10 types of pr content that will make your business grow

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Post on 16-Apr-2017




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10 types of content to grow your business

10 types of PR content that will make your business grow


You can have everything you want in life, if you just help enough other people get what they want. Zig Ziglar


Whatever strategy you choose, first you must define your aim and target groups.

Once you have it, you need to master the content of your marketing and PR activities.

We all know that content is king.But how to create it?


Indispensable elements:

Fresh and relevant information for a target group

One liner the opening line of your news story shouldsummarize what your readers need to know

Quotes seek a quote to add credibility to your story

The meaning let your readers know what you think about the news.

News release


But first of all

deliver the news on that same day

2. Comprehensive How-To Articles


How-to articles tell the readers how-toovercome important challenges they face in their day-to-day lives.


Indispensable elements:

Opening statement introducing the subject to your readers.

Setting the stage explaining why the reader should care.

Revealing the how-to points telling the step by step process through tipsHow-to articles


3. Contrarian storyTypes of story that seeks to examine the opposite of what everyone commonly believes.


Write a story on how best practices should not be practiced in companies similar to yours.

How to develop one:

Identify the most popular trend in a given branch .

Decide if you are for or against it. Think of arguments.

Take a closer look at something that is considered contrary. For example, Is social media marketing really beneficial to any business?

Develop an article about it, colour it with an illustration, expert comments, etc. Pitch it to relevant media.

Contrarian story how?

4. Expert interviews

Expert interviews why?Experts give you and your company credibilityExperts give you true knowledge and factsExperts words generate feedback in your community


Written interviews

Audio interviews

Video interviews

Combination interviews

Expert comments in articlesExpert interviews - types


It gives more credibility. Provide case studies that have absolutely no connection to your own products and services.

When you share compelling success stories, you are perceived as an editor rather than a marketer.

The readers will desire to have the same result = success.Case study why?


How to work out a case study:

The problem describe the problem a company facedThe challenge explain the reasons why the companyneeded to make a change.The solution explain the steps taken to overcome the problemThe results share the results of the above actionsThe conclusion list tips that will help the reader

Case study how?

6. Review of your products or services

Review - characteristics:

Must be written by the top 1 media

Must be comprehensive and honest

Must include a bunch of practical tips

Should be commented by its opinion leading editor

Best if posted in the reveiwing medias social channels


7. White papers


White papers = longer technical or educational documents describing a product or service or technology.

4 primary sections a white paper should cover:

The Benefits explain whats in it for the reader

Trends explain where the world is heading, refer to expert third-party sources

Problems allow you to resound with your readers because you address their concerns

The Solution explain step by step how to sovle the problems stated above using simple language and clear arguments


8. Reports based on surveys


Indispensable elements:

Set up a survey with a series of questions your audience really is interested in

Find a group willing to take the survey, best to use the experts you interviewed earlier

Analyze the results , use only a checked tool and methodology you will be able to describe

Create the report work with a graphic designer to make it appealing

Release and promote offer a free copy as an incentive for ediotrsReports based on surveys


9. Build your tribe


How to build your tribe = community around your products?

Set up brand profiles in all major social media channels

Tell stories through those channels

Invite your readers to take part in discussions around your products.

Invite your readers to nominate your favorite products.

Let them describe and share their love for them.

Use gamification to induce sense of rivalry in your readers

Build your tribe


Gamification is the use of game thinking and game mechanism in non-game context to engage users in solving problems.


It excites your readers

It inspires and induces to action

It drives traffic to your website

It attracts experts to help = credibility

Why gamification?

10. Mini events


Mini events = free live actions, mostly held online, lasting no more than an hour, targeting communities.

WebinarsSocial media eventsInternet radio showsTeleclassesVideo presentationsLive video broadcasts


What are the benefits of mini events? Flexible time and place

Save time of your readers

Opportunity of contact


Possibility of repeating the training

Continuity = bond


Define the purpose and target group

Sketch a detailed plan and agenda

Ask an expert, someone passionate about his/her area of expertise and communicates your ideas well

Promote the event use press, social media, email, etc.

Do the follow up immediately and properly

How to organise a mini event?


Successful PR content recipe? Simplicity, engagement and expertise.

Interested in your company running all these activities? We will gladly take the challenge and run them for you.

To see the live examples of those and much more, visit www.gammapr.pl or write to gammapr@gammapr.pl


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