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Push notifications allow an app to notify you of new messages or events without the need to actually open the application, similar to how a text message will make a sound and pop up on your screen.

What are Push Notifications?

SMS = Short Message Service

SMS is used as an acronym for all types of short text messaging up to 160 characters per message.

What are SMS/Text Messages?

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Is your website mobile enabled? Start there.

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Honor permission. Don’t alienate your audience by sending unsolicited SMS.

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Link to a mobile site to facilitate additional interaction.

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Encourage consumers to associate your short/long code with your company in their phone. People are more apt to open a text from Best Buy as opposed to 85324.

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Reduce call center volume and costs with mobile alerts.

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Always include a call to action in push or SMS.

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Use targeted push messaging to reengage users who downloaded your app, but haven’t been back.

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Promote SMS campaigns in stores, on digital signage and across your website to maximize visibility.

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Pair SMS and Email campaigns together to deliver the right message through the right channel at the right time.

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Stay true to opt-in policy and honor the expectation of the campaign (no over sending!)

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Use SMS to gather feedback from large groups of people (fans, trade show attendees, etc)

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SMS is extremely effective for customer acquisition, customer retention, and increasing customer spend (growth).

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Building a Mobile App without a solid push strategy is like building a Facebook fan page without a social strategy.

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Use SMS to gather new email addresses for your email marketing efforts (Text your email address to # for a special offer!)

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SMS & Push Messages can be personalized and segmented just like email, think beyond the “Batch and Blast” mentality.

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