1. WLAN Applications for Retail Girish Bhat

2. Retailer Priorities for Store : Meru touches ALL ! Page 2

3. Wireless applications for Store Operations Wireless Assisted Ordering Instant communication using Walkie-talkie / Voice / VoIP / Push to Talk Mobile POS with PCI Compliance Queue Busting Stock Management : Ordering, Replenishment Inventory Management Price Management Security Monitoring Video Page 3

4. Wireless applications for Warehouse Operations Instant communication using Walkie-talkie / Voice / VoIP / Push to Talk Stock Replenishment Shipping Load Management Inventory Management Goods Transfers Receiving Security Monitoring Stock Management Employee Time and Attendance Page 4

5. Queue busting using Wireless Point of Sale Retailer Application Wireless POS station in the parking lot in spring to expand the department Add a POS lane in hours to handle the increased seasonal traffic Meru Solution Client Bridge CB-150, Enterprise Mesh Remote management with E(z) RF Retailer Value Improved customer buying experience Shorter lines -> Quicker revenue Page 5

6. Minimize Wrong Product and Shelf Pricing penalties Retailer Application Minimize shelf and actual price mismatch by using mobile/portable price scanners across store Update wireless shelf price displays remotely Meru Solution AP150, MC1000 controllers Remote management with E(z) RF Retailer Value Helps maintain customer loyalty Minimizes retailer penalty and fines Page 6

7. Minimize Out of Stock Retailer Application Eliminate discrepancy between reported and actual inventory using wireless handhelds Report low-shelf stock or out-of stock for re-stocking using VoWLAN handhelds Meru Solution Central management using E(z) RF Set alerts to track stock level Retailer Value Maximizes customer retention Page 7

8. Merchandise Ordering Retailer Application Order merchandise from mobile terminals Back-order out-of-stocks items Meru Solution Interoperability with Symbol, Intermec scanners and handhelds Reliable coverage across store using VCell Retailer Value Eliminate terminal back-ups Timely ordering of merchandise Page 8

9. Instant and Reliable voice communication Retailer Application Instantly contact store manager for customer service Instantly contact product experts to answer customer questions Update warehouse and distribution center to restock items Meru Solution Virtual Cell ensures zero-drop roaming and Ubiquitous coverage across store Retailer Value Improved customer satisfaction resulting in increased store sales Page 9

10. Secure the perimeter around the store Retailer Application Wireless identity thieves Eliminate credit card number theft by preventing signal to leak outside the By Robert Vamosi Senior editor, CNET Reviews store/center May 11, 2007 Meru Solution On November 5, 2003, in a parking lot of a Lowe's in Southfield, Michigan, a third person, Brian Salcedo, and Adam Botbyl returned to the wireless network, and this time RF Barrier with remote management attempted to load an unspecified malicious program created by Salcedo on several computers in a Long Beach, California, store. It might have been an early attempt to capture credit Retailer Value card transactions, but the app crashed several point-of-sale machines at the store. Two days later, the FBI arrested the group. Eliminate illegal war drivers and hackers Eliminate loss of brand value due to data leakage Page 10

11. Secure all Electronic Transactions Retailer Application Secure all electronic transfers using standards compliant proven confidentiality techniques Secure all voice communications in real-time Meru Solution WPA2 compliant encryption and authentication Role Based Access Control Retailer Value Compliance with PCI Section 4.1.1 requirement of strong encryption Eliminates loss of revenue due to data leakage Page 11

12. Minimize employee theft and shop lifting Retailer Application Prevent shop lifting and employee thefts Remotely monitor store using high-resolution wireless cameras in real-time Meru Solution AP150 with any IP Camera (Axis, Sony, etc) Channel stacking for surveillance layer Retailer Value Eliminates store loss due to theft Irrefutable evidence of shop lifting and theft Flexibility to mount camera indoor or outdoor Page 12

13. Eliminate identity theft and snooping Retailer Application Detect and disable rogue wireless devices Meru Solution AP150, MC3000 Controllers with Rogue Detection and Mitigation Retailer Value Compliance with PCI Section 11.1 requirement of periodic analysis Eliminates identity theft and spoofing Page 13

14. Deliver targeted messages to customer Retailer Application Deliver promotions to in-store customers Vendor product and merchandise placements Dynamic updates to promotions and placement Meru Solution AP300 with dynamic Quality of Service Retailer Value Source : www.digitalsignage-usa.com Increases customer spending on targeted products Reduced cost of promoting products Real-time delivery of targeted messages Page 14

15. Employee communication and interaction Retailer Application Real-time executive communication with all stores Centralized employee training using remote content Internal helpdesk and do not require local staff Meru Solution AP300 with Virtual Cell Per user firewall Retailer Value Communicate, train, collaborate and deliver information anywhere store or distribution center Minimizes training costs Page 15

16. Safeguard Assets, Locate Assets to Optimize Asset usage Retailer Application Determine location of customer service personnel Safeguard in-store assets such as electronic carts, handheld scanners, terminals, etc Meru Solution Meru E(z)RF Location Manager with Wi-Fi tags Retailer Value Improved decision making based on real-time location and usage of assets Optimize usage of assets based on tracking and history Page 16

17. Monitor Stock Level and Replenishment Retailer Application Determine shelf-stock of expensive in-store items Determine location and status of replenish order Meru Solution Meru E(z)RF Location Manager with Wi-Fi tags Set alerts to notify inventory level Retailer Value Eliminate low shelf-stock and out of shelf-stock by reordering in real-time Ensures satisfied customer maximizing dollars spent Page 17