Things You Need To KnowAbout the Mobile Revolution

In Health Care Communications

Shel Holtz, ABC

10

Audience poll on mobile use(conducted in real time)

1The shiftis underway

$1.7 billion marketin 3 years

Source: Chilmark

2Patients& families are primed

Want some numbers?

• 17% of cell owners have searched for health information (29% for 18-29 demographic)

• 9% of cell owners have health apps on their phone (15% for 18-29 demographic)– Help them track or manage their health

-- Pew Internet & American Life Project

Current crop of healthcare apps• Logging fitness workouts• Monitor vital signs• Providing health tips• Calculate disease risks• Calculate body mass index• Keeping personal health records • Providing users’ health information to physicians and emergency

workers• Learn about medicines• Smoking cessation • Yoga stretching exercises people can perform at their desks at work

3Doctors willsoon begindemanding it

Source: Voalte

Source: Voalte

4The mobileWeb trumpsapps

5Apps willproliferate

6Strategize app development

Internal apps

• Already employed by Kraft, IBM, Google• Look for high-impact outcomes• Account for training

Source: Voalte

Objectives

• Improving response time to call bell by 10 seconds

• Reducing bed falls of 25 percent by the end of the first year

• Acknowledging critical lab results within five minutes

External hospital apps

• Urgent care wait times• Lab test

results• Appointments• Locations• Physicians• Symptom

checker

Not enough?

• Henry Ford Health System– Emergency room locater

• Detroit Medical Center– Emergency room locater

• St. John Providence Health System– Physician contact app for doctors

• Crittendon Hospital Medical Center, Rochester– ER mapping/rerouting for EMS crews

• Porter Adventist, Denver– Pre-register before entering ER

Considerations

• Build your own or buy one you can brand– e.g., iTriage

• App platforms (multiple costs, maintenance)– iOS– Android– Windows 7– WebOS– Blackberry

• Web apps

7Mobile + geolocation = wayfinding

8You can bemobile without owning stuff

9Be carefulof the mobilepublicationmodel

10YourcommunicationsSwiss ArmyKnife

To Aid in Communication?

• Audio recorder (iTalk, AudioBoo, iPadio)• Video streaming (Qik, uStream)• Productivity (Google Docs, DropBox, Evernote)• News (CNN, AP, etc.)• Communication (WebEx, etc.)

Copyright applies to this document – some rights reserved.This work is licensed under a Creative Commons

Attribution-non commercial-share alike 3.0 licensehttp://creativecommons.org/licenses/by-nc-sa/3.0

Questions?

• Shel Holtz, ABC

Phone: 415.367.3820Email: shel@holtz.comWeb: www.holtz.com Blog: blog.holtz.comPodcast: www.forimmediaterelease.bizSkype: shelholtzTwitter: @shelholtzFriendFeed: shelholtz2nd Life: Shel Witte