SOCIAL MEDIA WEEK ROTTERDAM SPONSORSHIP AND MARKETING PROSPECTUS !!

PRESENTED BY:"This year's Social Media Week was the most comprehensive discussion of issues, opportunities, and culture relating to ‘connectivity’ that I have ever attended or been a part of."   Ian Schafer, CEO of Deep Focus

EVENT REGISTRATION OPENS APR 23

EVENT SUBMISSION DEADLINE AUG 1

CONFERENCE BEGINS SEPT 22

CALENDAR

POWERED BY:

Social Media Week, powered globally by Nokia, is a leading news and publishing platform and worldwide event that takes place in close to 22 cities each year.

Our mission is to capture, curate and share the most meaningful ideas, trends, and best practices with regard to social media’s impact on business, society, and culture.

The SMW global reach grows on average by 20% each year, with new cities being added all the time.

GLOBAL PERSPECTIVES. CAPTURED LOCALLY.

SMW REACH

SMW hosts two worldwide events each year in February & September, where on average 11 cities participate simultaneously.

“Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.” Ellen McGirt. Senior Writer, Fast Company Magazine

Sponsorship Package Discounts: Save 20% by April 30, and 10% by May 31.

*Data includes Social Media Week September 2013 and February 2014 editions

mission & global reach

ABOUT SOCIAL MEDIA WEEK

SÃO PAULO

LOS ANGELES

CHICAGO

TORONTO

NEW YORK CITY

MIAMI

LONDONPARIS

HAMBURGCOPENHAGEN

BERLIN

MILANROME

LAGOS

MUMBAI

TOKYO

FEBRUARY CITIES

SEPTEMBER CITIES

BARCELONA

SYDNEY

ROTTERDAM

JOHANNESBURG

BANGALORE

first impression

SOCIAL MEDIA WEEK FEBRUARY 2014 RECAP

The SMW audience is made up of senior marketers, founders & entrepreneurs, influencers, & digitally connected consumers.

Entry Level Professional (0-2 years) 18,2%

Experienced Professional (3+ years) 32,7%

Management (Below C-Level) 14,5%

Founder & Investor 13,0%

Executive (C-Level) 6,0%

Student 10,6%

CAREER LEVEL

Marketing, Advertising, PR & Communications 32,2%

Media & Publishing 13,4%

Information Technology & Services 9,5%

Arts & Entertainment 4,7%

Education 4,2%

Non-profit 3,8%

Other 32,2%

INDUSTRY

Represented businesses span most industries and range from small and medium-sized to the world’s largest and most high profile brands.

global registrant statistic from February 2014

ATTENDEES

1 - 10 36,90%

11 - 50 6,67%

51 - 200 6,83%

201 - 500 6,87%

501 - 1.000 5,30%

1.001 - 5.000 6,83%

5.001 - 1.0000 3,34%

10.000+ 6,67%

Unknown 20,59%

COMPANY SIZE OF ATTENDEE

Sponsorship Package Discounts: Save 20% by April 30, and 10% by May 31.

Rotterdam is the first city to host Social Media Week in the Benelux since its launch in 2009. The main location will be nhow Rotterdam. The hotel designed by Rem Koolhaas.

SMW Rotterdam is considered the Benelux hub of Social Media Week. It attracts some of the world’s most high profile speakers, press, media, and brands, together with a sophisticated audience of hyper-connected influencers and early adopters.

Sponsorship Package Discounts: Save 20% by April 30, and 10% by May 31.

a city of contrasts

ABOUT SOCIAL MEDIA WEEK ROTTERDAM

In a world where we are always on and always connected, we believe passionately that examining the technologies that are changing the ways we work, live, and create will lead us to live better & more productive lives.

2014 THEME: THE FUTURE OF NOW

ATTENDEES > 2.500

EVENT SESSIONS > 75

SPEAKERS > 150

EXHIBITORS 20

NETWORKING LOUNGES & CO-WORKING SPACES 3

FOOD VENDORS 4

VIP PARTIES & SPECIAL EVENTS 3

WHAT TO EXPECT

+ Big Data Analytics + Social Media Measurement + Mobile Advertising + Second Screen Advertising + Storytelling & Content Marketing + Native Advertising + Platforms and Tools + Future of Media & Publishing

ADVERTISING & MARKETING SOCIETY & ENVIRONMENT

TOPIC EXAMPLES:+ Government & Politics + Social Innovation + Charities & Non-profits + Education & E-Learning + Health & Wellness + Design, Art & Photography + Fashion, Lifestyle & Food + Music & Entertainment

EVENT FORMATS:+ Panels + Interviews + Keynotes & Talks + Debates + Mixers / Networking + Workshops + Masterclasses

PAST SPEAKERS:Steven B Johnson, Author

Danah Boyd, author, researcher MIT

Ester Dyson, Chairman Edventure Holdings

David Carr, The New York Times

Jennifer Pahlka, Founder Code for America

Tonya Surman, Center for Social Innovation

Dale Dougherty, CEO, Make Magazine

Scott Monty, Ford Motor Company

Jonah Peretti, CEO of Buzzfeed

+ Social Business + Trends & Future Gazing + Early Stage Innovation + Social Recruitment + The Collaborative Economy + Open Innovation + Internet of Things + Open data

BUSINESS & INNOVATION

TOPIC EXAMPLES:

Neil Blumenthal, CEO of Warby Parker

David Karp, CEO of Tumblr

Ben Kaufman, CEO of Quirky

Anne Curry, Anchor, NBC News

Dennis Crowley, CEO of Foursquare

Beth Comstock, CMO of GE

Larry King, Host and Presenter, CNN

Kevin Slavin, MIT Media Lab

Jessica Jackley, Founder of Kiva

theater style sessions, keynotes or masterclass formats

CONTENT & PROGRAMMING

TOPIC EXAMPLES:

WARBY PARKER & GOOGLE+

Eyewear designer Warby Parker teamed up with Google+ to replace the traditional mirror found in eyewear displays. Attendees used Google+ Hangouts, where they were able to get feedback from celebrities, influencers, and fashion experts.

SMW NYC CLOSING PARTY

Social Media Week New York Global Headline Sponsor Nokia and Supporting Party Sponsors HouseParty & BuzzFeed, hosted the Official Closing VIP Party at The Angel Orensanz Center for Contemporary Art.

CASE STUDIES & TESTIMONIALS

stories form brands, agencies, tech companies & industry thought leaders

PEPSICO GLOBAL TOUR

As part of a global partnership, PepsiCo sent a number of key executives on a tour of three SMW cities, starting in New York, then London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities.

FORD FIESTA MOVEMENT

Kicking off SMW NYC 2013 at Bloomberg, Scott Monty, Global Head of Social Media for Ford, gave a keynote address to launch the new Ford Fiesta Movement, seen by a packed audience of journalists & executives.

“Social Media Week’s global theme is fully aligned with Nokia’s mission of connecting people through innovative products and services and encouraging the open sharing of knowledge and information.”

Craig Hepburn Global Director, Social and Digital, Nokia

Michael Lazerow CEO of Buddy Media

"Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.”

FOUNDER & CREATIVE ADVISOR Maarten Reijgersberg

ACCOUNT MANAGER Reinier van Vliet

COMMUNITY MANAGER Sanne van der Schee

EVENT MANAGER Dimitri Hoppenbrouwers

ART DIRECTOR Eric Kalsbeek

CONTACTS

team social media week Rotterdam

rotterdam@socialmediaweek.org

+31621708278

+31102211470

@SMWRotterdam

/SMWRotterdam

/SMWRotterdam

All pricing in this document is exclusive of VAT and listed in Euro’s (€), except the pricing of the global newsletter which is in US Dollars ($). All pricing is subject to change. We reserve the right to make adjustments to pricing, products, and service offerings for reasons including, but not limited to, changing market conditions, distributor price changes and errors in advertisements.

EXAMPLES OF PAST SPONSORS: