15 top tools to massively increase website conversions...nov 15, 2018 · webinar on cat fashion,...

Socialsavvi

https://blog.socialsavvi.com/

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Ok, we lied we gave you 9 bonus essential apps & tools for a total of 24

Believe it or not, driving tra�c to your website -- albeit challenging-- isn't enough to sustain your business. In an e�ort to truly leveragethat investment in tra�c, marketers must use conversion rateoptimization, or CRO, to convince said tra�c to complete a desiredaction.

In some cases, these optimization techniques might be as basic aschanging the color of a CTA. In other cases, there's a lot more thatcan be improved.

The list below outlines a ton of helpful tools for marketers who arelooking to optimize their conversion rates. To help you understandwhich tools are used for what, we’ve also broken this list into a fewmajor categories: lead capture tools, research tools, analytics tools,mouse tracking and heat maps, feedback tools, and experimenttools.

Convert More Traf�ce with the tools & apps below

From high-level changes like landing page and email design andinspiration to in-depth insights on how your visitors navigatethrough your content, these tools will help you improve theperformance of your site.


https://blog.hubspot.com/marketing/conversion-rate-tools


Ready? Let's get converting ...

Essential Tools to Convert More Leads Into Paying CustomersThese are the tools that you will use to capture more leads on yoursite, thus improving your CRO. While most conversion-focusedcontent has a built-in form or CTA, these tools act as additional leadcapture mechanisms to boost the number of leads that convert onyour content.

1) Unbounce- Landing Page SoftwarePrice: $99 for Essential, $199 Premium, $499 for Enterprise

Ditch your other landing page software. Try the best landing pagebuilder for reducing turnaround time & converting more tra�c —no coding needed.


https://unbounce.com/pricing


2) SumoPrice: Free for Basic, $10/mo for Starter, $100/mo for Pro

Sumo o�ers a suite of free tools to help you increase your siteconversions. For lead capture, it o�ers a 'Welcome Mat' popup CTA,a 'Smart Bar' to increase email subscribers, a scroll-triggered box,and a 'Contact Us' form. Along with their Google Analytics researchtools, the Sumo suite helps you gain on-page insights and increaseyour email list.


https://sumo.com/


3) WebCEOPrice: $99/mo for start up, $199/mo Corporate, $499/mo Agency Fixed

WebCEO o�ers 15 online SEO tools for site owners, SEO agenciesand in-house SEO teams. Use white-label SEO tools on your domainand o�er branded SEO

Research ToolsBefore you create any content, you'll want to call upon these tools todraw inspiration and check out what other smart marketers haveseen success with in the past.

https://www.webceo.com/


The best content is the content that gets shared and linked to themost, right? So what better way to gain preliminary insights than tocompile all of the most shared content on your particular topic?

With BuzzSumo, all you have to do is enter the keyword or topicyou're focusing on and it will pull together all of the most sharedand linked to content on that topic from the last day, week, month,or year. So if you’re trying to optimize the landing page for your newwebinar on cat fashion, all you have to do is enter ‘cat fashion,' andBuzzSumo will spit out all of the best articles, resources, videos, andmore on the fascinating topic of cat couture.

You’ll then be able to dig in and explore some of the key elementsthat made these pages popular so that you can go back andincorporate them into your own content.

4) BuzzSumoPrice: $99/mo for Pro, $299/mo for Agency, $999/mo for Enterprise

http://buzzsumo.com/


5) SimilarWebPrice: $199/mo for Basic

Knowing where your website visitors came from can (and should)have a big impact on the type of content you create. WithSimilarWeb, you can see where your tra�c is coming from, whichkeywords are fueling your organic tra�c, and what other sites areconsidered most similar to yours.

With this information, you’ll be able to optimize your content foryour biggest tra�c sources, and dig in to see what competitor sitesand doing to drive conversions.

http://www.similarweb.com/


6) LandBookPrice: Free!

If you’re creating a landing page from scratch, getting started canbe di�cult. Luckily there’s LandBook: a free collection of the web’sbest designed landing pages.

With LandBook, you can explore all of the ways that top companiesare using elements like copy, positioning, layout, and design to driveconversions. Pick and choose your favorite elements from theLandBook database, and then incorporate them into your ownlanding page.

http://land-book.com/


7) Really Good Emails

Today, the average attention span of an adult is eight seconds,which means if you want to get your message across, you’d betterknow a thing or two about visual communication and design.

Don't know a thing or two about either? Enter ReallyGoodEmails.

Similar to LandBook (see above), ReallyGoodEmails is a database ofthe web’s best designed emails from the world’s most innovativecompanies. Use this as a resource to see how you can design youremail to get your message across in the best way possible, as fastas possible.

Price: Free!

http://reallygoodemails.com/

https://blog.hubspot.com/marketing/human-attention-span-decreased


8) SubjectLine.comPrice: Free!

When sending email, the subject line can either make or break yourperformance. Before you choose which ones to ship, check them outusing this awesome resource. SubjectLine.com has tested over threemillion subject lines and has a tool to evaluate your potentialoptions. It gives a deliverability and marketing score, plus advice onimproving.

http://www.subjectline.com/


9) Headline Analyzer

Price: Free!

CoSchedule’s headline analyzer gives you a score of 1–100 to gaugehow e�ective your title will be. The score is calculated based onword usage, grammar, vocabulary, which type of headline it is, aswell as character and word count.

The tool also shows you what your headline looks in like Googlesearch, in an email subject line, and more. While we still recommendthat you always test your headlines, this tool serves as a greatlitmus test to �nd out generally how well your headline will perform.

http://coschedule.com/headline-analyzer


Analytics ToolsThese are the tools that you will use to measure and track yourcontent's performance. You can use them to fully analyze the dips,jumps, and �uctuations in your conversion rate.


10) KissmetricsPrice: $200/mo for Starter, $700/mo for Basic, $2,000/mo for Pro

Kissmetrics is a complex tool that integrates with your email serviceprovider to make it easy for you to analyze your audience and emailthem in speci�c cohorts. With Kissmetrics, you can learn the paththat your customers have taken through your website, conduct A/Btests, build data sets (without SQL), and �gure out the ROI fromyour campaigns.

https://www.kissmetrics.com/


11) Google Analytics

Price: Free for Basic, Contact Sales for Premium

Google Analytics is a free way to track your website visitors. Youcan see how long it takes visitors to bounce from your pages, ifvisitors complete goals from a certain path, and which sources arebringing people to your website. What's great about GoogleAnalytics is that is allows you to see which keywords people aresearching to �nd your page, track which device people are searchingfor your website on, and uncover demographic data. However, thereare no speci�c emails/contacts associated with your site visitors.

https://www.google.com/analytics/


12) HubSpot Website GraderPrice: Free!

Website Grader is a great way to get a quick snapshot of a website’soverall performance. It gives insights on performance factors(including speed, page size, and page requests), mobileresponsiveness and appearance, SEO (page titles, meta descriptions,headings, and site map), and security. From there, the tool devises agrade and provides suggestions on how to improve, which makes iteasy to come up with some quick wins that'll help you boostconversions.

Mouse Tracking & Heat Mapping Tools

http://website.grader.com/


These are the tools that you will use to see how people areinteracting with your content, including how they scroll and wherethey click.


13) HotjarPrice: Free for Basic, $29/mo for Pro, $89/mo for Business

Once you’ve nailed the basics like landing pages, CTAs, popups, andcontent, you’re ready for some more advanced conversion rateoptimization.

Hotjar o�ers heat maps and screen recordings, which enable you totrack how much of your page is being viewed, as well as how visitorsare navigating your website.

https://www.hotjar.com/


14) ClicktalePrice: Pricing is based on solution (contact sales for a demo)

Clicktale is similar to Hotjar, as it also o�ers heat maps to help youdetermine the most valuable real estate on your pages, scroll depth(where is the “fold” on your website?), click tracking, and also linkanalysis.

Using these tools, you'll have the information you need to organizecontent, CTAs, and page design in a way that makes the most sensefor engagement.

https://www.clicktale.com/


15) ClickyPrice: Free for Basic, $9.99/mo for Pro, $14.99/mo for Pro Plus, $19.99/mo for ProPlatinum

Clicky gives you real time analytics on the visitors on your website.It tells you where people are accessing your site from, how longthey’ve stayed on each page, and how many visitors are activelyonline. The resource also o�ers heat maps and scroll tracking.

16) Crazy Egg

Price: $9/mo for Basic, $19/mo for Standard, $49/mo for Plus, $99/mo for Pro

Crazy Egg o�ers a full suite of heat maps and click tracking, withthe additional functionality of being able to segment clicks bysource and evaluate link e�ectiveness. The basic package is fairlyinexpensive and gives great insights on how e�ective each page ofyour website is.

https://clicky.com/


17) Heatmap.mePrice: Free for Basic, $100/mo for Premium, $200/mo for Enterprise

Heatmap.me is a great free option for anyone looking to startexploring heat maps, responsive web design tests, and real-timepage statistics. Heatmap.me can also track dynamic elements onyour site in the heat map tool -- think: slider bars, photo galleries,and other interactive sections.

Feedback ToolsThese are the tools that you will use to engage and receive feedbackfrom your visitors. Feedback tools include surveys, polls, messaging,and user testing programs.

18) Campaign MonitorPrice: $9/mo for Basic, $29/mo Unlimited $149/mo for Premier

http://heatmap.me/

https://www.campaignmonitor.com/


Loved By Over 2 Million Marketers at 200,000 Businesses AroundThe World. Grow Your Audience. 99% Customer Satisfaction. LovedBy 2 Million People. Drag-and-Drop Builder. Worldwide Support.Powerful Features. Used By 200,000 Companies. BeautifulReporting. Simple Email Marketing.


19) QualarooPrice: $63/mo for Small Business, $199/mo for Professional, $499/mo for Enterprise

Using chat windows doesn’t just have to be for live chat. Qualarooo�ers popups to collect live feedback from website viewers. Withthis information, you can tailor a site experience, target certaincustomers, and learn what issues people may be experiencing. Thistool is extremely helpful at all stages of the funnel, and is especiallyutilized in the ecommerce space.

20) SurveyMonkeyPrice: Free for Basic, $26/mo for Select (month to month), $25/mo for Gold (annual),$85/mo for Platinum

https://qualaroo.com/

http://surveymonkey.com/


SurveyMonkey has a free option for those just starting out withsurvey research. You can use this tool to learn demographicinformation, discover which types of content your prospects andblog subscribers prefer, and get product feedback.


21) Five Second TestPrice: Free for Basic, $99/mo for Pro

UsabilityHub has an awesome community-fueled tool called 5Second Test that allows users to upload a product, app experience,or design and have the community test it out. You get responsesabout recall, general feedback, and UI thoughts. This is a great wayto get opinions, and they also o�er click tests, preference tests,question tests, and nav�ow tests for other website and UIquestions.

Experiment ToolsThese are the tools that you will use to manage, plan, and executeA/B and multivariate tests. Some of these tools will help you turnideas into experiments, while others will help you create thevariations and run the actual tests on your site.

22) OptimizelyPrice: Free for Starter, $49/mo for Pay As You Go

http://fivesecondtest.com/

https://www.optimizely.com/


Testing is hard: It’s hard to come up with a good control group, �nda large sample, and determine if your experiment is statisticallysigni�cant. Luckily, Optimizely helps a lot with all of that ... and thensome. With Optimizely, you conduct tests across all devices andplatforms, then �gure out if it is signi�cant or not. The softwareo�ers A/B, multiple page, and multivariate tests.

23) ABTesting.netPrice: Free!

Act-On software o�ers a free A/B testing tool that walks youthrough the process of trying out your �rst A/B test of a site page. Ithelps explain the basics of A/B testing, and allows you tocon�dently publish your winning variation (if your contentmanagement system doesn’t already include an A/B testing tool).

http://abtesting.net/


24) Effective ExperimentsPrice: Free Trial + Contact Sales for Pricing

E�ective Experiments is a concise way to track all of yourexperiments. If you have tons of Excel spreadsheets cross-referenced with Google Analytics data, you are probably going crazytrying to keep track of everything. This tool puts it all in one placeand helps you determine statistical signi�cance.

Hopefully you’re armed and ready to start improving conversionrates across your website and marketing e�orts. These tools rangefrom free and for beginners to robust and more advanced. Feel outwhich options seem right for you and soon you’ll be upgrading to themore complex tools when you’ve mastered the basics.

http://effectiveexperiments.com/


What are your favorite CRO tools? Share anything we missed in thecomments section below! Email us and let us know!

24 Conversion Rate Optimization Tools for Research, Feedback,Analytics & More

https://www.socialsavvi.com/



15 top tools to massively increase website conversions...nov 15, 2018 · webinar on cat fashion,...

Documents