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IN THIS WEEKS ISSUE Big Data Vs Big Insight Is Amazon Splitting Up Hey turnon those images they might be cute Or not Probably not But its worth a try

Table of Contents (aka The Project Plan)

1 Big Data Vs Big Insight2 Is Amazon Splitting UpThanks InternetInternets Of Interest Product NewsPacketPushersnet - The LastFiveQuick Survey Recognize ThisLast Issues Survey Results

Issue Number 65

09142017

The Insights and Speculationsissue

Thought For The Week

Wait--what happened to iPhone 9

1 Big Data Vs Big Insightby Ethan Banks

While recording a sponsored show with a vendor the idea came up ofldquowhether I can enjoy my coffee in the morningrdquo

The notion was that IT ops staff come into the office and check their eshymail based on what they find in their inbox they know whether theyrsquollenjoy their morning coffee Irsquove had those inboxes where lots and lots of automated eshymail fromthe night before had piled up Routing adjacency flaps Thresholdalarms from that link that seems to get overloaded at 2 am (Probablya backup job Gotta remember to check that out) The warning that theSSL cert is going to expire in 30 days Syslog messages of a certainlevel In other words Irsquod typically have so many morning messages in myinbox that Irsquod enjoy my coffee no matter what assuming that ifsomething was really on fire the NOC would have already told meThus I didnrsquot make use of the morning alerts At best Irsquod sort bysubject line quickly scan for something unusual and then delete enmasse Was there useful information in those alerts Probably at least fromtime to time However I wasnrsquot really able to make use of thehundreds of messages Irsquod receive even though these were carefullywhittled down messages Irsquod already optimized I wouldnrsquot get any alertin my inbox unless it was really important Supposedly And therein lies the problem No matter how important a messagemight be humans have a difficult time picking them out of the crowdTherersquos too much volume to successfully filter process and rank all ofthe messages you might receive Ideally an infrastructure engineer doesnrsquot want to hear from theinfrastructure unless something is wrong And by ldquowrongrdquo I mean adetected condition that if left unresolved will have a material impacton the business This brings to mind another idea from the recording

ldquoI donrsquot need big data I need big insightrdquo

That really hit me although in fairness this is not a new idea Thenotion has cropped up on a number of Packet Pushers recordings Forexample I remember a past security vendor whose big promise was toonly raise an alert if there was an action itemshyshya compromised hostthat needed to be addressed Even though itrsquos not a new idea it seems to be just in the past fewmonths that the notion is being talked about repeatedly The takeaway You should ask more of your monitoring tools than justmonitoring Monitoring is the price of admission Monitoring is boring technologyAnyone can build an SNMP polling engine pair it with a syslogdaemon throw the data into an event display and maybe roll up someaggregate stats That doesnrsquot help you Real help comes in the form of insights Software should be able toanalyze millions of events and tell you what you need to knowSoftware should NOT be a dumb relay that does a bit of filtering beforepassing through to you the events marked ldquocriticalrdquo by a syslog level orexceeded threshold Software that offers insight gives you conditions impacts and actionitems You as the engineer can then take those insights validate themto your satisfaction and move ahead with a solution

That makes you more efficient which is crucial because ininfrastructure operations human beings are the hardest things toscale If yoursquore wasting your time looking for a particular needle in a pile ofneedles yoursquoll spend most of your days reacting to contextless eventsOr worse ignoring an important issue until a flaming turd hits yourdesk Start looking for the platforms that can offer insights or be tailored todo so Think Veriflow Arista CloudVision Cisco Tetration JuniperCloud Analytics Engine Turbonomic ExtraHop Forward Networksand several others that use analytics event aggregation and possiblygenuine machine learning to make sense of the data mountain Analytics is the future of network monitoring that helps you scale

2 Is Amazon Splitting Upby Drew Conry-Murray Amazons recent announcement that itrsquos scouting locations for asecond headquarters set off a frenzy of speculation about which citywould be the lucky recipient of an estimated 50000 new jobs andbillions of dollars of investment While its fun to play guessing games about the location (the New YorkTimes picked Denver an economist with Moodyrsquos made the case forPhilly and my own darkshyhorse pick is Pittsburgh) theres another

ldquoI donrsquot need big data I need big insightrdquo

That really hit me although in fairness this is not a new idea Thenotion has cropped up on a number of Packet Pushers recordings Forexample I remember a past security vendor whose big promise was toonly raise an alert if there was an action itemshyshya compromised hostthat needed to be addressed Even though itrsquos not a new idea it seems to be just in the past fewmonths that the notion is being talked about repeatedly The takeaway You should ask more of your monitoring tools than justmonitoring Monitoring is the price of admission Monitoring is boring technologyAnyone can build an SNMP polling engine pair it with a syslogdaemon throw the data into an event display and maybe roll up someaggregate stats That doesnrsquot help you Real help comes in the form of insights Software should be able toanalyze millions of events and tell you what you need to knowSoftware should NOT be a dumb relay that does a bit of filtering beforepassing through to you the events marked ldquocriticalrdquo by a syslog level orexceeded threshold Software that offers insight gives you conditions impacts and actionitems You as the engineer can then take those insights validate themto your satisfaction and move ahead with a solution

That makes you more efficient which is crucial because ininfrastructure operations human beings are the hardest things toscale If yoursquore wasting your time looking for a particular needle in a pile ofneedles yoursquoll spend most of your days reacting to contextless eventsOr worse ignoring an important issue until a flaming turd hits yourdesk Start looking for the platforms that can offer insights or be tailored todo so Think Veriflow Arista CloudVision Cisco Tetration JuniperCloud Analytics Engine Turbonomic ExtraHop Forward Networksand several others that use analytics event aggregation and possiblygenuine machine learning to make sense of the data mountain Analytics is the future of network monitoring that helps you scale

2 Is Amazon Splitting Upby Drew Conry-Murray Amazons recent announcement that itrsquos scouting locations for asecond headquarters set off a frenzy of speculation about which citywould be the lucky recipient of an estimated 50000 new jobs andbillions of dollars of investment While its fun to play guessing games about the location (the New YorkTimes picked Denver an economist with Moodyrsquos made the case forPhilly and my own darkshyhorse pick is Pittsburgh) theres another

That makes you more efficient which is crucial because ininfrastructure operations human beings are the hardest things toscale If yoursquore wasting your time looking for a particular needle in a pile ofneedles yoursquoll spend most of your days reacting to contextless eventsOr worse ignoring an important issue until a flaming turd hits yourdesk Start looking for the platforms that can offer insights or be tailored todo so Think Veriflow Arista CloudVision Cisco Tetration JuniperCloud Analytics Engine Turbonomic ExtraHop Forward Networksand several others that use analytics event aggregation and possiblygenuine machine learning to make sense of the data mountain Analytics is the future of network monitoring that helps you scale

2 Is Amazon Splitting Upby Drew Conry-Murray Amazons recent announcement that itrsquos scouting locations for asecond headquarters set off a frenzy of speculation about which citywould be the lucky recipient of an estimated 50000 new jobs andbillions of dollars of investment While its fun to play guessing games about the location (the New YorkTimes picked Denver an economist with Moodyrsquos made the case forPhilly and my own darkshyhorse pick is Pittsburgh) theres another

question to ask Why Tim Crawford a technology advisor and former CIO suggests thatAmazon could spin out AWS as a separate standalone business Certainly AWS is large enough The cloud service earned $410 billionin revenue in its most recent quartermdashtwice as much for instance asVMware did AWS also owns 34 of the market share for IaaS andPaaS according to Synergy Research Thatrsquos three times the marketshare of Azure its closest competitor There would be upsides to running AWS on its own One is focus RIght now Amazon is a collection of a lot of different businesses At itscore itrsquos an eshycommerce company but it also makes consumer devices(Kindle Alexa Echo etc) runs a media arm that creates originalvideo content and produces a daily newspaper owns a roboticscompany operates an enterprise cloud service and now runs a brickshyandshymortar grocery chain Itrsquos true that all these businesses can be seen as feeding Amazonrsquosretailing core but it leads to a sprawling and complex organizationalstructure The larger the organization gets with additional layers ofmanagement bureaucracy and internal politicking the less nimble itbecomes New ideas may have a harder time coming to lightquashing innovation A loss of agility and innovation can be the kiss of death in thetechnology industry By setting up AWS as a separate entity that business becomesunshackled from the broader more diffuse concerns of its parent Its

executives can focus on strengthening and broadening its cloudservices striking new partnerships and fending off competitors And AWS will need focus While the company is currently king of thecloud it faces intense competition from Azure and Google At thesame time AWSrsquos torrid growth is slowing As CNBC reported back inJuly AWSrsquos ldquohelliprevenue growth (on a yearshyovershyyear basis) hasdeclined for eight consecutive quartersrdquo At the same time as Crawford notes in his blog therersquos a disincentivefor customers that compete with Amazon to use AWS Case in point isWalMart which has been warning its technology and developerpartners to stay away from AWS platforms

The Alphabet Option

Amazon doesnrsquot have fully divest its AWS business to reorganize itscorporate structure The company could take a page from Googlewhich in 2015 restructured itself into the holding company known asAlphabet Beneath the Alphabet umbrella are multiple standalone businesseswith their own chief executives and distinct market pursuits Theseinclude

Google (you know what they do)Nest (home IoT)Calico (human longevity)Sidewalk (smart cities)

The benefit of this structure is that Google which is the primaryrevenueshygenerating engine of the organization wonrsquot have its financialperformance hampered by riskier ventures or slowshygrowth businesses Meanwhile by breaking the organization into smaller selfshycontainedunits Alphabet hopes to avoid becoming a sprawling shamblingbehemoth dragged down by institutional inertiashyshya fate thats befallenother tech stalwarts

Maybe Maybe Not An AmazonAWS split is of course just speculation There are goodreasons why CEO Jeff Bezos might not want to spin off AWS Itrsquos astrong business with a commanding market share Cloud will continueto consume more IT spend And Amazon itself benefits from AWSservices and innovations We have to wait and see if this creation of a coshyequal headquarters isjust an organizational shift for a huge and growing companyshyshyor thefirst phase in a broader plan to divide and then continue to conquer

Thanks InternetAll kinds of amusing things wash up in our social feeds Heresone that caught my eye

Source Rob Beschizza Beschizza

Join the Packet Pushers new membership program and get benefitsincluding our weekly Link Propagation newsletter and more Click herefor details and to sign up

Internets Of Interest A collection of pre-loved links that might interest you Pre-lovedbecause I liked them enough to put into this newsletter Its not true love By Greg Ferro and Drew Conry-Murray

CCIE Lab Attempt 1 Reflections Dustin Beare who blogs at NetworkIntrovert has a good postshymortemof his first attempt to pass the CCIE lab Its a valuable post forcertification seekers not just because he shares useful insights onareas for improvement but also because while lots of people will touttheir successes its more rare for folks to open up when they stumbleGood luck on the next roundshyshywere pulling for you

Thanks InternetAll kinds of amusing things wash up in our social feeds Heresone that caught my eye

Source Rob Beschizza Beschizza

Join the Packet Pushers new membership program and get benefitsincluding our weekly Link Propagation newsletter and more Click herefor details and to sign up

Internets Of Interest A collection of pre-loved links that might interest you Pre-lovedbecause I liked them enough to put into this newsletter Its not true love By Greg Ferro and Drew Conry-Murray

CCIE Lab Attempt 1 Reflections Dustin Beare who blogs at NetworkIntrovert has a good postshymortemof his first attempt to pass the CCIE lab Its a valuable post forcertification seekers not just because he shares useful insights onareas for improvement but also because while lots of people will touttheir successes its more rare for folks to open up when they stumbleGood luck on the next roundshyshywere pulling for you

Join the Packet Pushers new membership program and get benefitsincluding our weekly Link Propagation newsletter and more Click herefor details and to sign up

Internets Of Interest A collection of pre-loved links that might interest you Pre-lovedbecause I liked them enough to put into this newsletter Its not true love By Greg Ferro and Drew Conry-Murray

CCIE Lab Attempt 1 Reflections Dustin Beare who blogs at NetworkIntrovert has a good postshymortemof his first attempt to pass the CCIE lab Its a valuable post forcertification seekers not just because he shares useful insights onareas for improvement but also because while lots of people will touttheir successes its more rare for folks to open up when they stumbleGood luck on the next roundshyshywere pulling for you

LINK

Docker loses its first-mover advantage toKubernetes - now what Kubernetes has leapt to the front of the pack in containerorchestration and Kurt Marko has a good analysis of how Docker blewits firstshymover advantage leaving its own Docker Swarm as a distantrunnershyup to K8s LINK

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Network Break is a weeklypodcast that delivers news ampanalysis on the networking industry

convergence data centers andmore Sign up free here

in a fun fastshypaced style Subscribehere

Product News Find out about interesting new products or get essential informationabout things you might already be using

Savvius Spotlight Promises Real-Time FlowAnalysis For Network Problem SolvingSavvius has released a new troubleshooting appliance calledSpotlight which analyzes network performance in real time based ontraffic flows

Spotlight is designed to help network administrators identify networkand application latency and track performance of TCP and VoIP in realtime To speed up problem identification Spotlightrsquos UI is configured toreport on the worstshyperforming parts of the network

LINK

Recent PodcastsThe last five podcasts published on Packet Pushers

PacketPushersnet - The Last Five

PQ 127 Path Aware Networking Research Group ndash IETF 99 Datanauts 101 CIOs And The Business Side Of IT Network Break 152 Oracle Guts Solaris Equifaxrsquos Epic Fail Show 356 Oracle Ravellorsquos Networking 20 (Sponsored) PQ 126 The Future Of Data Center Fabrics ndash IETF 99

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Quick Survey Recognize This Apple is causing a stir with its facial recognition technology to unlockthe iPhone X What might we expect as an authentication option in the

next release A Nude selfie B AirPod in the brain stem C A sample of your gut bacteria D The Apple iMRI

Last Issues Survey Results

Did We Miss Something Got an link or an article to share Email it tohumaninfrastructurepacketpushersnet

The End Bit

Sponsorship and Advertising - Send an email to humaninfrastructurepacketpushersnet for more information Youcould reach 5013 people Human Infrastructure is bi-weekly newsletter with view perspectives and opinions It is edited andpublished by Greg Ferro and Drew Conry-Murray from PacketPushersnet If youd like to contribute emailDrew at drewconrymurraypacketpushersnet We dont give away your email address or personal details because that would suck Copyright copy 2017 Packet Pushers Interactive LLC All rights reserved unsubscribe from this list update subscription preferences