Google's search engine was Google's first product, and it continues to be the company's most popular and important product. However, Google offers more than searching. Search Engine Optimization for your website is one (but not the only) reason you should consider to use some of their tools. This e-Book describes 20 of many fantastic Google tools fellow Image Consultants (and others) can use for their daily business.

Sylvie di Giusto, Executive Image Consulting, New YorkImage Consultant, Trainer, Mother, Food and Wine Lover, ... Nerd

smart ways to become friends with20

Google Plus (+)

The first thing to do ... Get a +ProfileThis is Google’s social media network and it’s the second

largest social networking site in the world, surpassing

Twitter in January 2013 with more than 359 million active

users. There is no better time than now to use Google+ to

promote your brand. Google+ offers countless features

that can help your business grow, and it’s connected to

many other Google tools shown in this e-book. Google+

helps you to easily interact with and engage your clients

through posts, photos, special offers, videos, etc. It also

has a huge mobile presence being the 4th most used App

on IOS and Android. The importance of being easily found

on mobile phones is becoming increasingly relevant.

How to use it for your business ...Google+ has quickly become a valuable marketing resource

and it will grow. Showing how you work on a large social

media network is the most effective way to reach out to your

clientele. You can regularly post articles, photos and videos

that will be seen by a large potential client basis. In addition,

when you post public your content becomes searchable even

outside of Google+. This will give you a tremendous SEO

boost for your website.

http://plus.google.comSign up with your e-mail address and create your personal

profile (eventually a business page in addition).

1

Google +1 Button

It seems like a little detail, but ...You’ve probably seen the G+1 button on many websites.

It’s an easy way for people to show appreciation for

things that they like on the web. The +1 Button allows

visitors to recommend your content on Google search

and to share it via Google+. It has a huge impact on your

website’s page and domain authority, and therefore of

the ranking of your site.

How to use it for your business ...By simply adding the G+1 button to your website you give

users the option to recommend your content, which will not

only drive traffic to your website, in addition improve the

ranking of the content. Having a G+1 button on your website

will grow your Image Consulting audience and increase

credibility on Google.

http://https://developers.google.com/+/web/+1button/Copy the code for the G+1 button, and paste it to your website. Or,

install any plugin that will add the G+1 button automatically.

2

Google Analytics

Analyze how visitors see your site ...This Google service creates detailed statistics about your

website’s traffic, the traffic sources and it measures

conversions and sales. Google Analytics can track visitors

from all referrers, including search engines, social media

networks, direct visits, etc. It also tracks views from

advertising, pay-per-click campaigns, or e-mail blasts. This

can help you identify poorly performing pages or

advertisements. With the e-commerce reporting feature

you can even track your sales and performances of sites

transactions.

How to use it for your business ...When you are in a competitive industry like Image

Consulting your marketing initiatives and your brand

exposure can be the main component that sets you apart

from the rest. In order to understand your visitors, their

behavior on your website and the way they came to your

website, you need this tool. Only if you have this

information you can improve the way you target your

potential clients on the internet – better than your

competition does.

http://www.google.com/analyticsSign up with Google Analytics and get a piece of tracking

code which has to be implemented on your website.

3

Google Webmaster Tools

Analyze how Google sees your site ...This service allows you to get data, utilize tools, and find

diagnosis for your website in order to guarantee it’s an

effective and Google-friendly site. Webmaster allows you to

check indexing status and improve SEO of your website.

The service shows traffic for each keyword separately and

gives more information about a websites performance

according to Google search queries.

Google Webmaster guidelines are where you can find

Google’s recommendations to make sure your website can

be found and ranked higher in Google’s index, as well as it

prevents you from getting penalized by Google by not

following their rules.

How to use it for your business ...Google Webmaster is an essential tool to get the most out of

your SEO activities. The basics of the tool are to help you

understand what’s getting traffic, what’s getting indexed, and

what’s getting linked. While Google Analytics shows you

how visitors see your website, Google Webmaster Tools

shows you how Google sees your website. The tools from

Webmaster can be translated into SEO strategic gold which

will set you apart from your Image Consulting competition.

http://www.google.com/webmasters/toolsSign up with Google Webmaster Tools and submit a

Sitemap.xml file in order to get your website indexed.

4

Google Trends

Know what’s trending right now ...This public source shows how often a search-term has

been entered into the Google search engine over years.

You can compare the volume across various regions and

in different languages. You can also get more in-depth

analysis by seeing popular searches broken down by

country, cities, and languages. You can refine the search

by region and time period to make it more relevant to your

SEO campaign.

Another feature of Google Trends is Top Charts, which

shows the most popular searches in Google separated by

6 different categories.

How to use it for your business ...Google Trends is perfect for creating a new topic, blog post,

article that people can resonate with according to popular

trends. Categories such as Shopping, which show fashion

brands and retail companies, can help you create web content

that is being searched. You can also see what terms have had

negative attention and therefore you don’t want to associate

your brand with them. This Google service can really help you

create content that will bring clients to your website.

http://www.google.com/trendsNo need to sign up. Just follow the link and find out what’s

trending right now.

5

Google Places for Business

Let them find you with a local listing ...Nowadays most people are searching for businesses using the

web. It’s essential that your business information, location, and

contact details can be found effortlessly using the Internet if you

want to establish local clients. Google Places is the local listing

result showing up when searched in Google search engine. A

small map shows up next to the listing, and the website and

contact information is also listed below the map. Another great

thing about Google Places is clients can leave feedback, and

there is no greater advertisement than authentic testimonials

from clients.

How to use it for your business ...This is extremely beneficial for Image Consultants, because most of

your clients will be local, even if you offer web-based services. You

want people in your area to easily find your services, reviews, and

contact info. In addition, Google Places listings are always top

results when users look for local information on businesses.

http://www.google.com/business/placesforbusinessSign up and submit your business information. After a verification

process via mail or telephone your business will be listed.

6

Google Business Photos

A picture says more than ...... thousands words. Right? Have you googled something

recently and a business was displayed next to the search

results with a high quality photo and a map to their

location? That is done with the power of Google Business

Photos. Google Business Photo helps you to showcase

your studio or shop online.

How to use it for your business ...Google Business Photos enhances your local listing on Google,

and your images are shown on Google Maps when people search

for Image Consulting (or other related industries). In addition to

improving your searchability this is a great way to attract more

clients because the interactive features allows potential clients to

explore your studio or shop through an online walk-through.

http://maps.google.com/businessphotos ‎Sign up and work with trusted Google photographers and

agencies that will work around your schedule to come for a quick

and effective photo shoot.

7

Google Maps

Get directions ... and share directionsGoogle Maps serves as a locator for any address or local

businesses directions, and offers route planners via public

transport, walking, or car. Google Maps business listening’s

are from online and offline sources and listings are based on

phone numbers, address, or geocode.

How to use it for your business ...If you registered your business with Google Places for

Businesses your local business address will be highlighted. In

addition to being properly listed on Google maps to help

clients find your location easier, you can make Google Maps

an interactive and information service for your clients.

Prepare (and share) a shopping tour, or show locations of

local partners you like to work with in a customized map.

http://maps.google.comIf you are signed in with your Google+ account you can

create any map and save it at “My Places”.

8

Google Adwords

Get to the top with paid ads ...Google Adwords has been one of the most successful

advertisement services offered through the web,

particularly for small and medium sized businesses. It’s

Google’s main advertising service and it’s based on pay-

per-click (cost-per-click, CPC) and site-targeted advertising

for text, banner, and rich-media ads. Adwords can be used

for local, national or international advertisement

campaigns. The concept is simple – people search on

Google, Google Adwords makes sure you get listed for

certain keywords and potential clients click on your paid

link. You only pay if people click on your ads and visit your

website, which can be affordable on any budget.

How to use it for your business ...If your keywords match what people searched, your ad will

be displayed on Google’s result pages. Therefore, the

more specific you are the more effectively you will reach

your potential clients. You can also use Adwords geo-

targeting to show your ads to people in your city, region,

country, etc. You can even show your ads on specific days

of the week, hours, days, months, etc. This helps keep

your budget low and your effectiveness high.

http://www.google.com/adwordsSign up, define your keywords and your daily budget for

your paid ads. Make sure you use the right keywords!

9

Google Adsense

Let others advertise on your site ...AdSense has helped over two million publishers to grow

their business in the last decade and it’s the most popular

advertising network. AdSense is a program that allows

businesses in the Google Network to display automatic

text, image, video, or interactive media adverts that are

targeted to site content, geographical location, and

audience. The ads are administrate, sorted, and

maintained by Google and can be run on a pay-per-click or

pay-impression basis.

How to use it for your business ...Google AdSense is a free and flexible way to earn (some)

money from your website. By displaying Google’s high quality

and relevant ads on your fashion or image related blog posts,

you can increase your revenue. You have control over the type

of ads that are displayed on your website and you have access

to detailed reports to keep track of revenue made from ads on

your site. On a personal note: Use advertisement wisely, don’t

overfill your website with ads!

http://www.google.com/adsenseSign up and submit your website as potential advertisement

partner for specific categories. After approval you can

implement advertisement (containers) on your website.

10

Google Books

Promote your book on Google ...Google Books has lots of great features for everyone, from

bookworms and researchers to writers and public libraries.

The basic features of Google Books are search, browse,

borrow, and buy. The book search works exactly like a

Google.com search. Google will display book search results

with content that matches your search terms. The browsing

option gives you the opportunity to preview or even read the

complete book by downloading a free PDF copy. You can

also buy or borrow books by clicking on the appropriate link

and Google will suggest where you can buy or borrow.

Additionally, you can purchase e-Books from the Google

Play Store. The books available come from their Partner

Program and Library Project.

How to use it for your business ...If you are an author in your field of expertise then uploading

your book via the Google Books Partner Program is a great

way to promote your book and your business. If you have

written a book then you have put a lot of creative effort and

hard work into your book and Google can make it easy for

people to find it, which will directly promote your brand and

Image Consulting reputation.

http://books.google.comSubmit your book at the Google Books Partner Program

(books.google.com/partner.) in order to get it published on

Google Books.

11

Google Hangouts

Wanna hangout with me?Google Hangouts will bring your conversation to life.

Google Hangout is a free plugin from Google that allows

you to have free voice and video conversations from your

computer, smartphone or tablet. You can turn a live

hangout into a live video or voice call with up to 10 people.

Another great feature is that you can go back to any of

your Google hangouts since you can record them.

How to use it for your business ...Rather than sending e-mails back and forth with your clients, simply organize the best time for a Google hangout. You can

even offer consultations on the web. This is a great way to engage your clients, personalize their experience, and allow for flexibility when scheduling meetings or consultations.

http://plus.google.com/hangoutsSign in with your Google+ Profile and simply start a hangout

on air. In case you start it for the first time, you’ll be asked to

install a plugin.

12

Google Web Designer

Create your own ads “easily” ...Despite its name, this is not a typical web design

application. So don’t plan to build your website with this

tool. Instead, Google Web Designer allows you to create

advertisements with simple animations that can be shown

to all screens – mobile, computer, tablets, etc. You can use

common design tools such as pen tool, text tool, and

shapes to create your animations. However, a basic

knowledge about coding (and an understanding of CSS3

animations) is recommended.

How to use it for your business ...This Google service just launched, and it will improve

over the time. Right now it’s probably too difficult to use

for beginners, and too clunky for professionals. However,

it’s an excellent tool to create your own animations, for

free in a WYSIWYG (What you see is what you get)

application.

http://www.google.com/webdesignerDownload the application and install it on your PC/Mac.

Start creating your own animations.

13

Google GoMo

Go mobile !!!Perhaps your clients start browsing your website on their

computer, but then have to leave and continue searching

your website and services from their mobile phone. Or,

they search for you on the go with any mobile device.

This is precisely why you want your website to work on

all devices. GoMo is a guideline making it possible for

you to build a website that works on every device, from

smartphones and tablets to TVs and computers.

How to use it for your business ...Businesses that allow their web presence in all

circumstances and from every device create more

engagement and generate more traffic. GoMo is a mobile

website training and testing ground. You can view your

Image Consulting website as clients would see it on their

smartphones, you can check out example of mobile-

friendly sites, and find mobile site developers and tools.

http://www.howtogomo.comNothing to sign up. Just get started!

14

Google Docs

Have your files with you ... all the timeThis is a service offered within Google Drive. It allows users to

create and edit documents online while collaborating with

others. The Data storage initially offered 1 GB, but has

recently been upgraded to offer a substantial 15 GB of data

storage. Documents can be shared, opened, saved, and

edited by multiple users at once. It has recently been growing

amongst business owners because of its sharing features and

accessibility.

How to use it for your business ...Google Docs has endless benefits for Image Consultants. You

might often be out of your office and at different locations. With

Google Docs you can simply jump on your smart phone, tablet,

or laptop and all the information that you need is right there.

You and your clients can share a Google doc, let them describe

what they are looking to get from you, their ideas, preferences,

personal taste, etc. and you can add your ideas, services, price,

etc. right away on your personalized Google doc.

http://docs.google.comSign up with your Google Profile and create folders and

documents, or upload existing ones. Afterwards share them by

adding the participants e-mail address.

15

Google Trusted Stores

Show that even Google trusts you ...This program by Google helps shoppers feel confident

about their online purchases. Google Trusted Stores also

makes it possible for merchants who meet their shipping

and client service performance criteria to participate in this

free program. Businesses who have met the requirements

provided by Google receive the Google Trusted Stores

badge.

How to use it for your business ...If you are selling products such as make up, jewelry,

accessories, image tool kits, books, DVDs, etc. then you could

apply to become a Google Trusted Store. This is a great way to

reach new clients and improve sales through Google Shopping.

By having the Google Trusted Stores badge you are telling

potential and existing clients that you are a reliable business that

e.g.provides exceptional client service.

http://www.google.com/trustedstoresSign up and provide your shop and product information to

Google in order to get reviewed and possibly certified by their

Trusted Store Program.

16

Google Offers

Offer some deals online ...Google Offers is very similar to the popular coupon discounts

places like LivingSocial or Groupon. It also integrates with

both Google Maps and Google Wallet for mobile offers. You

can discover offers from businesses and save instantly by

simply taping on the coupon you wish to use on your smart

phone or tablet and then pull up the offer at checkout. There

are 9 categories including: Shopping, Health & Wellness,

Beauty, Travel, Services, Automotive, Adventure & Activities,

Events & Classes, and Food & Drink.

How to use it for your business ...Google Offers is a great way to reach clients and drive traffic to

your store (and website). By simply adding an offer such as

‘15% off closet cleansing’ under beauty or ‘10% off personal

styling classes’ under Events & Classes, you can reach a lot of

new potential clients. Google will distribute your offers across

Google to the right clients based on their interests and location.

However, be aware that Google keeps a sort of provision for

each purchase.

http://www.google.com/offersSubmit your “deal” at http://www.google.com/offers/business/.

17

Google Enterprise Search

Use the power of Google for your own website ...Google Enterprise Search helps employees and clients find

what they are searching for – fast. Google Search

Appliance unlocks your data with the power and relevance

of Google search. Google Site Search gives websites the

power of Google.com technology to help your visitors find

exactly what they are looking for quickly and effectively

How to use it for your business ...By using Google Enterprise Search you can put everything you

love about Google Search on your own website. Google Enterprise

Search makes it possible to use the power of the biggest search

engine for your own Image Consulting website. Today people want

to find things quick and if they can’t, they will go somewhere else

they can, right? By using Google Enterprise Search you provide

your clients and potential clients with relevant search results

through the Google search features on your own website.

However, be aware that this is NOT a free service.

http://www.google.com/enterprise/searchChoose the right plan, sign up and follow the instructions to add

the search engine features to your own website.

18

Google Apps for Businesses

Go Google! Every where!The benefits and products available through Google Apps

for Business are seemingly endless. The Google Apps

service features web applications including: Gmail, Google

Groups, Google Calendar, Talk, Drive, Play, Docs, News,

Wallet and Sites. Google Apps for business is free for 30

days and $5 per month or $50 per year, a small fee for

everything that you receive.

How to use it for your business ...Security: You have access to dozens of security features designed to keep your data safe and in your control; your work is always backed up, you own and control the data, strong encryption and authentication, etc.

Stay connected: Google Apps is perfect for those who have to travel. With

Google Apps for Business everything is automatically saved in your cloud, you have access to your e-mail, documents, calendar, notes, etc.

Invisible IT: By spending less time and money on your IT infrastructure you can invest more money in your business and spend more time with

clients.

Total Access: Staying directly in touch with Google helps you utilize all of their apps, get the most from the products, enhance your online marketing, and increase your online traffic and revenue.

19http://www.google.com/enterprise/apps/business/You start by simply getting an e-mail for your own

personalized domain name, which will add credibility to

your brand and business. \

Google Helpouts

Real help from real people in real time ...The innovative Google Helpouts service is a brand new way to

connect people who need help with people that can give them

help over live video chat, which means location is not an

obstacle. Helpouts is aimed at helping people do a certain task

via video and those folks who are helping others get paid on

their contributions. Users will pay through trusted Google Wallet,

and Google will charge a 20% fee on all transactions.

How to use it for your business ...Google Helpouts isn’t available to everybody just yet, but in the

near future it could change how we all offer our consultations.

Google Helpouts is an easy and effective way to increase your

sales from your online services. The exact date Helpouts will be

available to everybody has not yet been announced.

https://helpouts.google.comWhen publishing this e-Book Google Helpouts is only accessible

by invitation. Stop by regularly to find out when you are able to

sign up as an expert.

20

Sylvie di Giusto offers Real Help in Real Time for Real Image ConsultantsAnother big move by Google. Google Helpouts are live! Google just launched Helpouts, a

new service that provides one-on-one video sessions with experts for whatever you need.

Google has asked an exclusive group of experts to share their knowledge on Google

Helpouts. I am very happy and honored to be one of them.

Are you an Image Consultant, Personal Stylist, Fashion Stylist, Wardrobe Consultant and

need help with your website, or have questions about search engine optimization, digital

marketing, social media marketing, etc.? Have a quick chat with me and I easily can see

what your problem is and “help out you” in just a moment.

Check my listings (on helpouts.google.com) and my availability, or click on the image below.

I’m looking forward to help you out!

THANK YOU | DANKE | MERCI | XIE XIE GRAZIE | GRACIAS | SPASIBO | ARIGATO ...

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