11

WMADCS CONFERENCEWMADCS CONFERENCENOVEMBER 2014 NOVEMBER 2014

RAY JONESRAY JONES

PROFESSOR OF SOCIAL WORKPROFESSOR OF SOCIAL WORK

22

CHILD PROTECTION CHILD PROTECTION

DEMANDDEMAND

THE RECENT TRENDSTHE RECENT TRENDS

33

44

5555

66

7777

88

9999

THE STORY OF BABY PTHE STORY OF BABY PSETTING THE RECORD STRAIGHTSETTING THE RECORD STRAIGHT

HOW THE STORY WAS HOW THE STORY WAS

SHAPED AND PROMOTEDSHAPED AND PROMOTED

PRESS, POLICE AND PRESS, POLICE AND POLITICIANSPOLITICIANS

1010

1111

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CHILD PROTECTION CHILD PROTECTION

SECTION 47 ENQUIRIES

2009-2010 2010-2012 2011-2012 2012-2013 2013-2014

89,300 111,700 124,600 127,100 142,500

AN INCREASE OF 60%

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CHILD PROTECTION CHILD PROTECTION

CHILDREN SUBJECT TO AN INITIAL CHILD PROTECTION CONFERENCE

2009-2010 2010-2011 2011-2012 2012-2013 2013-2014

43,900 53,000 56,200 60,100 65,200

AN INCREASE OF 49%

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CHILD PROTECTION CHILD PROTECTION

CHILD PROTECTION PLANS IN ENGLAND• Category 2008 2009 2010 2011 2012 2013 2014 • Neglect 13,400 15,800 17,300 18,600 18,220 17,930 • Physical abuse 3,400 4,400 5,000 4,800 4,690 4,670 • Sexual abuse 2,000 2,000 2,300 2,400 2,220 2,030• Emotional abuse 7,900 9,100 10,800 11,400 12,330 13,640 • Multiple 2,500 2,900 3,700 5,500 5,390 4,870

• Total 29,200 34,100 39,100 42,700 42,850 43,100 48,300

AN INCREASE OF 50%

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CHILD PROTECTION CHILD PROTECTION

CARE PROCEEDINGSCARE PROCEEDINGS

““From 2008-09, the year of the From 2008-09, the year of the Peter Connelly (known as “Baby Peter Connelly (known as “Baby P”) case in Haringey, to 2012-13, P”) case in Haringey, to 2012-13,

care applications in England care applications in England

have risen by 70%have risen by 70%.”  .”  

(CAFCASS 2013)(CAFCASS 2013)

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CHILD PROTECTION CHILD PROTECTION

1717

CHILD PROTECTION CHILD PROTECTION AT BREAKING AT BREAKING

POINTPOINT

A PART OF THE A PART OF THE CONSISTENT POLICY CONSISTENT POLICY

ROUTE TO ROUTE TO MARKETISATION AND MARKETISATION AND

PRIVATISATIONPRIVATISATION

1818

1919

THE STORY OF BABY PTHE STORY OF BABY PSETTING THE RECORD STRAIGHTSETTING THE RECORD STRAIGHT

SOME QUICK REFLECTIONSSOME QUICK REFLECTIONS• THE NEED FOR STRONG COLLECTIVE VOICESTHE NEED FOR STRONG COLLECTIVE VOICES

• BE ACTIVE, BUT NOT NAIVE, WITH THE MEDIABE ACTIVE, BUT NOT NAIVE, WITH THE MEDIA

• SHAPE AS WELL AS RESPOND TO AGENDASSHAPE AS WELL AS RESPOND TO AGENDAS

• TELL IT LIKE IT IS AND MAKE SOME NOISETELL IT LIKE IT IS AND MAKE SOME NOISE

• [PROFESSIONAL AND PUBLIC] SOLIDARITY [PROFESSIONAL AND PUBLIC] SOLIDARITY

2020

21212121

2222

WORKING WITH THE MEDIAWORKING WITH THE MEDIA

• SHAPING THE STORYSHAPING THE STORY

• REPEATING THE MESSAGESREPEATING THE MESSAGES

• ANTICIPATING NEW STORY MOMENTSANTICIPATING NEW STORY MOMENTS

• MOVING STORY-LINESMOVING STORY-LINES

• WORKING IN HOSTILE TERRITORYWORKING IN HOSTILE TERRITORY

WORKING WITH THE MEDIAWORKING WITH THE MEDIA

• BE AVAILABLE BE AVAILABLE

• BE RESPONSIVEBE RESPONSIVE

• BE HUMAN AND PERSONABLEBE HUMAN AND PERSONABLE

• USE ALLIES AND OTHER VOICESUSE ALLIES AND OTHER VOICES

2323

WORKING WITH THE MEDIAWORKING WITH THE MEDIA

• BE PREPAREDBE PREPARED

• BRIEFED AND INFORMEDBRIEFED AND INFORMED

• KEY MESSAGES AND SOUND KEY MESSAGES AND SOUND BYTESBYTES

• KEEP IT SIMPLEKEEP IT SIMPLE 2424

WORKING WITH THE MEDIAWORKING WITH THE MEDIA

•BE APPROPRIATEBE APPROPRIATE

•IMAGE AND IMPACTIMAGE AND IMPACT

•DEMEANOR AND LOCATIONDEMEANOR AND LOCATION2525

WORKING WITH THE MEDIAWORKING WITH THE MEDIA

KEEP BRIEFED ABOUT THE KEEP BRIEFED ABOUT THE MOVING AND CHANGING MOVING AND CHANGING

COVERAGECOVERAGE

2626

WORKING WITH THE MEDIAWORKING WITH THE MEDIA

•REMEMBER YOU ARE THE REMEMBER YOU ARE THE SUBJECT EXPERTSUBJECT EXPERT

•SHAPE AND SAY WHAT YOU SHAPE AND SAY WHAT YOU WANT TO SAYWANT TO SAY

2727

WORKING WITH THE MEDIAWORKING WITH THE MEDIA

BE PROACTIVEBE PROACTIVE

•MAKE AND FEED THE CONTACTSMAKE AND FEED THE CONTACTS

•BUILD RELATIONSHIPSBUILD RELATIONSHIPS

•BE A MEDIA RESOURCEBE A MEDIA RESOURCE

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WORKING WITH THE MEDIAWORKING WITH THE MEDIA

• KNOW YOU ARE NOT IN OVERALL CONTROLKNOW YOU ARE NOT IN OVERALL CONTROL

• BE REALISTIC AND RESIGNED ABOUT WHAT BE REALISTIC AND RESIGNED ABOUT WHAT YOU CAN ACHIEVEYOU CAN ACHIEVE

• SEEK TO MAKE POINTS NOT WIN SEEK TO MAKE POINTS NOT WIN ARGUMENTSARGUMENTS

• BUT DO BE A PLAYER ON THE PITCHBUT DO BE A PLAYER ON THE PITCH

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