08-21-15.smw-master sponsorship deck 2015 web
TRANSCRIPT
REIMAGININGHUMAN
CONNECTIVITY
A global conference and content platform sharing insights, ideas and trends
with the world.
WHAT IS SMW?
CONFERENCES & EVENTS
CONTENT &PUBLISHING
BRAND PARTNERSHIPS
+ Global network of writers and contributors
+ Sharing insights with subscribers and followers globally
+ Interviews, insights, product reviews, how-to video and opinion pieces
+ Research, whitepapers and trends analysis
+ Hosted in 20+ countries across six continents
+ 5k+ participating speakers & 70k physical attendees
+ Content in nine languages
+ Streamed all over the world via web & mobile
+ Custom creative solutions, including strategy and execution
+ Experiential and integrated marketing
+ Local, regional and global activations
+ Branded content, installations, events & campaigns
SÃO PAULO
LOS ANGELES
CHICAGONEW YORK CITY
MIAMI
LONDON HAMBURG
COPENHAGEN
BERLINMILAN
ROME
LAGOS
MUMBAI
TOKYOBARCELONA
SYDNEY
ROTTERDAM
JOHANNESBERG
BANGALORE
JAKARTA
450KTwitter
540KFacebook
25+Cities
70KAttendees
5KSpeakers
195KSubscribers
600MTotal Reach
OUR GLOBAL NETWORK
JUNE 8-12FEBRUARY 23-27
2015 HEADLINE CONFERENCES
SEPTEMBER 14-18 NOVEMBER 16-20
THE 2015 THEME: “UPWARDLY MOBILE:
THE RISE OF THE CONNECTED CLASS”
In 2015, SMW will explore the power and potential of human connectivity through the global theme “Upwardly
Mobile: The Rise of The Connected Class” asking the fundamental question:
How can all humans achieve more in a connected world?
The evolving social landscape will impact how people discover, consume and share music; and we are thrilled to work with Social Media Week to host a dialogue around this globally." Josh KarpfGlobal VP, Social Media Marketing, Spotify
“Social Media Week is a global phenomenon allowing people to share thoughts, strategies, success & failures. As a speaker I enjoyed the fact that I was in a 'conversation' with community and not just talking at the audience. I am looking forward to continuing to be a part of the conference and the conversation.” Patrick Starzan: Vice President of Marketing, Funny or Die
OUR SPEAKERSEach year 5,000 world class thoughts leaders, innovators, business practitioners,
and pop culture luminaries from 40+ countries participate in SMW.
JONAH PERETTIFounder, CEO
BuzzFeed
MARTHA STEWARTFounder, Martha
Stewart Living
SETH GODINAuthor & Entrepreneur
BETH COMSTOCKCMO, GE
BRE PETTIS Founder, Makerbot
ELISE ANDREWFounder, I F*Cking
Love Science
MEREDITH KOPIT LEVIEN Executive Vice President,
The NY Times
SHERYL CONNELLYGlobal Consumer
Trends, Ford
PETE CASHMOREFounder, CEO
Mashable
MARK CRUMPACKERCMO, Chipotle Mexican
Grill
AMY VALE Head of Global
Marketing, Spotify
BONIN BOUGH VP of Global Media
Mondelēz
Experienced Professional (3+ years)
Management (below c-level)
Executive (C), Founder & Investor
Entry Level Professional & Student
The SMW community is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers who thrive in the hyper-connected world and push the boundaries of the status quo.
Represented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands.
OUR AUDIENCE
JOB LEVEL
13%
31%
32%
24%
Marketing, Advertising, PR & Comms
Media, Publishing & Entertainment
IT, Fashion/Lux, Non-Profit, Services
Other: start-ups, entrepreneurs, investors
INDUSTRY SECTOR
40%
27%
28%
COMPANY SIZE
AGE & SEX
15%
44%
20%
14%
22%
1-50
51-200
201-1000
1001+
29%
52%
19%
21 - 25
26 - 35
36 +
58%
42%
Female
Male
18%
5,000 PRESS MENTIONS ANNUALLY, GENERATING
MORE THAN 600M IMPRESSIONS WORLDWIDE.
Social Media Week is a real-world manifestation of some of the best that new technology has to offer
- ideas, strategies and insights shared by the people who are
shaping the future.
Ellen McGirt Senior Writer, Fast Company
BRAND PARTNERSHIPSSMW partners with global brands, agencies, publishers, startups and
platform companies to provide deep level engagement with the worlds most hyper-connected professionals
We can provide a number of solutions for brands: Custom or Turn-Key Packages, including Branded Experiences, Content & Programming and Special Events and Campaigns.
Past brand partners include:
SPONSORSHIP PACKAGES
BRAND ACTIVATION & EXPERIENCES
The SMW team of marketers and industry insiders will custom design activations to match and achieve objectives - from exhibit booth design to large branded experiences.
CO-WORKING LOUNGES
EXHIBITOR BOOTHS
INSTALLATIONS & CUSTOM EXPERIENCES
OFFICIAL SMW MEDIA / BLOGGER LOUNGE
SPONSORSHIP PACKAGES
CONTENT& PROGRAMMING
SMW’s world class editorial team will help lead curation, program design and execution of native
branded content and programming.
HALF DAY TRACKS
PANEL DISCUSSIONS
MASTERCLASS WORKSHOPS
KEYNOTE TALKS
SPONSORSHIP PACKAGES
SPECIAL EVENTS & CAMPAIGNS
In addition to sponsoring sessions, half day tracks of programming or a masterclass, brands can also engage
with SMW participants through creative activations.
JANELLE MONÁE + BIG BOI
OPENING & CLOSING VIP PARTIES
LIVE SHOWS
PRIVATE DINNERS
CAMPAIGN LAUNCHES
HERRADURA / CROWDTAP DINNER
WHITE PANDA PERFORMING AT VIP
CLOSING PARTY
FORD ANNOUNCES GEN-Z RESEARCH REPORT
"Understanding the ever-evolving role of social media for publishers and brands is a continued learning for us. We were thrilled to collaborate with Social Media Week this year to host a dialogue around a topic we discuss and debate everyday at Code and Theory."Dan Gardner Co-founder and executive creative director, Code and Theory
GLOBAL & LOCAL SPONSORSHIP
OPPORTUNITIESSMW will assist in building a comprehensive,
custom package to include creative ideation, strategy, design and execution.
ON-STAGE EVENT SESSIONS
+Multi-Session +Half-Day Content Tracks +Talks & Interviews +Panels & Debates +Masterclass Workshops +Product Showcases +Demos
+WiFi Landing Page +Livestreaming +Food & Beverage +Mobile App +Opening/ Closing Party +Photobooths +Lanyards
+Exhibitor Booths +Custom Experiential Activations
+Special Events +Dinners & Parties +Coworking Space +Media/Blogger Lounges
BRAND ACTIVATION AND EXHIBITION SPACE
TURNKEY OPPORTUNITIES
STANDARD OPPORTUNITIES:In each market, SMW offers three standard ways to engage with attendees:
Shannon Chirone DIRECTOR OF MARKETING
Eric Kramer VP CLIENT SERVICE
CONTACTToby Daniels
EXECUTIVE DIRECTOR [email protected]
Michael Papadeas VP SPONSORSHIP