IMC Thailand

1

Innovation Innovation is the development

of new values through solutions that meet new requirements, inarticulate needs, or old customer and market needs in value adding new ways.

This is accomplished through more effective products, processes, services, technologies , or ideas that are readily available to markets, governments, and society.

Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

2

Using 1)New Technology & 2)New Biz Model

New Technology New Biz Model

1)The word technology refers to the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function..

2)Technologies significantly affect human as well as other animal species' ability to control and adapt to their natural environments.

1)Revenue increasing while lowing or maintaining the same cost

2)Increasing Value proposition

3) New avenue/channel of revenue

3

Innovation Technology Innovation is the development of new

values through solutions that meet new requirements, inarticulate needs, or old customer and market needs in value adding new ways.

This is accomplished through more effective products, processes, services,

technologies , or ideas that are readily available to markets, governments, and society.

Innovation differs from improvement in that innovation refers to the notion of doing something different rather than doing the same thing better.

The word technology refers to the making, modification, usage, and knowledge of tools, machines, techniques, crafts, systems, and methods of organization, in order to solve a problem, improve a preexisting solution to a problem, achieve a goal, handle an applied input/output relation or perform a specific function..

Technologies significantly affect human as well as other animal species' ability to control and adapt to their natural environments.

4

Consulting Service Offerings focusing Information Technology

Infrastructure, Networking and Security

5

• Package selection & implementation

• Geography Information System

• ERP System

• CRM System

• Regulatory Risk, Financial Controls and Reporting Support

• Business Risk Assessment & Mitigation

•Business Intelligence Design & Implementation

•Enterprise Performance Management & Reporting

•Data Warehouse & Datamart Design & Implementation

• Organization Development

• Process Optimization

• Change Management

• Benchmarking

Operations Improvement

Performance Management & Analytics

Enterprise Applications

Business Risk Management

Strategy

Client pain points are the drivers of the business issues. We are providing our services to help clients solve business problems related to Information Technology while also meeting their business objectives of driving revenue, reducing cost, retaining their customer base and evolving to critical next generation infrastructure.

Specialized Consulting Services

Strategy

Vision and Blueprint • Preparing IT Master plan to support the overall client business strategy

• Preparing Cooperate IT Blueprint

Finance Diagnostic • Reducing cost & Increasing revenue

Profit Improvement • Increasing customer loyalty

• Evolving to next generation infrastructure

Enterprise System

Implementation

Package selection & Implementation • Providing the methodology and approach that enable an organization to identify, redesign, test, and implement

the core business process that run throughout the organization, often across departmental lines

• Implementing keys packed system: Enterprise Resources Planning, Contact Center, Customer Relationship management and Supply Chain.

Geography Information System • Implementing fully integrated GIS

Implementing the package system is, for many organization, a challenge. To implement a package system successfully, organization must embrace a methodology design to achieve not only a successful technology implementation, but one that meet the organization’s needs in the areas of strategy, process, and people as well. This is to realize the greatest possible business benefit from the technology change.

Operations Improvement

IT Organization development • Increasing IT staff efficiency

• Organization Redesign & Streamlining

Process Optimization • Streamlining the core process (e.g. Marketing & Sale management, Customer care, Product development &

Management, IT development & management, etc.)

• Strengthening the support process (e.g. IT HR Management, Financial and Asset Management, Supplier and Partner Management)

Change Management • Ensuring that people understand the need for change and have the right capabilities and motivation to change

• Gathering and assessing information about an organization’s readiness for change

• Addressing the collaboration process of building explicit knowledge, skills, abilities, and the confidence to apply them

Benchmarking • Setting target for process improvement

Our Specialized Consulting Services

We are offering our extensive knowledge in IT process landscape. The landscape is the basis for the further breaking down of process elements and key performance indicators and the associated value propositions and offering developed by our consultant to help the clients transform and improve their operations.

Business Risk Management

Regulatory Risk, Financial Controls and Reporting Support • At the project management level, determining which risk areas to accept and which to resolve

• The Risk management standards and quality assurance standards are developed

Business Risk Assessment & Mitigation • Risk areas identified in the action plan are resolved under risk mitigation strategies, bringing quality assurance

improvements

The success of business or large scale project implementation depends on the timely, high quality deliverables and ability to detect risk at early as possible.

Infrastructure & Security

Infrastructure & Security • Designing, procuring, and implementing a technical infrastructure

• Developing software that extends the capabilities of application

• Specifying the technical support requirements for the solution

Performance Management &

Analytics

Analytics design & implementation • Providing the analysis & tools for business intelligent

• Implementing business intelligent system and data depository

Enterprise Performance Management & Reporting • Leading the analytic processes that enable the performance of an organization to be managed with a view to

achieve one or more pre-selected goals • Preparing Balanced Scorecard

Data Warehouse and Data-mart design and implementation • Designing, Configuring and testing of data warehouse

• Performing the data integration with other systems

Our Specialized Consulting Services

‘The speed to market and customer-determined responsiveness are creating the conditions that are forcing business to rely increasingly on their suppliers’ and vendors’ speed and responsiveness and to be attuned to their customer in almost real time’ ….Paul Greenberg (Vice President of Live Wire – Ecommerce consulting services firm.

The purpose of this thread is to build the infrastructure, computing, networking and security to support the IT solution. This thread provides a guide for the steps to be performed.

Consultants assisted clients in a broad range of industries

Corporate

Strategy

and Planning

Profitability

Enhancement

IT Strategy and

Organization

Improvement

Process and

Organization

Improvement

Business

Transformation

Management

Property Services X X X

Real Estate X X

Retail X X X

Publishing X X X X

Logistics X X

Building Material X X X X X

Automotive X X

Education X X X

Financial Services X X

Communications X X X X X

Healthcare X X

Political

Organization X X X X

Public Sector X X X X X

Industry Experiences

Extensive Client References

IMCT consultants helped various types of companies ranging from mid-sized local organizations to large global players

Our Key Clients by Area of Services

Strategy MEA PEA MWA Unilever Thailand PWA Operation Improvement Unilever Thailand Department of Commercial Registration Thailand Tobacco Monopoly MEA Infrastructure, Networking and Security Star Petroleum National Disaster Warning Center, MICT CAT TOT Unilever Thailand Program Management TOT CAT Bank of Thailand True Democrat Party TTA

Business Risk Management TOT PWA MEA PEA Enterprise Applications TOT TRUE CAT PEA Krungthai Bank GIS Department of Rural Roads Royal Irrigation Department Office of Transport and Traffic Policy and Planning Department of Public Work and Town Planning Department of Mineral Resources Land Development Department Performance Management & Analytics Unilever Thailand TOT Bangkok Post Publishing E-document & Workflow NBT CAT

11

IMCT consultants helped various types of companies ranging from mid-sized local organizations to large global players

1)Cases / 2)Clients/3)Biz Model 1)Using QR Code as technology to

improve innovation of communication of my clients for Marketing area

2)Using Mobile Game as New channel / Advertising Media

3)Using Forecasting Model, GIS Technology to build Decision Support (DSS) for National Disaster Warning System (NDWS) for Flooding System for Thailand

1.1)Major Advertisers

1.2)FMCG, Telecom Devices

1.3) Revenue sharing (Telco, Content /Technology Owner, Consultant)

2.1)Major Advertisers

2.2)Bank, Content Provider

2.3) Revenue sharing (Telcom, Content/Technolog Owner, Consultant)

3.1)-National Disaster Warning Center , MICT (Thailand)

3.2)- Office of Water management & Hydrology, under Royal Irrigation Department

3.3) – Consultant Fee / MA System 12

Consulting Area of Business & Operation Improvement

13

1)QR Code for Marketing:

http://www.youtube.com/watch?v=4MgQ_nyCrV4

2)

3)

4)

5)

6)

14

Example of Technology / QR code?

“ability to measure response rates with a high degree of precision”

Printed Scan Action Report

QR code capability Scan to WEB or WAP

Scan to call

Scan to SMS

Scan to email

Scan to display text

Scan to add vCard

MCN campaign management system

QR Code Campaign Management System is an

online platform that allows partners to

automatically create unique specific mobile

campaigns complete with QR codes and custom

micro-sites.

Case # 2/ Direct Response

Marketing and Case Study

[Partnership & Consultant Area]

Songwhale has developed new ways to drive purchasing, increase revenue, and enhance customer experience for Direct

Response (DR) products that reach beyond conventional methods currently employed in the industry.

• SOCIAL MEDIA

• MOBILE DEVELOPMENT

• FRIEND FORWARDER

• ADDITIONAL MOBILE INITIATIVES

SIFT & TOSS!

Order recv’d

Tell 3 cat-lovers in 60min & get

1 bonus liner set added 2 ur

order

Rply FRIEND+10digit cell#

Ex FRIEND2223334444

Rply STOP 2quit or HELP

Hello Jane Doe,

According to our records,

you are going to run out of

Sift & Toss Litter Liners

soon. Click here to order

more today!

• WEB

• PAY PER CLICK

• SEARCH ENGINE OPTIMIZATION

These include:

T

Social Media

Songwhale specializes in using social networking sites like Facebook and Twitter to create media presences for products that inform, engage, and

drive users to product websites and various points of purchase.

To promote the DR product Sift & Toss, Songwhale created communities on Facebook and Twitter that brought together cat-lovers. Songwhale built

Sift & Toss’s Facebook presence by generating user-interaction in the community through encouraging fans to enter contests, ask questions,

participate in conversations with other fans, and share their experiences with the product. Songwhale administrators of the Sift & Toss page regularly

post offer-updates and important product information in addition to interacting with fans.

Facebook Ad Buys

Below are examples of the Facebook Ads that Songwhale developed and ran for the DR product Sift & Toss Litter Liners:

Ad 1

Ad 2

Through targeted media buys, custom tabs, exclusive offers, and contests, Songwhale has generated additional revenue for its clients and

their many products.

Facebook “Like Us” Campaign

Songwhale combined this “Like Us” campaign with demographically-targeted ads to grow the Sift & Toss Facebook community. The

majority of fans were generated through the “Likes” campaign, exhibiting the incredible power and importance of social media.

For the DR product Sift & Toss, Songwhale created an innovative "Like Us" campaign that increased the number of users that “Like” the Sift & Toss

Facebook page. Upon reaching the Sift & Toss Welcome page on Facebook, visitors were enticed to “Like” the page in order to transform a blurred-

out coupon into a visible coupon with a promotional code that could be used when purchasing.

Mobile web traffic is on the verge of surpassing traffic on traditional web browsers. Songwhale can create mobile versions of existing product websites

that are optimized to be viewed on all mobile devices (phones & tablets) and that match seamlessly with existing branding. These mobile sites are

user-friendly and facilitate the convenient purchase of products.

When consumers navigate to a DR product website using their mobile phones, they will be automatically redirected to a website that is optimized for

their mobile devices, which will better facilitate mobile order conversion.

Mobile Development

ç

Below is an example of the mobile site Songwhale developed for the DR product Sift & Toss, which Songwhale created to be

consistent with the branding established in the product webpage:

mobile website

Above is an example of the mobile site Songwhale

developed for the DR product Forever Lazy.

order screen

v

ç

There has been an explosion in the popularity and use of tablets for browsing the internet. Songwhale can create tablet-formatted versions of product

websites that are optimized to be viewed on all major tablet operating systems and that seamlessly match existing product branding. For example,

Songwhale executed creation of a tablet version of the Sift and Toss website.

Today, when consumers type in the Sift and Toss URL on their tablets, they are automatically redirected to a website that is optimized for their tablets.

This facilitates the placement of Sift and Toss orders and increases conversion. An additional feature of the tablet Sift and Toss site is the automatic

transition between the landscape and portrait orientations of the site. As the consumer switched the way the tablet is held, the site seamlessly switches

tot he version of the site that is optimized for that orientation. The images below Illustrate the unique landscape and portrait versions of the tablet-

optimized Sift and Toss homepage.

Tablet Development

Landscape Portrait

FriendForwarder is a tool developed by Songwhale to capitalize on the already-established connections among users and their associates in order to

expand the audience of any advertising campaign. A FriendForwarder campaign can be created for any DR product.

Songwhale recently began a FriendForwarder campaign for Sift & Toss in which customers that enter a mobile phone number on the order form

receive an order confirmation & FriendForwarder text message blast upon placement of their order. This message can be seen in the iPhone below,

as well as the flow of text messages that make up a FriendForwarder transaction.

SIFT & TOSS!

Congratulations!

1 bonus set of 14 Sift &

Toss Litter Liners will be

added to your order.

Ur cat says thanks! Meow

This is the initial order

confirmation/FriendForwarder text

message the customer receives

after ordering.

This is the message that customers

receive after they have forwarded

three numbers to the Sift & Toss

FriendForwarder campaign.

This is the message received by

customers’ friends. Notice that it’s

a personalized testimonial!

FriendForwarder

Sarah Johnson 612-555-

1234 says "I just bought Sift

& Toss!"

Sarah sent you 1 of her 25%

off coupons. Click here to

redeem

w2w.tv/3kd

SIFT & TOSS!

Order recv’d

Tell 3 cat-lovers in 60min &

get 1 bonus liner set added 2

ur order

Rply FRIEND+10digit cell#

Ex FRIEND2223334444

Rply STOP 2quit or HELP

Included in the message

is a shortened URL that

takes the friend to the

optimized mobile Sift &

Toss site.

Songwhale’s mobile text messaging capabilities extend beyond order confirmations and FriendForwarder campaigns and enable direct and

repeat communication with customers. Additional initiatives to enhance customer experience and increase revenue include text message

reminders, special offers and discounts, text2buy reordering, Click-to-Call reordering, and shipping confirmations. The possibilities for

future mobile and text messaging enhancements and innovations are limitless.

Hello Jane Doe,

According to our

records, you are

going to run out of

Sift & Toss Litter

Liners soon. Click

here to order more

today!

Hello Jane Doe,

Since you have been a

loyal customer for 6

months, we are giving

you a special discount

of 20% off your next

order. Click Here to

claim your code now!

Below are examples of the various messages that can be sent to customers already affiliated

with or interested in the DR product(s) and/or brands:

Reminders Special Offers & Discounts

Additional Mobile Initiatives

Hello Jane Doe,

According to our

records, you are soon

to be out of Sift & Toss

Litter Liners. Here is a

Direct Link to order

more! You can also

Rply 1!

Hello Jane Doe,

Click Here to call to

place another Sift &

Toss order today!

Hello Jane Doe,

Your order has been

shipped! It should

arrive within 5

business days. Thank

you!

1

Text2buy Reordering With just a single text message,

customers can reorder using

Songwhale’s text2buy platform.

Click-to-Call Reordering Shipping Confirmation

Below are several other ways that text messaging can be used to contact DR customers directly, promote

repeat purchasing and enhance customer experience:

Additional Mobile Initiatives

In addition to our mobile and tablet website development, we create some of the

highest converting traditional desktop websites in the industry. Our websites are

optimized to be viewed on all major browsers across all desktop operating

systems. By using our proprietary technologies, we've obtained the largest

incremental order results when we are hosting web, mobile, tablet, social media

and SMS. With all the platforms under a single umbrella, we are able to do the

greatest amount of fine-tuning possible.

Web

Pay Per Click & SEO

Search Engine Optimization

Our trained specialists have decades worth of

combined search experience. We use our cutting-edge

technology, platforms, and trained specialists to

execute the best SEO campaigns in the business. Our

team works with some of the largest marketing

companies in the Direct Response industry, along with

some of the smallest, and we have created successful

campaigns for both.

Pay-Per-Click advertising (PPC) can be

one of the quickest and most efficient

forms of advertising, providing targeted

and immediate results.

Here’s how PPC search engine

marketing works:

• Songwhale places ads for your

product in the “sponsored links”

section of search engines.

• You pay for the visitors who

click on these ads and arrive

on your website.

• Payment is determined on a

Cost-Per-Click basis, allowing

maximum budgetary control.

Songwhale will continuously

monitor PPC accounts to determine

which ads are working and which ones

are not. We work to streamline our

campaigns to provide the most effective

and budget-conscious results possible

for our clients.

Call to Action

Mobile payment technology is the future of payments. Many new solutions require dedicated hardware or apps just to begin

the process, but with Paywhale all it takes is one text message to get started. With smartphones, after customers text the

unique keyword for the product to the shortcode, they receive a link embedded in the SMS message that leads customers to

the Paywhale mobile site where they complete their order. Users can text in again to purchase the product, and Paywhale

recognizes them as a returning customer. A purchase can be automatically made using a single text purchase over and over

again. The user does not have to repeatedly fill out the credit card form.

Blogs and Review Sites

Our professional copywriters write content to be featured on blogs and review sites for each product. This helps to create

a positive online presence for the product.

Here are some examples of online blog sites for Sift and Toss:

Case # 3/ Using Forecasting

Model, GIS to build DSS &

integrated Sensoring System

for Disaster Warning System

[Partnership with BUU & RID ]

ข้อมูลในระบบสารสนเทศทางภูมศิาสตร ์GIS DATA

ข้อมูลเชงิพืน้ที ่ (Spatial Data) ข้อมูลเชงิบรรยาย (Attribute Data)

Raster Vector

Point

Line

Polygon

Character/Text

Numeric

เกีย่วข้องกบังาน : • Hydrogeology

• Hydrology • Geology

• Geomatrics

ระบบจะท าการประมวลภาพจากข้อมูลอุปกรณ์ตา่งๆ เพือ่ให้งา่ยตอ่การเข้าใจ และ

จดัสร้างเป็นชัน้ข้อมูลเพือ่แสดงบนแผนทีไ่ด ้

ขอบเขตการท างานเกีย่วกบัข้อมลูจากโทรมาตร

REAL WORLD

PARCEL 1120

1121 1124

1123 200

GIS Stores Data as Layers

TOPOGRAPHIC

HYDROLOGY

TRANSPORTATION

- -

BUILDINGS

UTILITIES

รูปผลงานตวัอยา่ง ผลงานทีเ่สร็จแลว้

SERVER

WorkStation#1

Switching

Hub

SERVER

WorkStation#16

KVM

UPS

SERVER

MONITOR

.CAT TELECOM

SERVER

SERVER

Rack 19" 42U

UPS UPS

Internet

Notebook Notebook

Notebook Notebook

ProjectorPDA

x 12

แนวทางการตดิตัง้อุปกรณร์ะบบประมวลผล

การประยุกตร์ะบบสารสนเทศทางภมูศิาสตร ์

รูปตัวอย่างผลงานการแสดงผลข้อมูลแผนที่

ขอบเขตการน าผลจากระบบพยากรณฯ์ มาแสดงรว่มกบัระบบรายงานผล

Alternacigs is a healthy alternative to smoking that is completely safe, and it gives you the same full flavor and smoking experience that you

get from regular cigarettes.

http://alternacigs.com/

Ascella™ works in place of any standard light bulb. When the light fixture

is on, the bulb charges itself. If the power goes out or you want to

remove the bulb from the fixture, Ascella™ will stay illuminated for at

least 3 hours.

http://ascellabulb.com/

SuperClean is a multi-purpose cleaning product that can used to get rid of tough stains on household appliances, kitchens,

bathrooms and automobiles.

http://superclean.com

DuPont™ Scratch Repair Stick is the fast repair for scratches,

nicks and dings in your car, bike, boat or other painted surfaces with clear coat finish.

Mr. Lid is a storage container with a patented attached lid

that is BPA free and dishwasher/microwavable safe.

http://mrlid.com/

Magic Minerals is an all-in-one for everyone mineral makeup

that covers, conceals and corrects.

https://magicminerals.com

Mobile & Tablet sites only.

NuWave Infrared Oven is a countertop oven with patented three-way cooking technology that combines infrared, convection and conduction technology to cook quickly and thoroughly while retaining moisture

and flavor.

NuWave Perfect Green is a frying pan that is infused with a durable all-natural ceramic non-stick coating, and which fits perfectly into your

health-conscious lifestyle.

https://www.nuwaveperfectgreen.com/

NuWave Induction Cooktop is a portable cooktop that uses induction technology so that the cookware is heated, but the cooktop surface is not.

Royal Pedi is the only anti-fungal hands-free exfoliator that you stick to the

bottom of your tub and use to clean, massage and exfoliate your feet without

having to bend.

Website: Not currently live.

Sift & Toss is a litter box liner where you simply lift out the liner, taking the soiled litter with you as the clean litter filters back in to the box.

https://siftandtoss.com/

http://www.buyinstanttrainer.com/

Text

Instant Trainer is a leash that uses gentle but firm resistance to discourage your dog from pulling by wrapping around their midsection, so the dog will feel slight

pressure if they start to pull away.

Sootherz is an acid relief lozenge made with delicious, all-natural ingredients which can be used to soothe heartburn, acid reflux and

stomach discomfort.

http://sootherz.com/

Slimmerz is a beautifully styled, comfortable, tailored line of women's clothing designed to make you look and feel 15

pounds thinner, instantly.

http://slimmerz.com/

Tap Hooks are easy to install hooks that can hold up to 50 pounds and do not require tools.

Shock It Clean is a multi-purpose cleaner that is tough enough to handle even your worst messes, while still being gentle enough to clean

upholstery.

http://buyshockitclean.com/

Shock It Clean Extreme is an even stronger version of the multi-purpose cleaner that can take care of any mess you throw at it.

http://shockitextreme.com/

Angry Birds Digital Sales Agency -

ASEAN