2012 acm geocrowd

20
& Academia Sinica Using Social Media for Collaborative Species Identification and Occurrence: Issues, Methods, and Tools Dongpo Deng, G.-S. Mai, C.-H. Hsu, T.-R. Chuang, T.-E. Lin, H.-H. Lin, K.-T. Shao, R. Lemmens, M.-J. Kraak Faculty of Geo-Information Science and Earth Observation (ITC), University of Twente, the Netherlands & Institute of Information Science, and Biodiversity Research Center, Academia Sinica, Taiwan & Endemic Species Research Institute, Council of Agriculture, Taiwan ACM SIGSpatial GeoCrowd, 5 Nov. 2012

Upload: dongpo-deng

Post on 27-Jan-2015

108 views

Category:

Technology


0 download

DESCRIPTION

 

TRANSCRIPT

Page 1: 2012 ACM Geocrowd

& Academia Sinica

Using Social Media for Collaborative Species Identification and Occurrence:

Issues, Methods, and Tools

Dongpo Deng, G.-S. Mai, C.-H. Hsu, T.-R. Chuang, T.-E. Lin, H.-H. Lin, K.-T. Shao, R. Lemmens, M.-J.

Kraak !

Faculty of Geo-Information Science and Earth Observation (ITC), University of Twente, the Netherlands

& Institute of Information Science, and Biodiversity Research

Center, Academia Sinica, Taiwan

& Endemic Species Research Institute,

Council of Agriculture, Taiwan

ACM SIGSpatial GeoCrowd, 5 Nov. 2012

Page 2: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Background

!A large number of social media users as human senors actively report what are happening in their surroundings.

!Voluntary participation has become an important part of citizen science. The emergence of social media offers new opportunities to recruit more participants to citizen science projects.

!Utilizing social media to engage with a large number of people can be a way to improve data collection over a large geographic region and a long time span.

���2

Page 3: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

���3

Page 4: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

���4

Page 5: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Motivations

! The transformation from crowdsourced information to citizen science is a problem ! There is no social media specifically designed for citizen

science. ! Social media applications and services facilitate social

interactions, but not scientific activities and data analyses. ! The crowdsourced information contributed by netizens

through social media is often in unstructured data format such as text and image.

! It is a challenge to process unstructured data collections for scientific purposes.

���5

Page 6: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Institutional GI and UGGC

Structured GI Unstructured GI

User Generated Geo Content!(Volunteered Geographic Information)

Institutional GI

Page 7: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Research questions and purposes

!Research questions ! Can social media be a tool for citizen science project? ! How to deal with unstructured data from social media? ! How to use the structured (processed) crowdsourced

information to help participants of citizen science projects? !Research purposes ! To discuss whether social media can be a tool for citizen

science ! To provide an approach for processing unstructured data

from social media ! To develop tools for processing information from social

media, and reuse the processed information for citizens and scientists

���7

Page 8: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Ecological Observation on Facebook

���8

http://www.facebook.com/groups/enjoymoths/permalink/438916509453913/

Page 9: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

An approach for processing crowdsourced information

���9

Information Extraction

Information Reuse

Information Formalization

Page 10: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Identifying shortened species names

���10

Confidence value =

Page 11: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Identifying shortened place names

���11

Page 12: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

An ontology for formalizing the extracted information from Facebook threads

���12

Page 13: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Publish the processed crowdsourced information

���13

http://140.109.28.64:2020/page/thread/177883715557195_438916509453913

Page 14: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

The entry for the extracted species name

���14

Page 15: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

The entry for the extracted geographic name

���15

Page 16: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Use CMS to manage processed data

���16

http://roadkilled.biota.biodiv.tw http://enjoymoths.biodiv.tw/

Page 17: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

A semantic annotation plug-in for entering geographic names in Facebook posts

���17

Page 18: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

���18

Page 19: 2012 ACM Geocrowd

2012/11/6ACM SIGSpatial GeoCrowdInstitute of Information Science, Academia Sinica

Conclusion and future works

! This study proposed an approach to transferring unstructured crowdsourced information to structured data for scientific purposes

!We believe it has broader application in UGC management as well, and it promises to be a good start in solving important design problems in citizen science projects on the Web

! In the future, we will improve these tools and investigate new ways to apply them in other contexts

!Also, we will apply the crowdsourced data collected from Facebook to ecological researches such as the hotspot of roadkill

���19

Page 20: 2012 ACM Geocrowd

Thank you for attention !

[email protected]