2010 swana day top ten myths of behaviour change
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8/6/2019 2010 SWANA Day Top Ten Myths of Behaviour Change
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The Top Ten Myths of Behaviour Change
(in no particular order)
Ruben Anderson
Communications Specialist
Metro Vancouver
778-452-2644
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1. People are lazy
2. People don’t care3. It’s all about education
4. People won’t change until you hit them in the wallet5. It’s all about carrots and sticks
6. The system is fine, it is the people that are the problem7. Immigrants don’t care
8. It’s all about convenience9. Regulation is the only way to change things10. For business, it’s all about the bottom line
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1. People are lazy
2. People don’t care3. It’s all about education
4. People won’t change until you hit them in the wallet5. It’s all about carrots and sticks
6. The system is fine, it is the people that are the problem7. Immigrants don’t care
8. It’s all about convenience9. Regulation is the only way to change things10. For business, it’s all about the bottom line
8/6/2019 2010 SWANA Day Top Ten Myths of Behaviour Change
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1. People are lazy
2. People don’t care3. It’s all about education
4. People won’t change until you hit them in the wallet5. It’s all about carrots and sticks
6. The system is fine, it is the people that are the problem7. Immigrants don’t care
8. It’s all about convenience9. Regulation is the only way to change things10. For business, it’s all about the bottom line
8/6/2019 2010 SWANA Day Top Ten Myths of Behaviour Change
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1. People are lazy
2. People don’t care3. It’s all about education
4. People won’t change until you hit them in the wallet5. It’s all about carrots and sticks
6. The system is fine, it is the people that are the problem7. Immigrants don’t care
8. It’s all about convenience9. Regulation is the only way to change things10. For business, it’s all about the bottom line
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TOWARD AWAY
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3 hours.
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“The starting assumption in behavioral psychology
should be that consciousness doesn’t play a role inhuman behavior”
—Robert Povine
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NormsCognitionHabitEffortFinance
Five drivers of Behaviour Change
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Fines
Taxes
Grants
NormsCognitionHabitEffortFinance
Five drivers of Behaviour Change
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Information
Facilities
Regulation
Fines
Taxes
Grants
NormsCognitionHabitEffortFinance
Five drivers of Behaviour Change
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Rewards
Education
PromptsReinforce-
ment
Information
Facilities
Regulation
Fines
Taxes
Grants
NormsCognitionHabitEffortFinance
Five drivers of Behaviour Change
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Campaigns
Framing
Emotionalappeals
Role models
Default
selection
Bias
Rewards
Education
PromptsReinforce-
ment
Information
Facilities
Regulation
Fines
Taxes
Grants
NormsCognitionHabitEffortFinance
Five drivers of Behaviour Change
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Creatingnorms
Reinforcing
norms
Campaigns
Framing
Emotionalappeals
Role models
Default
selection
Bias
Rewards
Education
PromptsReinforce-
ment
Information
Facilities
Regulation
Fines
Taxes
Grants
NormsCognitionHabitEffortFinance
Five drivers of Behaviour Change
8/6/2019 2010 SWANA Day Top Ten Myths of Behaviour Change
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0%
20%
40%
60%
1989 1994 1999 2004
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The Ten Myths of Behaviour Change
(in no particular order)
Ruben Anderson
Communications Specialist
Metro Vancouver
778-452-2644
8/6/2019 2010 SWANA Day Top Ten Myths of Behaviour Change
http://slidepdf.com/reader/full/2010-swana-day-top-ten-myths-of-behaviour-change 28/28
Resources
Books
Your Brain at Work – David Rock
Nudge – Thaler and Sunstein
Predictably Irrational – Dan Ariely
Switch – Heath and Heath
Sway – Brafman and Brafman
Web
http://www.smf.co.uk/creatures-of-habit.html
http://pages.towson.edu/jpomy/behavioralecon/freygeeare97.pdf
http://www.youtube.com/watch?v=XeJSXfXep4M