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Social Me What your social network tells you Analysis of Peter Gloor’s Facebook and E-Mail network 1

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Page 1: 15.599 Lecture Notes, Social me: What your social network ... › courses › sloan-school-of...Social Me What your social network tells you Analysis of Peter Gloor’s Facebook and

Social Me What your social network tells you

Analysis of Peter Gloor’s Facebook and E-Mail network

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Page 2: 15.599 Lecture Notes, Social me: What your social network ... › courses › sloan-school-of...Social Me What your social network tells you Analysis of Peter Gloor’s Facebook and

Contents

• Looking at my Facebook network

• Analyzing my Mailbox

• What the Web tells about me

• …. and the things dear to me

• Lessons for me

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Facebook

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Facebook Network

SCAD U. Cologne

Cincinnati

Deloitte

Helsinki

MIT Sub-communities from different phases of my professional life are clearly recognizable People with high degree centrality (size of node) are more important for me

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Facebook Network (w/o Peter)

SCAD U. Cologne

Cincinnati

Helsinki

Swiss Consul

Deloitte

Clusters still recognizable, but externally important people (e.g. Swiss Consul) obtain more prominent position

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Peter’s friends, and their friends (only people with more than 3 links shown)

green: direct friends orange: friends of friends

In friend-of-friend network influencers demonstrate their key network positions

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Peter’s student network

Peter/Hauke are linked into the core cluster of Sloan MBA students through last year’s course participants

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Close to the galaxy everybody is a star (linkedIn network)

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1

1

2

2 1

3

4

The closer to Peter in the LinkedIn netw8ork, the more successful people are

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E-Mail

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E-Mail Network (Jan 1, 2009 to Oct 17, 2011, >2 msgs, 86,000 links)

In the full e-mail network, Peter is a “star”, although the contribution index is quite well-balanced. The most active participants are the most important collaborators 10

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E-Mail from 1/1/2010 to 10/17/2011 (only > 50 msgs, actor “Peter Gloor” removed)

Cincinnati

MIT Cologne

SCAD/Coins

Cincinnati

CCI

Cologne

Cincinnati

CCI COINs

Cincinnati team2

Cologne

COIN

ICIS panel

Cincinnati

COINs

CCI

Cologne

Clearly recognizable COINs staying together over 2 years

NFS propsal

Cincinnati team2

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Some key collaborators 1/1/2010 – 10/17/2011

People winding down and ramping up their engagement are clearly recognizable through increasing/shrinking betweenness centrality

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My E-Mail (Un)Happiness 2010/11

Both happiness and unhappiness are shrinking mid-way, and then growing towards the end, indicating “honest” language

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Web

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Key Websites about Swarm Creativity and related terms and related terms

crowdsourcing, 27%

collective intelligenc

e, 22%

social media

analysis, 21%

swarm creativity,

20%

social network analysis,

10%

0 0.1 0.2 0.3 0.4 0.5

en.wikipedia.org

www.slideshare.net

www.youtube.com

twitter.com

socialmediatoday.com

ideascale.com

www.decisionquest.com

appshopper.com

www.crowdsourcing.org

www.clarabridge.com

www.co-intelligence.org

www.toprankblog.com

www.crowdsourcing.com

collectiveintelligence.net

cci.mit.edu

www.pdfqueen.com

www.amazon.com

www.flickr.com

crowdsourcing.net

www.radian6.com

Crowdsourcing is most popular term, Wikipedia most popular Web site, socialmediatoday most important Web site dedicated to the topic

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Key Terms on the Web about Swarm Creativity

On the Web Peter Gloor is key for swarm creativity, on Wikipedia, the concept of “collaborative innovation networks” and other scientific approaches

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Key People on Web about “Swarm Creativity”

Key people in the context of swarm creativity are clustered by the Web sites where they are mentioned

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Conclusions

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Creative Innovators….

E-Mail • Core/periphery • Many COINs • Balanced contribution index • Oscillating betweeness (leadership) • Low ART • “Honest” (from very positive to very negative) F2F • Create trust (speak less, look into the eyes) • Create flow (move in synch)

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MIT OpenCourseWarehttp://ocw.mit.edu

15.599 Workshop in IT: Collaborative Innovation NetworksFall 2011 For information about citing these materials or our Terms of Use, visit: http://ocw.mit.edu/terms.