Cloud Computing CRM

– based on Salesforce.com

Contents

CRM, SaaS, and PaaS Data Management and Collaboration Sales and Marketing Service and Knowledge Management Report and Dashboard

CRM, SaaS, and PaaS

雲端運算 CRM

Business Model

Salesforce.com

Force.com 延伸閱讀

Advertise your business on Google

Take five minutes to write your ad and select a couple keywords—even target your ad locally.

People click on your ad

When people search on Google, your ad is displayed and traffic is driven to your site.

Convert leads into customers

Update deal information, track opportunity milestones, and record all opportunity-related interactions.

Capture leads from your Web site

Prospects fill out a Web form, which creates a lead in Salesforce that is routed to your sales team.

Manage customer relationships

Acquire deep knowledge of every account, facilitate collaboration, and build and maintain strong, lasting customer relationships.

Measure what’s working• A real-time view of your business• A single solution for insight• Customizable reports

Manage the follow-up process

Log calls, send emails, and update the status of your leads so that you never miss an opportunity.

Acquire New Customers and Grow Your BusinessGenerate leads by advertising your business online with Google AdWords.Turn those leads into new customers with Salesforce CRM.

A Customer Calls

The customer may be calling you directly or they may have been transferred to you.

Search Salesforce

The first thing you want to do is search Salesforce to see what information is available.

Assign Tasks

Often times you’ll need to assign a follow-up task for yourself or someone else on your team.

Gather Insight

By clicking on a contact or account, you can view all their activity history, outstanding follow-up items, and other pertinent information.

Follow Up

Assigning tasks in Salesforce improves collaboration and creates true accountability.

Update Information

Salesforce provides a place to log call notes, save important emails, and update information so everyone knows where things stand.

Manage Customer RelationshipsWhen you get a call, start by searching Salesforce. You can quickly review the account and see who else at your company has been working with them. You can then use Salesforce to capture call notes and create a follow-up task if need be.

Measure what’s working• A real-time view of your business• A single solution for insight• Customizable reports

Click to edit Master title style

• Click to edit Master text styles– Second level

• Third level– Fourth level

» Fifth level

Streamline Your Service and Support OrganizationEffective customer service benefits everyone—customers, agents, supervisors, and the company’s bottom line. Deliver outstanding and consistent service and support across many channels including phone, email, Web, and chat.

Customer Logs a Case

When a customer has a problem, they can log a case online or call your support team.

Case Is Routed

Cases can be automatically routed to a queue based upon business rules.

Case Closed

The agent communicates the solution over the phone uses an email template and closes the case.

Gather Insight

An agent works the case, reviewing account information such as entitlements and activity history.

Customer Portal

The customer has 24/7 self-service access to their case history, the knowledgebase, and the online community through the customer portal.

Find Solutions

The agent can quickly solve the case using suggested solutions from the knowledgebase.

Business Model 商業模式

http://www.businessmodelgeneration.com/book

Data Management and Collaboration

Respond to Calls with ConfidenceWhen you get a call, start by searching Salesforce. You can quickly review the account and see who else at your company has been working with them. You can then use Salesforce to capture call notes and create a follow-up task if need be.

You Receive an Inbound Call

• Last name

• Phone number

• Company name

• Account number

• Email address

• CTI integration

• Open tasks

• Activity history

• Opportunity history

• Case history

• Update information

• Log call notes

• Create follow-up tasks

• Schedule an event

• Send an email

If contact doesn’t exist,create a new contact inSalesforce

Search Salesforce Find Contact Review Account Information Take Action

• Customer has some questions

• Prospect finally calls you back

• A call is transferred to you from a coworker

1 2 3

Follow Up TasksCustomer History# of Calls Sales

Manage Your Tasks and Follow-Up ActivitiesCoordinating customer-facing activities is a critical part of closing business and managing customer relationships. Salesforce's activity management capabilities help keep your team organized and working together so your customers receive the attention they need.

Manage Your Task List

• Follow-up reminders you set for yourself

• Tasks assigned to you by a colleague

• Tasks automatically assigned to you based upon a workflow rule or an automatic trigger

• Task description

• Assigned by

• Due date

• Related to

• Open tasks

• Activity history

• Opportunity history

• Case history

• Log call notes

• Update account information

• Create follow-up tasks

• Schedule an event

• Send an email

• Phone number

• Email address

Open a Task Review the Account View the Contact Take Action

My Prioritized Task List Sales Trends# of Activities

1 2 3

My Top Opportunities My Top Customers

Salesforce Tools & Terminology – Activity ManagementBelow you’ll find the tools & terminology used in the application and online training. Professional, Enterprise, and Unlimited Edition customers can re-name standard tabs and fields to reflect their company’s terminology. For more information, search Successforce.com.

Task

Activities

Tasks are to-do items that need to be followed up on. They can be associated with accounts, contacts, leads, or other custom objects. You can follow up on the task yourself, or assign it to another user.

Maintain a historical record of all activities related to an account, contact, or opportunity. Your activity history includes emails, call notes, and calendar events, so everyone is on the same page.

Reports are lists, summaries, and analyses of your data, which you can display or print. To help you monitor your organization, Salesforce offers a wide range of standard reports, accessible in the Reports tab. You can also create new custom reports to access exactly the information you need. You can subtotal and limit your data to help you analyze trends and get a concise picture of what is happening in your organization.

Reports

Dashboards give you a real-time snapshot of corporate metrics and key performance indicators. A dashboard is a group of different charts (or components) that graphically display your custom report data. You can select up to 20 different custom reports to display data graphically as charts in each dashboard.

Dashboards

Group calendaring will helps you better collaborate as a team, and arrange meetings with prospects and customers.

Calendar Events

Contacts

Accounts

Accounts are your organization's customers, competitors, and partners. Each account stores information such as name, address, and phone numbers. For each account, you can store related information such as opportunities, activities, cases, partners, contracts, and notes.

Contacts are all of the individuals associated with your business accounts that you need to track in Salesforce. You can store various information for a contact, such as phone numbers, addresses, titles, and roles in a deal.

Make searching data and interacting with the results of your searches simple, smooth, and highly effective. Inline paging and sorting features simplify the task of working with large sets of search results. Powerful filtering and scoping functions narrow searches and results. Customization options enable users to design search results layouts that are tailored for the way they work.

Search

Salesforce Tools & Terminology – Activity ManagementBelow you’ll find the tools & terminology used in the application and online training. Professional, Enterprise, and Unlimited Edition customers can re-name standard tabs and fields to reflect their company’s terminology. For more information, search Successforce.com.

With computer-telephony integration (CTI) capabilities, you can directly integrate your telephone network into Salesforce and access it entirely through the familiar, browser-based Salesforce interface. With the combined power of CTI and the new Salesforce Console, salesforce.com delivers unlimited productivity to your call centers.

Outlook users enjoy high levels of productivity with Apex Connect Outlook—formerly called Outlook Edition—which makes it easy to synchronize important customer data between two commonly used applications. With Connect Outlook 3.0 in Spring ’07, productivity for Outlook users gets another boost with several enhancements. Users can add emails with attachments, create contacts and leads directly in Outlook, and create relationships between calendar events and associated objects such as accounts and opportunities.

CTI Integration

Connect Outlook

You can set up a Web-to-Lead form to capture contact me requests from your company’s website. With a lead de-dupe solution you can automatically route those requests to the person who owns the account.Web-to-Lead Form

With Salesforce you can create email templates for common emails such as web-to-lead responses, sales prospecting, announcements, and internal workflow. You can even personalize parts of the email with information from the contact or account record.

Email Templates

Plan and execute email campaigns targeted at prospects and customers. Enterprise Edition customers can send 500 emails per mass mailing, while Unlimited Edition customers can send 1,000 emails per mass mailing. Salesforce can also integrate with third-party marketing solutions and offers out-of-the-box integration with several top email marketing vendors.

Mass Email

Evaluate the success of email campaigns with integrated response tracking and easy monitoring of key campaign metrics, such as whether recipients open the messages, when they open them, and more.

Email Tracking

Import Wizard

The ability to easily import data into Salesforce is one of the application's key benefits. Import excel worksheets or CSV (comma separated value) files. Map the information to leads, contacts, accounts, solutions, and custom objects. Search Import Tools on Successforce.com for more information.

帳號 工作

事件 搜尋

管理 求助

帳號

申請帳號

自訂

開帳號

起始頁面

關閉社群 CRM - Chatter

清爽起始頁面

工作

工作區塊

指派工作

自訂迷你版面

管理委派活動

自訂檢視

事件

事件區塊

新增事件

要求會議

搜尋

快速搜尋

進階搜尋

搜尋設定

管理

管理自己的活動

管理委派活動

管理相關會議

活動報告

工作優先順序矩陣

重要但不緊急

重要且緊急

不重要不緊急

不重要但緊急

求助

線上說明

線上使用手冊

線上多媒體教育訓練

線上報案

第一天課程結束～