2012 - 2013 marketing prospectus

2012/2013

Marketing ProsPectus

w w w. g o u l b u r n r i v e r v a l l e y . c o m . a u

goulburn river valley tourisM

w w w. g o u l b u r n r i v e r v a l l e y. c o m . a u

2012/2013 Marketing ProsPectusgoulburn river valley tourisM

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goulburn river valley tourisM is a non-for-Profit coMPany established to rePresent the tourisM industry across the Mitchell, Murrindindi, strathbogie and greater shePParton region.

there is not a business, professional service or commercial operation in our region that does not ultimately receive some share of the revenue contributed to the local economy by tourism and its associated economic benefits.

it is in the direct interest of all those who benefit from tourism to participate in and contribute to the effective promotion of the entire region and the planned management of its marketing activities.

Goulburn river valley – visitation statistics

the goulburn river valley region welcomed:

froM June 2010 to June 2011.

the spend of visitors in the goulburn river valley during this time exceeded:

Statistics taken from YE June 2010 – YE June 2011.

Source: National Visitor Survey, YE Dec 10, Tourism Research Australia (TRA)

2012/2013 MarketinG activity – at a Glance

13 great opportunities for your business to promote itself!

• BendigoLeisurefest • MelbourneCaravan&Campingshow• Postcard‘Experience’Campaign • SpecialOffersFlyer• TourismChampionshipShowcase • HolidayPlanner• HolidayPlannerSmartPhoneApp • SeasonalConsumernewsletter• PublicRelationsjournalistvisits • Websiteeventlistings• VolunteerPrivilegePass

7.2 million daytriP visitors

2.1 million overnight visitors

+

$1,535,760,000sPent by visitors in the region

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Heart of victoria

Holiday Planner

tHe Goulburn river valley Heart of victoria Holiday Planner is back by PoPular deMand!

With the firstpublicationsopopularanadditional25,000 copies were printed – we anticipate the same level of interest from advertisers and visitors at our second publication.

number of copies: 25,000 size: a4 number of pages: 60 including cover

Printed full colour throughout plus satin sealer. 200gsm satin art cover with 115gsm satin art throughout. (this is slightly lighter stock than the original planner but still of superior quality).

We envisage making changes to the imagesused but keeping the overall design very similar to the existing layout.

unlike official visitor guides, the holiday Planner features suggested touring options in categories that support our regions strengths, including:

• Naturalattractions • FoodandWine• Historyandheritage • Farmgateproduce• Fishing,watersports • Artsandculture andactivities • TheArmyand• Golf Militaryexperience

Promoting the region in this way encourages visitors to explore and design their stay around activities that personally appeal to their desired holiday experience.

2011/2012 MarketinG buy in oPPortunities

I have never seen our region promoted

in such a beautiful way. I had to look

twice to see if it really was our region

in the photos! What a world class

publication – this is certainly a coffee

table book.

email received through goulburn

river valley tourism website.

Thank you for listing local markets

and historical centres in your Holiday

Planner publication. Markets attract a

lot of visitors and rarely have funds to

promote properly – we love the book

and will be telling everyone about it.

letter to goulburn river valley tourism.

back by PoPular deMand!



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the holiday Planner will once again be split into two easy to navigate sections.

the first section will feature the suggested tours including editorial and maps that pinpoint specific businesslocationstohelpvisitors‘selfnavigate’theregion.

the second half will feature townships and showcase a full listing of what is on offer in each town.

by doing this our readers will be able to have, at their fingertips, information that attracts them to explore a tour that appeals, and a full listing of what is on offer in each townships they visit.

each of these towns featured will have a short editorial introduction with the size of the introduction being governed by the level of advertising support.

tHe online coMPonentonce again the holiday Planner will be supported through interactive mapping on the grvt website – however we have taken this one step further and will be developing a complementary holiday Planner smart Phone app, taking interactivity to the next level!

distributiondistribution of the holiday Planner has been refined so we know we are only printing the exact number of copies we require until April 2015. We wantedto keep advertising costs as low as possible for industry, so we have monitored closely where the best distribution points for this publication are and tailored distribution accordingly.

the holiday Planner will be distributed through to following channels:• Visitor Information Centres throughout Victoria

(including federation square)• The GRVT stand at the Melbourne Caravan,

camping and touring supershow• TheGRVTstandatBendigoLeisureFest• Majoreventsandfestivalsintheregion• Tokeytravelwritersandtravelpublications• TokeyVictorianandinterstatebusandtouring

companies • Conferencesandregionalsummits

targeted distribution will also take place with copies of the publication sent to;

• Victorian and Interstate bus and touringcompanies

• Keytravelwritersandtravelpublications

Pristine Rivers & Lakes8

Water playPack a picnic, drop in a line and play in the

Goulburn River Valley Region’s best waterfront

locations. There is a great range of water activities

for the whole family to enjoy. Whether you’re

into fast-paced action on the water or looking

for peace and tranquillity in natural surrounds,

endless hours of enjoyment await you in our

region. Come and join us at:

• Goulburn River

• Nagambie Lakes, Nagambie

• Lake Eildon, Eildon

• Victoria Park Lake, Shepparton

• Lake Bartlett, Tatura

• Polly McQuinn’s, Strathbogie Ranges

• Honeysuckle Creek, Violet Town

• Seven Creeks, Euroa

• Goulburn Weir, Nagambie

• Falls Creek Reservoir, Tallarook

• Rubicon River, Rubicon

• Yea River, Yea

• Eildon Pondage, Eildon

• Little River, Taggerty

• Hughes Creek, Avenel

• King Parrot Creek, Strath Creek

• Steavenson River, Marysville

Pristine Rivers & LakesTHE MIGHTY GOULBURN RIVER RUNS RIGHT THROUGH OUR REGION, LINKING ONE END TO

THE OTHER. THE RIVER, ALONG WITH THE BEAUTIFUL AND PRISTINE LAKE EILDON AND

NAGAMBIE LAKES, ARE HOME TO AN ABUNDANCE OF WILDLIFE AND OFFER THE OPPORTUNITY

TO EXPERIENCE ALL SORTS OF WATER ACTIVITIES INCLUDING BOATING, SKIING, FISHING AND

SWIMMING IN PROTECTED AREAS.

Drop a line inThe magnifi cent Goulburn River, beautiful

Nagambie Lakes and picturesque Lake Eildon

provide excellent fi shing opportunities, particularly

for trout, salmon, cod and perch. Fly-fi shing is

also popular.

Stake your spot on the bank or launch your

boat and cruise the waters. There are lots of

family-friendly spots to enjoy that boast scenic

backdrops and an array of wildlife. You can relax

in the tranquil surrounds, catch and cook your

own dinner and then sleep under the stars.

The Department of Primary Industries carries out

occasional releases of trout in many of the rivers,

creeks and lakes. Some popular fi shing locations

have recreation areas, toilets and boat-launching

facilities.

Steep banks line some parts of the river, with

sandbars and access points dotted throughout.

Informal boat ramps are scattered along the

rivers at popular access points. For detailed

information visit the Parks Victoria website at

www.parks.vic.gov.au

You can also get your fi shing licence from

Nagambie Cheap Shop along with your fi shing

gear and a whole lot more.

www.goulburnrivervalley.com.au

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Tatura

Murchison

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Marysville

Thornton

Yarck

Taggerty

Avenel

WhiteheadsCreek

Kerrisdale

Flowerdale

Murindindi

GlenburnKinglake West

Strath Creek

Toolangi

Buxton

Lake Mountain Resort

TrawoolTallarook

Longwood

Puckapunyal

Narbethong

Molesworth

Merrigum

Congupna

Acheron

Shepparton

Broadford

Mooroopna

Euroa

Seymour

Alexandra

Kinglake

Tabilk

Katunga

Lemnos

Kialla

Nagambie

Hazeldene

Rushworth

Yarra Glen

Moama

MELBOURNE

Heathcote

Kyabram

Nathalia

Numurkah

Yarrawonga

Benalla

Mansfield

Lilydale

Healesville

Merton

Whittlesea

Bonnie Doon

Echuca

Bundalong

Tongala

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Howqua

Warburton

Sunbury

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Great for Fishing :

1 Nagambie Lakes, Nagambie

2 Lake Eildon, Eildon

3 Victoria Park Lake, Shepparton

4 Lake Bartlett, Tatura

5 Polly McQuinn’s, Strathbogie Ranges

6 Honeysuckle Creek, Violet Town

7 Seven Creeks, Euroa

8 Goulburn Weir, Nagambie

9 Falls Creek Reservoir, Tallarook

10 Rubicon River, Rubicon

11 Yea River, Yea

12 Eildon Pondage, Eildon

13 Little River, Taggerty

14 Hughes Creek, Avenel

15 King Parrot Creek, Strath Creek

16 Steavenson River, Marysville

Destinations of interest:A Nagambie Cheap Shop

High St, Nagambie

B River Country Adventours

Shepparton, Nagambie & Seymour

C Lake Eildon Marina

190 Sugarloaf Rd, Eildon

D Goulburn River High Country Rail Trail

From Tallarook to Mansfi eld (p28)

E Greater Shepparton’s Shared Path

Network Various locations around

Shepparton

F Shepparton’s All Abilities Playground

Tom Collins Dve, Shepparton

Things to doRiver Country Adventours has canoes for

hire and safaris at Seymour, Nagambie and

Shepparton. There are camping and fi shing

adventures available on the Lower Goulburn

National Park.

Lake Eildon Marina’s fl eet of houseboats

offers a unique accommodation experience that

allows visitors to explore the pristine waters and

magnifi cent surroundings.

Greater Shepparton’s shared-path network

winds its way through areas of natural beauty

along the Goulburn River.

Shepparton’s All Abilities Playground features

swings, a concord net, sand-play area, slides and

climbing walls. There is full wheelchair access and

it is open from dawn to dusk.

The beautiful Goulburn River High Country

Rail Trail features magnifi cent scenery and is

connected to towns that feature historic buildings,

heritage attractions, art galleries and museums,

fi ne food and wine and great accommodation.

Fishing licences

For information on fi shing licences, bag limits,

catching bait or any other fi shing issues,

call the Department of Primary Industries

Customer Service Centre on 136 186 or visit

www.dpi.vic.gov.au

Refer to town directory: Pages


Marysville & surrounds38

Marysville is renewing itself after the devastating February 2009 bushfi res – many business owners are re-opening their doors and there is nothing they would like better than to welcome you to their beautiful part of the world. A visit to the region is a great way to support the recovery process and the scenic drive to Marysville is part of its tourist appeal. The town and surrounding areas offer a broad range of accommodation for couples, singles, groups and families in hotels, motels, caravan parks, self-contained properties and Bed & Breakfast houses – the perfect base for bushwalking, sightseeing, trout fi shing, playing golf, cycling, indulging in great food and wine and admiring local art and crafts. A visit to the magnifi cent Steavenson Falls – one of the tallest sets of falls in Victoria – will leave you feeling inspired by Mother Nature’s awesome beauty.

A scenic drive among the tall trees of the Black Spur will lead you to the gorgeous hamlet of Narbethong, set amongst lush forest, rivers and farmland and providing the gateway to Marysville and beyond. Narbethong offers beautiful accommodation and easy access to Lake Mountain for snow play and scenic walking trails.

Marysville & surrounds WHEN IT COMES TO THE GREAT OUTDOORS, MARYSVILLE AND SURROUNDS HAS IT ALL. WHETHER YOU’RE INTO BUSHWALKING, FISHING, CYCLING, WHITE-WATER RAFTING OR SOME FUN IN THE SNOW, YOU CAN DO IT ALL IN THIS SPECTACULAR PART OF VICTORIA.

Steavenson FallsDiscover the breathtaking beauty of the Steavenson Falls in Marysville – after dark! The falls are fl oodlit at night and are truly worth a late night visit.

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Lake Mountain is Melbourne’s closest and most affordable alpine resort and is located only 21km from Marysville. A mountain of fun all year round, the resort offers cross-country skiing, tobogganing, snow play and snow-mobile rides during winter and mountain biking, bushwalking and road cycling during the warmer months.

With a skyline dominated by the distinctive Cathedral Mountain, part of the Cathedral Range State Park, the township of Taggerty boasts a spectacular setting. Hemmed by the Blue Range to the east and the Black Range to the west, it offers a smorgasbord of outdoor activities for visitors. The rivers and streams in the area provide great opportunities for trout and fl y-fi shing, white-water rafting and canoeing. Spend relaxing days and peaceful evenings enjoying the serenity of the spectacular countryside and natural surrounds.

Nearby, the ever-expanding village of Buxton is a natural beauty with its surrounding mountainous views, trees and rivers. If you’re looking to throw a line in, head to the ‘Meeting of the Waters’ where three rivers come together for fantastic fi shing opportunities.


Steavenson Falls

Lake Mountain

Marysville & surrounds 39

Just 90 minutes from Melbourne with a ‘million-miles-away’ feel, the historic Black Spur Inn, with stunningforest views, invites you to indulge in the perfectgetaway. Offering hotel suites, cabin units or a lodge for larger groups, all with the comforts one would expect. Be sure to ask about their various specialseasonal get-a-way packages.

436 Maroondah Hwy, NARBETHONGPh: 03 5963 7121www.blackspurinn.com.au

BLACK SPUR INN

Two spacious self contained cottages of contemporary design nestled within a very peacefulsetting, amidst an orchard of chestnut trees,surrounded by the mystic mountains. The cottagescan sleep up to four and have open fires and spas.Children and pets are welcome. Every season is adelight. Packages available.

20 Manby Road, NARBETHONGPh: 03 5963 7103www.chestnutglade.com.au

CHESTNUT GLADE

Escape to BIG4 Taggerty Holiday Park, located in a pretty bush setting on the banks of the Acheron River with the Cathedral Mountain as the back drop.

Stay in one of their fully self contained 2 bedroomensuite cabins where you might spy a platypus whilst sitting on the decking overlooking the Acheron River. Take your caravan or tent to camp on one of the shaded powered/unpowered sites.

Breathe clean fresh air and enjoy the great outdoors, take it easy or be active! Enjoy bushwalking, fishing,golfing, swimming, horse riding, or water skilling onLake Eildon,

Just over 2 hours from Melbourne, simply travel upthe Maroondah Highway or take the Hume Freeway.

3380 Maroondah Hwy, TAGGERTYPh: 03 5774 7263www.big4taggerty.com.au

BIG4 TAGGERTY HOLIDAY PARK

Elite Stays, set on 16 acres with breathtaking views of views of the Cathedral Ranges, offers guests a luxurious place to come home to after exploring the surrounding region.

Featuring 2 large bedrooms, flat screen TV with DVD player, iPod docking station, cosy wood fire, fully equipped kitchen and contemporary décor.

21 Acacia Lane, TAGGERTYPh: 0413 795 283www.elitestays.com.au

ELITE STAYS

Located just 8kms from Marysville and set amongst the lush green pastures of Keppel Valley farm. This farm house has 4 bedrooms and offers a separate spa room, 2 bathrooms, flat screen TV,sitting room, billiard/family room and large kitchen. Enjoy the outdoors with the BBQ and spa area. Idealfor families and larger groups. Sit back, soak it allin and relax!

Marysville Buxton Rd, MARYSVILLEPh: 0413 795 283 E: [email protected]

KEPPEL WATERS

A C C O M M O D A T I O NA C C O M M O D A T I O N

A C C O M M O D A T I O N A C C O M M O D A T I O N

A C C O M M O D A T I O N


Marysville

2011/12 Holiday Planner

structure of Holiday Planner


5

full page: $2,100 +Gst half Page: $1,270 +Gst Quarter Page: $790 +Gst eighth Page $420 +Gst

additional $72 +Gst per box 40 holiday Planners (must order pryor to printing)

holiday Planner $10 +Gst display stand

smart Phone app free app listing to advertisers in holiday

Planner

advertisinG rates

a4

1/2

1/4

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For distribution - April 2013

Please note: goulburn river valley tourism is keeping the cost of advertising as low as possible to ensure your business can participate. in order to do this we have been specific with the number of copies we need to print and distribute.

all operators who advertise will receive 40 copies of the holiday Planner to display and distribute as desired. any additional copies of the holiday Planner will need to be ordered prior to printing at an investment of $72.00 per box of 40.

Council’sarealsoencouragedtopurchaseadditionalcopies of the holiday Planner for distribution at local events, community events, inclusion in new resident kits and display in customer service.

disPlayvisitor information centres throughout the goulburn river valley region will be displaying the holiday Planner in a uniformed fashion – so no matter which vic a visitor enters, the material will be displayed the same and visitors will be able to easily access our regions information.

We are encouraging operators to do the sameand purchase a holiday Planner display stand for your business countertop at an additional cost of$10perstand.Wehavenotmadethesecostscompulsory, but do encourage businesses to think about how you display and control the distribution of your holiday Planners.

Holiday Planner sMart PHone aPP

Prominent group will develop an exclusive smart phone app to further enhance the effectiveness of the holiday Planner. consumers will be able to download this app to their iPhone or android handset free of charge to have instant and interactive access to the businesses promoted within the Planner. this includes gPs and google mapping.

free addition

for Holiday Planner

advertisers



6

Sample Brochure

Heart of victoria

sPecial offers flyer

number of copies: 50,000

to be distributed via trade shows, vics, and grvt businesses with offers valid for a 12 month period

size: a4 featuring 44 offers/discounts

stock: 150gsm gloss art

as an incentive, participating businesses will be able to provide exclusive offers to the ever-growing database collected at past and future trade shows.

consumers love the thought of special deals so we plan to offer a host of incentives for people to visit and stay in the goulburn river valley region.

goulburn river valley tourism will produce a double sided a4, full colour flyer featuring 44 special offers from a host of businesses including accommodation, dining and attractions. so no matter what style of business you have, you will be able to take part in this promotion.

it is important to have “value added” offers rather than straight percentage discounts. two full pages of discounts will be ineffective as it encourages the consumer to only look for the cheapest option – we want you to make money, not sacrifice profit!

We are encouraging businesses to value add –partner with a local attraction, offer a free bottle of wine, a local produce hamper on arrival, an upgrade, breakfast, complementary night - anything that will set your business apart and entice visitors to experience your business.

adrenalin GaMeS www.adrenalingames.com.au

315 South Mountain rd, Heathcote Junction Ph: 03 9745 2955

20% off outdoor action gamesJust 45 mins from Melbourne Cbd, get your heart pumping with the

thrill of Challenge Paintball or laser Skirmish.valid to 30/9/12

Myriad GlaSS Studio www.myriadglass.com

20 trainers dve, kilmore Ph: 0419 255 592

Save up to $95 on workshops in art glass fusing Half and full day workshops available.

valid to 30/9/12. Conditions apply.

tHe PanCake Pan www.thepancakepan.com

16 Sydney rd, kilmore Ph: 03 5782 1991

2 meals for the price of 1Specialising in sweet and savoury pancakes and crepes, order 2 of

the same and get the second free!valid tue - thu until 30/9/12. one redemption per table.

kilMore Caravan Park110 northern Hwy, kilmore Ph: 03 5782 1508

A special weekend package 3 nights in a 1br deluxe cabin with a bottle of Sparkling

Chardonnay on arrival and continental breakfast - Just $265valid to 30/9/12

tHe SHed Cafe & CottaGeS www.trawoolshed.com.au

8447 Goulburn valley Hwy, trawool Ph: 03 5799 1595

Complimentary bottle of wine Soak in the views from this popular café, just 1 hour from

Melbourne. redeemable with every 2 course meal for 2 people.

open fri – Sun. valid to 30/9/12

HiGHlandS Caravan Park www.highlandscaravanpark.com.au

33 emily St, Seymour Ph: 035792 2124

Free internet voucher for each night bookedbyo caravan or relax and unwind in one of the airconditioned deluxe

cabins. valid to 30/9/12

waHrinG’S reStaurant & Caltex roadHouSe

Goulburn valley Hwy (10kms north of nagambie) Ph: 03 5794 7292

Bonus Italian soft serve gelati!yours to enjoy when you order a famous wahring’s burger

with the lot. open 6am to 10pm daily.valid to 30/9/12

MoorooPna Golf Club www.mooroopnagolfclub.com

2 fairway dve, Mooroopna Ph: 03 5825 3910

Discounted Green FeesPay just $15 for 18 holes of golf on this popular course featuring a

fully licensee clubhouse and bistro. valid to 30/9/12

Gv Hotel www.gvhotel.com

223 High St, Shepparton Ph: 03 5821 9822

Receive a FREE bottle of winePurchase any 2 meals from the lunch menu (starting at just $11) and

receive a complimentary bottle of house wine.valid to 30/9/12



Bonus nights’ accommodationStay for 2 nights in one of our fully self contained cottages and

receive a 3rd night free! valid to 30/9/12

tHe ParaCHute SCHool www.skydivingassoc.com.au

55 airstrip rd, euroa Ph: 1300 302 907

Save $70 on skydivingexperience the adrenaline rush as you skydive from 14,000 feet!

Save $70 off the total price when two people book. Must be used by 30/6/12

aquaMoveS www.aquamoves.com.au

tom Collins drv, Shepparton Ph: 03 5832 9400

Aquamoves FREE child swimallows one child free entry to the swimming pools and Splash Park.

limit one per family. valid to 30/9/12

HilltoP Golf & Country Club www.hilltopgolfclub.com.au

71 Gowrie St, tatura Ph: 03 5824 1689

2 Green Fees for the price of 1Put your skills to the test at this challenging par 71 championship

course 20 minutes west of Shepparton.valid to 30/9/12

tHe flowerdale Hotel www.flowerdalehotel.com

3325 whittlesea yea rd, flowerdale Ph: 03 5780 1230

Free garlic bread with each main mealwinner of 3aw’s pub of the week, and other national and State

awards, you’ll love their award winning chicken parmas. valid to 30/9/12

Spend $70 or more and receive a 5% discount Step inside australia’s largest food factory outlet.

the savings you will find in this cash and carry clearance centre will amaze you.

there are genuine discounts of between 20 to 70% off normal retail prices on

SPC, Goulburn valley, ixl, taylors and many others.

open 7 days a week - Plently of free parking for cars & caravans.

valid to 30/9/12Must present flyer

SPC ardMona faCtory SaleS www.ardmonafactorysales.com.au

Cnr Corio & vaughan Streets, Shepparton Ph: 03 5821 7033

Special OffersG o u l b u r n r i v e r v a l l e y

Marysville Caravan & Holiday Park www.marysvillecaravanpark.com.au1130 buxton Marysville rd, Marysville Ph: 03 5963 3247

$20 lunch voucherStay 2 nights in a Superior Cabin and receive a $20 lunch voucher to be used at lake Mountain resort’s bistro.

valid to 30/9/12

MarySville Golf & bowlS Club www.marysvillegolfandbowls.com.au956 buxton Marysville rd, Marysville Ph: 03 5963 3241

Save $50 on this golf packagePay just $29 for 18 holes of golf and the use of a 2 seater cart. bookings essential, subject to availability. valid Mon – fri to 30/9/12.

CHeStnut Glade www.chestnutglade.com.au20 Manby rd, narbethong Ph: 03 5963 7103

The ultimate couples retreat2 nights accommodation with a 2 course meal at the black Spur inn, bottle of wine and chocolates on arrival. all just $550.valid to 30/9/12. Subject to availability.

lake Mountain alPine reSort www.lakemountainresort.com.au1071 lake Mountain road, Marysville Ph: 03 5957 7222

Action, Fun, Adventurebook an adult or Child day Pass and receive all day mountain bike hire for free. $79 per adult and $42 per child.

valid 21/11/11 to 8/6/12

rennies at acheron Gallery restaurant www.marianrennie.com.au 132 breakaway rd, acheron Ph: 03 5772 1701

Complimentary dessert with every main mealthis is where inner city chic meets country hospitality and charm. bookings essential.

valid to 30/9/12

toolanGi tavern www.toolangitavern.com.au1390 Myers Creek rd, toolangi Ph: 03 5962 9398

Complimentary coffee with each meal toolangi tavern has great food (like their famous toolangi burger), stunning views and loads of atmosphere. valid to 30/9/12

tower Motel MarySville www.towermotel.com.au33 Murchison St, Marysville Ph: 03 5963 3225

Stay 3 nights but only pay for 2take in all Marysville has to offer, all within walking distance to this popular motel.valid to 30/9/12. Subject to availability.

lake Mountain alPine reSort www.lakemountainresort.com.au 1071 lake Mountain road, Marysville Ph: 03 5957 7222

First Timers Snow Experiencebook yourself into the first timers experience and put your child into kids Club for free. $69 per adult. valid 9/6/12 to 30/9/12 dependent on snow conditions and does not include resort entry.

Jerusalem Creek Marina & Holiday Park www.jerusalemcreek.com.au501 Jerusalem Creek rd, eildon Ph 03 5774 2585

3 nights on Lake Eildon for the price of 2Make it a long weekend on one of our unique boatels, a luxury cabin that floats!

valid to 30/9/12. Subject to availability

The Goulburn River Valley represents the true heart of Victoria with so much to see and do!Take advantage of these special offers and discover why the Goulburn River Valley is a hugely popular lifestyle and holiday destination.

You must present this flyer when redeeming offers

Heathcote Junction

Violet Town

Tatura

Murchison

Yea Eildon

Marysville

Flowerdale

Toolangi

Buxton


Trawool

Narbethong

Acheron

Shepparton

Broadford

Kilmore

Mooroopna

Euroa

Seymour

Alexandra

Kinglake

Katunga

Nagambie

Yarra Glen

MELBOURNE

Melton

Heathcote

Kyabram

Nathalia Yarrawonga

Benalla

Mansfield

Lilydale

Healesville

Whittlesea

Bonnie Doon

Echuca

Bundalong

Mulwala

Mathoura

Barmah

Cobram

Warburton

Sunbury

Rochester

HWY

VALLEYGOULBURN

HW

YM

AR

OO

ND

AHHW

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VALLEYMURRAY

MulwalaLake


EildonLake

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LakeEppalock

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kePPel waterSMarysville buxton rd, Marysville Ph: 0413 795 283

Stay 2 nights and get a 3rd night freethe perfect getaway, just 8kms from Marysville featuring fabulous views and 4 spacious bedrooms. valid to 30/9/12. Subject to availability.

distribution offers in the special offers flyer will be featured and distributed through the following:• Melbourne Caravan, Camping & Touring

supershow• BendigoLeisurefest• VisitorInformationCentrenetwork(featuredon

the grvt display stand)• GRVTbusinesses• OntheGoulburnRiverValleyTourismwebsite• In our Seasonal Consumer Newsletter (out to

3,000+ database)• ThroughourPublicRelationsnetwork

tiP: this is the perfect opportunity to work closely with other local tourism operators to come up with lots of great offers to entice people to visit your town!

each offer: $290 +Gst

advertisinG rate


7

ultiMate exPerience in tHe Goulburn river valley

number of postcards: 50,000

to be distributed via trade shows, vics, and grvt businesses

size: 210w x 100h

stock: 300gsm board

Fullcolour&glosslaminateonfront,singlecolour uncoated on the back.

How does it work?our goal is to partner with a business and offer one substantial prize, which will be promoted through every avenue available to encourage people to visit and learn more about our region.

if you would like more information on how you could benefit from the exclusivity of this promotion, please notify us as soon as possible so we can work together closely to maximise on this opportunity. distribution The ‘Ultimate Experience’ Promotion is a keypromotion for the goulburn river valley in the 2012/2013 years. distribution of the postcard will be through:• Melbourne Caravan, Camping & Touring

supershow• BendigoLeisurefest• VisitorInformationCentrenetwork(featuredon

the grvt display stand)• OntheGoulburnRiverValleyTourismwebsite• In our Seasonal Consumer Newsletter (out to

3,000+ database)• ThroughourPublicRelationsnetwork• Onemailsignaturesandmarketingcollateral

entryWe have moved in to the 21st Century! WhilePostcards will still be available for entry, Qr code readers will be used to track entries through the visitor information centres, trade shows and will be available through full page advertising in the holiday Planner.

tHe benefit to your business…The‘UltimateExperience’isanexclusivecampaign.Weareofferingapartnershipopportunity foronebusiness in our region to partner with grvt and co-brandthe‘UltimateExperience’Campaign.Asa partner on this exclusive offer your business will receive:• Co-brandingon50,000printedpostcards• Co-branding through the DEDICATED

competition entry page on our website www.goulburnrivervalley.com.au – where 18% oflastyear’sentrieswerereceived

• AfeaturearticleinourSeasonalNewsletter(outto 3,000+ consumer database) – word limits will apply

• Co-branding on Visitor Information Centrestands throughout our region

• Linksestablishedfromourwebsitetoyours,yourwebsite to ours and access to a ‘BOOK NOW’button (if your business takes online bookings)

• OurPublicRelationsfirmwillalsobeworkingtodeliver additional value to this campaign

How to enter: if you are collecting this postcard at the 2011 Rv & camping or 2012 melbourne caravan, camping & Tourism Supershow, fill in your details, tear off the perforated edge and enter at the goulburn River valley Tourism stand.

online entry: Enter online by visiting www.goulburnrivervalley.com.au, selecting the prize ‘experience’ you would like, fill in your details and hit enter.terMS & ConDitionS: 1. No purchase necessary to enter the ultimate Experience prize draw.2. Entries must be received by 5.00pm Friday 30 march 2012. goulburn River valley Tourism accepts no responsibility for any entries that are incomplete, illegible, corrupted or fail to reach the Promoter by the relevant closing date for any reason. Proof of posting or sending is not proof of receipt. Entries via agents or third parties are invalid. Entries become the property of the Promoter and are not returned.3. all correctly completed entries will be entered into a prize draw which will take place 9.00am monday 2 april 2012. The first entry drawn will be the winner.4. The winner will be notified by email. The winner must claim their prize within 14 working days of the Promoter sending notification. if the prize is unclaimed after this time, it will lapse and the Promoter reserves the right to offer the unclaimed prize to a substitute winner selected in accordance with these rules.

5. Winners will be listed on the goulburn River valley Tourism website www.goulburnrivervalley.com.au 6. The prize is not transferable or redeemable for cash.7. Prizes are subject to availability. in the event of unforeseen circumstances, the Promoter reserves the right (a) to substitute alternative prizes of equivalent or greater value and (b) in exceptional circumstances to amend or foreclose the promotion without notice. No correspondence will be entered into.8. The information entrants provide will be used by goulburn River valley Tourism for the purpose of conducting this survey and for marketing and publicity purposes. Entry into the competition constitutes the entrant’s acceptance to be contacted by goulburn River valley Tourism.9. goulburn River valley Tourism shall not be liable for any loss or damage or for any personal injury sustained as a result of taking the prize from the time of receipt of the prize.

10. The winner agrees to take part in reasonable post event publicity and to the use of their name and photograph in such publicity.11. by entering the prize draw each entrant agrees to be bound by these terms and conditions. 12. The Promoter is goulburn River valley Tourism, 90 Welsford Street, Shepparton, 3630. to enter visit: www.goulburnrivervalley.com.au

win!canoeing is lots of fun for all ages and you could win a half day canoe safari on the lower goulburn River in Shepparton. The prize is for 2 adults and 2 children and includes light refreshments. courtesy of river Country Adventours, Shepparton, nagambie & Seymour Ph: 03 5852 2736 www.adventours.com.au The kids will love a big day out at australia’s largest outdoor adventure playground. your prize includes an unlimited day pass for 4 on the kidsTown miniature train plus lunch and refreshments. courtesy of SPC Ardmona Kidstown, Mooroopna Ph: 03 5831 4213 www.kidstown.org.au Enjoy a family day full of outdoor fun at Emerald bank leisure land with free entry to the adventure Park and motor museum, mini golf and devonshire Tea at the chocolate shop. courtesy of emerald Bank leisure land, South Shepparton Ph: 03 5823 5908 www.emeraldbankleisureland.com.au australia’s largest food factory outlet are giving away a $150 voucher and with savings of up to 70% off normal retail prices you’ll be able to stock your boot full of bargains. courtesy of SPC Ardmona Factory Sales, Shepparton Ph: 03 5821 7033 www.ardmonafactorysales.com.auconditions apply to each prize. Winner will be notified of these conditions.

E N T E R H E R E

Win the

experienceUltimate

in the heart of Victoriafamily

NamE: __________________________________________

STaTE: _________________ PoSTcodE: _____________

PHoNE: _________________________________________

Email: __________________________________________

male Female

agE: 20-29 30-39 40-59 60-80

HavE you viSiTEd ouR REgioN bEFoRE?

yes No

aRE you likEly To viSiT uS iN THE FuTuRE?

yes No

to be negotiated: $tba +Gst

advertisinG rate

Please contact Prominent Group if you are interested in

discussing this exclusive opportunity.



8

casual rate: $7,200 +Gst subsidised rate: $3,670 +Gst(for lta Members)

Maximum 3 participants

advertisinG rates

are you a tourisM cHaMPion?

Goulburn river valley tourisM is searcHinG for our reGion’s tourisM cHaMPions to feature in a new and innovative caMPaiGn.

the campaign will see three tourism champion businesses featured in a series of 3 – 5 minute interviews, intercut with dynamic footage of your business and town.

the interviews will explore what is at the heart of a great business, what tourism champions love about where they live and why they choose to operate a business in the heart of victoria.

becoming a part of the tourism champion showcase is the ultimate marketing tool.

wHy?• The3-5minutepieceswillbeviewableonour

website and proactively used to enhance future marketing campaigns and promotions.

• Over 3,500 people visit our website eachmonth actively seeking information about the goulburn river valley region. the numbers of hits is steadily increasing and with the surge of visitation predicted following the trade shows, having a visual presence on our website will be extremely valuable to your business.

• Youwillbegivenfullaccesstoallfootageaswellas to the finished version. this can be used on your own website and for other promotions of your business.

• When we email newsletters to our consumerdatabase your businesses feature pieces will be linked and actively promoted as a part of the tourism champion showcase

• The interviews will be posted on the GRVTyoutube website to encourage visitation to www.goulburnrivervalley.com.au

• Wewillbecontinuouslyrunningthesevideosatthe Caravan, Camping & Touring Super Showin Melbourne and bendigo which is visited by approximately 180,000 people.

• Unlikeotherpromotionsthereisnoexpirydatewhen the promotion will end. the tourism champion showcase will continue to be a feature goulburn river valley tourism will build upon so the value your business will receive from being a champion will be felt for possibly years to come.

over 3,500WEBSITEVISITORSEACHMONTH


9

Participation in any of our marketing campaigns in the 2012/2013 period and your business will be automaticallyincludedinvisitingjournalistPRbids,which position the region as a highly desirable destinationandencouragesjournaliststovisit,stayand write about your business.

goulburn river valley tourism will again feature a full listing of regional events for free through the goulburn river valley tourism website www.goulburnrivervalley.com.au

to feature your upcoming event visit the website and fill in your event details and we will upload it free of charge.

regionally significant events will also feature on the homepage and subsequent pages of the website in the side bar.

w w w.gou lburnr i ve r va l l ey.com.au

the true Pr value of coverage in the Goulburn river valley region from June 2011 to april 2012

Being‘first in line’for journalistvisitsmayresult ina great feature article and expose your business or product to new customers.

free MarketinG

oPPortunity

exceeded

$1,153,920

16

t iger ta les ju l-aug

17

jul-aug t iger ta les

t ravel the buzz

Long known for its orchards and fruit canneries, the Goulburn Valley now attracts weekend escapists on the

strength of its boutique wineries, inviting range of eateries and eclectic list of historic sites, says Sandy Guy

Lifting the Vale

FACT FILE

l Tatura Family Pub, 42-50 Hogan St, Tatura, tel: (0)3 5824

1600, www.thefamilypub.com.au

l Quest Apartments, 177-183 Welsford St, Shepparton, tel:

(0)3 5814 4800, www.questapartments.com.au

l Shepparton Heritage Centre Museum, 154 Welsford St,

Shepparton, www.heritageshepparton.com.au

l Tatura Irrigation ands Wartime Camps Museum, 49 Hogan

St, Tatura, tel: (0)3 5824 2111

The historic

gold town of

Rushworth, a

major draw for

prospectors in

the 1850s, boasts a National

Trust-listed main street.

About 7km to the south is

the once-thriving gold rush

township of Whroo. Days

Mill, nearly 150 years old and

one of the best-preserved

structures of its kind in

Victoria, is another top

attraction, whose manager’s

residence and outbuildings

seem frozen in time.

The Goulburn River winds

its way through beautiful

countryside around

Shepparton, where gold-

hungry prospectors crossed

the river as they moved from

central Victoria’s goldfields

to the north-east. Paddle

steamers stopped here in the

1880s en route to the Murray

River. The first commercial

orchard was established

There are a

number of

quaint country

inns in the

Goulburn

Valley, including the Tatura

Family Pub. Accommodation

is old-style – bathrooms are

down the hall – but the rooms

t’s harvest time at

Carlo Monichino’s

eponymous winery

at Katunga near

Shepparton, and the 80-year-

old winemaker is busy in the

vineyard he first planted in 1962.

When Carlo isn’t hurtling

across the vineyard on a

motorbike, this high-octane

octogenarian can most often be

seen cooking lunch for the staff.

Either that or you’ll find him,

wine glass in hand, bantering

with customers at the cellar

door, where shelves are laden

with award-winning vintages

from Monichino Wines.

Born in Italy, Carlo is living

proof that a daily drop may be

good for you. Or perhaps it’s the

pure country air of the Goulburn

Valley that accounts for his

healthy longevity.

Stretching from Seymour to

Echuca on the Murray River, the

Goulburn Valley is synonymous

with agriculture. It’s home to

everything from dairy farms to

orchards where apples, pears

and other fruit is grown and then

trucked to Shepparton’s SPC-

Ardmona, one of the world’s

largest fruit canneries.

Surrounding the canneries

here are small communities

that have recently emerged as

popular getaway destinations

– thanks in large part to their

boutique wineries, country pubs

and eateries, farm-gate produce

and relics of the region’s past.

I

On the u

pat Ardmona in 1884, and

Shepparton has never looked

back. Today, shopping centres

and arcades add to the city’s

tourism appeal.

For a peek at old

Shepparton, visit the historic

precinct by the river with

its Aboriginal canoe tree,

the remains of a wharf from

paddle-steamer days and the

river punt (cable ferry) around

which the town grew.

The Shepparton Heritage

Centre Museum, housed in

the city’s oldest building,

features displays relating to

the city’s past.

The Tatura Irrigation and

Wartime Camps Museum

offers insights into the

seven prisoner-of-war camps

here that held up to 8,000

internees, including Germans,

Italians and Japanese,

during World War II. German

officers were detained at

nearby Dhurringile Mansion,

a magnificent structure on

Tatura-Murchison Road. Built

in 1877, it’s now a minimum-

security prison that you can

see from the road.

Alex Black was just 22 when he bought Murchison’s Caledonian hotel

two years ago. he quickly began transforming what was once a

run-down watering hole into one of the region’s favourite diners

the Goulburn River winds through beautiful countryside around

Shepparton, where gold-hungry prospectors crossed the river

while moving from central Victoria’s goldfields to the north-east

Ancient river

gums fringing

the Goulburn

River form

the tranquil

backdrop for Longleat Estate,

where Sandra and Guido

Vazzoler have been making wine

for seven years. Visitors sip

Shiraz and nibble antipasto and

Sandra’s handcrafted cheese on

the deck at the cellar door.

At Murchison’s Caledonian

Hotel, the menu features fresh

barramundi raised in nearby

Kyabram, along with big local

steaks and kangaroo fillets.

Alex Black was just 22 when he

bought the town’s run-down

watering hole two years ago and

began transforming it into one of

the region’s favourite diners.

Tatura’s Hot Bread Shop,

two-time grand champion at The

Great Australian Vanilla Slice

Peek

AT THe

PAST

FolloW

THe FooD

TRAIl

STAy IN

CoMFoRT

are comfortable and reasonably

priced. What’s more, the bistro

serves hearty, bargain-priced

pub fare like corned silverside.

Shepparton’s Quest

Apartments are home to

comfortable units with spacious

living areas, kitchens, comfy

beds, balconies – and big TVs.

Triumph, is a must-visit for those

with a sweet tooth.

At Thieves and Duffers in

Ardmona, Sally Plunkett crafts

ambrosian fruit wines and

ports made from mulberries

and apricots. On the way there,

stop in at Locheilan Farmhouse

Cheese and the Chocolate Apple

Factory, the latter for crisp,

caramel-coated apples.

At Shepparton’s Friar’s Café,

the emphasis is on regional

produce, while Wagner Bros

Fine Food Store in Murchison

is all about coffee and mouth-

watering cakes. Greendale

Olives is home to roughly 4,000

olive trees that thrive thanks to

the valley’s Mediterranean-like

climate conditions.

Lifting the ValeLifting the Vale

SPC Ardmona

fruit cannery

Carlo Monichino of

Monichino Wines

Tranquil spot on

Goulburn riverside

Greendale Olives

Sally Plunkett of

Thieves and Duffers

Goulburn River

Wagners Bros

Fine Food Store

Longleat Estate

wine and cheese

Guido and Sandra

Vazzoler of

Longleat Estate

Apple orchard

Goulburn

Valley produce

photography

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Public relations coMPleMentary for anyone wHo ParticiPates in Paid MarketinG

website events listinG



1 0

the tourism industry in the goulburn river valley region benefits greatly from the service of over 200 volunteers in visitor information centres located at Marysville, eildon, yea, alexandra, kilmore, seymour, nagambie lakes and greater shepparton.

volunteers in these visitor information centres provide a crucial role in disseminating information, responding to visitor enquiries, and often being the visitors’ first point of contact with our region.travellers look to visitor information centres for their first hand knowledge on things to see and do, places to stay and dine, activities and events.

volunteers who have experienced first hand the features they are relaying to our visitors, are able to promote with greater enthusiasm, confidence and conviction.

How can My business ParticiPate?it is simple, easy and free to have your businesslisted on the volunteer Privilege Pass, but places are strictly limited due to space availability.

volunteer PrivileGe Pass

tiPs for businessesWhenconsideringwhat tooffer thinkaboutwhatyou would like volunteers to talk about when they are promoting your business to visitors...some example offers could be:• Buyonecoffeegetonefree• Afreeglassofwinewithanymealpurchase• Complementarysamplesizewithanypurchase• Complementary signature dish when dining

with four or more people

remember the more unique and enticing your offer - the more likely volunteers will visit and promote your business!

***as a result of their contact with volunteers at the greater shepparton visitor information centre, 47% of visitors said that they would undertake more activities as a result of the information they received.

(Source: Vickit survey 2011)

the first volunteer Privilege Pass will be launched at the visitor information centre summit in May 2012. a second volunteer Privilege Pass opportunity will be available in 2013.

if you are interested in participating, be sure to sign up for our stakeholder newsletter at our website www.goulburnrivervalley.com.au so you are the first to know about this free marketing opportunity!

free MarketinG

oPPortunity


1 1

advertisinG rates

full page: $2,100 +Gst half Page: $1,270 +Gst Quarter Page: $790 +Gst eighth Page $420 +Gst

additional $72 +Gst per box 40 holiday Planners (must order pryor to printing)

holiday Planner $10 +Gst display stand

smart Phone app free app listing to advertisers in holiday

Planner

Holiday Planner

a4

1/2

1/4

1/8

For distribution - April 2013

casual rate: $7,200 +Gst subsidised rate: $3,670 +Gst(for lta Members)

Maximum 3 participants

tourisM cHaMPion

Please contact:

annabel [email protected]

Mob: 0417 357 300Ph: 03 5831 2455

BOOKINGS&ENQUIRIES

adrenalin GaMeS www.adrenalingames.com.au

315 South Mountain rd, Heathcote Junction Ph: 03 9745 2955

20% off outdoor action gamesJust 45 mins from Melbourne Cbd, get your heart pumping with the

thrill of Challenge Paintball or laser Skirmish.valid to 30/9/12

Myriad GlaSS Studio www.myriadglass.com

20 trainers dve, kilmore Ph: 0419 255 592

Save up to $95 on workshops in art glass fusing Half and full day workshops available.

valid to 30/9/12. Conditions apply.

tHe PanCake Pan www.thepancakepan.com

16 Sydney rd, kilmore Ph: 03 5782 1991

2 meals for the price of 1Specialising in sweet and savoury pancakes and crepes, order 2 of

the same and get the second free!valid tue - thu until 30/9/12. one redemption per table.

kilMore Caravan Park110 northern Hwy, kilmore Ph: 03 5782 1508

A special weekend package 3 nights in a 1br deluxe cabin with a bottle of Sparkling

Chardonnay on arrival and continental breakfast - Just $265valid to 30/9/12



Complimentary bottle of wine Soak in the views from this popular café, just 1 hour from

Melbourne. redeemable with every 2 course meal for 2 people.

open fri – Sun. valid to 30/9/12

HiGHlandS Caravan Park www.highlandscaravanpark.com.au

33 emily St, Seymour Ph: 035792 2124

Free internet voucher for each night bookedbyo caravan or relax and unwind in one of the airconditioned deluxe

cabins. valid to 30/9/12

waHrinG’S reStaurant & Caltex roadHouSe

Goulburn valley Hwy (10kms north of nagambie) Ph: 03 5794 7292

Bonus Italian soft serve gelati!yours to enjoy when you order a famous wahring’s burger

with the lot. open 6am to 10pm daily.valid to 30/9/12

MoorooPna Golf Club www.mooroopnagolfclub.com

2 fairway dve, Mooroopna Ph: 03 5825 3910

Discounted Green FeesPay just $15 for 18 holes of golf on this popular course featuring a

fully licensee clubhouse and bistro. valid to 30/9/12

Gv Hotel www.gvhotel.com

223 High St, Shepparton Ph: 03 5821 9822

Receive a FREE bottle of winePurchase any 2 meals from the lunch menu (starting at just $11) and

receive a complimentary bottle of house wine.valid to 30/9/12



Bonus nights’ accommodationStay for 2 nights in one of our fully self contained cottages and

receive a 3rd night free! valid to 30/9/12

tHe ParaCHute SCHool www.skydivingassoc.com.au

55 airstrip rd, euroa Ph: 1300 302 907

Save $70 on skydivingexperience the adrenaline rush as you skydive from 14,000 feet!

Save $70 off the total price when two people book. Must be used by 30/6/12

aquaMoveS www.aquamoves.com.au

tom Collins drv, Shepparton Ph: 03 5832 9400

Aquamoves FREE child swimallows one child free entry to the swimming pools and Splash Park.

limit one per family. valid to 30/9/12

HilltoP Golf & Country Club www.hilltopgolfclub.com.au

71 Gowrie St, tatura Ph: 03 5824 1689

2 Green Fees for the price of 1Put your skills to the test at this challenging par 71 championship

course 20 minutes west of Shepparton.valid to 30/9/12

tHe flowerdale Hotel www.flowerdalehotel.com

3325 whittlesea yea rd, flowerdale Ph: 03 5780 1230

Free garlic bread with each main mealwinner of 3aw’s pub of the week, and other national and State

awards, you’ll love their award winning chicken parmas. valid to 30/9/12

Spend $70 or more and receive a 5% discount Step inside australia’s largest food factory outlet.

the savings you will find in this cash and carry clearance centre will amaze you.

there are genuine discounts of between 20 to 70% off normal retail prices on

SPC, Goulburn valley, ixl, taylors and many others.

open 7 days a week - Plently of free parking for cars & caravans.

valid to 30/9/12Must present flyer

SPC ardMona faCtory SaleS www.ardmonafactorysales.com.au

Cnr Corio & vaughan Streets, Shepparton Ph: 03 5821 7033

Special OffersG o u l b u r n r i v e r v a l l e y

Marysville Caravan & Holiday Park www.marysvillecaravanpark.com.au1130 buxton Marysville rd, Marysville Ph: 03 5963 3247

$20 lunch voucherStay 2 nights in a Superior Cabin and receive a $20 lunch voucher to be used at lake Mountain resort’s bistro.

valid to 30/9/12

MarySville Golf & bowlS Club www.marysvillegolfandbowls.com.au956 buxton Marysville rd, Marysville Ph: 03 5963 3241

Save $50 on this golf packagePay just $29 for 18 holes of golf and the use of a 2 seater cart. bookings essential, subject to availability. valid Mon – fri to 30/9/12.

CHeStnut Glade www.chestnutglade.com.au20 Manby rd, narbethong Ph: 03 5963 7103

The ultimate couples retreat2 nights accommodation with a 2 course meal at the black Spur inn, bottle of wine and chocolates on arrival. all just $550.valid to 30/9/12. Subject to availability.

lake Mountain alPine reSort www.lakemountainresort.com.au1071 lake Mountain road, Marysville Ph: 03 5957 7222

Action, Fun, Adventurebook an adult or Child day Pass and receive all day mountain bike hire for free. $79 per adult and $42 per child.

valid 21/11/11 to 8/6/12

rennies at acheron Gallery restaurant www.marianrennie.com.au 132 breakaway rd, acheron Ph: 03 5772 1701

Complimentary dessert with every main mealthis is where inner city chic meets country hospitality and charm. bookings essential.

valid to 30/9/12

toolanGi tavern www.toolangitavern.com.au1390 Myers Creek rd, toolangi Ph: 03 5962 9398

Complimentary coffee with each meal toolangi tavern has great food (like their famous toolangi burger), stunning views and loads of atmosphere. valid to 30/9/12

tower Motel MarySville www.towermotel.com.au33 Murchison St, Marysville Ph: 03 5963 3225

Stay 3 nights but only pay for 2take in all Marysville has to offer, all within walking distance to this popular motel.valid to 30/9/12. Subject to availability.

lake Mountain alPine reSort www.lakemountainresort.com.au 1071 lake Mountain road, Marysville Ph: 03 5957 7222

First Timers Snow Experiencebook yourself into the first timers experience and put your child into kids Club for free. $69 per adult. valid 9/6/12 to 30/9/12 dependent on snow conditions and does not include resort entry.

Jerusalem Creek Marina & Holiday Park www.jerusalemcreek.com.au501 Jerusalem Creek rd, eildon Ph 03 5774 2585

3 nights on Lake Eildon for the price of 2Make it a long weekend on one of our unique boatels, a luxury cabin that floats!

valid to 30/9/12. Subject to availability

The Goulburn River Valley represents the true heart of Victoria with so much to see and do!Take advantage of these special offers and discover why the Goulburn River Valley is a hugely popular lifestyle and holiday destination.

You must present this flyer when redeeming offers

Heathcote Junction

Violet Town

Tatura

Murchison

Yea Eildon

Marysville

Flowerdale

Toolangi

Buxton


Trawool

Narbethong

Acheron

Shepparton

Broadford

Kilmore

Mooroopna

Euroa

Seymour

Alexandra

Kinglake

Katunga

Nagambie

Yarra Glen

MELBOURNE

Melton

Heathcote

Kyabram

Nathalia Yarrawonga

Benalla

Mansfield

Lilydale

Healesville

Whittlesea

Bonnie Doon

Echuca

Bundalong

Mulwala

Mathoura

Barmah

Cobram

Warburton

Sunbury

Rochester

HWY

VALLEYGOULBURN

HW

YM

AR

OO

ND

AHHW

Y

MEL

BA

CALDER

FWY

FWY

HU

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YM

IDLA

ND

FWY

HUME

HWY

MIDLAND

YW

H

VALL

EY

GO

ULBURN

HW

Y

NO

RTH

ERN

HWY

VALLEY

MURRAY

MulwalaLake


EildonLake

MokoanLake

LakeEppalock

Riv

er

Cam

pasp

e

Riv

er

Goulb

urn

RiverMurray

State ParkBarmah

ParkState

Barmah


Park

StrathbogieRanges

FWY

WESTERN

MID

LAN

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kePPel waterSMarysville buxton rd, Marysville Ph: 0413 795 283

Stay 2 nights and get a 3rd night freethe perfect getaway, just 8kms from Marysville featuring fabulous views and 4 spacious bedrooms. valid to 30/9/12. Subject to availability.

each offer: $290 +Gst

sPecial offers flyer

How to enter: if you are collecting this postcard at the 2011 Rv & camping or 2012 melbourne caravan, camping & Tourism Supershow, fill in your details, tear off the perforated edge and enter at the goulburn River valley Tourism stand.

online entry: Enter online by visiting www.goulburnrivervalley.com.au, selecting the prize ‘experience’ you would like, fill in your details and hit enter.terMS & ConDitionS: 1. No purchase necessary to enter the ultimate Experience prize draw.2. Entries must be received by 5.00pm Friday 30 march 2012. goulburn River valley Tourism accepts no responsibility for any entries that are incomplete, illegible, corrupted or fail to reach the Promoter by the relevant closing date for any reason. Proof of posting or sending is not proof of receipt. Entries via agents or third parties are invalid. Entries become the property of the Promoter and are not returned.3. all correctly completed entries will be entered into a prize draw which will take place 9.00am monday 2 april 2012. The first entry drawn will be the winner.4. The winner will be notified by email. The winner must claim their prize within 14 working days of the Promoter sending notification. if the prize is unclaimed after this time, it will lapse and the Promoter reserves the right to offer the unclaimed prize to a substitute winner selected in accordance with these rules.

5. Winners will be listed on the goulburn River valley Tourism website www.goulburnrivervalley.com.au 6. The prize is not transferable or redeemable for cash.7. Prizes are subject to availability. in the event of unforeseen circumstances, the Promoter reserves the right (a) to substitute alternative prizes of equivalent or greater value and (b) in exceptional circumstances to amend or foreclose the promotion without notice. No correspondence will be entered into.8. The information entrants provide will be used by goulburn River valley Tourism for the purpose of conducting this survey and for marketing and publicity purposes. Entry into the competition constitutes the entrant’s acceptance to be contacted by goulburn River valley Tourism.9. goulburn River valley Tourism shall not be liable for any loss or damage or for any personal injury sustained as a result of taking the prize from the time of receipt of the prize.

10. The winner agrees to take part in reasonable post event publicity and to the use of their name and photograph in such publicity.11. by entering the prize draw each entrant agrees to be bound by these terms and conditions. 12. The Promoter is goulburn River valley Tourism, 90 Welsford Street, Shepparton, 3630. to enter visit: www.goulburnrivervalley.com.au

win!canoeing is lots of fun for all ages and you could win a half day canoe safari on the lower goulburn River in Shepparton. The prize is for 2 adults and 2 children and includes light refreshments. courtesy of river Country Adventours, Shepparton, nagambie & Seymour Ph: 03 5852 2736 www.adventours.com.au The kids will love a big day out at australia’s largest outdoor adventure playground. your prize includes an unlimited day pass for 4 on the kidsTown miniature train plus lunch and refreshments. courtesy of SPC Ardmona Kidstown, Mooroopna Ph: 03 5831 4213 www.kidstown.org.au Enjoy a family day full of outdoor fun at Emerald bank leisure land with free entry to the adventure Park and motor museum, mini golf and devonshire Tea at the chocolate shop. courtesy of emerald Bank leisure land, South Shepparton Ph: 03 5823 5908 www.emeraldbankleisureland.com.au australia’s largest food factory outlet are giving away a $150 voucher and with savings of up to 70% off normal retail prices you’ll be able to stock your boot full of bargains. courtesy of SPC Ardmona Factory Sales, Shepparton Ph: 03 5821 7033 www.ardmonafactorysales.com.auconditions apply to each prize. Winner will be notified of these conditions.

E N T E R H E R E

Win the

experienceUltimate

in the heart of Victoriafamily

NamE: __________________________________________

STaTE: _________________ PoSTcodE: _____________

PHoNE: _________________________________________

Email: __________________________________________

male Female

agE: 20-29 30-39 40-59 60-80

HavE you viSiTEd ouR REgioN bEFoRE?

yes No

aRE you likEly To viSiT uS iN THE FuTuRE?

yes No

to be negotiated: $tba +Gst

ultiMate exPerience

Please contact Prominent Group if you are interested in

discussing this exclusive opportunity.

w w w. g o u l b u r n r i v e r v a l l e y . c o m . a u

2012 - 2013 marketing prospectus

Documents

holiday planner publication

b u r n r

marketing activities

entire region

tourism industry

marketing prospectuswww

original planner

greater shepparton region