10 china's digital tends
DESCRIPTION
Key Digital and Mobile Trends Shaking China's Economy and Consumption Patterns From Social Commerce to Online Video, Mobile Payment, Online Finance, O2O or Innovation in TechnologyTRANSCRIPT
XI 2014 Laure de Carayon
#10 China’s Digital
Trends
« Lack of trusted information, lack of entertainment, lack of opportunities to socialise due to the one-child policy…that’s why the Chinese are looking to hang out with friends on social media. These friends act as a filter as well as curators » Sam Flemming, Ceo & Founder, CIC
#1 Hyper socialization
« It’s either e-commerce or no commerce in the future in China » Tony Chen, CDO, China&Taiwan, GroupM, China
#2 Shoppermania 24/7
#2 Shoppermania 24/7
No Limits
#2 Shoppermania
No Limits
#2 Shoppermania
Going Rural #2 Shoppermania
h4ps://www.youtube.com/watch?v=ID5I884KuDE&feature=youtu.be
Socialized #2 Shoppermania
Socialized #2 Shoppermania
« View and Buy »
#2 Shoppermania
«Haitao» #2 Shoppermania
“Chinese designers are equally entrepreneurs than they are artists. Many of them are really ambitious – they don’t just want to be appreciated, they want to win. They want to be the next Evisu, Converse or Diesel; not just in China, but in a global context. They have the knowledge and access to succeed quickly, or fail quickly and try again. Natasia Guo, Yetang Co-Founder
Niche is Now #3 Sophistication+
Second hand #4 Value For Money
Lifestyle #5 Mobilization Forward
Kuaidi Dache Didi Dache
Utility, Conveniency #5 Mobilization Forward
#5 Mobilization Forward
Payment
#5 Mobilization Forward
Payment
#5 Mobilization Forward
Payment
#5 Mobilization Forward
Payment
#5 Mobilization Forward
CRM
O2Ooooooo
“O2O is the biggest pie in e-commerce … this is just the beginning” Wang Jianlin, Chairman of Wanda
#5 Mobilization Forward
#6 Crowdfunding
#7 Online Finance
#8 Online Entertainment
TV is « passé »
#9 Tech Tectonic Plates
Smart Technology
Baidu Kuaisou Wearable headset
#9 Tech Tectonic Plates
Smart Technology
#9 Tech Tectonic Plates
Baidu Bike
#9 Tech Tectonic Plates
h4ps://www.youtube.com/watch?v=Gpt59iOe8-‐Y#acRon=share
#9 Tech Tectonic Plates Wearables
#9 Tech Tectonic Plates Misfit Shine US
#10 From Sales to Economic Empires
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