11 visual aids - calrecycle10 california education and the environment initiative i unit 11.5.7.i...
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California Education and the Environment InitiativeVisual Aids
Mass Production, Marketing, and
Consumption in the Roaring Twenties
U.S. HistoryHistory-Social
Science Standard11.5.7.
11
California Education and the Environment InitiativeApproved by the California State Board of Education, 2010
The Education and the Environment Initiative Curriculum is a cooperative endeavor of the following entities:California Environmental Protection Agency
California Natural Resources Agency
California State Board of Education
California Department of Education
Department of Resources Recycling and Recovery (CalRecycle)
Key Partners:Special thanks to Heal the Bay, sponsor of the EEI law, for their partnership
and participation in reviewing portions of the EEI curriculum.
Valuable assistance with maps, photos, videos and design was provided by the
National Geographic Society under a contract with the State of California.
Office of Education and the Environment1001 I Street • Sacramento, California 95814 • (916) 341-6769
http://www.CaliforniaEEI.org
© Copyright 2011 by the California Environmental Protection Agency© 2013 Second Edition
All rights reserved. This publication, or parts thereof, may not be used or reproduced without
permission from the Office of Education and the Environment.
These materials may be reproduced by teachers for educational purposes.
Lesson 1 New Inventions Bring New Challenges
1 Moving Californians . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2 Used Tire Dump . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
3 Tracy Tire Fire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
4 After the Tracy Tire Fire . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Lesson 2 The Rise of Mass Production
5 Automobile Assembly Line, 1913 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
6 Inventions Timeline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
7 Car Advertisement . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Lesson 3 A Rise in Mass Consumption
8 Mass Production and Consumption Cycle . . . . . . . . . . . . . . . . . . . . . . . . . . 9
9 Advertisement Guiding Questions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Lesson 4 Changing the American Landscape
10 Production and Consumption, 1920s: Part 1 . . . . . . . . . . . . . . . . . . . . . . . 11
11 Production and Consumption, 1920s: Part 2 . . . . . . . . . . . . . . . . . . . . . . . 12
Lesson 5 Consequences of Consumption
12 “White Pollution” in Beijing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
13 Plastic Bag or Jellyfish? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
14 Pacific Garbage Patch . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
15 “White Pollution” in the Marine Environment . . . . . . . . . . . . . . . . . . . . . 16
16 Mass Production, Marketing, and Consumption: Part 1 . . . . . . . . . . . . . . 17
17 Mass Production, Marketing, and Consumption: Part 2 . . . . . . . . . . . . . . 18
Contents
2 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #1 Moving Californians
Moving Californians
Visual Aid1
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 3
VA #2 Used Tire Dump
Used Tire Dump
Visual Aid2
4 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #3 Tracy Tire Fire
Tracy Tire Fire
Visual Aid3
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 5
VA #4 After the Tracy Tire Fire
After the Tracy Tire Fire
Visual Aid4
6 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #5 Automobile Assembly Line, 1913
Automobile Assembly Line, 1913
Visual Aid5
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 7
VA #6 Inventions Timeline
Inventions Timeline
Visual Aid
1900 1901 1902 1903 1904 1905 1906 1907 1908 1909
1910 1911 1912 1913 1914 1915 1916 1917 1918 1919
1920 1921 1922 1923 1924 1925 1926 1927 1928 1929
1930 1931 1932 1933 1934 1935 1936 1937 1938 1939 1940
Vacuum Cleaner Crayons Tractor Corn Flakes
Electric WashingMachine
AdhesiveBandages
Gas Mask Zipper
Sound on Motion Pictures
& ToasterLife Savers
Candy
Traffic Signal &Frozen Food
MechanicalTelevision
Aerosol Can & Electric
RefrigeratorElectricShavers
Transparent Tape & Jet Engine
Camera with Self-developing Film
& Parking Meter Nylon PhotocopierCarbonated Soft Drink
6
8 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #7 Car Advertisement
Car Advertisement
Visual Aid7
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 9
VA #8 Mass Production and Consumption Cycle
Mass Production and Consumption Cycle
Visual Aid
New products produced
New products consumed
Demand for more products
Marketing and Credit
Innovation and Investment
8
10 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #9 Advertisement Guiding Questions
Advertisement Guiding Questions
Visual Aid
■ ■■ What is the item being advertised?
■ ■■ What was its intended use or function?
■ ■■ Who used this item in the 1920s?
■ ■■ Who uses this item today? Has the intended use or function changed since the 1920s?
■ ■■ What natural resources were used to produce this item?
■ ■■ What was the effect on natural systems to make this item, use this item, and dispose of this item?
■ ■■ Have the materials used to make this item changed since the 1920s? If so, what has changed and why? Do these changes alter the effects of this item on natural systems?
9
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 11
VA #10 Production and Consumption, 1920s: Part 1
Production and Consumption, 1920s: Part 1
Visual Aid10
Science and Events Natural Environment
New Products Produced
Waste and Other Byproducts
Demand for More
Innovation and Investment
Lifestyle ChangesMarketing and Credit
New Products Consumed
lead to...extraction and harvesting
source for...
provides basis for... used in...
New TechnologyMaterials and
Resources
Science and Events Natural Environment
lead to...extraction and harvesting
source for...
provides basis for... used in...
New TechnologyMaterials and
Resources
New Products Produced
12 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #11 Production and Consumption, 1920s: Part 2
Production and Consumption, 1920s: Part 2
Visual Aid11
New Products Produced
Waste and Other Byproducts
Demand for More
Innovation and Investment
Lifestyle ChangesMarketing and Credit
New Products Consumed
Waste and Other Byproducts
Demand for More
Innovation and Investment
Lifestyle ChangesMarketing and Credit
New Products Consumed
Science and Events Natural Environment
lead to...extraction and harvesting
source for...
provides basis for... used in...
New TechnologyMaterials and
Resources
New Products Produced
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 13
VA #12 “White Pollution” in Beijing
“White Pollution” in Beijing
Visual Aid12
14 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #13 Plastic Bag or Jellyfish?
Plastic Bag or Jellyfish?
Visual Aid13
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 15
VA #14 Pacific Garbage Patch
Pacific Garbage Patch
Visual Aid
0 500 1,000 2,000 Miles
A R C T I CO C E A N
PA C I F I C O C E A N
RUSSIA
CANADA
Alaska
ASIA
UNITED STATES
NORTHAMERICA
SOUTHAMERICASouth Equatorial
Equatorial Countercurrent
North Equatorial
KuroshioCalifornia
Alaska
North PacificBerin
g
Oyashio
Area of theN. Pacific
Suptropical HighArea of the
“recirculation gyre”
CONVERGENCE ZONE
HawaiianArchipelago
14
16 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #15 “White Pollution” in the Marine Environment
“White Pollution” in the Marine Environment
Visual Aid15
CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids 17
VA #16 Mass Production, Marketing, and Consumption: Part 1
Mass Production, Marketing, and Consumption: Part 1
Visual Aid16
Science and Events Natural Environment
lead to...
extraction and harvesting source for...
provides basis for... used in...New Technology Materials and Resources
New Products Produced
18 CALIFORNIA EDUCATION AND THE ENVIRONMENT INITIATIVE I Unit 11.5.7. I Mass Production, Marketing, and Consumption in the Roaring Twenties I Visual Aids
VA #17 Mass Production, Marketing, and Consumption: Part 2
Mass Production, Marketing, and Consumption: Part 2
Visual Aid17
New Products Produced
Byproducts and Waste
Demand for More
Investment Fuels Lifestyle ChangesMarketing and Credit Stimulates
New Products Consumed
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