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Introduction to content curation

Alberto Nantiat

ENZO B

Content curation

• identify, organise, and share the best and most

relevant content on a specific topic or issue online

• information overload content curation

• not a replacement of your content

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Types of curation

• Many classifications: action, output, aim, etc.

See a classification of the tools by Robin Good: http://www.mindmeister.com/55395228/the-news-and-content-curation-tools-universe

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Curation is not republishing

• Curation makes sense only if it provides a really good quality filter that can replace the need to consult different sources.

• The key element is the expertise and focus of the curator, and the topic that he has selected.

• Curation is an effective means to build a strong relationship with a tribe of passionate niche users to be involved

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A good content curator…

• … always keeps in mind the audience and focus of his/her channel

• … re-thinks and modifies titles, descriptions, ecc.

• ... formats and personalises his/her contents

• … highlights text to help the reader

• … add an introduction and metadata to the content

• ... verifies the sources and always gives credit

• … shares, discusses, suggests, entrusts

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Advantages of curating content

Personal

• Keep yourself up to date and deepen the knowledge

• Develop new ideas and content

Professional

• Become a reference by building/increasing youronline reputation on that topic

• Develop new contacts and followers

• SEO

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Content curation, copyright & fair use

12 Best practices from Curata

– Reproduce only small portions of the source content

– Always give credit and link to the source

– Provide your contribute: retitle, comments, etc.

Common sense approach to copyright (Socialfresh)

– Always Ask First

– Quoting News and People

– Creative Commons

– Are You Helping Them?

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Tools - Diigo

• Highlighting, sticky notes on web pages

• Bookmarking & Saving

• Search and share

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Tools – Paper.li

• publishing platform: topic based newspaper

• Daily automatic publication

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Tools – Scoop.it

• publishing platform: topics, contents, interactions

• scoop and rescoop content

• Community

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Other tools

… and tons more. Among the most used:

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Quora Storify Zite List.ly

Bundlr Pearltrees Eqentia Trap.it

Delicious Netvibes Pinterest Percolate

Useful links

Introduzionehttp://infografiche.com/web-marketing/content-curation-definizione-infografica/

http://www.eliacaponi.it/content-curation/

Content curation Manifestohttp://www.rohitbhargava.com/2009/09/manifesto-for-the-content-curator-the-next-big-social-media-job-of-the-future-.html

Content Curation Worldhttp://curation.masternewmedia.org/

Lists and Classificationshttp://www.mindomo.com/view?m=2bbb4d3b0995449e9160de4455ad4f2b

http://www.youbrandinc.com/ultimate-lists/ultimate-list-content-curation-tools-platform/

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Useful links

By Robin Goodhttp://www.masternewmedia.org/it/content-curation-perche-il-curatore-di-contenuti/

http://www.masternewmedia.org/it/online-content-curation-la-strategia-per-ottenere/

http://www.masternewmedia.org/it/content-curation-come-distinguere-i-veri-curatori/

Copyrighthttp://www.contentcurationmarketing.com/content-curation-copyright-ethics-fair-use/

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Thank you!

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Alberto Nantiat – alberto.nantiat@gmail.com