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Santi PrakosoPraktisi Shopper Marketing

Shopper Marketing

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PR FILEPR FILE ANTIPRAKANTIPRAK

9

Years

Experience

in

Marketing

(

Category

Milk,

skin

care

and

banking),

more

than7yearsexperienceinSales(FieldSalesoperation,TradeMarketingandCategoryChannelSalesDevelopment,ShopperMarketing).Withthecompleteexper ence o n ar e ngan e a esopera onaswe e a esStrategy,WellroundedexperienceinMultinationalbigandsmallscaleuntil

Local

Company.

ProvenTrackindeliveringsaleswith:

1.Wellthoughtanalyticalinshapingbeststrategy

.

3.ComprehensivetrackingtomeasuretheresultMarketing Manager

stillworkingasHeadofShopperMarketinginDairyMultinationalcompany

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Tra e Mar eting Princip es, per ect experience

combination from Sales and Marketing Shar enin Sho er, Channel and Point Of Purchase

Vision

Deeper on Path to Purchase process

process Alignment strategy with Marketing into Sales Operation

nsure xce ent n xecut on Revenue Growth Management Mana in Channel and Customer in Profitabilit

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SHOPPERBEHAVIOUR

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Moment of Truth :When Consumer/Shopper finally buy and use the product

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Trade/ShopperMarketing:

Consumer Consumer Interface(Marketing is

Shopper Interface

(Trade/Shopper Marketing is

Channel & category expert)

CompanyCustomer

Business Interface

(Sales is

Customer management expert)

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POP pointwherefinaldecisionismadePoint of Purchase an

environment

ajourneyPath to Purchase asequenceofcontactpoints

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LeadconsumersalongaPathtoPurchaseyourproductInterru t & Persuade & ActivateCreate

Connect

Emotionally

Guide to

Product

PurchaseAwareness &

Desire

objective

In-side

Store

In-aisle /

On Shelf

At productOut-side

Store

contact

point

OOH

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onsumeran opper ourney

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earn ng romour a y e

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KIT KATIT KATIT KATIT KATKubesubes

NESTLE Singapore (Pte ) Ltd

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BackgroundBackground

Consumer I nsight

Todays consumers more health conscious and lead stressful lifestyles.

Big I dea

A bitesize KIT KAT that allows you to:

Share your KIT KAT

with others (including the kids)

Control and extend the eat across an entire day

Feel less guilty about the purchase

Lots of little KIT KAT KUBES so you can have..

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Bus HangersBus Hangers

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Bus HangersBus Hangers

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77--ElevenEleven Orchard Shopping Cent reOrchard Shopping Cent re

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77--ElevenEleven Cent repointCentrepoint

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77--ElevenEleven Cent repointCentrepoint

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Winning with Shoppers