10 Productivity Tips For CMOs

productivity: a measure of the efficiency of a person, machine, factory,

system, etc., in converting inputs into useful outputsAND…

…eliminating stress.

“I am an early morning person. I love the ritual of getting up extra early to write. My mind is clear

and the day hasn’t yet started. If I can, I like to allow for a good

60-90-minute writing session.”- Beth Comstock, CMO, GE

“No one wants to sit around and rehash the work they’ve been doing. They should be sharing creative ideas to resolve challenges, brainstorming, and collaborating.” – Joe Staples, CMO, Workfront

Consider using digital tools for project management, rather than calling a meeting for progress updates.

“Networking offers amazing opportunities to improve your skills. I have made it a practice to set regular lunch or phone connections with people from all walks of life and at all career levels.” – Randall Rozin, Brand Management & Digital Marketing, Dow Corning

“The most important thing, or the thing that’s really exciting to me as a marketer, is being able to actually close that loop. Every marketer on the planet has been trying to close the loop in terms of their marketing investments and activities, and the actual impact that has on a business’ success.” - Kevin Burke, CMO, Square

“The simple truth is we all need to get more sleep. Period.” – James Menta, CMO, 3Beds

“Focus on creating goals that can be accomplished within a week’s timeframe. Make sure they aren’t too easy, and don’t worry if you don’t hit all of your goals. If you are hitting every single one, it means that you aren’t setting big enough goals.” – Neil Patel, former cofounder & CMO, KISSmetrics.

“Creative CMOs are great at coming up with lots of new ideas based on the data they have. But they also need to know when there’s enough data and ideas to take action, and when they need to dig a bit more before making a decision. They must also be able to channel their creativity in a disciplined way that drives business results.” – Michael Brenner, CEO, Marketing Insiders Group

“Make some changes in your eating habits by purchasing only fresh foods and bypassing the frozen, boxed and canned sections of the grocery store. Also, restrict dining out or be more aware of the ingredients of restaurant dishes before ordering to make healthier choices.” – Terry Asher Moncada, CMO, GymJunkies.

“If you don’t know what’s coming up on the horizon, it’s easy to lose sight of your goal. Always prepare for what is to come. Look two weeks out to make sure you are aware of fast approaching deadlines. Set aside time to do a full calendar review six months or a year out to make sure you are on track with your yearly goals as well.” – Robert Herjavec, founder of Herjavec Group and star of Shark Tank

“In today’s always wired world email can become all-consuming. I use a simple prioritization practice with my team, focused on the subject line. They use the following lead-ins when crafting their emails: ‘HOT’ if they need an immediate response; ‘ACTION’ if they cannot move a project forward without my taking action or making a decision; and ‘FYI’ if they are simply copying me for effect and I don’t necessarily need to read or engage.” – Julie Lyle, CMO, Demandjump

Excerpted from the Forbes article “10ProductivityTipsForCMOs”

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