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1 MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 1 MFG Baden-Württemberg Innovation Agency for ICT and Media MFG Innovation Programmes Innovationssymposium, Salzburg 21.-22.10.2009 Susanne Jehle MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 2 Agenda MFG Introduction Work in the Innovation Process European Projects CReATE FITT B CREATIVE

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MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 1

MFG Baden-Württemberg

Innovation Agency for ICT and Media

MFG Innovation Programmes

Innovationssymposium, Salzburg21.-22.10.2009

Susanne Jehle

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 2

Agenda

MFG Introduction

Work in the Innovation Process

European Projects

CReATE

FITT

B CREATIVE

2

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 3

MFG Baden-Württemberg as thePublic Innovation Agency for ICT and Media

� Shareholders: State Ministry Baden-Württemberg 51% and SWR (public broadcaster) 49 %

� Projects for State of Baden-Württemberg, Ministries, EU, universities, research institutions, companies

� More than 60 highly qualified employees

� Active in Innovation Fostering, Technology Transfer, Cluster and Network management, regional Marketing and Development

� More than 14 years of experience in: Management of Cluster Initiatives,Innovation Processes, Consulting, Training

� 31 managed projects, including 10 international programs

� Project volume 11.7m € (2008)

� Focus on ICT, Software and Creative Industries, Knowledge based economy

� Innovation support processes ISO 9001-certified

Sta

nd: D

ezem

ber

2008

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 4

Economic Facts about Baden-Württemberg

� 10.7 million inhabitants

� No.1 in patent applications within Germany

� Historically strong industries: mechanical and electrical engineering, vehicle construction.

� Today new industries: creative industries, environmental engineering, microsystems technology, healthcare and biotechnolog y.

� Domination of small and medium-sized enterprisesBut also big players: Daimler, Porsche, Bosch or SA P

Creative Industries

� ICT and Creative Industries: total turnover of 53.3 billion € (2006)

� Creative Industries: 250,000 Employees in (2007)

45,000 companies in Creative Industries

3

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 5

Activities at all Steps of the Innovation Process

Innovation Fostering and Technology TransferLabs | Scholarships | Knowledge Platforms

Cluster and Network ManagementCluster Initiatives | Collaboration | Training

(Inter)Regional DevelopmentMarketing | Events | Training | Platforms

Gro

wth

Tra

nsfe

r

Tal

ents

CommerCommer --cialisationcialisation

Research & Research & DevelopmentDevelopment

InternationaliInternationali --sationsation

ClimateClimate forforInnovation Innovation

Scholarship

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 6

The Heidelberg Innovation Forum offers a unique pla tform for thenew business development and the technology transfe r in the ICT-Sector

� Started in 2005 as an regional initiative

� Opened in 2007 for the European Level

� Central aim:

� Matchmaking between Researchers, Investors and decision makers

� pool of the best innovation ideas

� initiating of business deals

� Internationalisation in 2009 :

� cooperation with the National Research Council

� Innovation Forum International

Matchmaking Platform

4

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 7

Heidelberg Innovation Heidelberg Innovation Forum Forum

• 30 IT Solutions in brief Project Pitches

• Networking CoffeeBreaks

MatchmakingMatchmaking ++NetworkingNetworking

„„ Business Business CoachingCoachingforfor ScientistScientist ““

• Preparation for ProjectPitches by coachings

• Business Plan Coaching

QualificationQualification

Management TeamsManagement Teams

• Voting for the best IT-Solution by the audience

• Prize: personal coaching:

• Marketing

• Finance

Team Building +Team Building +CoachingCoaching

Technology Transfer Technology Transfer -- CommercialisationCommercialisation of ITof IT --Research Research

3 Steps to Innovation

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 8

Baden-Württemberg: Connected

� Baden-Württemberg: Connected (bwcon): leading busin ess initiative for innovation and technology in Baden-Württemberg

� Awarded Best German Innovation Network in 2008

� Objectives- development of Baden-Wuerttemberg as the area no. 1 in Europe

for IT and high tech- platform for an intensive exchange of information b etween manufacturers,

scientists and users

� Areas: ICT, creative industries, healthcare, connec ting technologies

� Network- 460 members, thereof about 60 founders and start-up s- more than 4.600 experts in the network- interface between business, research institutions, government and

organisations� Program “Coach & Connect” ���� Support Package for Start-ups

5

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 9

• Placement of speakers

• Newsletter

• bwcon: Dialog

• Special Interest Groups

• bwcon: VC-Lunch

• Seminars

• Workshops

• Trainings

• Management Coaching Group –Network of experienced top level managers, over 250 years of management expertise

• bwcon: Business Roundtable

Contacts& Know-how

transfer

• Hightech Award CyberOne

• bwcon: Innovation Fair

• bwcon: Business Lunch

Consulting &Start-upSupport

Projects &Cooperation

Marketing Platform

Seminars &Workshops

Baden-Württemberg: Connected – Activities

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 10

Support Package for Start-ups:Coach & Connect

Promotion of innovation and entrepreneurship in Baden-Wuerttemberg• Consulting• Training• Mentoring• Networking

Learn

Qualificationin workshops

LearnQualification in workshops

bwcon:

Coach & Connect

Coach Connect

• Special Interest Groups

• Business Roundtables

• Venture Capital lunch

• Discussion Forums

• Innovation Fair

• Consulting

• Management Coaching Group

• Contacts to Experts and Consultants

6

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 11

FITT Overview

FITT: Fostering Interregional Exchange in ICT Techno logy Transfer

Programme: INTERREG IVB North West Europe

Priority 1: Developing the NWE knowledge-based economy by capitalising on our capacity for innovation

Objective 1.1: to promote greater entrepreneurship and facilitate the translation of innovations and knowledge into (marketable) products, processes and services that strengthen the competitiveness of NWE

Time frame: 1.3.2008 – 31.3.2011

Partners: Centre de Recherche Public Henri Tudor (Lead)

MFG Baden-Württemberg – Innovation Agency for ICT an d Media

INRIA – Institut National de Recherche en Informatiq ue et en Automatique

DIGITEO – Fondation de coopération scientifique Digi teo Triangle de la Physique

IBBT – Interdisciplinary Institute for Broadband Tec hnology

LIEU – Liaison Entreprises Universités, University of Liège

Imperial College Business School, London

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 12

FITT: Improving Technology Transfer

FITT aims at

… Improving the commercialization of research findings by devel oping tools and training material for Technology Transfer offic es.

… Providing practical guidance for transfer of ideas to the market (modular

FITT Toolbox )

… Improving the work of transfer offices by providing training sessionsand material

… starting Community of Practice for an ongoing exchange of experience and further cooperations

7

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 13

Strength and Weaknesses

Challenges

Best Practices

Tools

Toolbox

Training ProgramWhite Book

DIGITEO

INRIA

LIEU

ICBS

IBBT

MFG

CRP TudorProject Lead

FITT Method

Projects Experience

Methods

Optimiza

tion

Network& contacts

Dissemination

Analysis

Input

7 Partners

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 14

Communication

Online PR• Website

• Cross-Linking• [Newsletter]

• [RSS Feed]

Media Work• Press releases• Press conferences

• Direct contacts• Articles and Features• Dissemination

workshops

Events• Conferences

regional / interregional

• Workshops• Training sessions

Publications• Bibliography

• Toolbox• Training Program• Flyer

• Final Report• White Book

8

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 15

� CReATE – Creating a Joint Research Agenda for Promoting ICT-Innovations in Creative Industries across Europe

� Project coordinator:MFG Baden-Württemberg Public Innovation Agency for ICT and Media

� Project partner:Steinbeis-Europa-ZentrumCSP - INNOVATION IN ICTRegione PiemontePolitecnico TorinoImaginoveAdvantage West Midlands

� Project run timeMarch 2008 – Oktober 2010

� Funded by EU, 7th Framework Programme

CReATE: EU Project for Promoting ICT-based innovations in Creative Industries

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 16

CReATE defined 5 Research Priorities for Creative Industries

1. Visual and Interactive Experience

2. Tools of Productivity and Intelligent Automation

3. Digital Distribution

4. Multi-Platform Content for Nomadic Use

5. User-Producer-Interaction in Production

Joint Research Agendafor ICT Research

(2010)

9

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 17

B CREATIVE Overview

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NLICT – Innovatieplatform Creatieve Industrie

GBCranfield University

BGApplied Research and Communications Fund

Dietwee B.V

MFG Baden-Württemberg

Alintec scarl

NOA GBR

Meta Group srl

Innovationsservice of the Salzburg Chamber of Commer ce

European Design Centre

NL

D

I

D

I

A

NL

Project partners

Time: 01.09.2009 – 31.08.2012

Program: CIP – Competitiveness and Innovation

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 18

B CREATIVE - Improve start-up supportin Creative Industries

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09

Improve access to financing instrumentse.g. Innovation vouchers for Creative Industries

Awareness for the needs of Creative Industries star t-upsSpecial needs of the Creative Industries, e.g. non-technology innovations

Network of European Creative Industries stakeholder sRelevance, visibility and awareness on EU level

Improve start-up support for Creative Industries St art-upsSetting up start-up support mechanisms specially tailored to Creative Industries

10

MFG - Enabling Innovation with ICT and Media © MFG Baden-Württemberg | 19

Contact

Susanne Jehle

Project Manager / Communication OfficerTechnology Transfer

Email: [email protected]: +49 711 90715 366

CReATE: www.lets-create.euFITT: www.FITT-for-Innovation.euB CREATIVE: www.europe-innova.eu/web/innovation-in-services/kis-innovation-platform/bcreative

Official website online soon

MFG Baden-Württemberg mbHInnovationsagentur des Landes für IT und MedienBreitscheidstr. 470174 Stuttgart

Phone: +49 711 90715 300Fax: +49 711 90715 350

E-Mail: [email protected]: www.mfg-innovation.eu