150522 itarc2015 intro_joachim_lindborg
TRANSCRIPT
2015-05-19 SIDA 1
Centre for Energy Efficiency in Sweden
IoT business model workshop
IASA ITARC 2015
@joachimlindborg SUST.SE, LSYS.SE
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Agenda13.30 Intro and setting the scene14.00 W1 IoT businesses out there14.40 W2 The customer15.00 15 min break15.15 W3 intro15.30 W3 The energy efficiency market16.40 Sum up evaluation17.00 times-up
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Who
• Are you• ?• ?
What
• Do you do• ?• ?
Why
• Are you here• ?• ?
20 sec / each
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Who
• Joachim Lindborg• Computer Science• 1988 legobot• 2000 smart home
startup• 2008 Sustainable
innovation• …
What
• Energy Energy Energy Energy
Why
• You need to know
• Business• Energy
efficiency• Sustainability• Lets find a
project!
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1951: “The house controlled through phone pads“.A phone switchboard act as the message board, 2 digit addressing, uniform relay messagingPlanning for a wireless connection for the garage door courtesy to Carl Olov Elmsjö
Is it new? Smart home 1951
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Smart home 2015
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M2M -> IoT -> Industrial IoT
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So many -EU projects
• Linksmart• FI-ware• IoT-a.eu• Iot-butler.eu• Internet-of-things.eu• Vital-iot.eu• Internet-of-things-
research.eu
-Standards
• MQTT• CoAP• ZeroMQ• AMQP• rabbitMQ• XMPP• DDS
-Services
• Xively• Sen.se• Ubidots• Thingworx• Thingspeak• Everythng
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IoT service providers focus today
Move data to a server and make it useful there.
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The problem: How can any thing work together?
API API API API APIAPI
API API
Especially if there is a business model?
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W1 IoT business models used todayGrab postitsGo “shopping” and find Internet of things that you would like to buy
Service: A plain service eg. Knowledge, usage, could connect to devices Thing: A device, Works, can attach to other services, openEcosystem: A product with third party developers etcIntegrated: A service and a thing in a package
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W1 Discussion pointsRole of integratorsHaving ecosystemsSiloingBusiness model canvas• Unbundled• Long tail• Multi-sided• Free• Open
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W2 You as a customer1. I have a Spotify payed account2. I love Apple products everything just works3. I only use free services4. I abandon a service when they start to cost money5. I hate ads, 6. I want integrity, my data is my data7. My children care about there integrity8. I like buying devices to best price, and do some work 9. I still buy records10.I have bought things that doesn’t exist yet kickstarter etc
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W2 You as a customer, discussionCustomer satisfaction• The Alarm business• Utility offer• TAAS Thing As A Service• The combined hell
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Break
Energy refill
Back in 15
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Bridging Business models for smart energy services
IEA Project
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W3 The energy efficiency scene
Utility
Energy system
Alarm system
Appliances
Weather station
Solar panels
Smart car
Locks
Ventilation system
Scale
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Group presentations
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W3 DiscussionCollaborative businesses• Integrators• The central API HUB• Interest groups, defacto standards• Regulating Integration• Integration vs Interconnecting
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Interconnecting not integrating
IEA Project
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IEA Connecting clouds
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IEA.sust.se IoT services over messaging infrastructure XMPP
22
Alarm Heat
Views
Serviceservice
Power
Internet
XMPP serverngenic.se
XMPP serverVerisure.se
XMPP serverMaingate.se
XMPP serverCtc.se
Ext API Ext API
Xmppinfrastructure
XMPP [email protected]
Any device
XMPP serverCompany.com
Xmppinfrastructure
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Smart home 2015
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Thank You
What did we cover?• Business models out there• You as a customer• Thoughts when doing your business model• Energy efficiency market maturity• Integrating vs interconnecting
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Centre for Energy Efficiency in Sweden
About sustainable innovation
@joachimlindborg SUST.SE, LSYS.SE
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MEMBERS:
SCIENTISTS:
INNOVATION CLUSTER:
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To bridge the valley of death for new energy efficiency technology
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About Joachim Lindborg•Currently CTO of sust.se, Private firm lsys.se I'm a technology enthusiast that believe that IoT is really about human interaction with systems adding value to life and that closed systems will die in favor for open one.
•For the past 15 years I have been working with system integration, especially at the intersection of energy and IT. I was one of the founders of homesolutions.se a start-up company integrating systems for supervision and maintenance of buildings.
•In the IT boom during the late 1990s I was employed by the swedish Utility Vattenfall to develop solutions for the smart home. It was an exciting time but it ended in disappointment. Now we are back again and with Internet of Things and a more stable technology I do believe that this time we will succeed. Right now I am working with companies in home security, heating and air conditioning, with energy companies and service developers in a project integrating all these technologies with sound business models for smart home services for energy control and efficiency.
Email: [email protected] Linkedin: se.linkedin.com/in/joachimlindborg/Twitter: @joachimlindborg