1963 founded by ralph j. roberts purchased american cable systems 15,000 customers and 5 channels...
TRANSCRIPT
• 1963 Founded by Ralph J. Roberts purchased American Cable Systems 15,000 customers and 5 channels
• 1969 Incorporated under the new name Comcast Corporation
• 1981 Entered video game world by introducing Pac-Man and Asteroids
• 1988 Cellular division is formed
• 1995 Purchased cable operation of E. W. Scripps Company making them the #3 cable company with 4.3 million customers
• 2001 Acquired AT&T Broadband becoming largest cable television operator 22 million customers
• 2005 Launches digital voice (digital home phone)• 1996 Launches first broadband internet service• 2010 Rebranded to Xfinity Platform• 2011 Launches Home Security Services• 2014 Merged with Time Warner Cable
• One of the lowest reported feed interruptions because of the cable feed
• They have lots of capital to help weather economic cycles
• Owns NBC Universal, controls and develops its’ own programming
• Development of proprietary technologies
• Target market is basically everyone
• Gross profit margin of 61% over the past 5 years
STRENGTHS
• The co-axial cable system is becoming outdated, up keep is a cost high factor
• Company is becoming too big to regulate all employees
• Lack of software packages for its services
• Competitors are changing with the times. Newer, better, faster
• Capital Expenditures• Customer Service
WEAKNESSES
• Tech Support Live Video
• National Hot Spot Locations
• Home Security Growth
• Customer Service Experience
• 3D Televisions
• Quadruple Play
OPPORTUNITIES
• Economic Struggles
• Competitors
• Competitor Mergers
• Smart Devices with data capabilities
• Ability to skip commercials (hurts advertisers)
• Sharing Pipes (Government Reform)
• Poor results from satisfaction surveys
THREATS
• Pricing on Video
• Quadruple Bundle
• Mystery Shopper Programs
• Customer Service Training
RECOMMENDATIONS