12 tips to win mobile customers' hearts / retail & mcommerce
Post on 21-Oct-2014
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Smart Phones change the way we do business in retail and ecommerce. Here are 12 tips to win mobile customers' hearts. This is the first episode of "Tips for mobile success series" from Netmera.comTRANSCRIPT
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About us
Atila MadakbasGM UK & Ireland
Cigdem Bagbakan CaganMarketing Director
Follow us on Twitter: @netmeraSend your questions to [email protected] or DM to Twitter account
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Tip 1:
71% make product searches on mobile devices54% abandon in store purchasing to check product data online
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Tip 1:
53% smart phone users purchase from mobile devices
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Tip 1:
56% likes location based offers57% use smart phone to look for
vouchers
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Tip 1:
71% use their smart phone to check new products (Window shoppers)
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Tip 2: Be preparedTip 2:
Did you optimize your marketing campaigns to mobile?
• Mobile Website• Responsive design in emailing• Mobile targeted Ads• SMS campaigns
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Tip 3:
Great for mobile search and promoting app downloads
Better engagementBetter UXFeels more secure
Power of native apps and web technologies
combined
Multi platform solutionEasier to make changes
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Tip 4:
Product discovery• Search• Categorization• Recommendation
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Tip 5: Love at first sightTip 5:
85% of mobile product searches turn into purchases on PC or in store
WHY NOT MOBILE?Use bigger images
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Tip 6:
Everything can play a role in purchasing decision
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Tip 7: Good relationships are built on trustTip 7:
57% of smart phone users say they would purchase from their phones if it was more secure
Payment Security• Pay at the door• Mobile operator billing
Personal info security• Registration steps
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Tip 8: It is not complicatedTip 8:
Keep it simple:• Finding and purchasing
products• Completing the basket• Payment steps
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Tip 9:
CouponsVouchersSpecial discountsGive awaysFree shipment
RemindersAlerts
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Tip 10: Push her a littleTip 10:
Remind them their abandoned carts!
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Tip 11:
Collect customer data from every channel and create a “unified experience”
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Tip 12: Hold her handTip 12:
Keep in mind:
54% smart phone users use mobile phones while they are in store!
• iBeacons• Geo Location & Geo
Fence• In store maps
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THANK YOU!
For more use cases please visit:
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*Tradedoubler, Mobile consumers & you