SXSW REPORT DANIEL & KASIMIR04-04-2017MediaCafe

Viraal

Famous

May we have your attention, Please?

Key Learnings

Tech determines video & film

production future

Key Learnings Live

Tech determines video & film

production future

Key Learnings

Branded Content becomes

Sponsored Entertainment

Live

Tech determines video & film

production future

Tech Driven Video

.. Technology determines video and film production future

.. What > Like any other industry film/tv/video is increasingly being subject to digital innovation

.. Technological innovations change

.. ◦ Storytelling possibilities

.. ◦ Consumption of content / stories

Drone Film Festivals

Spectacles change the way video is filmed

.. Snap Spectacles change the way you make video because of it’s extreme POV

.. Different rules: 3 x 10” stories

SnapChat AR changes expectations around media experiences

.. VR struggles with slow adoption of VR equipment and clunky technology compared to user expectation

.. AR: What if SnapChat turns the camera

.. Already have an audience

.. Users are used to AR because of Snap filters

Live

LIVE: Fake News Buster

.. Live video creates higher engagement, longer view times, more true content, better story experiences 

.. Live in social mobile means without the broadcaster – direct to audience casting

LIVE: NYT

.. New York Times

.. Transparency: ‘Showing the reporter in the process of gathering news’

.. Interactive: Incorporates user comments in the news process

.. Ambitie: Live Investigation

LIVE: TasteMade

.. TasteMade’s most popular video’s:

.. Live

.. Longer than an hour

.. Live actually a lot like old fashioned cooking shows

.. Things can go wrong

.. Show true quality as it is unedited

Branded Content becomes

Sponsored Entertainment

Cord Cutters ask for more (entertainment)

.. Branded Content becomes Sponsored Entertainment

.. From brands buying media to get their message in front of an audience to brands commissioning entertainment to capture an audiences attention - > high quality, high production value 

Lo And Behold: Saving $21mio

Thanks