1-ama holdings brochure email version

8/18/2019 1-AMA Holdings Brochure Email Version

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AMA Holdings was established in the UAE in 2011 to provide development management and project

management services to the hotel, commercial, institutional and residential markets for clients

around the world.

Steady, organic growth and investment saw AMA Holdings expand in 2011 with the launch o f our

rst project, the Asia Grand Beach Resort and Spa in Abu Dhabi. Established on a 36,000 sq metre

beachfront site, and adjacent to the UAE Royal Families’ Sea Palace, this hotel will be the initial

investment and agship project for the company.

In addition, AMA Holdings specialises in Architecture, Interior Design, Project Management (including

Client Representative role) and all building related services across many sectors, specically:

Hospitality

Commercial

Institutional

Retail

Residential

Sport and Recreation

Our talented and experienced team is headquartered in Dubai, ensuring we bring the perfect

balance of local knowledge and international experience to each project.

We genuinely enjoy working with a wide range of companies, from large multinationals to smaller

privately owned businesses, taking care that each solution we provide reects the individual needs of

the client.

COMPANY PROFILE


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Martin graduated with a degree in Architecture in 1991 and has

worked in Australia, Singapore for 4 years and the UAE for 15 years.

L+B DESIGN GROUP :

Managing Director - Dubai, UAE (2009-Present)

RMJM :

Project Director - Dubai, UAE (2005 - 2009)

HOK :

Design Manager and Master Architect - Dubai, UAE (2003-2005)

Hill International :

Senior Project Manager - Dubai, UAE (2002-2003)

NORR :

Project Manager - Dubai, UAE (2000-2001)

Hyder Consulting :

Design Manager - Dubai, UAE (1997-2000)

Bouygues Construction :

Co-ordinating Architect - Singapore (1993-1997)

MARTIN BAERSCHMIDTBA (Arch), BArch, ARBV

PARTNER

+971 50 456 3781

[email protected]


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ALI AKBAR

Ali has been involved with the hospitality sector since leading the Dubai Tourism and

Commerce Marketing (DTCM) initiative in the 1990s.

Having been in the UAE for the last 35 years, Ali has witnessed real time growth

of the National economy. In fact, he has been an active enetrepreneur since 1997

where he has been a Development Director for over 10 ten years. Other ventures

include owning Italian restaurants, Fashion Retail outlets, Advertising & Production

agencies.

Currently, he is the CEO of Frank & Chimo Partners Inc - an oil and gas investment

company.

Key development projects include:

Jumeirah Islands, Dubai, UAE(160 villas for Nakheel, at peak 3,000 workers on site, USD 35 million)

Discovery Gardens, Jebel Ali, UAE

(36 G+8 Buildings, at peak 10,000 workers on site, USD 125 million)

Various real estate investments / developments in the UAE.

PARTNER

+971 50 754 6944

[email protected]


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PHILOSOPHY

We believe in results. We think like entrepreneurs because we are entrepreneurs.

As entrepreneurs we are always open for strategic partnerships with clients as well.

As a developer we discuss luxury for our clients particularly in hotels and resorts.,

but equally so for ofces and mixed-use developments. Whether 3 or 5 star, we make

luxurious developments that complement and add to the city that they are located in.

At AMA, our intention is to adopt perfection early on in order to avoid post development

and construction and/or operational issues.

We work with institutes, rms and corporations within the industry and create an alliance

which brings the best of experience, creativity & expertise to all of our developments.

We also engage with both government and private sector hospitality and tourism entities

of a particular country associated with our developments.


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AMA Holdings’ mission is to combine international expertise and best practice in design

and build with local knowledge, to create original and highly functional projects.

The company’s founders identied a gap in the market for a company which coulddemonstrate consistent levels of professionalism while at the same time ensuring clients

receive a personalised ser vice, with emphasis on transparent and open communication

practices.

For employees, our culture rewards hard work and independent thinking, and also

provides the opportunity to develop new skills and talents in a dynamic, enthusiastic team

environment.

Mission

Vision

The vision for AMA Holdings is to continue to grow the brand in the Middle East and

South East Asia, with a particular focus on new markets, and set new standards and

expectations of design and build services for the region.

We would like to be recognised as leading the way in innovative des ign, real-world

feasibility and advisory, quality of construction, transparent pricing and processes.

The long-term vision for the company is to expand its international reach and establisha presence in regions experiencing high economic growth and demand for high quality

design and build services.


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PHASE 1: Concept Design

OBJECTIVE: Economical, feasible & protable development

AMA HOLDINGS / CLIENT REPRESENTATIVES / STRATEGIC PARTNERS

CLIENT

CONCEPT

MASTER PLANNING

HOSPITALITY PRODUCT

DESIGN & BUILD

APPROACH

FEASIBILITY STUDY

MAIN

CONTRACTOR

GREEN

TECHNOLOGY

HOSPITALITY

SPECIALIST

S.W.O.T

VALUE

ENGINEERING

CONSTRUCTION

METHODOLOGY

VACATIONAL

CLUBS

IN BOUND TOUR

OPERATORS

HOTEL

OPERATOR

INTERIOR

DESIGNERS

CONSTRUCTION

ADVISORY

ARCHITECTS

& ENGINEERS

INTERIOR

DESIGNERS

HOTEL

OPERATOR


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DEVELOPMENT STEERING COMMITTEE

CAPITAL INVESTMENTS JOINT VENTURES FINANCE + LENDING

DEVELOPMENT FUND

PARTNERSHIPS

PHASE 2: Financial

OBJECTIVE: Identify suitable nancing arrangements


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PHASE 3: Design & Build

OBJECTIVE: Finalize detailed design & development cost

AMA HOLDINGS / CLIENT REPRESENTATIVES / STRATEGIC PARTNERS

CLIENT

CONSORTIUM

FINALIZED MASTER PLANNING

HOSPITALITY

SPECIALISTSDESIGN & BUILD

CONTRACTOR

INBOUND TOUR

OPERATOR

FINALISED DETAILED DESIGN,

COST AND PROFIT UPDATE

DEVELOPMENT STEERING COMMITTEE

TOURISM

AUTHORITY

VACATION

CLUBSHOTEL

OPERATORS

FOOD &

BEVERAGES

PROCUREMENT

COMPANIES

CLUB

OPERATORS

CHIEF

ARCHITECTS

DEVELOPMENT

MANAGERS

GOVERNMENT

APPROVALSINTERIOR

DESIGNER

ENGINEERS

SUSTAINABILITY


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PHASE 4: Mobilisation

OBJECTIVE: Development Mobilisation

FINALISED DETAILED DESIGN,

COST AND PROFIT UPDATE

DEVELOPMENT

MOBILISATION

ACCOUNTS

DESIGN & BUILD

CONTRACTOR

CONTRACTS & LEGAL


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WHY US

1. Transparent

2. Ethical

3. Innovative

4. International standards

5. Protable

6. Sustainable

7. Efcient


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Chief Architects:

Associate Architects:

Design & Build Contractor:

Specialised Construction Methodology:

Hospitality Special ist:

Hotel Operator:

Environmental:

Tour Operator:

Interior Designer:

FF&E Procurement:

Vacation Clubs:

External/Internal auditing:

CONSORTIUM MEMBERS


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L+B DESIGN GROUP has fully conceptualized

and designed the concept for an Asian hotel in the

Middle East. Working with major hotel chains and

tour operators, this concept has been prepared for

a 33,000 sq m site on Reem Island, Abu Dhabi.

L+B DESIGN GROUP has worked seamlessly for

AMA Holdings, and has conducted meetings with

investors and hotel operators and has successfully

integrated a team of interested parties to give

impetus to the construction of the nal project.

ASIA GRAND HOTELABU DHABI, UAE

2011

Project Details

Client: Reem Investments

Master Architect: L+B Design Group

Site area: 33,000 sq m


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ASIA GRAND HOTEL - CONTEXT MODASIA GRAND HOTEL - SITE PLAN


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When everything comes together in perfect

harmony, life becomes so much easier. A modern

township that lets you be one with the elements

that provides you with integrated living at its best.

Inspired by garden living, Discovery Gardens is an

exceptional residential community located in Jebel

Ali consisting of 2.6 million square metres and more

than 26,000 spacious apartments of various sizes.

Discovery Gardens boasts of close proximity to

major business and economic centres like Dubai

Internet City, Dubai Media City, Dubai Metal and

Commodities Centre and Ibn Batutta Mall.

Discovery GardensDUBAI, UAE

2003-2004

Project Details

Client: Nakheel

Developer: Nakheel

Construction period: 2003 – 2004

Apartments / Units: 26,000

Total GFA: 2,600 ,000 sqm


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Aston Martin is an iconic British car maker, with the

highest standards of design and customer care. After

20 years association with their local sponsor, Aston

Martin MENA looked to project their brand in the

Middle East market with a new showroom on Burj

Boulevard, opposite the world’s tallest tower.

The customer experience is paramount, and the

retail tenancy selected is an 11 meter high space

that will be transformed with 5 cars inside on the

ground oor and all management functions on the 2

proposed mezzanine levels.

Scheduled to open in mid-2012, this project was

entirely designed and managed by L+B DESIGN

GROUP on behalf of Aston Martin MENA, with

signicant co-operation from the UK Head Ofce

of Aston Martin at Gaydon. The strict following of

Corporate Identity (CI) Guidelines for materials and

furniture has made this a challenging and rewarding

project.

ASTON MARTIN SHOWROOMDUBAI, UAE

2011-2012

Project Details

Client: Aston Martin MENA

Architect: L+B Design Group

Construction period: 2012


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The Royal Oman Police Directorate General ofProjects and maintenance has issued a tender forthe design of the Directorate General of TrafcHeadquarters at Airport Heights.

The project is to be culturally responsive to the richhistory and bright future of Oman, environmentallyresponsive to the local climate to assuresustainability and show strong disciplined characterto represent the proud tradition of the Royal OmanPolice and their core values of security, peace andstability.

The site is located to the south of MuscatInternational Airport, to the south of SultanQaboos highway, near the existing Safety Institute,Registration and Testing Facility and not far from theOfcers’ accommodation.

The Omani tradition of building sustainably for

centuries should serve as a source of inspirationfor the layout and provide a strong link back tothe cultural setting of the project. The discipline,strength and character of the Royal Oman Policemust be clearly felt in the building form and siteorganization.

ROYAL OMAN TRAFFIC HEADQUARTERSMUSCAT, OMAN

2012

Project Details

Client: Royal Oman Police

Master Architect: L+B Design Group

Total GFA: 10,405 sq m

Site Area : 5.1 hectares


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DIFC


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Project Details

Client: Dubai Properties

Master Architect: HOK Planning Group

Construction period: 2002 – 2015 (ongoing)

Total GFA: 2,500 ,000 sq m

Site Area : 48 hectares

DIFCDUBAI, UAE

2004-2005

Martin Baerschmidt was the Design Manager onthis project while at HOK.

The Dubai International Financial Centre (DIFC)

consists of 48 Hectares of land behind the Sheikh

Zayed Road towers, and opposite Emirates Towers,

which has now developed into a premium development

precinct and public space that houses some of theworld’s most recognized banks and nancial institutions.

The project consists of 2,500,000 sq. m of GFA, and

can accommodate 9,000 carparking spaces within 3

basements and 3 podium parking levels. The Concourse

level was designed to be an elevated parkland with

towers interspersed amongst it, and Personal Rapid

Transit (PRT) proposals were also investigated to

expedite travel within the precinct.

The masterplan was conceived by Gensler on the basis

of London’s Canary Wharf (Docklands) and HOK

were then appointed in 2004 as Master Architect, to

further develop the Masterplan, the Design Guidelines,

the landscaping of the Public Realm and to review with

Dubai Properties all proposals from developers.

Over 30 plots exist within the development, and roads,

landscaping and signage guidelines were progressed to

give a uniformity and quality to the overall development.

A 1.5 km long spine of retail was developed by

Eric Kuhne and Associates (USA) to link all of the

development


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CAPITAL GATE MASTERPLAN


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Project Details

Client: ADNEC (Abu Dhabi National Exhibition Company)

Master Architect: RMJM

Construction period: 2007– 2012(ongoing)


Site Area : 15.5 hectares

CAPITAL GATE MASTERPLANABU DHABI, UAE

2007-2009

Martin Baerschmidt was the Project Director onthis project while at RMJM.

RMJM were appointed as Master Planner and

Master Architect on the Abu Dhabi National

Exhibition Centre project, where 15.5 hectares of

the original 35 hectares of land, centrally located on

Abu Dhabi Island, is to become known as CapitalCentre. Situated on the main arter y to the city, the

Client wished to capitalise on their land through

the sale to private investors and also to c reate

a destination. RMJM created a set of cohesive

Design Guidelines for all developers to follow, and

reviewed each development proposal at concept

and schematic design stages.

The 24 plots are to have a 3 basement and 2

podium level conguration for parking, with towers

of up to 160 metres in height above. Substations

and roadworks including extensive infrastructure

installations are to be completed by ADNEC, whilst

private developers continue with their construction.


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SHANGRI-LA HOTEL


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Project Details

Client: Obaid Al Jaber

Contractor: Murray and Roberts

Design Archite ct: NORR (Yahya Yan)

Construction period: 2001 – 2003


Construction Cost: 175 million USD

SHANGRI-LA HOTELDUBAI, UAE

2000-2003

NORR were commissioned for full services for

design and construction of a 43 storey 5 star hotel

tower, comprising 300 bedrooms, and 112 serviced

apartments and 60 unfurnished apartments. Also

comprising ballrooms, ofces, gymnasium and healthclub and a 4 storey food and beverage lobby atrium.

Situated on a highly prominent site on Sheikh

Zayed Road, the project included 2 basements for

kitchen and laundry, a connecting tunnel to 4 levels

of underground parking and servicing facilities, and

parking structure with a rooftop with exclusive

swimming pool, tennis court and landscaping.

The hotel was built using reinforced, in-situ

concrete and is c lad in golden toned, polished

granite over its full height. The interior design by

Wilson and Associates (Singapore) is contemporary

and to the highest 5 s tar standard.

Martin Baerschmidt was the Project Manager onthis project while at NORR.


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At AMA HOLDINGS we ensure that our

clients are serviced correctly and are given

personal attention at all times.

Successful delivery of projects is our GOAL

MANAGEMENT | DEVELOPMENT | HOSPITALITY

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