1 1 ip commercialisation from the malaysian universities: the case of utm by prof. dr. amran rasli
TRANSCRIPT
111
IP Commercialisation from the Malaysian Universities: the Case of UTM
By
Prof. Dr. Amran Rasli
The National Innovation System1
21Refer Yeoh BK (2006)
Evaluation
Licensing
Release
ROI
Retain
Technology Transfer/CommercializationIn
vent
orT
echn
olog
y T
rans
fer
Off
ice
Out
side
the
H
EIs
Shelved
Outright sale/donate
Patent
Business venture
Spin off Start up
Start-up and Spin-off
FEATURESFEATURES Spin-off Start-up
Created by University University Outside Univ.Outside Univ.
Technologies Owned by Owned by UniversityUniversity
Licensed byLicensed by
UniversityUniversity
Financed by UniversityUniversity Outside funderOutside funder
Managed by University staffUniversity staff Outside Univ.Outside Univ.
Major Challenges of Commercialization
• Product not ready to be put on the market.• Reasons:-
- Funding available limited to prototype only- Approval requirement not understood e.g.: Drug Regulatory Approval
• No fundingNo commercialization• ‘Publish or Parish’ versus ‘No Venture, No Gain’
cross road5
Major Challenges to commercialize R&D results
• Lack of IP management infrastructure• Lack of strategic research planning• Gap between basic research and market needs• Lack of funds for IP protection• Lack of IP knowledge• Lack of expertise to manage TT and commercialization
process• Lack of entrepreneurial skills• Lack of support (Government, University senior
managers) and incentive• Conflict of interest (University vs. Industry)
7
COMMERCIALISATION
FINANCIAL GLORY
PRODUCT LAUNCH/ INNOVATION
MARKET GROWTH
What is it all about?
AGE OLD QUEST
‘ACADEMIC’
ACADEMIC GLORY
Versus R & D
The Cross Road2
2Adapted from T.W.Sam (2007)
Minor Challenges of Commercialization
• IP ownership• Getting the correct partner• Adequate compensation for price of the
technology (refer to UTM’s example below)
8Refer to: http://www.icc.utm.my/wp-content/uploads/2013/02/ICC_Commercialisation_Policy.pdf
Commercialization Discontinuity: A3
93 Refer Cradle Commercialisation Bootcamp (2007)
Commercialization Discontinuity: B4
104 Refer Cradle Commercialisation Bootcamp (2007)
The Aftermath
11
The Case of UTM
• UTM prides itself by having extensive and state of the art facilities for basic and applied research.
• UTM have achieved tremendous success and recognition in competitions, exhibitions and consultancy projects globally and locally.
12
Facts. . .
• UTM emerged as the first Public HEI to receive the 2006 National Intellectual Property’s Award in Malaysia5.
135 Refer: http://www.icc.utm.my/services/commercialisation/intellectual-property/intellectual-property-status/
14
and realities . . .
• However, with regards to commercialization, UTM like other local HEIs have achieved minimal success . . . Reasons:– Burnt fingers syndrome– academic myopia view
15
ICC UTM’s Solution
• Establish an effective framework that support and catalyse each stage in the process of commercialization: pre-seed, VC investment and exit to market.
16
Solution 1: Improve the Passing of the Baton
• Three entities were established to complete the commercialisation cycle:
Entity Responsibility
RMC Management of research grants and IP processing
ICC Centre for innovative technology development, technology transfer and commercialization. Provide seed fund and technology screening to researchers
UTSB The university company17
An illustration
18
Good baton delivery
Disaster . . . .
Solution 2: Establish external network
• Funders– MTDC, MBC, MOSTI, etc
• Industries– MNCs, GLCs
• SMEs– SMIDEC
19
Solution 3: Encourage Spin-outs
• The acadpreneur– From UTSB
• The studepreneur– SKIT program– Post graduate student entrepreneurs
• Collaboration with SMEs– MTDC incubator program
20
Acadpreneur examples
• Augmented Innovation Sdn. Bhd. is an associate company of UTSB formed by Prof. Dr. Marzuki Khalid. The company is involved in process automation, fabrication of laboratory products and IT.
• Prof. Dr. Wan Azlee bin Wan Abu Bakar formed an associate company with UTSB in the production of chemicals to support the pertrochemical industries
• Prof. Ir. Dr. Mohd Warid Hussin formed and his colleagues formed a company to manufactur grout material for repair works (UR Grout), plaster material for repair and general construction (UR Plaster) and seived sands for concrete finishing and sand blasting purposes as well as domestic chemicals for clothes ironing and kitchen deodorizer spray (UR Chem).
• and a few more . . . 21
The MTDC incubator program
• The UTM-MTDC Technology Centre was established in December 2001 is now housing several SMEs which have UTM collaborators. Among the notable incubatees are:
22
Company Name` UTM Collaborator Core Business
Pengkalan Jitu Sdn. Bhd. Noor Hisham Hamid, FKM Electroless plating
Acomoys Sdn. Bhd. Prof Dr. Azhar Aziz, FKM Fuel saver
KZ Warnamas Sdn. Bhd. Assoc. Prof Dr. Ruzainee, FKKKSA Roselle drying
Organiche Sdn. BHd. Assoc. Prof. Dr. Farediah, FS Meal replacement
JOC Biotech Sdn. Bhd. Dr. Sallehuddin, FS Organic eye drop
Zanif Enterprise Sdn Bhd CEPP, UTM Organic fertilizer
My Organic Mushroom Sdn. Bhd.
Dr. Zulkifli Buntat Ozone treatment for mushroom
UTM-MTDC Technology Centre
• UTM-MTDC Technology Centre focuses on biotechnology and advanced engineering. Currently lots are divided into 2 main types, namely Technology Garage(TG) and Enterprise. The TG lot with rentable area of 440 sq ft is suitable for small office and RND activities. While the Enterprise lots are for bigger companies with rentable area from 1000sq ft up to 5000 sq ft.
23
24
No. Company Product CEO Invemtor1. WCC TELCO SDN. BHD./ 940138-T Frequency Front -End System for
Wireless local Area network ,Point to point Link
MR MUHAMMAD SUFEIL BIN YUSOFFe-mail: [email protected]
PROF. DR. THAREK ABDUL RAHMANe-mail: [email protected]
2. GIGALINK SOLUTIONS SDN. BHD./ 940040-P
Antenna Array at 2.4Ghz for point to point Communication
MR MUHAMMAD REDUAN BINABD LAH SANI
e-mail: [email protected]
ASSOC. PROF. DR. MOHAMAD KAMAL A. RAHIM
e-mail: [email protected]. MICROCLEAR SDN. BHD./ 940172-T Microclear for the treatment of
coloured waterMR IFNU HAKIM BIN ABDUL RAFOR
e-mail: [email protected]. PROF. DR. ZAHARAH IBRAHIM,
E-mail: [email protected]
4. SONO ENGINEERING (M) SDN. BHD./ 940168-H
Novel Low Cost Ultrasound Sonoimprometer
MR MOHD ARSHAD ABDUL RAHIDE-mail: [email protected]
ASSOC. PROF. DR. EKO SUPRIANTOE-mail: [email protected]
5. HQ NUTRACEUTICALS SDN. BHD./ 940117-A
Pineapple Fibre-based Product Development for Nutraceutical
MR M. HAFIZ SHAMSHUDDINe-mail: [email protected]
ASSOC. PROF. DR. IDA IDAYU MUHAMAD
E-mail: [email protected]. BIOSWITCH TECHNOLOGIES SDN.
BHD./ 940152-PAn Active packaging using Smart Bio
Switch ConceptMR MOHD ZAKUAN BIN ZAKARIA
e-mail: [email protected]
ASSOC. PROF. DR. IDA IDAYU MUHAMAD
e-mail: [email protected]
7. E ELEMENTS TECHNOLOGY SDN. BHD./ 940161-K
Energy Saving in Building Air conditioning System
MR MOHAMMAD AKMAL BAHARAIN BIN A. RAHIM
e-mail: [email protected]
PROF. DR MD NOR MUSAe-mail: [email protected]
8. MEMBRANE TECHNOLOGY (M) SDN. BHD./ 940038-M
Development of Pre-Treatment System for RO Drinking Water
Production
MS SURIATI MOHAD NASIRe-mail:
PROF. DR. AHMAD FAUZI ISMAILe-mail: [email protected]
9. PHOTOLASER GRAMMETRY SDN. BHD./ 940142-X
3D-based Surveillance System MR ZAM HAIRIZAD BIN ISMAILe-mail: [email protected]
DR. ZULKEPLI MAJIDe-mail: [email protected] /
Solution 4: Market driven approach
• Identify market first then do research– Success stories from the teaching factory– UTM lead by identifying export market, develop
product, negotiate for orders, then identified an SME to become our partner
25
The Teaching Factory
26
Spin Out Company
27
THANK YOU
28