The radio and the ‘Interscope Sound System’ Hi-Fi system

The Fiat 500 offers a radio complete with audio CD and MP3 file player, and a choice of two

Hi-Fi systems. The radio is part of the design of the dashboard, in an ergonomic position in the

upper part of the facia (the best position for the driver), where it can easily be reached by the

passenger. The device can easily be connected to the Blue&Me system so that, thanks to the

hands-free function with Bluetooth® interface, the driver can use a Bluetooth® cell phone even if it is

in a jacket or bag, without taking his hands off the wheel. And because the Blue&Me incorporates

an advanced voice recognition function, interaction is immediate and the voice does not have to be

‘learned’; the system can also interpret incoming text messages.

The original sound system has six speakers: two 30 Watt tweeters and four full-range (two

40 Watt and two 35 Watt).

The second system is available on request. Known as the ‘Interscope Sound System’ it is an

absolute novelty in this segment, characterised by refined technology, and ideal for the motorist

who wants a particularly sophisticated Hi-Fi system, because it was designed and calibrated

specifically for the Fiat 500 passenger compartment.

The new Interscope Sound System comprises six speakers (two tweeters, two woofers and

two full-range, all 40 W), one 100 W sub-woofer and a 30 W amplifier. What makes the sound

experience on board the car really unique is the fact that the Interscope Sound System uses 3

different methods of processing the signal and the related acoustic effects simultaneously: the first

(TruBass) extends the perceived frequency field towards the bass without needing a subwoofer so

that the listener has the sensation of listening to a system that produces extended, very deep

basses.

The second method (Focus) raises the apparent position of the sources of sound to ear level.

This gives the sensation of listening to speakers positioned higher than they actually are, and

simultaneously the response in perceived frequency goes back to being ‘natural’, because the

‘colouring’ caused by the filtering of the head has been removed.

And finally, the third method (3D) which spatially equalises stereo reproduction, correcting

any errors due to the position of the speakers and improving spatial perception. The result is a

more embracing sound, which recreates a correct stereophonic effect even for listeners who are

positioned further away from the symmetrical axis of the speakers (as in the case of the car).

The Sky Dome fixed or opening panoramic roofThe quality of life on board the new Fiat 500 is also confirmed by the availability of two

types of roof that accentuate the luminosity of the interior and enhance the exterior line. The

elegant glass roof is available in both a fixed version and with an electrical opening mechanism.

The large sunroof on the Fiat 500 is of the Sky Dome type, comprising a mobile panel of

glass and a fixed front panel of shiny black sheet metal that creates a continuous stylistic effect

with the windscreen.

The sunroof creates a new relationship between the occupants and the surrounding

environment, and they can enjoy all the luminosity and feeling of freedom that the large glazed

surface can provide. If they want to illuminate the interior, the glazed part can be closed and the

blind underneath opened. And if they prefer to travel ‘in the open air’, it only takes seven seconds

for the entire front glazed panel and the blind to open, providing a true ‘window on the sky’.

Climate system The climate inside the car is a major factor of comfort on the road, and it is also important for

preventive safety, because the temperature, humidity and ventilation affect the driver’s well-being

and therefore his attention level. And it is the heating and ventilation system that demists the

windscreen and side windows. This is why the Fiat 500 offers a choice between a conventional

heating system, manual climate control and a sophisticated climate system that features automatic

control of the temperature, air flow, air distribution, compressor engagement and recirculation.

The system on the Fiat 500 implements an ‘equivalent temperature’ climate control strategy.

A number of sensors register the indoor and outdoor temperature and evaluate the feeling of

thermal well-being perceived by the passenger, i.e. the energy exchange between the human body

and the passenger compartment, which is affected by the humidity, the temperature and the flow of

treated air.

All these parameters are measured constantly and used to adjust the distribution, ventilation

and mixture constantly. This regulates the air flow to the air vents and the fan speed, so that

passengers in the car enjoy the sense of thermal well-being they requested (when setting the

temperature). The result is a constant climate, even if the outdoor conditions change. And to make

sure that the air issuing into the car reaches all corners of the passenger compartment, the system

can be adjusted to one of five combinations. The customer can also modify the temperature

gradually, by half a degree at a time, until it is comfortable for him. The knob allows an adjustment

of 16°C.

Manual settings always have priority over automatic settings. They cause the ‘Auto’ LED to

go out, and the setting is memorised until the control is annulled. Every time the system is turned

on, it will return to the status memorised when it was turned off, except for the ‘MAX DEF’ function,

which is cancelled. It is also possible to turn the system off manually, de-activating the climate

system completely.

Standard and optional equipment (Italian Market)

It is no exaggeration to say that everyone will find a Fiat 500 that meets his or her needs and

tastes. Suffice it to say that there are over 500,000 ways of customising the car, thanks to the

combination of 12 body colours, 4 specifications (Naked, Pop, Sport and Lounge), 3 different fabric

or leather interiors (in a choice of 3 shades) and 9 types of wheel rims, (7 alloys), as well as 100

accessories created specifically for the model. A range where everyone will find their ideal car,

equipping it with all the devices that are available on a car today. Including those that until a short

time ago were reserved for cars in higher brackets.

The Naked version will not be sold in Italy, where the range will start from the Pop version,

which envisages a very interesting array of equipment: two front airbags, two curtain-bags, two

sidebags and one knee-bag, ABS complete with EBD, front headlights with DRL function (daytime

lights), specific upholstery with a choice of Ivory or Black elements, Dualdrive electric power

steering, black electric wing mirrors, height-adjustable steering wheel, centralised locking and

electric windows, 175/65 R14” sheet metal wheels with integral wheel hubs. The 500 Pop

specification is available with all three engines, but with the 100 bhp 1.4 16v the outfit includes the

sophisticated ESP system and an instrument panel with sporty graphics.

For people who want the maximum in terms of content and customisation, there are the

Lounge and Sport specifications, which add exclusive equipment to the generous outfit of the 500

Pop. Designed for a customer who demands aesthetic refinement, the Lounge version includes the

Chrome kit which features elegant chrome-plated inserts in the seals of the side windows, on the

exhaust terminal, on the trim of the inside door handle, the gear lever and the front and rear

bumpers. On the outside, the new 500 Lounge features 185/55 R15” alloys, electric body-coloured

wing mirrors and a fixed glass roof with sunshade. Inside, it features special fabrics, a leather-

upholstered steering wheel with the controls of the Blue&Me system, manual climate control, a

radio, CD and MP3 player, a height adjustable front seat, a 50/50 split rear seat with head-

restraints, a key with customised remote control and an active handle on the tailgate.

And finally, the Sport specification addresses customers who prefer ‘stylish sportiness’ and

appreciate a dedicated kit that includes sporty seats with special foam, a rear spoiler, interior

upholstery in exclusive colours and fabrics, a chrome-plated exhaust terminal and chrome inserts

in the door sills. The Fiat 500 Sport also offers 185/55 R15” sporty alloys, manual climate control, a

sporty steering wheel in two colours with the controls for the Blue&Me system, a radio with CD and

MP3 player, and electric wing mirrors painted the same colour as the bodywork.

The Sport and Lounge equipped with the 100 bhp 1.4 16v engine also offer the sophisticated

ESP system as standard equipment and an instrument panel with sporty graphics.

And finally, the Fiat 500 can be equipped with some special devices from the Autonomy

Programme, the initiative introduced by the company more than eleven years ago to develop

services and vehicles that provide individual and collective transport for people with reduced motor

capacities, in line with the latest product novelties, and to encourage the use of the car by the

disabled.

An outfit by Guidosimplex developed specifically for the new car has an electronic ring

accelerator under the steering wheel with a vertical service brake. And to make it easy to fit a

wheelchair on the rear seat and make the driver completely autonomous, the driver’s seat can

swivel 90°.

Last but not least, a large number of other devices will be on offer from the launch of the Fiat

so that customers of the 500 will be able to order the car that meets their wishes and needs. The

systems are easy to install and they fit perfectly into the passenger compartment without detracting

from ergonomics, roominess, comfort or safety. They supplement the car’s standard controls so

that this can still be driven by someone without motor difficulties. And they are easily dismantled,

which means that the car can be sold either fully equipped or as a normal car. And there is a whole

range of financial products reserved for disabled people.

Pop Pop Pop Sport Sport Sport Lounge Lounge Lounge1.2 16v 1.3 Mjet 1.4 16v 1.2 16v 1.3 Mjtd 1.4 16v 1.2 16v 1.3 Mjet 1.4 16v69 bhp 75 bhp 100 bhp 69 bhp 75 bhp 100 bhp 69 bhp 75 bhp 100 bhp

LINE AND STYLING Colour-coded bumpers S S S S S S S S SChrome-plated door handles S S S S S S S S SPainted rubbing strips with 500 plates OO O O O O O O OMetallic paint O O O O O O O O OPearlescent paint O O O O O O O O OSpecial vintage hub trims O O O - - - - - -Coloured brake calipers - - O - - O - - OChrome kit (side window seals with chrome insert, chrome-plated exhaust pipe, chrome inserts on front and rear bumpers, chrome-plated crown in gear lever) O O O O O O S S SSport kit (sports seats with specific foam, rear spoiler, special interior colours and fabrics, chrome-plated exhaust pipe, chrome insert on sills) S S S S S S S S SChrome-plated cover on wing mirrors O O O O O O O O ODark rear side and rear windows O O O S S S O O O

SAFETY ABS + EBD S S S S S S S S SDriver’s airbag (dual stage) S S S S S S S S SPassenger airbag (dual stage) S S S S S S S S SSidebags S S S S S S S S SCurtain-bags S S S S S S S S SKnee-bag (airbag to protect knees) S S S S S S S S SESP with ASR/MSR+HBA+Hill Holder O O S O O S O O SFoglights O O O O O O O O OIsofix attachments S S S S S S S S SFront crumple zone S S S S S S S S SBodyshell with elements in high tensile steel S S S S S S S S SPedal support set to break at set impact threshold S S S S S S S S SFPS fire prevention system S S S S S S S S SFront seat-belts with pretensioners, load limiters and front activation sensor S S S S S S S S SFront and rear seats with antisubmarining crossbeam S S S S S S S S S

AUDIO - TELEMATICSRadio with CD and MP3 player S S S S S S S S SBlue&Me O O O S S S S S SBlue&Me NAV O O O O O O O O OWiring for portable navigator* O O O O O O O O OInterscope Sound System Hi-Fi O O O O O O O O OSupport for iPod and cell phones O O O O O O O O O

COMFORT - PRACTICALITY Height adjustable steering wheel S S S S S S S S SDualdrive electric power steering S S S S S S S S SLeather steering wheel with radio controls O O O - - - S S SLeather steering wheel

with radio controls (Sport kit) - - - S S S - - -Electric windows and door deadlocks S S S S S S S S SCustomised remote control S S S S S S S S SBlack mirrors – electrical adjustment S S S - - - - - -Heated colour-coded wing mirrors with electrical adjustment O O O S S S S S SManual climate system O O O S S S S S SAutomatic climate control O O O O O O O O OTrip Computer S S S S S S S S SAntiglare electro-chromic mirror (automatic) O O O O O O O O OFixed glass sunroof O O O O O O S S SSky Dome opening sunroof O O O O O O O O OHeight-adjustable driver’s seat O O O S S S S S SPassenger seat with storage unit under cushion O O O S S S S S SPassenger seat squab-back pocket O O O S S S S S SRear head-restraints O O O S S S - - -Split rear seat 50/50 (+ head-restraints) O O O O O O S S SDualogic (automatic transmission)* O - O O - O O - OFlaps on steering wheel for Dualogic transmission* - - O - - O - - OParking sensor O O O O O O O O O Passenger side grab handle O O O O O O S S SLocking fuel cap S S S S S S S S SLighter S S S S S S S S SMini spare wheel S S S S S S S S S

S = Standard O = Optional - = Not available* not available at launch

CUSTOMISATION      

Pop Sport Lounge

Line and Styling     

185/55-15 alloys 18 spokes*O O O

185/55-15 alloys 5 spokes*O O O

185/55-15 alloys 9 spokes*O O O

185/55-15 alloys 5 spokes two-tone*O O O

195/45-16 alloys 5 spokes*O O O

195/45-16 alloys 7 spokes*O O O

195/45-16 alloys 17 spokes*O O O

Chrome-plated nudge-bar on front bumper O O O

Chrome-plated trim on bonnet O O O

Sideskirts O O O

Rear spoiler on tailgate O S O

Front air dam O O O

Rear air dam O O O

Chrome-plated exhaust terminal O S S

Sticker 500 Italia stripe O O O

Sticker White barcode O O O

Sticker Black barcode O O O

Sticker Red sport band O O O

Sticker White sport band O O O

Sticker Black sport band O O O

Sticker White roof+bonnet arrow O O -

Sticker Red roof+bonnet arrow O O -

Sticker Black roof+bonnet arrow O O -

Sticker Red monochrome 500 stripe O O O

Sticker White monochrome 500 stripe O O O

Sticker Black monochrome 500 stripe O O O

Sticker Lateral Italia band O O O

Sticker Black chequered roof O O -

Sticker Red chequered roof O O -

Sticker White chequered roof O O -

Sticker Black number 5 O O O

Sticker Red number 5 O O O

Sticker White number 5 O O O

"Italian flag" badge for wing O O O

500 Italia badge for rubbing strips O O O

Black chequers badge for rubbing strips O O O

Red chequers badge for rubbing strips O O O

Sport badge black with white background for rubbing strips O O O

Sport badge red with white background for rubbing strips O O O

500 badge red thread with black background for rubbing strips O O O

Black 500 badge for rubbing strips O O O

Red 500 badge for rubbing strips O O O

Barcode badge for rubbing strips O O O

Chrome-plated mouldings for bumpers O O S

Car cover with picture of 1st 500 series O O O

Steel kick plates O O O

Sporty aluminium pedal covers and footrest O O O

Black jacket-hanger for front head-restraint O O O

Ivory jacket-hanger for front head-restraint O O O

Kit of three "Sport" key covers - O O

Kit of three "Italia" key covers - O O

Kit of three “barcode” key covers - O O

Frau leather upholstery* O O O

Leather knob* O O O

Comfort

Aluminium bars on tailgate O - O

Ski holder for tailgate bars O - O

Snowboard holder for tailgate bars O - O

Side air deflectors O O O

Rear splashguards O O O

Black fragrance diffuser O O O

Ivory fragrance diffuser O O O

Refill for "Summer citrus fruit" diffuser O O O

Refill for "Essense of the night" diffuser O O O

Refill for “Breath of freedom” diffuser O O O

Refill for "Summer citrus fruit+Essence of the night+Breath of freedom” diffuser

O O O

Rubber mats O O O

Carpeting mats with black border ivory graphics O O O

Carpeting mats with ivory border ivory graphics O O O

Carpeting mats with black border black graphics O O O

Luggage compartment storage unit O O O

Luggage compartment organiser O O O

Nets for luggage compartment O O O

Pull-out trailer hook with cable O O O

Car Care Kit O O O

O=optional - = not available* not suitable for chains

Bodywork colours and interior upholstery

SPECIFICATION POP LOUNGE

FABRIC Pop Cordura

FABRIC COLOUR Red Dark Grey Blue Blue/Ivory Black/Ivory

AMBIENT COLOUR Ivory Black Ivory Black Ivory Ivory Black Ivory

NON-METALLIC

Bianco Bianco/Bossa Nova White • • • • • • • •

Blu m'ama non m'ama/Jive Blue • ••

METALLIC

Grigio perbene/Breakbeat Grey • • • • • • • •

Blu impeccabile/Mod Blue • • •Nero Provocatore/Crossover Black • • • • •

EXCLUSIVE (NON-METALLIC)

Verde libero e bello/Ye Ye Green • • • •

Arancio gustoso/Calypso Orange • • • •Azzurro cuor leggero/Cha Cha Cha Azure • • • •

Rosso sfrontato/Pasodoble Red • • • • • •

Giallo birichino/Tropicalia Yellow • •

Grigio galante/Punk Grey • • • • •

PEARLESCENT

Bianco gioioso/Funk White • • • • • • • •

SPECIFICATION SPORT LEATHER UPHOLSTERY OPTION

FABRIC Sport Frau Leather

FABRIC COLOUR Grey/Brown Grey/Black Black Red Red Leather/Vintage AMBIENT COLOUR Black Black Ivory Black Ivory

NON-METALLICBianco Bianco/Bossa Nova White • • • • • •

Blu m'ama non m'ama/Jive Blue • • • • • •

METALLIC

Grigio perbene/Breakbeat Grey • • • • • •

Blu impeccabile/Mod Blue • • • • • •

Nero Provocatore/Crossover Black • • • • • •

EXCLUSIVE (NON-METALLIC)

Verde libero e bello/Ye Ye Green • • • • • •

Arancio gustoso/Calypso Orange • • • • • •Azzurro cuor leggero/Cha Cha Cha Azure • • • • • •

Rosso sfrontato/Pasodoble Red • • • • • •

Giallo birichino/Tropicalia Yellow • • • • • •

Grigio galante/Punk Grey • • • • • •

PEARLESCENT

Bianco gioioso/Funk White • • • • • •

Spec sheets Engine 1.2 8v Fire 1.4 16v Fire 1.3 16v MultijetNo. of cylinders, arrangement 4, in line, 4, in line, 4, in line,

front transverse front transverse front transverseBore x stroke (mm) 70.8 x 78.86 72 x 84 69.6 x 82Capacity (cc) 1242 1368 1248Compression ratio 11.1 : 1 10.8 : 1 17.6 : 1Max. power output EC bhp (kW) 69 (51) 100 (73.5) 75 (55)at rpm 5500 6000 4000Peak torque EC kgm (Nm) 10.4 (102) 13.4 (131) 14.8 (145)at rpm 3000 4250 1500Timing gear 1 OHC 2 OHC 2 OHC

mechanical tappets hydraulic tappets rocker fingers with hydraulic tappetsNo. of valves/cylinder 2 4 4Fuel supply MPI electronic MPI electronic direct injection

phased sequential phased sequential Multijet “Common Rail” withelectronic control, turbo, wastegate and

intercooler

Ignition electronic with static advance electronic with static advance, by compressioncombined with injection combined with injection

Transmission

Manual transmission Drive front front frontClutch mechanical drive1st speed 3.909 : 1 3.545 : 1 3.909 : 12nd speed 2.158 : 1 2.158 : 1 2.158 : 13rd speed 1.480 : 1 1.480 : 1 1.345 : 14th speed 1.121 : 1 1.121 : 1 0.974 : 15th speed 0.897 : 1 0.921 : 1 0.766 : 16th speed -- 0.766 : 1 --Reverse 3.438 : 1 4.070 : 1 3.438 : 1

Dualogic TransmissionDrive front front --Clutch electro-hydraulic device with electric drive --

1st speed 3.909 : 1 3.909 : 1 --2nd speed 2.158 : 1 2.158 : 1 --3rd speed 1.480 : 1 1.480 : 1 --4th speed 1.121 : 1 1.121 : 1 --5th speed 0.897 : 1 0.897 : 1 --6th speed -- -- --Reverse 3.438 : 1 3.733 : 1 --

WheelsTyres Pop 175/65 R14 Pop 185/55 R15 Pop 175/65 R14

Sport/Lounge 185/55 R15 Sport/Lounge 185/55 R15 Sport/Lounge 185/55 R15

Steering rack and pinion rack and pinion rack and pinionwith electric assist with electric assist with electric assist

Turning circle between kerbs (m) 9.2 10.6 9.2

SuspensionFront independent MacPherson system independent MacPherson independent MacPherson

with transverse lower wishbones system with transverse system with transverseanchored to an auxiliary crossbeam, lower wishbones anchored lower wishbones anchoredanti-roll bar connected to damper to an auxiliary crossbeam, to an auxiliary crossbeam,

anti-roll bar connected anti-roll bar connectedto damper to damper

Rear interconnected wheels interconnected wheels interconnected wheelswith torsion axle with torsion axle with torsion axle

Braking system Brakes D (disc) - T (drum)Front (mm) D 240 D 257x22 (ventilated) D 240 (ventilated)Rear (mm) T 180 D 240x11 T 180

MeasurementsNo. of seats 4 4 4 No. of doors 3 3 3Length (mm) 3546 3546 3546Width (mm) 1627 1627 1627Height empty (mm) 1488 1488 1488

Wheelbase (mm) 2300 2300 2300Front track (mm)* 1413/1414 1413/1414 1413/1414Rear track (mm)* 1407/1408 1407/1408 1407/1408Luggage capacity VDA (dm3) 185 185 185

Supplies – WeightsFuel tank (l) 35 35 35Kerb weight DIN (kg) 865 930 980Payload including driver (kg) 440 440 440

PerformanceTop speed (km/h) 160 182 165Acceleration: (2 adults + 20 kg)0 to 100 km/h (s) 12.9 10.5 12.5

Consumption as per Directive 1999/100 (l/100 km)- urban cycle 6.4 8.2 5.3- out of town 4.3 5.2 3.6- combined cycle 5.1 6.3 4.2Emissions controlCO2 emissions (g/km) 119 149 111

* depending on the size of the rims