November 20, 2011

November 20, 2011

Changing the World Through Enterprise

Ryan Allis, CEO

What I’ll Talk About Today

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1. The iContact Story2. Creating a Corporate Social Responsibility

Program3. Human Key Performance Indicators (KPIs)4. The Opportunity our Generation Has to End

Extreme Poverty

The iContact Story

The Team

2 2003

The Team

2003

The Team

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2004

14 2005

The Team192006

The Team432007

832008

2009165

2010

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iContact founded in 2003

Today with 270 employees and 72,000 customers

iContact Makes It Easy to Create, Send, and Track Email

Newsletters

Easily Publish, Schedule, and Track Posts to

Facebook and Twitter

Upcoming Work

iContact October Release – Product Promotion

Why iContact

Redesigned Features section/pages

Customer Service as a Feature

Business Background

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• Age: 27

• Position: CEO of iContact Corp.

• Size: 280 Employees

• Annual Sales: $50 million

• Capital Raised: $55 million

• Customers: 71,000

CSR at iContact

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“There is one and only one social responsibility of business–to use it resources and engage in activities designed to increase its profits”

– Milton Friedman, 1970

The Purpose of Business

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We believe the purpose of business is not to create shareholder value this is the result of business but not the purpose.

The purpose of business is to create value for customers, employees, and the community.

Different Types of Social Enterprises

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1. Non-profits that have an earned income stream and utilize business principles

2. For-profits that have social responsibility integrated into their mission

What is a B Corp?

B Corporations are a new type of corporation that use the power of business to create public benefit.

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Tracking a Triple Bottom Line

A triple bottom line company is a company that measures and reports on its financial results, social results, and

environmental results.

1. Financial Bottom Line (Profits)

2. Social Bottom Line (People)

3. Environmental Bottom Line (Planet)

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Social/Environmental Metrics We Track

Every year we publish a Corporate Responsibility Report that reports on all three bottom lines.

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• Electricity Use• Water Use• Carbon Emissions• Volunteer Hours• Product Contributions

Metrics We Track

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Metrics We Track

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The Creation of iContact’s CSR Program

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Jan 2010Created a formal CSR program called 4-1sLaunched VolunteerForce

April 2010Hired a full-time CSR Manager

June 2010Became a B Corporation

February 2011Published our first CSR Report

Why We Invest in Responsibility

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The Why Behind CSR at iContact

1. Because it’s the right thing to do.

2. Because it’s part of the purpose of our company.

3. Because we get positive attention that attracts customers and

new team members.

4. Because it actually saves us money.

“The purpose of iContact is not to make profits nor revenue. It is to create good jobs, give back to our community, and help organizations market more effectively. If we do these things right, the profits will follow.” – The Purpose of iContact

Nourish & Humanity Fund

The Opportunity Our Generation Has

Key Global Challenges

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Key Global Challenges

1. Extreme poverty

• Extreme hunger

• Water sanitation and distribution

• Lack of access to childhood education

• Infant mortality, malaria, measles, TB, diarrhea, HIV/AIDS

2. Human rights violations and sex trafficking

3. Climate change causing increasing temperatures

4. Nuclear proliferation

5. Lack of transparent leadership in Syria, Iran, Zimbabwe, N. Korea, Somalia

Some of the Craziness of the 20th Century

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• King Leopold in the Congo• World War I• The Great Depression• The Stalin Purges• World War II & The Holocaust• Korean War• Mao’s Great Leap Forward • The Cold War & Cuban Missile Crisis• Vietnam War• Pol Pot’s Khmer Rouge Genocide• Yugoslavian Wars• The Gulf War• Rwandan Genocide

The Key Human KPIs

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1. Life Expectancy

2. Per Capita Income

3. Infant Mortality

4. % Living Under $1.25 Per Day

Things Are Getting MUCH Better

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1970 2010

An amazing 40 years of human historySources: World Bank Development Indicators

Per Capita Income $781 $9216

Infant Mortality 95 per 1000 41 per 1000

% Under $1.25/Day 47% 19%

Life Expectancy 59.3 years 69.4 years

Average Human Life Expectancy 1960-2009

Improved 30% in last 45 years

Global Per Capita Income Over the Last 2000 Years

0 1000 1500 1820 1995$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Per Capita Income, 0 AD – 1995 AD

Global Per Capita Income

Up 15x in last 40 years

Infant Mortality is Decreasing…

Reduced by 60% in last 45 yearsSource: http://www.gatesfoundation.org/annual-letter/

Global Per Capita Income Over the Last 2000 Years

0 1000 1500 1820 1995$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

Per Capita Income, 0 AD – 1995 AD

Global Per Capita Income

Up 15x in last 40 years

% Living Under $1.25/Day

Down 55% Since 1980

The Human Report Card

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1970 2010 Grade on Progress

Life Expectancy 59.3 69.4 A

Per Capita Income $781 $9216 A

Infant Mortality 95 per 1000 41 per 1000 A

% Under $1.25/Day 47% 19% B

Co2 Emissions 15 tonnes 31 tonnes F

Carbon Emissions

Temperature Anomalies on Land

Solar Power Price Parity is Coming…

Current Price Per Kwh

Solar $1.00

Nuclear $0.10

Coal $0.08

Natural Gas $0.06

What’s Different With Gen Y

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1. We have a generation that cares and is aware of

social issues

2. We have a generation that is connected through

technology like never before

3. We have a global citizenry that is able to hold

their leaders accountable via their mobile phones

and create enough momentum to topple bad

dictators

Internet Users Worldwide

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Mobile Phone Subscriptions Per 100 People

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The Key Challenge Of Our Generation Is

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• To make poverty history, sustainably

• To create a sustainable world in which every human

being has access to basic human needs of food,

water, shelter, basic medicine, and education

Let’s Work Together…

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I’d Like to Work With You Over the Next 50 Years to Create a World in Which…

1. There is no killing of humans on a mass scale through warfare

or genocide

2. All humans have access to the basic human needs of clean

water, nutritious food, shelter, and primary education

3. We end preventable diseases like malaria, TB, and measles

4. We are environmentally sustainable

Is This Possible?

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Can we actually provide accessible clean water, food, shelter, and primary education to every human in our lifetimes?

YES

But People Laugh At Me

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“But older people laugh at me.”

“Experienced” people laughed at Marconi when he claimed had a device that wirelessly transmitted sound

“Experienced” people laughed at Yunus when he said he could lend to poor women with no assets

“Experienced” people laughed at Edison when he said he had a device that recorded sound

But how?

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It Takes Leaders Who Care…

1. Many of the future leaders of our generation are in this room

right now. You are one of them. We can achieve anything we

set our minds to.

2. We do it through a combination of entrepreneurship, social

entrepreneurship, and government,

3. We do it through investments in education, infrastructure,

technology, leadership, and sustainable energy.

The Lessons I’ve Learned

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The Lessons I’ve Learned1. If we are not achieving something, it is because we have not

put our minds to it.2. We have great challenges facing our generation, but even

greater opportunities.3. You must surround yourself only with positive people and

great mentors.4. Thoughts become things. Write down and frame your goals.5. It takes at least five years from when you start to make it, so

start taking action today.

The Lessons I’ve Learned

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The Lessons I’ve Learned6. Don’t be afraid of failure or of making mistakes. Things will go

wrong. 7. Don’t take yourself too seriously.8. Live life to its fullest. Be passionate. Do what makes you

happy. 9. Money means nothing if you don’t have friendships, health,

and love.10. Our generation can, and must address the major inequities of

opportunity in the world.

The Future for Me

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Be part of creating a sustainable world without poverty through:

• Entrepreneurship• Investing in Frontier Markets• Public Service• Writing

For More Information

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For more information you can visit…

• My Blog: www.ryanallis.com

• iContact: www.icontact.com

• Humanity Fund: www.humanityfund.com

• Nourish: www.nourishinternational.org

How to Connect

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I’m happy to help however I can. You can reach me via:

ryanallis@icontact.com

Or friend me on Facebook. I’m the Ryan Allis at UNC.

Let’s Work Together

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Let’s work together as entrepreneurs, social entrepreneurs, and

leaders for the next five decades to:

Our generation has an immense opportunity if we set our minds to it.

1. End extreme poverty in our lifetime

2. Provide accessible clean water, food, shelter, and primary

education to every human

3. End genocide, warfare, starvation, and preventable

disease.

“We achieve what we want to achieve. If we are not achieving something it is because we have not put our minds to it.”