1. 2 2011 ibic board of directors elected: dan cook, chair, new providence elaine utesch,...
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2011 IBIC Board of Directors
Elected: • Dan Cook, Chair, New
Providence• Elaine Utesch, Vice-chair,
Correctionville• Roger Brummett,
Secretary, Bedford• Scott Niess, Treasurer,
Osage• Daryl Strohbehn, Boone
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2011 IBIC Board of Directors
Statutory• Bill Northey Iowa Secretary of Agriculture• Wendy Wintersteen Dean, ISU College of
Agriculture and Life Sciences• Justin Gibson, Lamoni Iowa Livestock Markets
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2011 IBIC Board of DirectorsOne year appointments
• Helen Wiese, Manning*• Tom Hotz, Lone Tree*• Scott McGregor, Nashua*• Terri Carstensen, Odebolt• Elaine Utesch, Correctionville
• Ken Birker, Vinton• Nancy Couser, Nevada• Ed Greiman, Garner• Bob Henderson, Albia• Steve Rehder, Hawarden
* Federation of State Beef Councils Directors
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2011 Cattlemen’s Beef Board
• Jeff Clausen, Carson• Will Frazee, Emerson• Dean Black, Somers• Kent Pruismann, Rock Valley
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Funding State & National Programs
Cattlemen’s Beef Board
Producer Producer payspays
$1.00/head$1.00/head
State Beef Council
$1
State Progra
ms
Federation of State
Beef Councils
and USMEF
National Programs
50¢50¢
50¢50¢
20¢20¢
30¢30¢
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Return on Investment
• Economic study by Dr. Ron Ward
• Checkoff programs between 2003 and 2008
• Positive return of $ 5.55 for each $1 investment
2011 Beef Checkoff
Program Update
Iowa Beef Industry Council
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Iowa Beef Industry Council Mission
• to expand consumer demand for beef
• strengthen beef’s position in the global marketplace and
• improve producer profitability
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YOUR beef checkoff …
• Promotion
• Consumer information
• Research
• Industry information
• Foreign markets
• Producer communication
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“Beef. It’s What’s for Dinner”
86 percent of consumers recognized Power of Protein, Land of Lean Beef.”
Promotion → Consumer Advertising → National AdvertisingAdvertising Committee
Continuing to build on this success with 29 Lean Cuts. One Powerful Protein.
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2011 Advertising
‘PROFILES’ advertorials with recipes
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Capitalize on the Power of Lean
Teach culinary professionals and consumers tips on choosing and preparing lean beef.
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Retail Partnerships: BAM Cuts in Hy-Vee
BAM = Beef Alternative Merchandising
Top Loin Petite Roast
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BAM Cutting Demo for Fareway
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New Product Development with Maid Rite
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Foodservice: Culinary Competitions
Reinhart Collegiate Contest
Celebrating Excellence Competition - Iowa Restaurant AssociationPro-Start for High
School Students
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The Rusty Duck
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Reaching Consumers – Online Community Tools
Recipe Rating & ReviewsHow-To Videos
Personalized Grocery Lists
E-mail Newsletter
Prime Posts - Beef Blogs
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Nutrition / Food Safety Influencers
How we raise cattle and what they eat
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Registered Dietitians
ISU Dietetic Interns Iowa Dietetic Association annual meeting
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Living History Farms Cross-Country Race
8,000 servings of hot beef stew!
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TEAM BEEF
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International Marketing – Iowa Meat Trade Missions
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Source: USDA/USMEF, steer & heifer slaughter
2003: $136.46 Jan.- Sept. 2011: $202
Jan.-Sept. 2011: 14.4% of production exported!
Results: Rebuilding After BSEValue of exports, per head slaughtered
In 2011, on track to exceed $5 billion in total export value for first time in history!
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Beef Quality Assurance
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County Promotion Activities
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Has raised $ 1,937,228 for the Ronald McDonald Houses of Des Moines, Iowa City and Sioux City
29th Annual Governor’s Charity Steer Show
Masters of Beef
Advocacy-
200 plus Iowans
Educating spokespeople
for the beef industry!
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www.mybeefcheckoff.com