1

MTAC Periodicals

Focus Group

Product Development

August 15, 2012

2

MTAC Meeting

Pulse Of the Industry

Periodicals at the National Postal Forum

Update Magazine Subscription access in USPSRetail Office’s and USPS.com

Update on PAG initiatives

Promotions

Agenda:

3

Pulse of the Industry Migration to Digital Continues

24% growth in digital readership Influx of apps for Smartphones and Tablets continues

Advertising News Magazine ad pages decrease for 4 Qtr in row – down 8.5% in 2nd Qtr Some positive signs:

■ Top 3 business titles grew ad pages in first half 2012■ September issue fashion titles have ad gains

Other News 1.7% decline in print total audience 48 titles ceased and 133 titles were launched in first half 2012 Select titles are integrating augmented reality

USPS Volumes Q1FY2012 - 6.4% Q2FY2012 - 3.7% Q3FY2012 - 3.1% YTD Q3FY2012 - 4.4%

National Postal Forum

Working With Industry to create Agenda

Red Tag Meeting

Innovate, informative and entertaining sessions

Highlight Growing Publications - Rely on Industry Leaders

Impact of Technology on Business

Offer the “nuts and bolts” sessions How to get Periodical approval New launch applications, New sales tools that the USPS is offering to grow Periodical

advertisements “Everything you wanted to know about Periodicals…but was afraid to

Ask”

Create a Focused Periodical Track at the National Postal Forum

Periodicals @ Retail

Revenue Initiatives

Enable access to potential new subscribers USPS retail stores

USPS.com

PAG Initiatives

PAG Update

Requester Subscriber More than 75% Advertising

Supplement to Changes

eSubs qualifying for paid circulation

Elimination of Additional entry fees

Potential inclusion of alternative electronic media

Ability to include sealed envelopes

PAG Initiatives (continued)

PAG Update

ID Statement POSTMASTER ACS wording – Industry to come back with scaled back wording from what was proposed

Co-packaged publications – ways to eliminate inability of PostalOne! to process so mailers do not have to use manual work-around methods to create 3541s missing a piece charge   

“Catalog” issue

24 piece sack requirement

PAG Update

The success of pay anywhere

The Catalog Issue (very controversial)

PostalOne! issues (hot)

Insert that have Wires

Bundle Sizes

Peter Moore's Findings

 

PAG Initiatives

■ Series of promotions communicated upfront*■ Lead industry, encourage best practices

*BOG & PRC approval pending

2013

MAY-JULY• CRM/BRM Earned Value -Financials, Catalogers, Publishers

FEBRUARY-MARCH• Coupons—Mobile Integration -Local & national retailers & businesses• Click-to-Call -Insurance, Financial, SMB

NOVEMBER-DECEMBER• Buy-It-Now -Retailers, e-tailers & catalogers

AUGUST-SEPTEMBER• Emerging Technologies -Retailers, e-tailers & catalogers• Samples -CPGs, Retailers• Picture Permit -Existing customers

2013 Promotions Calendar (proposed)

Questions?Questions?