127 MARKETING ACRONYMSthat Every Digital Marketer Needs to Know

AIDA

AJAX

AOV

API

AR

ASP

ATD

B2B

B2C

BOFU

CLV

CMS

CPA

CPC

CPL

CPM

CPS

CPV

CR

– Attention, interest, desire, action

– Asynchronous javascript and XML

– Average order value

– Application program interface

– Augmented reality

– Application service provider

– Agency trading desk

– Business to business

– Business to consumer

– Bottom of the funnel

– Customer lifetime value

– Content management system

– Cost per acquisition / action

– Cost per click

– Cost per lead

– Cost per impression (thousand)

– Cost per sale

– Cost per view

– Conversion rate

MARKETING ACRONYMS

CRM

CRO

CSS

CTA

CTR

CX

DA

DM

DMP

DNS

DR

DSP

ECPM

EPC

EPM

ESP

FB

FBML

FFA

FTP

– Customer relationship management

– Conversion rate optimisation

– Cascading style sheets

– Call to action

– Click-through rate

– Customer experience

– Domain authority

– Direct mail (or ‘direct message’, in Twitter circles)

– Data management platform

– Domain name system

– Direct response

– Demand-side platform

– Effective CPM

– Earnings per click

– Earnings per thousand

– Email service provider

– Facebook

– Facebook markup language

– Free-for-all (link list)

– File transfer protocol

GA

HIPPO

HTML

HTTP

HTTPS

IBL

IM

IMAP

IP

IPTV

ISP

KPI

LPO

LTV

MAU

MLM

MOFU

MoM

MSN

MVT

– Google analytics

– Highest paid person’s opinion

– HyperText markup language

– Hyper text transfer protocol

– Hyper text transfer protocol secure

– Inbound link

– Instant messaging

– Internet message access protocol

– Intellectual property (or ‘internet protocol’)

– Internet protocol television

– Internet service provider

– Key performance indicator

– Landing page optimization

– Lifetime value

– Monthly active users

– Multi-level marketing

– Middle of the funnel

– Month on month

– Microsoft network

– Multivariate testing

NSI

OBL

OEM

OS

PA

PFI

PFP

PHP

POS

PPC

PPL

PPS

PPV

PR

PV

QA

QR Code

QS

RFI

RFP

– Network solutions

– Outbound link

– Original equipment manufacturer

– Operating system (sometimes this is used for ‘open source’)

– Page authority

– Pay for inclusion

– Pay for performance

– PHP hypertext preprocessor

– Point of sale

– Pay per click

– Pay per lead

– Pay per sale

– Pay per view

– PageRank

– Page view

– Quality assurance

– Quick response code

– Quality score

– Request for information

– Request for proposal

ROAS

ROI

RON

ROR

ROS

RSS

RT

RTB

RTD

S2S

SaaS

SEM

SEO

SERP

SLA

SM

SME

SMM

SMO

SMP

– Return on ad spend

– Return on investment

– Run of network

– Ruby on rails

– Run of site

– Real simple syndication

– Retweet

– Real time bidding

– Real time data

– Server to server

– Software as a service

– Search engine marketing

– Search engine optimisation

– Search engine results page

– Service level agreement

– Social media

– Small / medium enterprise. (aka SMB = ‘business’)

– Social media marketing

– Social media optimisation

– Social media platform

SMS

SOV

SOW

SSL

SSP

SWOT

TLD

TOFU

TOS

UCD

UGC

UI

URL

USP

UV

UX

VM

VOD

WMT

WOM

– Short message service

– Share of voice

– Statement of work

– Secure sockets layer

– Supply-side platform

– Strengths, weaknesses, opportunities, threats

– Top level domain

– Top of the funnel

– Terms of service

– User-centric design

– User generated content

– User interface

– Uniform resource locator

– Unique selling proposition

– Unique visitor

– User experience

– Viral marketing

– Video on demand

– Webmaster tools

– Word of mouth

WOMM

WP

WWW

WYSIWYG

XML

Y!

YOY

YTD

– Word of mouth marketing

– WordPress

– World wide web

– What you see is what you get

– Extensible markup language

– Yahoo!

– Year on year

– Year to date

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