20 reasons why your business website needs fresh content

Reasons Why Your Business Website Needs Fresh Content

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Give people a reason to visit your website repeatedly


1

People never buy on their first visit. Repeat visits build trust and a sense of familiarity.





Educate your visitors


2

Education about your product or service increases their comfort level and as they grow more familiar with the intricacies, it becomes easier for them to do business with you.





Keep your visitors informed


3

Keep your visitors in the loop so that they feel like a part of whatever is happening within your business. They become stakeholders.





Generate content for newsletter


4

No need to create content specifically for your newsletter. Just send important text and useful links directing people to your website.





Establish your authority


5

You become an authority figure when the knowledge that you regularly share actually improves people’s lives and businesses.





Generate direct traffic from social media


6

The links that you post under your social media profiles bring direct, qualified traffic to your website





Create content targeting different devices


7

People these days access your website from multiple devices and this is a good reason to create multiple versions of your content [without duplication].





Target different groups


8

You can create different versions of the same content but targeting different groups because often it is not possible to target everybody within a single page.





Establish yourself as an expert


9

Everybody trusts an expert. The more you share your knowledge through your content the better an expert you are known as.





Develop a community around your brand


10

Developing a community around your brand is the best way to cultivate customer loyalty and nurture evangelists. You can develop a community by continuously publishing engaging content.





Create link building opportunities


11

Publishing useful content on a regular basis gives more opportunities to other bloggers and web publishers to link to your content and direct more traffic in terms of direct links and improved search engine rankings.





Encourage engagement on social networking websites


12 Engagement means two-way sharing of ideas through continuously posting content, asking for feedback and then replying to that feedback.





Show your visitors that one thing or another is always happening at your business


13 Constant activity usually means constant evolution and development. When you regularly publish content about the latest happenings within your business people take it as a positive sign of vibrancy and development.





Get your employees involved


14

By encouraging your employees to write for your website or blog you make them feel a part of your organization and hence turn them into greater stakeholders.





Give search engines more content to crawl and index


15

The search engines are constantly looking for new, fresh content to crawl and index and the more content you have indexed, the more traffic you get from the search engines.





Attract traffic for longtail keywords


16

As more and more people use natural language to search rather than monosyllabic keywords, regularly publishing fresh content improves your longtail keyword optimization.





Give people a reason to spend more time on your website


17 Regularly publishing fresh content encourages people to explore your website and spend more time on it. The more they stay, the greater is the chance that they will do business with you.





Cover every possible keyword in your niche, legitimately


18 It’s easier to cover almost all your keywords by creating specific content around them rather than trying to stuff more and more keywords into fewer pages and blog posts.





Create an ultimate information resource


19

This information resource can be a great and frequent destination not just for the visitors from around the web, but also for you and your employees.





Create material for your book


20

Who knows? One day you may decide to turn all that great content that you have published on your website into a book, maybe even a bestseller.






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20 reasons why your business website needs fresh content

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