2010 strategic plan roll out 6-24-10 (final)
TRANSCRIPT
CHAMPIONSIt starts with YOU.
It’s about your PASSION for High School Sports.
It’s about leveraging our LOCAL BRANDS with the highschoolsports.net BRAND.
It’s about our COMMITMENT to COMPETE.
It’s about becoming the LEADER in high school sports coverage on-air and on-line.
It’s about winning High School Sports …. LOCALLY and NATIONALLY.
And it all starts with YOU!!!!
MISSION:
To become the on-air and on-line leader of High School Sports coverage in our local communities and across the nation.
GOALS:1) Co-brand station and highschoolsports.net brands on-air and on-line every time the
consumer comes to us.
2) Reach kids in non-traditional ways: Facebook and targeted text-blasts.
3) Grow our on-line traffic on highschoolsports.net by collectively leveraging and marketing our station and highschoolsports.net brands to schools, athletes, parents and high school fans.
4) Provide our users with a great experience by creating robust content including: Local News, Individual Team News, Schedules, Scores, Standings, Video and Photos.
5) Provide more football highlights of more schools than anyone else.
6) Hold Athletic Director and Coach outreach barbecue and get a commitment from them to participate.
7) HotShot program puts us in schools and at games we cannot currently cover.
8) WIN HIGH SCHOOL SPORTS COVERAGE.
KEY DATES:June 25th: Final “Core” list due to HSS.netJune 25th: Begin organizing Coach outreach barbecue
July 1st: Begin HotShot student search
July 7th: Barbecue invites sent to Athletic Directors and Coaches
July 8th: stats.highschoolsports.net training call
July 16th: HSS.net delivers updated stats management tool (Tier build out)
July 19th: HSS.net delivers your LMS “Market Front” page
July 27-Aug 3: Coaches outreach barbecue should be completed
Aug 11th: HotShot Training date for students at station
Aug 16th: Season kicks off
GETTING STARTED:
1) Have the names of potential resource identified.
2) Look over “Core List” of Schools and decide who you will cover.
3) Build Contact email list of Principals, Athletic Directors and Football Coaches.
4) Set date and send out invites to Coaches Barbecue outreach.
5) Pick HotShot Schools and contact Principal and Athletic Director.
6) Look to start basketball outreach in October.
7) Take a look at stats.highschoolsports.net tool.
8) G-3 style guide with co-branding will be sent out
9) Access Shared Point site at http://gtv/hss for all roll out documents using your current login and password on work computer.
CORE LIST:
The “Core List” is the schools in your community that you will choose to cover.
CORE LIST:
1) You should already be looking at your “Core list” of schools and deciding who you want to cover.
2) highschoolsports.net has over 7,000 high schools currently using the product.
3) If a school IS a client they are likely to do the scheduling work for us but may need to be nurtured and checked on.
4) If a school IS NOT a client we need to reach out to them for schedules and rosters as soon as possible and begin inputting the information.
5) Training will be held on a 7/8 conference call for how to input information.
6) We should also encourage non-member schools to give HSS.net a call at (800) 258-8550 to become a user.
7) Set yourself and the station up to succeed.
COACHES BARBECUE OUTREACH:
GOAL: To help coaches understand what we are doing, how serious we are and to help introduce and hammer home our partnership with highschoolsports.net.
COACHES BARBECUE OUTREACH:1) We are a LOCAL website.
2) “If not you, then who?” … each coach needs to commit that someone from the team will call you with scores and stats every time the team plays.
3) Each station needs to commit that when the coach calls someone will answer.
4) We will offer More Schedules, More Scores, More Statistical information, More Video, More Photos and a greater High School experience for the athlete, their families and the fans of their school.
5) Massey Ratings: Massey Matchups, Massey Top 25 and Virtual National Championship.
4) Our coaches stats tool allows teams to create a media distribution list so they only have to input data once.
5) In the end coach…..you look good to your athletes and their parents.
6) Presentation ideas, sample outreach letters and best practices on the SharePoint site.
HOTSHOTS PROGRAM:
GOAL: To add additional game highlights and brand access to schools you can not
currently cover.
HOTSHOTS PROGRAM:
1) Program is based on training High School students.2) Students earn up to $50.00 per game.3) School Principal picks student (preferably a junior).4) Student shoots all home and road football games.5) We will issue gear (Camera, 8GB Memory Card and monopod).6) Student must have access to high speed internet connection and windows operating system. (There is currently no Mac solution)7) They will upload games immediately after the game for on-air and on-line use.8) Student gets credit on-air and on-line.9) HotShot program set up, sample outreach letters and other best practices on the SharePoint site.
PROMOTION:1) Think Different
2) highschoolsports.net is our official on-line content provider
3) Strengthen the co-branding of the local brand and highschoolsports.net brand.
4) Highlight website, Massey Ratings, USA TODAY Super 25, HotShots and “Call to Action” for viewer submitted material on-air, in BTI and in promotional and marketing campaigns.
5) On-air talent is our biggest asset and must help lead the charge.
6) G-3 creating style guide that will include co-branded looks and opens.
7) Create monthly co-branded newsletter to schools and school booster clubs about your coverage.
8) Use athletes in uniform for on-air and on-line promotional spots.
9) Do the same thing with the HotShots.
10) It will not grow unless we all talk about it.
HSS.NET STATS TOOL:1) www.stats.highschoolsports.net
2) If you already use it great, if it’s been a while please get reacquainted.
3) Training session will be 7/8- Getting Started
- Creating user log-ins for staff
- Setting preferences
- Event notifier
- Entering schedules, scores, and stats
- Customizing stat columns
- Import rosters
- Building tiers (not available until after July 19th)
- Questions and Answers
TEST SECTION:
USERNAME: [email protected]: sstest
Logon and get familiar with the tool
Use only the current school listings available.
You can add scores, stats and create schedules and rosters
(Do not add any schools)
SHAREPOINT SITE:
http://gtv/hss USERNAME: (your station login)
PASSWORD: (your station password)
CONTACT LIST:Broadcast
David Hunt (303) 871-1486 (Work) [email protected]
(303) 912-7234 (Cell)
HSS.netMedia Support (800) 686-3471
Coaches Support (800) 258-8550 [email protected]
Hotshots Technical
David Scott (304) 217-2545 [email protected]
SharePoint Site http://gtv/hss
CHAMPIONSIt starts with YOU
It’s about your PASSION for High School Sports
It’s about leveraging our LOCAL BRANDS with the highschoolsports.net BRAND
It’s about our COMMITMENT to COMPETE
It’s about becoming the LEADER in high school sports coverage on-air and on-line
It’s about winning High School Sports …. LOCALLY and NATIONALLY
And it all starts with YOU!!!!
Good Luck!!!!!!!
