10 Ways To Make Google (and Your Audience) LOVE Your Website

Download 10 Ways To Make Google (and Your Audience) LOVE Your Website

Post on 28-Jul-2015

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<p> 1. 1 SMXPARIS8-9JUNE2015 10StepstoMakeGoogle(andYourAudience) LOVEYourWebsite #SMX|@kevgibbo 2. 2 SMXPARIS8-9JUNE2015 MakingGoogleloveyourwebsite,shouldneverbe mutuallyexclusivetomakingyouraudienceloveit 3. 3 SMXPARIS8-9JUNE2015 1) Whosyouraudience? Thinkaboutyourtargetaudiencetobringitall together... 4. 4 SMXPARIS8-9JUNE2015 2)Whatdotheywanttosee? Thestoryiseverything,itsourjobtotellbeDerstories 5. 5 SMXPARIS8-9JUNE2015 3)Whathasworkedwellbefore? Researchandlearnfromthetopcontentinyoursector #SMX|@kevgibbo 6. 6 SMXPARIS8-9JUNE2015 4)Howwellareyoudoingit? ExportGoogleSearchConsole/GoogleAnalyRcs datatoclassifyinto3keygroups 1) 1-5PosiZons- topperforming terms 2) 6-20PosiZons- topgrowth opportuniRes 3) 21+PosiZons- newkeyword&amp; content opportuniRes #SMX|@kevgibbo 7. 7 SMXPARIS8-9JUNE2015 5)Wherestheopportunity? UnderstandWHATsuccesslookslikeandWHEREits goingtocomefrom (ThisisanexampleofourcontentgapanalysistopinpointcategorylevelSEOopportuni:es) #SMX|@kevgibbo 8. 8 SMXPARIS8-9JUNE2015 6)Wheresyourlow-hangingfruit? Reviewcontentyoualreadyhaveandcanimprove (bepreparedtocullsomeofittoo...) #SMX|@kevgibbo 9. 9 SMXPARIS8-9JUNE2015 7)Securequickwinsbyproducingbe`ercontent Pickatargetkeyword/topic&amp;createthebestcontentyou can Updated50citypagestoturn intolocaldaRngguidesforthat speciclocaRonwhichwas muchbeDercontentthan previousboilerplatecontent. Weupdated50city pagestoturnintolocal daRngguidesforeach speciclocaRon. ThiswasmuchbeDer contentthanprevious boilerplatecontentand hadaquickimpactto improvingrankings. #SMX|@kevgibbo 10. 10 SMXPARIS8-9JUNE2015 8)BuildintomorecreaZve&amp;biggercampaigns Turngoodcontent,intogreatcampaignstoearnauthority coverageandlinks,unimaginablefromtradiRonalSEO #SMX|@kevgibbo 11. 11 SMXPARIS8-9JUNE2015 9)Letthesmallwinsbuildintobiggerwins Keepyourstrategyfocused,sothatyoucanseeitunfold 154%increaseinorganictracfromFeb2015toMay2015for targetcitylevelpages: #SMX|@kevgibbo 12. 10)Rinse&amp;Repeat Onceyouveproven contentmarkeRng worksonasmall scale,doitagain! SEO Analysis Content Strategy Production Digital PR Social Promotion Measurement 13. 13 SMXPARIS8-9JUNE2015 Goal=Google&amp;youraudienceloveyourwebsite! LeveragecontentmarkeRngtobuildyourbrandintoan onlineauthorityovertheshort,mediumandlong-term. Social media engagement SEO (long-tail) Authority links Digital PR coverage Referring traffic Short-Term Content strategy SEO (head / competitive phrases) Page/category level link authority Email subscribers Social followers MidTerm Platform Branding Audience building Direct traffic Domain authority Thought leadership LongTerm #SMX|@kevgibbo 14. 14 SMXPARIS8-9JUNE2015 KevinGibbons ManagingDirector BlueGlass SendmeanemailifyouhaveanyquesZons: kgibbons@blueglass.co.uk @kevgibbo ThankYou! #SMX|@kevgibbo </p>