1 c. kumar [email protected] may 2010 web for everyone data enabling mass market phones
TRANSCRIPT
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WMLXHTML Basic + CSS MP
HTML 4.01 + JavaScript
+ CSS 2.1AJAX
Mobile Browser Evolution
• < 50MHz• 0.5 MBWAP
• ~110MHz• 1 MB
Basic WEB
• ~400MHz• 5 MB
WebKit
WebKit is becoming the de-facto standard for the Mobile Browser
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Mobile Internet Growth in India
Total Population ~1142Mn
Active users on Mobile Internet ~
4Mn
CHALLENGES
• Handset Performance – clock speed, memory
• Usability – smaller displays; does not have good Mobile Browser that adapts the Internet Content
• Language support – both on the device and content on the Internet
• Difficulties of launching browser and entering URLs
• Higher power consumption – requires more frequent charging of batteries
• Data Pricing – flat rate is getting adopted by most of the Mobile Operators
Source: TRAI Sep. 2009 & I-Cube Estimates
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•Solution should be adapted to the existing Mobile Phone without any upgrade for the CPU or additional memory.
Mobile Phone
•Usability & relevant content should be delivered.•User needs to key-in less information – solution should come with pre-configured information.•Power Consumption should be low.
End User
•Need to use the existing tools & technology – no learning required.•Should use the content available on the Internet.Developer
How to overcome?
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What is Mobile Widget? Does Mobile Widget address these issues?
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• Mobile Widgets are single purpose applications built using WEB
technologies using the Mobile Internet.
• Mobile Widget Runtime (MWRT) is used to execute the Mobile
Widgets on the phone.
• Success factor
• NGPay
• Similar to Mobile Widget with single purpose application to do the Mobile
Commerce.
• It allows to add more services within the single application.
• Has around ~700000 users till date.
Mobile Widget
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Mobile Widget for mass market phonesChallenge Description Status
Content Mobile widgets are single purpose application; can deliver right content with more graphics
URL’s The user need not launch the browser and enter the URL’s. Mobile Widgets are pre-configured.
Usability & Performance
Performance will not be acceptable on the mass market phones as MWRT needs higher clock speed and increased memory
Power Consumption Mobile Widgets are powered by JavaScript and in order to compile and interpret at the device side it needs lots of power; but not as high as Mobile Browser.
Mobile Price (BOM) Good MWRT engine needs at least 4~5 MB of memory with processor speed (> 250 MHz). This shall increase the mobile phone price.
Data Pricing Data Pricing: Mobile Operator can offer better pricing as the data consumption over Mobile Widgets shall be very less compared to Mobile/Thin Browsers.
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How to take the benefits of Mobile Widgets to the mass market phone?
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• Mobile Widgets are deployed on the server and executed at the server
side using the Mobile Widget Runtime.
• Server can act as a mobile application stores for the submission,
certification and subscription.
• Thin client residing on the mobile device shall render the content.
• Client on the Mobile Device also interacts with the Mobile device
features like Contact, Camera, Messaging and so on.
Mobile Widget using Client-Server SERVER
GPRS/EDGE/3G/HSDPA Network
Thin Client User subscribe for the specific widget and use its services without actually download the full widget onto the
mobile device. Widget Store with MWRT
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Mobile Widget using Client-ServerChallenge Description Status
Content Mobile widgets are single purpose application; can deliver right content with more graphics
URL’s The user need not launch the browser and enter the URL’s. Mobile Widgets are pre-configured.
Usability & Performance
Thin Client software does not need high processor speed and it can be easily adapted to the mass market phones without any increase in the memory requirement.
Power Consumption JavaScript 's are executed at the server side and only the content are rendered on the client side. This shall reduce the overall power consumption.
Mobile Price (BOM) This solution can be easily adapted to the existing GPRS class phones without any additional memory/processor speed.
Data Pricing Data Pricing: Mobile Operator can define the flexible pricing policy based the Mobile Widget subscription.
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• WEB Widgets was introduced by Apple Dashboard, popularized by
Yahoo and mass adopted on Windows Vista.
• W3C widget shall help to standardize the interface for the Mobile
Widget
• As part of the MWI – W3C can also provide certain guidelines
similar to Mobile OK; so that it can be easily adapter to the low end
mobile device as well.
W3C Role
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• An amazing opportunity to enable the first time Mobile Internet users
to experience the Mobile Internet; and to help it evolve using Mobile
Widgets.
• WEB for Everyone and for Every Mobile Device.
Conclusion
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• Comviva leading provider of end-to-end mobile VAS solutions in
emerging markets globally.
• Comviva solution reaches 1 in 3 subscribers in emerging markets.
• Based in India with presence in Asia, EMEA and America.
• WebAxn CS – Telco Grade Comviva MWRT Platform that supports
Mobile Widget CS.
• Tested on 250+ devices
• It can be supported on any GPRS enabled device with MIDP2 support
• It can be embedded on any low end GPRS device
About Comviva
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www.comviva.com
Thank You