aisle7 : retail mobile apps from expo west 2011

©2011 Aisle7® and PCC Natural Markets

Retail Mobile AppsNatural Products Expo West 2011

FPO

©2009 Aisle7

Share Today’s Session

On Twitter: #ExpoWestMobile @Aisle7 @GinaRau @PCC

Continue conversation at Aisle7 booth #1816

©2009 Aisle7

Aisle7 delivers in-store success

Thanks for your time today…

Ricardo Rabago Social Media Specialist, PCC Natural Markets

Serving as a Buzz Agent for the largest consumer-owned natural food retail co-operative in the United States through the use of social media

Presenters

Gina Rau Marketing Product Director, Aisle7

Leading strategic development of health and wellness digital solutions for retail clients that help build shopper engagement, while driving sales within the health and wellness categories..

©2009 Aisle7

The Rise of Mobile

31% of U.S. mobile users own a smartphone

Mobile consumers are more actively engaged than their PC counterparts – they’re calling, searching, and commenting

“Mobile will be bigger than desktop in five years. Mobile searches grew 5x in the last two years.”

Source: Google

©2009 Aisle7

Shoppers Want Information

MOBILE USE: FUTUREHealthcare/medical-related: +34%Packaged food and beverage: +35%Beauty and personal care: +34%

©2009 Aisle7

Customers use their mobile device to shop

Seek store, product and brand recommendations, information, and reviews

Seek deals, coupons, promotions Create and share shopping lists Compare prices Find friends

©2009 Aisle7

Plenty of Apps To Assist

©2009 Aisle7

MobileLandscape

©2009 Aisle7

Whole Foods

©2009 Aisle7

Grocery Apps

©2009 Aisle7

Third Party Apps

©2009 Aisle7

Aisle7 Native Apps

©2009 Aisle7

Mobile Influencing the Shopping Cycle

©2009 Aisle7

Take Away

Claim your location with Facebook Places Register your location with Yelp, Foursquare Determine what portion of your website visitors are

accessing the site via their mobile device Explore optimizing your current website for mobile

access Give customers a reason to engage with you via their

mobile device Experiment with group or discount buying offers

aisle7 : retail mobile apps from expo west 2011

Health & Medicine