Mobile Competitive Athletics

CONCEPTGive athletes a way to showcase their performance directly to players, fans, peers and talent scoutsMix-in competitive game dynamics + crowd-sourcing to encourage participation, make it fun and grow a large, sustainable niche network

Capturevideo of athletic performance wherever it’s happening

Shareyour videos with people in the 1UP network

Competeagainst other 1UP members, earn the most votes and dominate the network

iOS APP

1UP THE NETWORK

David JonesTempe, AZ:19 shot Mar 16, 2012

Jeffrey JohnsonMobile, AL:21 shot Aug 4, 2011

1. Shoot video2. Challenge other videos3. Win challenges with member votes

VS

Footba l l , basketba l l , cycling, baseball, soccer, MMA, hockey, tennis, s k a t e b o a r d i n g , s n o w b o a r d i n g , motoc ross , pa rkour, dunks, combine, crossfit, climbing, kayaking, golf, p a r a s a i l i n g , s k i i n g , mountain biking, track and field, archery, tough-mudder, cricket, surfing, horseback, volleyball, gymnastics, car racing, l a c r o s s e , b o w l i n g , fencing, karate, frisbee, s h o o t i n g , h a n d b a l l /raquetball, rugby, sailing, s o f t b a l l , p a i n t b a l l , swimming, hang gliding, ping pong, beer pong, flexibility, breakdancing...

Anyone with an iPhone + Facebook account who thinks they can one-up challengers with their ability.

AUDIENCE

MARKETS

Mobile500 million monthly users of Facebook’s mobile products

83 million monthly mobile Facebook users

$29.5 billion is projected to be spent on mobile apps in 2012

Sports100 million people actively participate in mainstream sports and recreational activities

$422 billion dollar industry

Board sports market worth more than $17.5 billion

1UP

LAUNCH STRATEGYLeverage relationships with professional athletes and trainers to promote the app to their fans + followers

Football

MMA

MMA

Skateboarding

Zach MillerNFL Tight End

Twitter followers: 7,052

Ryan BaderUFC, TapouT

Twitter followers: 76,962Facebook fans: 34,512

Cain VelasquezUFC, DeThrone, BSN

Twitter followers: 115,200Facebook fans: 35,763

Marty MurawskiBlueprint Skateboards, DVS, Matix

Twitter followers: 1,831 (35k w/sponsors)Facebook fans (sponsors): 100k+

MONETIZATIONApp sales, free vs. ad-free versions ($.99 - $1.99 SRP)

Sponsorships/Advertising (a la Pandora, Internet TV)

In-app purchasing (credits, special challenges/exclusive rematches)

Licensing of network content

COMPETITIVE LANDSCAPE

All lack a gaming dynamic

They are general, not niched around an interest

Style and subject matter varies greatly between apps

COMPANY STATUSJMediaVentures, Inc. is a Delaware Company and a licensed Apple Developer

Company has been self-funded to date, primarily focused on building its beta product slated to hit Apple’s App Store mid-July 2012

Beta testing to take place May 30 - June 30 with select groups of users prior to public launch

INVESTMENT ASK

ACQUIRE USERS QUICKLY - Execute early user adoption activities

APP/PLATFORM ENHANCEMENT - Staff/contractors needed to expand app/platform development

EXECUTE MARKETING - Create sustainable pipeline/funnel to drive users/partners and kick-start monetization

$400,000 in private investment under a convertible note, $50,000 minimum investment