2011 fall drop

Inside this Issue:‘Thanks’ Goes a Long Way, 4-7

Changing Seasons... Changing TimesPage 3

How to Spot a Top CoordinatorPage 8-9

Other ADRP AwardsPage 10-11

FDA Considers Decreasing Time Between Donations During DisasterPage 12

Safer Blood TransfusionsPage 14-15

Canadian Recruiter Works to Meet Needs of RegionPage 17-18

The New York Blood Center and CSC implement the Universal Imaging Utility (UIU)Page 19

ADRP Loses Leader, Friend, AdvocatePage 20-23

Fall BuzzPage 24-25

World Blood Donor Day 2011 Around the GlobePage 26-27

Webinar SchedulePage 28

Fall 2011

ADRP’s MISSION:

To provide education, development and resources for the donor recruitment professional.

They’re your eyes and ears, and perhaps most importantly, your hands, out in the field. They make calls, post fliers, send emails and create schedules. They make blood drives happen. Whether you call them chairpersons, coordinators or champions, these volunteers are the lifeblood of your blood center.

While the best ones can really lighten your workload, you may still find it difficult to find time in your overstuffed schedule to express your appreciation for their efforts. But, according to some donor recruitment professionals, making a point to say “thank you” and even nominating your top coordinators for ADRP’s Chairperson of the Year Award pays off in more ways than you might think.

“It’s like asking someone for a ride and then slamming the door [after the ride] and not saying a word,” says Joyce Kleist, director of donor recruitment for Carter BloodCare, which serves North Central and East Texas. “In every blood center, we get busy. But if you don’t have those volunteers, you can’t get in the door. They are our foundation to building blood drives and providing blood to patients. And if we use the means we have to get the message of thanks out, it makes our jobs easier.” >> continues, page 4

‘Thanks’ Goes a Long Way5 Reasons You Should Recognize Your Drive Chairperson

by Amy Francisco

ADRP’s VISION:We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.

EXECUTIVE BOARDPresident David GrahamVice President, Donor & Hospital ServicesCommunity Blood [email protected] Immediate Past President Kelly HighDirector, CRM Business TransformationAmerican Red Cross National [email protected] President-Elect Carol Mitchell National Sales Manager,Canadian Blood [email protected] Treasurer Charles MooreDirector, Recruitment Call CentersAmerican Red Cross, Carolinas Blood Services Region [email protected] Vice President Moira CarterNational Donor Services ManagerScottish National Blood Transfusion [email protected] Vice President Darrin GreenleeCEO, Arizona Blood Services RegionAmerican Red [email protected] Secretary Amy HutchDirector, Donor RecruitmentUnited Blood Services, Las [email protected] Executive Director Deb [email protected]: 512.658.9414

I hope you all had a great summer and are

experiencing some relief from the hot weather. Fall is

my favorite season and this year is no exception-the days

have been sunny and pleasant and the nights cool and

crisp. After joining Community Blood Center eight years

ago, I learned another reason to enjoy fall – the end of

the summer collections slump. I hope your collections

have been improving as ours have in Kansas City.

As always, there is a lot happening in blood banking

and this issue of the Drop keeps us updated on the

important issues affecting Donor Recruitment. There is a great article on the

importance of taking the time to thank our volunteer blood drive chairpersons.

We all know we couldn’t do our jobs without them but we all feel the urgency

to prep the next drive and don’t always take the time to look back and

recognize the coordinators for their efforts.

There is a timely article regarding one of the hottest topics in blood banking,

the ageing of blood and the advantages of fresher blood. If it turns out the

shelf life of red blood cells needs to be shortened, the impact on Donor

Recruitment will be huge.

An article on recruiting blood donors in Corner Brook, Canada follows. We

all know the challenges of recruiting during the summer and holidays but it is

always good to hear how others face these obstacles.

A topic that not many in Donor Recruitment have considered is presented

in an article titled “The New York Blood Center and CSC Implement the

Universal Imaging Utility (UIU).” Managing the data, software and hardware

needs of blood centers is becoming increasingly complex. The New York Blood

Center has outsourced this task to Computer Science Corporation (CSC). The

article talks about the challenges of supporting over 500 non-standardized PC’s

and their unique solution.

Lastly, it is with a heavy heart that we note the passing of a giant in blood

banking and one of Donor Recruitment’s greatest innovators and strongest

supporters - Rolf Kovenetsky. Rolf served the New York Blood Center for 32

years, most recently as vice president of corporate and community relations.

However, his influence was felt around the world and he will be sorely missed.

Thank you all for your continued support and I look forward to seeing you in

St. Louis in May!

David GrahamVice President, Donor and Hospital Services

Community Blood Center – Kansas City

2011-12 ADRP President

Changing Seasons... Changing Times

the Drop - ADRP’s Quarterly Newsletter Fall 2011 /

>> continued from page 1

Reason 1: It’s motivating to chairs and makes you look good, too.Kleist, whose nominee for ADRP’s 2011 Chairperson of the Year Award, Jack

Patterson, won the award, says that recognizing coordinators for their work can give them a sense of pride in the work they’re doing. When a drive isn’t going as planned or it’s harder than expected to recruit donors, a chair who is proud of their role is more apt to stick with it. “They feel ownership and want to live up to what they’re being recognized for,” she says. “It gives them value for the time they invest.”

Dan Eberts, corporate communications manager for Florida Blood Services, regularly recognizes his center’s coordinators and nominates them for the annual ADRP award. He acknowledges that most chairs don’t become involved with blood drives because they seek recognition; they have their own reasons. But, he says, “We’re all human. Everybody likes the recognition.” He points out that it’s a win-win for both the coordinator and the center.

“If you know your chair is doing an exemplary job, you want others to know that,” he says. “If they win, even more kudos to them and you.”

A proud chairperson is one who will likely talk about it, possibly even interesting others in becoming volunteers. “Those people will talk it up at church, a networking group or a card group,” Kleist says, “and someone will say, ‘how’d you do that?’” The next thing you know, you could receive a call from someone who wants to organize a blood drive.

2011 ADRP Chairperson of the Year

Jack Patterson, Texas Masonic Lodges

Nominated: Carter BloodCare


David Moates, Lakewood Ranch High School, FL

Nominated by: Florida Blood Services


Marvin Holm, Lakewood High School

Nominated by: American Red Cross | Southern

California


Frank Moullet, Badger-Hawkeye Region

Nominated by: American Red Cross | South Central

Division

/ the Drop - ADRP’s Quarterly Newsletter Fall 2011

Reason 2: It’s free and takes little time.Sure, you may be thinking, saying “thanks” is easy. It just

takes a few minutes to make a phone call or send an email, but nominating someone for an award is just too time-consuming. Not so, say Kleist and Eberts, who do it every year. In fact, Eberts nominated four coordinators for ADRP Chairperson of the Year in 2011. It’s a matter of using your time and resources wisely, he explains.

“If you have a recruiter working closely with a drive coordinator, it’s simple to do,” Kleist says. “They are the frontline people who are in touch with the coordinators.” She recommends regularly reminding recruiters to be mindful of their coordinators’ achievements and to write notes in their files, that way, when it’s time to nominate or otherwise honor coordinators, it takes very little time to figure out who’s doing outstanding work. When it’s time to complete nomination forms, the facts are readily available, making it easier for marketing or public relations staff to write short summaries about the nominees’ efforts.

“Take the opportunity and cherish it,” Kleist says of awards such as ADRP Chairperson of the Year. “It’s a vehicle to recognize someone who is a key player to what you do. Have a recruiter put down the facts and have PR wordsmith it. Seal it with hope. It just takes a little bit of extra time, but it’s worth it threefold.”

Eberts says that taking the time to reflect on the things successful chairs do and the value they bring to your organization is well worth it. “Even if you don’t win at ADRP, perhaps you can use that information you’ve gathered to feed two birds with one crust,” he says. “You fill out the nomination form for ADRP, then use that information to recognize the chair among his peers or at your center’s own recognition event. We don’t do enough to thank our volunteers who give up their time, talent and treasure.”

Reason 3: It gives everybody positive publicity.When Carter BloodCare nominates a chairperson for

ADRP’s award or recognizes one locally, the blood center doesn’t stop at informing the nominee. Staff sends a letter to the nominee’s supervisor or CEO - they ask the chairperson which one.

The letter announces the nomination/recognition, explains its significance and promises to inform the recipient whether the nominee wins or not. The letter requests that the organization acknowledge the importance of the chairperson’s role to the blood center, helping to ensure the person receives recognition within their own organization as well.

Whether or not the nominee wins the award, the

ADRP Chairperson of the Year AwardADRP established this award to recognize the contributions of the chairperson of a blood drive that takes place within a business, government office, union, religious institution or community organization.

Eligibility Criteria:•Chairperson(mayalsobe

known as coordinator or champion) is responsible for conducting blood or tissue drives at a place of business, government office, union, religious institution, community organization, high school, etc.

•Thispersonprovidesoutstandingand consistent support toward increased collection of blood/tissue donations.

•Chairpersonissupportiveoftheblood program.

Submission Requirements:•Typewrittennomination.•Typewrittenandsignedletter

of endorsement from blood center’s chief executive officer/ director or designee.

•NominatormustbeacurrentADRP member.

•Nominatingbloodcentermust provide recipient with transportation and a minimum of one night’s lodging to host city for ADRP awards ceremony.

Description of Award:•Acommemorativeawardin

recognition of the honor.

Deadline:•Dec.2,2011(forrecognition

attheADRPConferenceinSt.Louis,Mo.,May16-18,2012.)


chairperson receives credit for their work, and the letter may go into their success file at work. The chairperson’s organization and the blood center may also benefit from spreading the word about the nomination.

“It can show other organizations in the industry, vendors and others that some good things are going on,” Kleist says. “It gives them the sense that [your blood center] is a forerunner in the industry and you work hard to earn that. So you want to highlight [news like that] whether it’s volunteer coordinators or employees – anyone associated with making your center a success.”

Reason 4: It allows chairs to share ideas and network.

When your chairperson wins an honor such as ADRP’s Chairperson of the Year Award, they’ll enjoy some perks, of course. Blood centers pay the winning chairperson’s way to the ADRP Conference, where the award is given annually.

The benefits of attending such a large, international

conference are more than an airplane ticket, a night’s hotel stay and a plaque, however. “We, as members of ADRP, network with each other [at the conference],” Eberts says. “[Attending] makes us feel connected to a larger community of blood bank professionals. The chair who wins gets that karma of being connected to a larger group. It’s a great feeling to see others who are fighting the fight and an opportunity to feel connected to something bigger than their own blood drive.”

Chairs don’t have to win international awards to experience that feeling, however. A blood center’s own chairperson recognition event can bring together volunteers to share ideas – both large and small – that have the potential to spread and create even more success in other drives. “[Drive coordinators] are the best salespeople to convince other drive coordinators to become better,” Kleist says.


Reason 5: They are volunteers, and they deserve it.

This probably should be No. 1, as it should go without saying, but here it is: “Volunteers don’t have to do anything,” Kleist says. “So many people do such good jobs, whether it’s with church or school blood drives, but no one notices unless it goes bad. So I like to say, ‘You did a great job. You’re a great partner and we appreciate you.’”

Eberts stresses the importance of the coordinator’s role to your end goal: collecting blood donations. “If we educate and motivate donors and chairs, think of the hundreds of lives we can touch and save.” While donors give lifesaving blood, chairs encourage many more to donate, “exponentially increasing the value of their giving,” says Eberts.

“All volunteers, donors and those who support blood donations should be recognized,” he says. “If you’re not willing to go the extra mile on behalf of blood drive advocates, then why should they go the extra mile?”


If you’ve decided to recognize the blood drive coordinators who’ve helped your center reach or exceed its goals this year, but you’re unsure exactly whom to highlight, look for those who exhibit certain qualities that many award-winning coordinators seem to share.

ProactiveTo coordinate anything well, a person has to have

somewhat of a take-charge personality. “If they don’t take ownership, the blood drive will likely flop,” says Joyce Kleist, director of donor recruitment for Carter BloodCare, which serves North Central and East Texas. “They have to have initiative.”

Someone who exemplifies that quality is 2011 ADRP Chairperson of the Year nominee Patti Lee, a school nurse at Richard Milburn Academy in Corpus Christi, Texas.

“Ms. Lee has never failed to devote her time, talent and energy to helping make all of her blood drives as successful as possible,” wrote Erin Survant, director of donor recruitment for the Coastal Bend Blood Center, which nominated Lee. “She takes charge of each of her school’s blood drives from the moment she receives her packet of posters and fliers until the last unit of blood is drawn.”

Lee’s announcements to students, encouragement of teachers to support student blood donation, and phone calls to school alumni to return for her school’s blood drives have more than doubled the donations received during each drive. Following a record-breaking blood drive, “Ms. Lee took it upon herself to submit a

write-up and photo to appear in the school’s nationally affiliated newsletter recognizing this outstanding accomplishment,” wrote Survant.

Another 2011 ADRP nominee who embodies that “go-get-’em” attitude is Elizabeth Paradise, who coordinates the blood drives held by American Legion Post 238 in Palm Harbor, Fla. “Liz has been instrumental in educating the veterans on the importance of donating blood,” wrote Dan Eberts, corporate communications manager for Florida Blood Services, in his nomination of Paradise. “She has worked tirelessly, and with her efforts has increased donors from 35 units in 2004 to 243 in 2009.”

Eberts wrote that Paradise raises awareness of blood donation, orchestrates donor milestone celebrations, spends many hours calling eligible donors, and educates all potential and existing donors on blood donation. She even calls every donor to thank them for their donation post-drive.

CreativeLinda Dunwoody uses her professional expertise

(she’s the marketing coordinator for Sacred Heart Health System in Florida) to come up with creative ways to advertise the 22 blood drives she organizes each year, and it earned her a nomination for 2011 ADRP Chairperson of the Year from Florida Blood Services.

“Linda markets the blood drives through hospital newsletters, e-news, posters in blood bank high-traffic areas, fliers in 300 departmental mailboxes, tent cards in cafeterias and waiting rooms,” according to Eberts, who nominated Dunwoody.

Another coordinator who exemplifies creativity is Brian Sandy, who was nominated for the 2011 ADRP award by the American Red Cross. Sandy, the senior vice president of business operations and CMO of the Tri City American Hockey Team in Kennewick, Wash., “is always looking for new and exciting ways to bring awareness to our community about blood donations,”

How to Spot a Top Coordinator

Patti Lee, right, flashes a smile inside a bloodmobile during a high school blood drive she coordinated in CorpusChristi,TX.

by Amy Francisco

wrote Lisa Gallegos, the American Red Cross territory representative who nominated Sandy.

“Together we have collaborated, created and implemented three great campaigns,” Gallegos wrote. “Our first campaign was open to the general public at my donor center. For five months every donor who came into our center to donate was able to enter to win season tickets and an autographed jersey by the entire hockey team. … This campaign went over wonderfully, but that was not enough for Brian. He also had five to six drives that season right outside of his hockey stadium and gave each donor two tickets to enjoy that night’s big match.”

EnthusiasticEnthusiasm for blood donation is contagious, and no

one knows that better than Bob Heilman, principal of Riverview High School and another of Florida Blood Service’s nominees for 2011 ADRP Chairperson of the Year. Heilman

is always the first donor of the day at the drives he coordinates at his high school.

“He believes in this,” says Eberts, who nominated Heilman. “He not only encourages students to give; he encourages parents to come out. He puts on a cookout, and it’s like a party … a lifesaving party. [Blood donation] is not an ‘eww,’ it’s an ‘ahh.’ He says, ‘Let’s get the kids and the parents, and make it fun.’ Bob is also a 7-gallon donor [with Florida Blood Services], so he’s a role model for students.”

Another 2011 nominee whose enthusiasm motivates others to donate is Ralph Walker, director of Public Relations at Florida College, who was also nominated by Florida Blood Services. Eberts wrote in his nomination

of Walker that one of the ways he motivates students at his college to donate blood is through the “Societies Challenge.”

The college’s six societies (like fraternities) challenge each other to see which can donate the most blood. The winner is Arte (pronounced R-eh-the), the Greek word for “excellence.” “Challenging the societies to beat each other adds another dimension of enthusiasm for the blood drives,” Eberts wrote.

DedicatedDedication is perhaps the most important quality

of a blood drive coordinator, but it’s also the one you can’t always cultivate. “They have to believe in the cause,” says Kleist. “You can’t instill passion [for blood donation], unless they have that burning to help others. They may not even know they do. [That’s why it’s important to] educate them about how much what they do actually does [for others].”

The epitome of dedication is 2011 ADRP Chairperson of the Year Award winner Jack Patterson, who organizes blood drives with the Garland, Texas, Masonic Lodge organization. “Jack is the most unique individual – dedicated and passionate – you’ll ever meet,” says Kleist, who works for Carter BloodCare, the blood center that nominated Patterson.

“He is so dedicated to donating blood,” Kleist says. “He donates and he volunteers [as a coordinator]. He’s a Freemason, and he’s practically adopted every child in Texas Scottish Rite Hospital. To watch him with them is amazing. For him, providing those children with the blood they need is personal.”

A 57-gallon donor, Patterson has been part of the Garland Scottish Rite Club’s blood drives for more than 20 years. His vision expanded those local blood drives (of which he still organizes four per year) to a statewide program called the Masonic Gift of Life Program, in which 892 Texas Masonic Lodges participate.

Nominators Tanya Ferreiro and Cathy Anderson wrote of Patterson: “Jack can be found visiting with donors, personally explaining the need for blood and platelets, and advocating on behalf of the children who so desperately need them.”

BobHeilman,FloridaBloodServices(FBS)drivecoordinator,left,andDebbie Jones, a community relations managerforFBSshowofftrophiesawarded by the Florida Association of Blood Banks at their awards event.

Linda Dunwoody, ChairpersonforSacredHeart Hospital, left, poses withCommunityRelationsRepresentative Alison LacouratSacredHeart.

Ralph Walker, left, receives a certificate of appreciation from Julie Watkinson, director of marketing and communications forFloridaBloodServicesattheirannual awards ceremony.


Cooler weather is upon us. The leaves begin their final, brilliant transformation and the days grow shorter. As fall settles in and the holidays approach, many of us may reflect upon the closing year and take a moment to recognize those experiences and people for which we are grateful, and blood collection is one aspect of reality that cannot go unrecognized. The process of successfully recruiting new donors, increasing numbers, and maintaining positive relationships with current donors takes the love and labor of many individuals, all of whom deserve warm thanks and appreciation.

One especially significant and powerful way to let someone know they are doing a great job is to consider nominating them for an individual award through ADRP’s awards program. In addition to the Chairperson of the Year award featured in this newsletter, ADRP offers other awards bestowed upon individuals throughout various levels of the blood banking industry, as well as broader awards for companies and media.

The Donor Recruiter of the Year award is given to a recruiter who, as an individual motivator and team player, has developed and implemented a new strategy or program that resulted in the achievement of recruitment goals. This individual should have demonstrated initiative and flexibility in a changing and dynamic environment and can effectively relate to internal and external audiences. The winner of this award will receive complimentary registration for the ADRP conference; one free night of lodging in the host city; and a commemorative award.

The Manager of the Year award is granted to a supervisor who has demonstrated superior achievement in regards to the oversight and management of their department within the blood banking industry. This individual serves as a positive role-model within the industry while handling several managerial responsibilities and assignments. The winner of this award will receive complimentary registration for the ADRP conference; one free night of lodging in the host city; and a commemorative award.

The Ronald O. Gilcher, MD Award was established seven years ago to honor its namesake, a visionary blood banker who has created and

championed numerous important safety, technology and recruitment initiatives. This recognition is bestowed upon a successful individual in a senior executive position within a blood center, multi-system center or other recruitment organization. This individual will have made a significant contribution to the recruitment profession both in and out of their organization. The winner of this award will receive complimentary registration for the ADRP conference; one free night of lodging in the host city; a commemorative award; and the opportunity to speak at the conference during either the awards presentation or the Members Luncheon.

The Ron Franzmeier Lifetime Achievement Award was established to honor the former vice president of The Blood Center of Southeastern Wisconsin, who died unexpectedly from a heart arrhythmia in 1991. Ron was deeply committed to mentoring his employees and empowering them with the concept of continued personal and professional growth. The recipient of this award has demonstrated a number of years of service to ADRP and to the blood industry as a whole, and has made contributions which have positively impacted both. The recipient of this award will receive complimentary registration to the ADRP conference; one free night of lodging in the host city; a commemorative award; and the opportunity to speak at the conference during either the awards presentation or the Members Luncheon.

ADRP created the Organization of the Year Award to recognize the many companies, schools and organizations that support blood drives. ADRP realizes that without the support of such organizations, the mission of donor recruiters would be significantly more difficult. As partners, the recruiter and representatives of the organization work together to educate their members and the public of the daily need for blood

Other ADRP Awards


products. Each year, ADRP highlights an organization that has taken those extra steps to ensure utmost efficiency and cost-effectiveness in the blood donation process, as well as continually supporting the blood program in any capacity.

The Media Award was established in 2003 to recognize the role that media plays in relaying the vital information within a blood program. The selected media outlet will have provided outstanding support toward increased collection of blood and tissue donation with successful public awareness and visibility, as well as displaying support for the program in various ways throughout the year.

Donor recruitment and collections is an industry filled with passionate and selfless individuals working towards the united goal of continually saving lives. As 2011 winds into its twilight and you prepare to share this holiday season with friends, family and coworkers, consider expressing your gratitude and appreciation in the form of an ADRP award nomination. Visit the Awards & Scholarships page on the ADRP website at www.adrp.org/awards-and-scholarships for more information.

ADRP Scholarships Honor Creative Thinking and Initiative

The first scholarship offered by ADRP was established in 1991 to honor Nancy J. Chapman, a donor recruiter and director of donor resources for the Oklahoma Blood Institute who was killed in a car accident on August 15, 1988, aged 40. The winner of this scholarship must be a current ADRP member in a management position within the donor recruitment field. The ideal recipient will produce a 500-word essay clearly and effectively stating why the scholarship would enhance their professional development. The scholarship includes a paid registration fee for a pre-conference workshop, paid registration for the annual ADRP conference, two nights lodging in the host city, and a commemorative award, as well as having their essay published in the quarterly newsletter, the Drop.

The Presidential Scholarship was established in 1995 to recognize excellence among the membership and provide another opportunity for a member to participate in the education and networking opportunities by attending an ADRP conference. While the point of the essay should explain similar ideals to that of the Nancy J. Chapman Scholarship, the Presidential Scholarship is eligible to those outside of management, with the minimum requirements of two years experience as a donor recruiter and being a current ADRP member. The same benefits awarded to the winner of the Nancy J. Chapman Scholarship are also awarded to the winner of the Presidential Scholarship.

The Hughes Scholarship was established in 1999 in recognition of Bob Hughes, ADRP’s first administrator, and his wife Marillyn, a dedicated member. A member since 1984, Marilyn has served in a number of different roles within ADRP, from awards chair to treasurer and received the Ron Franzmeier Lifetime Achievement Award in 1997. Bob served as ADRP’s administrator for 26 years, from 1981 to 2007. The ideal recipient of the Hughes Scholarship must have been involved in donor recruitment and/or community relations for less than two years and have a creative recruitment idea they have developed and would like to implement. The winner of the Hughes Scholarship receives paid registration for the annual ADRP conference, two nights lodging in the host city, and a commemorative award, as well as having their essay published in the quarterly newsletter, the Drop.

The most recent scholarship adopted by ADRP was the Charles Drew Scholarship in 2002. Dr. Charles Richard Drew created the concept of the blood bank and determined that red blood cells maintained a longer shelf life by removing the plasma. This scholarship honors recruiters who work on minority donor recruitment issues. The winner of this scholarship may be any current ADRP member except for board members and must complete a 500-word essay describing a successful technique or program they have developed that resulted in an increase in minority donations. The same benefits awarded to the winner of the Hughes Scholarship are also awarded to the winner of the Charles Drew Scholarship..


FDA Considers Decreasing Time Between Donations During DisasterReprinted from msnbc.com by JoNel Aleccia, Health Writer

Next time a national disaster strikes, whether it’s an earthquake or a pandemic, dedicated blood donors could be tapped — quite literally — to give again within as little as two days, under a plan being considered by federal health officials.

The Food and Drug Administration is asking advice from blood experts about whether it’s a good idea to dramatically shrink the intervals between blood donations in the event of emergencies.

Under proposals being considered by the Blood Products Advisory Committee, donors would be allowed to reduce the interval from the normal eight weeks down to four weeks without a doctor’s approval, and down to as little as 48 hours with a medical release.

“If things got really bad, we would like the ability...to draw more fully-qualified donors more quickly,” explained Dr. Louis Katz, executive vice president of medical affairs for the Mississippi Valley Regional Blood Center, who supports the idea.

The move would essentially create a potential fleet of super blood donors, regular donors available on short notice to boost the blood supply by less than 10 percent, but enough to get over a donation hump.

“We’d like already-committed donors that we could look to in a bad pinch,” Katz said.

The reduced interval would be limited to once a year per donor and would be safe in normally healthy people, Katz said.

The change would allow more flexibility in

a system in which blood donation and use can wax and wane dramatically. All told, about 15.7 million units of whole blood and red blood cells were donated in 2007, the most recent statistics available, exceeding those used by about 1.2 million units. In some years, the margin is much slimmer, blood experts say.

Interestingly, the super donors might not be called upon in the most obvious disasters, which always attract hordes of well-meaning people willing to give blood. After the 9/11 terror attacks in New York, for instance, or the Hurricane Katrina aftermath in New Orleans, the response taxed the blood donation community’s capability to use and store it all.

“Every blood center in the country had people lined up around the block,” Katz said.

Instead, the most dire blood emergency might come in the form of a pandemic illness that lasts for months and affects a wide swath of the country, or a nuclear accident or attack that knocks out key blood centers in several major cities at once, he added.

The FDA will consider the advice of the committee before making the change, but there is no estimate about when a decision will come, said Shelly Burgess, an FDA spokeswoman. Still, some center managers might be tempted to tap donors even before it takes effect.

“We were going to do this anyway if we had to,” Katz said, who expects it to be approved. “What are we supposed to do, let people bleed to death?”


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Every two seconds, someone in the United States needs blood. In fact, more than 5 million Americans receive blood transfusions each year, according to the American Red Cross.

Depending on the amount and age of the stored blood used, there is evidence that transfusion can lead to complications including infection, organ failure and death. New research from Wake Forest and the University of Pittsburgh School of Medicine found these complications are likely due to red blood cell breakdown

during storage, implying transfused blood may need to be stored in a different way. The team reported the latest findings from its ongoing exploration of the interaction between red blood cell breakdown products and nitric oxide. The studys reveal new biological mechanisms that can reduce blood flow and possibly damage vital tissues after administration of blood that has been stored for longer periods of time.

In recent years, doctors have noted that transfusion of either many units of blood or of blood stored a long time may be associated with a greater frequency of complications, such as increased infection risk, kidney, lung or multi-organ failure and death, particularly among medically

“When blood sits for a while, some of the cells break down

and release their contents, which include molecules of hemoglobin

and red blood cell microparticles,”

vulnerable patients, explained senior investigator Mark T. Gladwin, M.D., chief, Division of Pulmonary, Allergy and Critical Care Medicine, Pitt School of Medicine, and director of Pitt’s Vascular Medicine Institute. Gladwin worked on the study with senior author Daniel B. Kim–Shapiro, Ph.D., professor of physics and director of the Translational Science Center at Wake Forest.

“When blood sits for a while, some of the cells break down and release their contents, which include molecules of hemoglobin and red blood cell microparticles,” said Gladwyn. “These accumulate in the stored bag of blood and are transfused into the patient with the blood. In the bloodstream, the hemoglobin and microparticles bind to and destroy nitric oxide, a very important molecule used by the body to keep blood vessels dilated for normal blood flow.”

The scavenging of nitric oxide causes blood vessel constriction that can prevent tissues and organs from getting adequate oxygen and activate the platelets and the coagulation system, as well as cause inflammation, the researchers said.

From their experiments, they found that human blood stored under standard conditions accumulated “free” hemoglobin that was no longer contained in a cell and microparticles of damaged cells. Those breakdown products reacted with nitric oxide about 1,000 times

more quickly than did intact red blood cells. Also, transfusion of even

very low concentrations of hemoglobin

caused blood

Reprinted form Wake Forest University News Center by Cheryl Walker


vessel constriction and hypertension in a rat model.“Avoiding the storage lesion, as it is referred to in our

field, could require a new approach to how donor blood is stored prior to transfusion,” said Kim-Shapiro.

“Transfusion of stored blood is one of the most common medical therapies,” he said. “By understanding the mechanism of the storage lesion, we can design methods to make blood transfusion safer. For example, perhaps we can restore nitric oxide activity that is lost upon transfusion, use preservation solutions that better limit the degradation of blood cells, or develop agents that scavenge free hemoglobin.”

Other research projects are underway to find approaches to correct the problem and to assess the

safety of blood for transfusions that have been stored for longer than 14 days. Currently, federal guidelines allow transfusion of blood that has been stored for up to 42 days.

The team includes lead authors Chenell Donadee, M.D., Nicholas J.H. Raat, Ph.D., Albert B. Donnenberg, Ph.D., and Darrel Triulzi, M.D., all of Pitt; and Chen Liu, Hannah Reynolds, and Ivan Azarov, Ph.D., all of Wake Forest.

The study was funded by the National Institutes of Health, the Institute for Transfusion Medicine, and the Hemophilia Center of Western Pennsylvania.

“Avoiding the storage lesion, as it is referred to in our field,

could require a new approach to how donor blood is stored prior

to transfusion,”

Canadian ReCRuiteR WoRks to Meet needs of RegionReprinted from The Western Star by Diane Crocker

the blood collected in Corner Brook is sent to St. John’s for testing and processing and then distributed to hospitals throughout the province.

Hollett said finding donors can be a problem in the period after Christmas and around other holidays, but it can be even more difficult during summer.

She said the summer months see a demand for blood because of an increase in vehicle accidents and a drop in donors because of vacations.

Hollett said the clinic needs to book 36 people a day, for the two donor clinic days per week, in order to get its 25-unit-per-day collection quota. That’s because some of those booked may have to be deferred on donating and some may not show up.

Right now, she said there is a need for donors of all four blood types —

O, A, B and AB.“The need is there because we’re

behind. I think right now here in Newfoundland we’re behind 1,500 units in the last two days. That’s only the last two days,” she said.

“So you’ve just got to stop and think each day that blood is getting used up by those hospitals. Hospitals are waiting for blood to come into the hospitals for all kinds of patients.”

The fact the province has an aging population is also affecting Hollett’s ability to recruit and retain blood donors.

Hollett said people can donate blood from the age of 17 up to their 71st birthday.

As those senior donors go out the door, Hollett said the big problem is getting younger ones to come in and donate.

A car accident victim is in the hospital waiting to be treated; he needs eight units of blood.

A woman is waiting for a liver transplant; she will require about 96 units of blood during the surgery.

“Every day,” said Betty Hollett, “someone out there is waiting for your blood.”

Hollett is the community development coordinator at the Canadian Blood Services clinic on Herald Avenue in Corner Brook, Newfoundland Labrador.

The clinic serves the entire western coast of the province and it is Hollett’s job to recruit blood donors.

The three permanent blood collection clinics in the province — Corner Brook, Grand Falls-Windsor and St. John’s — need to collect a total of 20,000 units per year to supply hospitals in the province. All


Getting new donorsHollett said the Corner Brook clinic is

averaging between 16 and 20 donors a day, but she would like to see more.

She recruits new donors in a variety of ways. She does what she calls “humane recruiting” by putting out pamphlets and other information in public places.

Then there are the blood typing events.

During a blood typing event, Hollett said she’ll set up in a mall or at the hospital and perform a simple test to determine a person’s blood type. She’ll then talk to them about becoming a blood donor and answer any questions they may have.

Canadian Blood Services also runs a Partners for Life program where local businesses can sign up and pledge a certain amount of units of blood per year. A “champion” at the business will then look after recruiting the donors necessary to meet that pledge.

During the summer months the clinic tries to hold some barbecues in the parking lot.

Hollett said the barbecues are a good event for drawing in the public and helps raise the profile of the clinic in the city.

On Thursday, August 18, the clinic held a barbecue as part of an impact day to try and attract more donors.

Impact days happen after a clinic misses a donation day due to a holiday or other event.

“If there’s a holiday, those donors are not automatically rebooked on their 56 days out.

“So when I’m looking at the books on August 18, we had four donors coming in. I need to bring in another 30 donors in order to hit our quota for that day.”

Local businesses can sign up and pledge a certain amount of

units of blood per year. A “champion” at the

business will then look after recruiting the donors necessary to meet that pledge.

For more than 40 years, the New York Blood Center (NYBC) has provided their community with transfusion products and services, leading-edge research, technological and medical care innovation, and education in the field of transfusion medicine. In addition, the NYBC provides lifesaving blood products and services to almost 200 hospitals in New York and New Jersey every day. In order to accomplish these substantial humanitarian feats and manage the data and infrastructure behind them, the NYBC relies on Computer Science Corporation (CSC) to maintain and operate their IT systems. CSC is a fortune 200 company with over 95,000 employees on five different continents. CSC is one of the world’s largest and most respected providers of information technology, infrastructure systems, enterprise solutions and managed network solutions.

The Issue

Shaun Miller and the rest of the management information systems (MIS) team for CSC at the NYBC, set out to fix the blood center’s main IT problem which was their lack of a standardized hard drive image. With over 500 PCs comprised of about 15 different makes and models, they were managing well over a dozen images. With so many different images, keeping track of which images went with certain models, and whether or not those images were up-to-date presented a significant challenge and required considerable time and effort.

Organizations with so many images face time-consuming difficulties when PCs need to be re-imaged. The appropriate image needs to be obtained to correspond with the PC(s) in question. Very often the image is not updated, and everything from new policies, to security, to Windows updates, needs to take place before the image can be deployed. If any driver updates are required, or hardware components have been replaced, the process takes even longer.

If an image cannot be found for a particular PC, or if the PC is new and an image was never created, then building a compatible image from scratch and testing and deploying it can take several days. This process

The New York Blood Center and CSC Implement the Universal Imaging Utility (UIU)

must be completed for every existing and new PC in order for an organization to maintain consistency and best practices.

The Solution

Miller was introduced to the Universal Imaging Utility (UIU) by a colleague who had discovered the UIU at an IT trade show. UIU is the only software application able to create a ONE hardware-independent Windows hard drive image that can be easily deployed to any laptop or desktop regardless of manufacturer. When CSC incorporated the UIU at the blood center, Miller and the rest of the MIS team saw immediate results. “We were able to implement the UIU into the blood center IT framework and were immediately able to take dissimilar hardware and simplify the imaging process down to one image.”

The UIU contains a fully vetted and updated driver database of over 32,000 plug-and-play IDs, the ability to detect different HAL types, and the programmatic functionality to work with Windows prior to mini-setup to ensure that anything that may prevent cross-platform deployment is handled.

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A man who walked the talk. . .was larger than life. . .and totally committed to donor recruitment.

On Wednesday, September 28, the Association of Donor Recruitment Professionals (ADRP) lost a long-time member, leader and dear friend when Rolf Kovenetsky, vice president of corporate and community relations for New York Blood Center and1988-89 ADRP President passed away after a brief illness.

As word quickly spread across the globe, the reactions were swift, heartfelt and filled with sadness.“While Rolf ’s loss will be felt by many, the donor recruitment profession has lost a great builder,

supporter and leader,” noted Michael J. Nichol, director of donor experience and volunteer services for Canadian Blood Services, and 2003-04 ADRP president.

“Rolf ’s passing has and will always leave a hole in my life, as from 1996 when we first met, he has been my friend and my mentor and always supported me passionately in all my donor recruitment projects and activities,” said Diane de Coning, blood donor management consultant for Safe Blood for Africa Foundation.

“Bob and I have lost a good friend, blood banking has lost a great advocate,” added Marilyn Hughes, former Carter BloodCare employee and past ADRP treasurer.

Building ADRPWhen Rolf joined the world of donor

recruitment, ADRP was just a year old. He quickly joined ADRP to support and build the organization into the respected association it is today.

“Rolf was the godfather of donor recruitment. Well before donor recruitment was considered a profession, Rolf was a driving force behind the organization,” said Suzanne McCombs, 1997-98 ADRP president.

ADRP 2001-02 President Kathy Connolly credits Rolf for being instrumental in helping to get ADRP respected by other organizations.

“There have been few who have been more committed to the cause of the organization and

the work of donor recruiters than Rolf. This commitment and his vision and the ability to think big have contributed significantly to making ADRP the international voice of donor recruitment that it has become,” added Nichol.

As several individuals noted, Rolf supplied a steady and guiding force for the

ADRP Loses Leader, Friend, Advocate

Rolf Kovenetsky 1945 – 2011

association. “Even through the rough times, when finances were questionable and membership at a low point, Rolf ’s vision for this organization never wavered. He continued to look for creative solutions by encouraging others and being a role model himself,” said Sharon

Perkins, 2000-01 ADRP president.

Building ADRP Connections Around the Globe

Many individuals credit Rolf with helping not only to build ADRP membership within North America, but also across the globe.

“Rolf was one of the one of the brightest and most approachable people in blood banking. His gifts were many, not the least of which was an ability to promote blood banking in larger global, economic and strategic frameworks. He radiated enthusiasm for our mission and the positive aspects of humanity that it represents,” explained John Armitage, CEO Oklahoma Blood Institute and 2005-06 ADRP president.

“Rolf was very extremely supportive of people from outside the US. He encouraged us to present an alternative perspective on donor recruitment, enabling me and my international colleagues to present our donor recruitment ideas and programs at both ADRP and AABB. Rolf had a vision for taking the ADRP mission around the world,” noted Paul Hayes, marketing and communications manage for, New Zealand Blood

Service and current ADRP board member.It wasn’t just that Rolf spread the word about

ADRP and its mission, he built personal and long lasting friendships.

“I was very moved by the news of Rolf passing. I first met him in Switzerland over a decade ago and then and every time since he impressed me so much with his energy, passion and humanity. The impact of his life and death extend far beyond North America,” said Gavin Evans, 2007-08 ADRP president.

“Rolf and Regina went to Australia with my wife and I for the ADRP Pacific Rim Conference in ‘96 where we both were presenters and it is memories like that which endure for a lifetime, let alone the numerous conversations over libations that we shared over the years. He became my best friend enriching not only my life but the life of everyone he came in contact with,” added Steve Haynes, 1999-2000 ADRP president.

An Educational Force and Corporate Champion

Rolf was also an advocate for educating recruiters on all issues, and, in particular, on securing donors and funds through corporate sponsors. He was often called about to present at the ADRP and AABB conferences.

“I met Rolf for the first time when I was a new recruiter, barely seven months into a new job. He was presenting at AABB. I don’t know if he sensed how new I was, but it seemed like he made a lot of eye contact with me throughout his presentation. After he concluded, he worked his way over to me and introduced himself. He said to me ‘I was green once... don’t let this business scare you. It will be rewarding, and you will get more back than you give – hang in there, kid!” reminisced Joyce Kleist, director of recruitment for Carter BloodCare and 2002-03 ADRP president.

“Throughout the years, I would email Rolf

with a question or an opinion. He never failed to answer me and ask about my family. He had a way of making you feel you counted. He had a big heart!” added Kleist.

“It was many years ago in Denver as I sat in the audience to hear Rolf present his views on how to increase the number of blood donors for our centers. He was so dynamic, told the greatest stories and had everyone in the room waiting for his next words. After the session, I couldn’t wait to introduce myself so I would have the chance to sit and listen to more ideas, more stories and to hopefully get to know him better. That day a friendship was born, one I have always treasured. I have felt privileged to have known him and to have called him a friend,” wrote Connolly.

“When it came to recruitment there was no one more focused on ensuring recruiters were supported in every way and embraced as professionals. Rolf was the expert on corporate partnerships and how to leverage relationships in truly long lasting and miraculous ways,” added Carol Mitchell, national sales manager for Canadian Blood Services, and ADRP president elect.

“Rolf gave the ultimate gift to ADRP: his time and energy. His style of teaching which included great stories, served him and his many students well. His classes and presentations were always the sell-out shows and his popularity unmatched,” added Sharon Perkins.

“The presentations were always informative, practical and easy to remember because he used data, humor and stories to get his point across,” noted Carolyn Mihalko, district manager donor services for American Red Cross and 2008-09 ADRP president.

A Story Teller with a Sense of HumorRolf ’s unique and personable communication

style will forever be cemented in many members’ minds.

“His great stories and cheerful, but grounded outlook provided an instant recharge for his listeners. I am lucky to have known him and will continue to rely on him as an inspiration,” said Armitage.

“Rolf ’s openness, honesty and willingness to ‘tell it like it is’ were greatly admired. On a personal note, I’ll miss Rolf ’s wonderful sense of humor and his ability to recount a story in a way that would not only entertain but make a point,” remembered Nichol.

“Rolf lifted others up and he lifted our profession up to a whole new level of respect. He, of course, did it with style, straight talk, examples and always with great humor. While Rolf will be dearly missed, his contributions and our amazing memories will live on,” added McCombs.

Ambassador for NYBCPrior to his passing, Rolf Kovenetsky dedicated 32 years to New York Blood

Center (NYBC) as a senior leader, most recently serving as the vice president of corporate and community relations. Throughout his tenure at NYBC, Rolf created and maintained long-term, vital community relationships, acting as the center’s ambassador to business, religious, educational and community leaders.

He first joined the center in 1979 as the manager of donor enlistment and was promoted in 1982 to assistant director of donor resource development. Shortly after, Rolf established the nationally recognized NYBC Volunteer Leadership Campaign. In 1983, he established the Biennial Chairman’s Dinner, recognizing NYBC’s leading supporters, which raised more than $1 million for the center in 2007 and 2009.

Rolf was promoted to associate director of donor resource development by 1984 and to director of corporate development in 1989. He developed numerous donor recognition programs for various New York City employee groups, law firms, financial services, and colleges, as well as for the Archdiocese of New York and the Skyscrapers for Life.

One such program that Rolf organized is the NYPD Commissioners Cup, which honors NYPD officers who donate nearly 13,000 pints of blood annually. He was also a champion of the FDNY Honor Roll of Life Program, which honors FDNY firefighters who donated bone marrow to patients suffering from life-threatening diseases.

Rolf also reached out to young people with a program that he developed and nurtured called New York Yankees High School Championship Program. This program has generated more than 600,000 blood donations from students since 1999. He also fostered the development of new ideas to retain the center’s commitment to community initiatives by forming the Blood Services

Community Relations Advisory Council.By 1992, he was promoted to senior director

of corporate relations, which he held until his promotion in 2000 to his most recent position. Rolf was recognized not only in the New York City community, but also in the blood banking community at large. He was a past president of ADRP and was a recipient of the esteemed AABB Chapman-Franzmeier Award and the 1994 ADRP Ron Franzmeier Lifetime Achievement Award. These awards recognized his exceptional leadership and significant local and national contributions enhancing the recruitment of blood donors.


Fall Buzz...Wait Times for Organs Rise Due to Increasingly Unhealthy Lifestyles of Donors

Patients requiring an organ transplant now wait an average of three years for a suitable donor to become available, according to NHS Blood and Transplant (NHSBT). Despite a growing number of people signing up to donate their organs when they die, the donor register is failing to keep pace with the rising demand due to conditions like diabetes, liver and heart diseases, which can be linked to obesity and alcohol intake. According to Sally Johnson, director for organ donation and transplantation at NHSBT, “The end-point for these diseases is there is nothing that can be done apart from a transplant, and that is why numbers continue to go up.” Some 29 percent of Britain’s population is on the register, but only one in every 200 will be a suitable donor. There are more than 7,500 people in Britain waiting for an organ transplant, with three dying every day.

Disguised Red Blood Cells to Deliver Cancer-Fighting Drugs

Researchers at the University of California San Diego have developed a novel method of disguising nanoparticles as red blood cells, which will enable them to evade the body’s immune system and deliver cancer-fighting drugs straight to a tumor.

“This is the first work that combines the natural cell membrane with a synthetic nanoparticle for drug delivery applications.” said Liangfang Zhang, a nanoeningeering professor at the UC San Diego Jacobs School of Engineering and Moores UCSD Cancer Center. Red blood cells live in the body for up to 180 days and, as such, are “nature’s long-circulation delivery vehicle,” said Che-Ming Hu, a UCSD Ph.D. candidate in bioengineering, and first author on the paper. Zhang said today’s stealth nanoparticle drug delivery vehicles can circulate in the body for hours compared to the minutes a nanoparticle might survive without this special coating. But in Zhang’s study, nanoparticles coated in the membranes of red blood cells circulated in the bodies of lab mice for nearly two days. “This nanoparticle platform will have little risk of immune response,” said Zhang.

MDACS Sees 20 Percent Rise in Donors

Owing to their aggressive campaigning, the Mumbai District AIDS Control Society (MDACS) saw a 20 percent rise in the number of voluntary blood donors as compared to last year. June 14 marked the beginning of MDACS’s “World Blood Donor Month” campaign which kick-started with the launch of a specialized mobile blood bank. It scouted churches, colleges and corporate offices, educating and encouraging people about voluntary blood donation. “The concept of a mobile blood bank along with corporate and college blood donation drives received an overwhelming response, especially from the youth,” said Dr. S.S. Kudalkar, project director of MDACS. “Our success shows that today’s youth cares for the society and are aware of their social obligation.”


Israeli Cardiologists Arrive in North Kazakhstan to Open Joint Medical Center

Israeli medical specialists have come to the North Kazakhstan region to explore opportunities in cooperation and open a joint medical center in the city of Petropavlovsk. On August 5 the delegation visited a cardiology center, outpatient clinic, blood center and other health facilities discussing working conditions, material and technical requirements, existing problems and development prospects.

27 Percent of Blood Donations in Philippines HIV-positiveOne out of every four blood units donated to the [Philippine]

government in June tested positive for HIV, according to the Department of Health. After two rounds of tests, 32 of the donated blood units tested positive. Health Secretary Enrique Ona earlier encouraged the public to donate blood regularly to save the lives of those who might need it during critical times. “But,” said Dr. Gerard Belimac, head of the Department of Health National AIDS/Sexually Transmitted Infection Prevention and Control Program, “our main message to the public is that if they [have been] exposed to risky behaviors, please avoid donating blood.” The findings brought the donated blood units that have been found to be contaminated with HIV since the start of the year to 102.

Rogue Blood Cells May Contribute to Post-Surgery Organ Damage

Researchers at Queen Mary University of London were surprised to find that certain white blood cells called neutrophils, which normally leave blood vessels to defend damaged organs, can go into reverse and re-enter the blood stream, causing damage to other parts of the body. Using a cutting edge imaging technique, they were able to see the defense process being controlled by a protein on the surface of the blood vessels called JAM-C. However, when the blood vessels were temporarily blocked, JAM-C was lost and the neutrophils seemed to lose their way. Cells that had already exited blood vessels returned to the blood stream and damaged other parts of the body, most notably inflammation to the lungs. The researchers hope they may be able to discover new ways of tackling inflammatory diseases where white blood cells are wrongly turned on.

Seattle Children’s and Puget Sound Blood Center Open New Blood Lab Seattle Children’s and Puget Sound Blood Center have opened a new blood laboratory to serve Children’s patients exclusively. Children’s will benefit from Puget Sound Blood Center’s on-site expertise in blood typing, cross-matching and the high-complexity testing required to most efficiently process blood components for pediatric patients. The new on-site lab will receive blood from Puget Sound Blood Center in adult-sized units and divide them into smaller units for Children’s pediatric patients. This will enable clinicians to order blood in smaller units, ensuring blood is used to its fullest capacity. “An in-house blood lab allows us to meet our patients’ needs better and faster,” said Meghan Delaney, medical director at the new blood lab. “It lets us get blood closer to patients to provide an improved level of care.”


World Blood Donor Day 2011 Around the Globe

Individuals from around the globe took part in a number of unique and inspiring ways to commemorate World Blood Donor Day on June 14 and helped spread the word about the importance of blood donation. The theme for 2011 was “Paint the World Red” - symbolically or literally covering monuments, landmarks and other areas with the color red.

North AmericaIn Vancouver, a team of amateur athletes known as RedRojas competed

in a number of events such as the Vancouver Half Marathon and Vancouver Subaru Triathlon to promote blood donation. Meanwhile, in Montreal, Héma-Québec bathed their facility in red light. Participants in Houston, Texas formed a giant human blood drop, while those in Mexico City launched a campaign in collaboration with Novartis SA de CV to recruit donors and raise awareness.

South AmericaCariacica, a city in the Espirito Santo state of Brazil, which has a large

number of individuals whom have been strongly affected by motorcycle accidents, recruited donors through a mobile blood bus campaign. In Rosario, Argentina hundreds of students in red clothes formed the shape of a blood drop at the site of the National Flag Monument.

EuropeDonors in Dublin who have given at least 100 times in their life were honored at a special ceremony

attended by Irish president Mary McAleese, while the Welsh Blood Service lit the iconic Wales Millennium Center in Cardiff Bay in red vibrancy. The Netherlands took a unique approach in The Hague, where a four meter tall chocolate “thumbs up” icon was erected in the city center to recognize the 10,000 “likes” reached by a Dutch blood donation website. In Geneva, Switzerland, home of the WHO headquarters, participants formed a human blood drop at the Place des Nations while the waters of the famous Jet d’Eau were colored red. The same blood drop formation and fountain-coloring were

mirrored by denizens in Bucharest, Romania, while part of the Vodafone Romania building was lit in red.

AfricaStudents in Cairo, Egypt pledged to commit to the

Club 25 initiative while visiting schools and recruiting others. Red tents were set up in Accra, Ghana during a large city blood drive, while an informational book titled “Crimson Dynamics” was released in Abuja, Nigeria in conjunction with a presentation by the book’s author, Paul Adepoju. The Club 25 message was reinforced in Gaborone, Botswana in tandem with a large, city-wide parade.

Photo from www.who.int

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Goals of WBDD

Each year World Blood Donor Day seeks to:

• Celebrate and thank individuals who have altruistically and voluntarily donated blood without a monetary reward.

• Promote and support the establishment of effective national blood donor programs.

• Promote and support national activities to encourage existing low-risk voluntary donors to give blood regularly; encourage new people to donate blood voluntarily and unpaid; and to promote low-risk behavior so as to protect one’s health and potential donated blood.

• Build wider public awareness of the need for regular blood donation throughout the year in order to maintain an adequate blood supply for all patients who require it.

Photo from www.who.int

AsiaOver 111 students in

Sirsa, India pledged to become members of Club 25, while the 100th Centurion Blood Donor (100-time donor) in Ahmedabad joined the ranks with his donation and a human blood drop was formed in Ranchi. Chinese citizens in Shenyang celebrated the day with a unique cultural tradition, placing two Stones of Love in the city square engraved with the names of 1,256 blood donors and the Chinese character for “love” hoping to spark a “butterfly effect” of love in the city. In Shanghai, a musical medley was performed in addition to the formation of a human blood drop and the presentation of a large blood bag connected to Earth on the large screen of the Regus Shanghai Aurora building. Participants in Vientiane, Laos performed song and dance routines, while those in Singapore competed in a “Blood Run” and children’s coloring competition.

OceaniaParticipants in New Zealand celebrated with their own regional

theme of “Blood Donors Save the Day” to reiterate that citizens should designate at least one day a year to donate. All donation centers around the country offered specialty baked confections and hosted special guest donors, such as members of Parliament and well-known New Zealander television personalities. In Port Moresby, Papua New Guinea, a special theme song was composed for the occasion and performed by school children from Jubilee High School.

Photo from www.theinfluentials.wordpress.com

Photo from www.ilikebloeddonors.nl

Webinar Schedule!

October 12, 2011How Knowing ABO Type on FTDs Provides Value and Using EBV as the Means of Defining the Collection VolumePresented by Yariv Siran, Macopharma

October 19, 201112 Days of GivingPresented by Lisa Gallegos, American Red Cross

October 22-25, 2011AABB Annual Meeting & CTTXPO 2011

November 9, 2011Cold Calling CompaniesPresented by Chris Sopa

December 14, 2011In Honor of Blood Drives/Patient Specific DrivesPresented by Robin Friehling, New York Blood Center

January 11, 2012Social Media - AdvancedPresented by April Phillips, American Red Cross

REGISTER TODAYJanuary 18, 2012Social Media - Evaluating Your Website and Social Media EffortsPresented by Billie Johnson, Incept

February 8, 2012International Perspectives on Social MediaPresented by Jennifer Wilson, Scottish Blood Transfusion Services

Asuka Burge, New Zealand Blood Service

March 14, 2012Coaching During Challenging Times, Part 1Presented by Chris Sopa

March 28, 2012Coaching During Challenging Times, Part 2Presented by Chris Sopa

April 11, 2012Generational Difference IS The WorkplacePresented by James Giacoletti, Carter BloodCare

May 16-18, 2012Annual ADRP ConferenceSt. Louis, MO


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