10 developer relations marketing tips – part 2 of 4 by wayne chen

Accelerate Your Developer Relations Program Series By: Wayne Chen

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

¡  Actively listening to your customers

¡  Listen to what your community has to say §  Organizers §  Developers §  Product Managers §  Designers §  Executives §  End-‐users


¡  Build brand awareness §  Set realistic goals §  Invite the press §  Bring the “titans” §  Bring customers (champions)

¡  What are you doing vs. your competitors

¡  Spend and allocate carefully

¡  Be cautious §  “Everyone else is doing it

trap” ¡  Promote actively

§  Everyone


¡  Bring your message to a wider audience §  Engage your audience §  Setup 1-‐on-‐1 time §  Bring your customers

(champions) ¡  Become a regular

sponsor ¡  Optimize your goals and

ROI ¡  Collaborate with other

sponsors


¡  Understand what key points attract people to your audience §  Collect data or survey

attendees §  Understand if you delivered §  What could you have

improved? ¡  Use the “Scientific

Method” ¡  Move quickly on your

findings and optimize your marketing efforts

¡  Share your findings with the team


¡  Meet with community leaders / organizers

¡  Collaborate on events to expand mutual goals

¡  Identify top 50 organizers for different target groups

¡  Suggest content and always be willing to participate


¡  Design different hand outs for your audience §  Add strong call-‐to-‐actions §  Show your value and

results quickly §  Perform blink test §  Think: Is it scrap or cash

worthy? §  Share customer

testimonial §  Humanize your POC §  Is it great or good enough?


¡  Evangelists are your sales force §  Training them quarterly with

professional help §  Hire public speakers and

gurus ¡  Develop knowledge

management resource ¡  Make sure everyone knows

the same information ¡  Categorize your

evangelists and responsibilities to help you with your marketing


¡  Know your Evangelist team

¡  Recommend clear guidance and goals to improve weaknesses and capitalize opportunities of your team

¡  Set goals and raise the bar on new hires

¡  Balance your evangelist teams for your target market

¡  Identify leads for your program and strengthen your area of improvement

Strengthen Weakness

Threat Opportunity


¡  Always market with an intention to meet your goals but remember to learn and active quickly on findings

¡  Pivot if you are not getting traction

¡  Always be action-‐orientated

¡  To stay above the water, Keep swimming

Ideas

Build

Product

Measure

Data

Learn


¡  Never waste money without a realistic objective

¡  Always look for ways to save on your budget

¡  Understand where to save without compromising quality, audience experience and more

¡  Know your target audience ROI per event or conference


Contact information ¡ Wayne Chen ¡ [email protected] ¡  www.PocketSquareMedia.co


10 developer relations marketing tips – part 2 of 4 by wayne chen

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