10 social media tactics for your public relations by wayne chen

PR Tips That You Can Use By: Wayne Chen

© 2012 -2013 Wayne Chen! Wayne @PocketSquareMedia.co!

¡  No one cares about your press release. You must rethink the exposure and digestion of the press release

¡  Beware of the noise in the digital space, especially on social media

¡  Drop “What’s in it for me?” (WIIFM)


¡  Ditch the one-‐size mentality

¡  Don’t assume journalist are waiting for your fill-‐in-‐the-‐blank releases

¡  Don’t spam! ¡  Customize the email pitch ¡  Tip: Write the press-‐

release for your journalist’s target audience to save them time!


¡  Be a go-‐to-‐resource ¡  Develop relationships via

email or social media ¡  Help journalist get the info

they need and introduce them to other contacts

¡  Help them get press ¡  Tip: Identify a list of

journalist and actively engage them


¡  Engage your social media community

¡  Expand your circle of acquaintances

¡  Actively participate in chats and local meetup groups

¡  Tip: Reciprocity is key for the two way street dialogue


¡  Create hooks by leveraging hot topics and current trends §  Share via blog or Facebook

§  Journalist love angles ¡  Tip: Newsjack and share your perspective


¡  Tell an irresistible story around your business or product

¡  Seek any opportunity to tell your tale or extend your narrative

¡  Identify what entices your audience

¡  Share variations on your blog, Facebook and social networks

¡  Tip: Think “why would you care”


¡  Use blogs, Facebook and twitter to connect to readers and views

¡  Engage directly on topics of interest that your business is in

¡  Connect with bloggers and journalist by following, re-‐tweeting, commenting and responding

¡  Tip: Create a twitter list and bookmark folder


¡  Capitalize on Pinterest and Instagram

¡  Define how your business will become part of the photo-‐brand-‐story

¡  Invoke user-‐generated-‐content by them sending in their images

¡  Tip: Optimize your graphics and story


¡  Write guest blog posts ¡  Identify media or blogs

that wants to supply new content and writers

¡  Check their guest post policies before

¡  Understand their target market and why your post would be interesting

¡  Tip: Be friend the editor


¡  Identify new ways to get featured in different forums or settings

¡  Create video interviews or upload latest decks

¡  Try emerging social platforms to gain ground

¡  Tip: Look for new sites that has familiar brands


Contact information ¡ Wayne Chen ¡ [email protected] ¡  www.PocketSquareMedia.co


10 social media tactics for your public relations by wayne chen

Business