2012 advertising rate card
DESCRIPTION
2012 Advertising Rate CardTRANSCRIPT
display advertising | Sizes & Rates | february 1, 2012
Monday and Tuesday advertisements will all be priced at the $25,000 level unless it is lower due to a pickup discount.
Non-profit/religious rates will all be rated at the $5- $9,999 level or $25+ level if placed on Mondays or Tuesdays. Food and beverage rates available upon request.
Black and White Rates: 5% discount
Pick-up Discounts: Any advertisement that runs any day of the week at regular rate may be repeated at the following discounts off the original costs. The following conditions apply.
All advertisements must be completed during a seven consecutive day period.1. Sunday advertisements receive no discounts.2. Monday, Tuesday receive 50% off.3. Pickup one additional insertion on a Wednesday, Thursday, Friday, or a Saturday and receive 15% off the second advertisement.4. Pickup a second additional insertion on a Wednesday, Thursday, Friday, or Saturday and receive 50% off the third advertisement.5.
Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com
AD Size incheS
Double Truck 21.25" x 20.833"
Full page 10.25" x 20.833"
JR page 8.5208" x 14.5"
1/2 page h 10.25" x 10"
1/2 page v 5.0625" x 20.833"
1/4 page h 10.25" x 5"
1/4 page v 5.0625" x 10"
3/8 page 5.0625" x 15"
1/8 page 5.0625" x 5"
1/16 page 3.333" x 4"
1/32 page h 3.3333" x 2"
1/32 page v 1.6042" x 4"
Broadsheet ad sizes inches
Full Color Display rates Full Page is considered: 125 inches
Ad Size Open RAte $1500 - $2,999 $3,000 - $4,900 $5,000 - $9,999 $10,000 - $24,000 $25,000+Open or Freq contract Open or Freq contract Open or Freq contract Open or Freq contract 26 week | 6 x Rate 52 week | 12 x Rate
Full page $4,330.00 $4,070.20 $3,750.00 $3,572.00 $2,816.00 $2,060.00
Jr page $2,500.00 $2,350.00 $2,175.00 $2,070.00 $1,630.00 $1,195.00
1/2 page $2,164.00 $2,034.16 $1,875.00 $1,783.00 $1,408.00 $1,030.00
3/8 page $1,650.00 $1,551.00 $1,425.00 $1,365.00 $1,074.00 $780.00
1/4 page $1,100.00 $1,034.00 $955.00 $910.00 $715.00 $525.00
3/16 page $825.00 $775.50 $705.00 $675.00 $540.00 $390.00
1/8 page $550.00 $517.00 $475.00 $455.00 $358.00 $260.00
1/16 page $275.00 $258.50 $235.00 $225.00 $180.00 $130.00
1/32 page $137.50 $129.25 $120.00 $113.50 $90.00 $65.00
price/inch: $36.67 $34.47 $31.83 $30.33 $23.87 $17.50
Color Display rates Full Page is considered: 125 inches
specialty print products | Sizes & Rates | february 1, 2012
Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com
Monday – Saturday Sundays and Holidays
$5,000.00 – $13.33/inch $6,000.00 – $16.00/inch
SPadea SPortS PickuP
Monday – Saturday Sundays and Holidays
$3,000.00 – $8.00/inch $3,500.00 – $9.33/inch
spaDea 9 column page is considered: 375
Spadea is a wrap around the outside of the newspaper. one half page color advertisement wraps the front page, there is a full color advertising back page and one and a half black & white pages inside. this is available with 14 day advance notification. Please inquire for sizing pdf’s and templates.
Full Color Display rates
Ad Size Crave Wednesday Food Crave & Food
Open Open Combo
Full page $656.25 $2,163.00 $2,625.00
Jr page $393.75 $1,254.75 $1,548.75
1/2 page $341.25 $1,081.50 $1,338.75
3/8 page $262.50 $824.25 $1,023.75
1/4 page $173.25 $551.25 $682.50
3/16 page $141.75 $441.00 $535.50
1/8 page $89.25 $273.00 $341.25
1/16 page $47.25 $147.00 $178.50
1/32 page $26.25 $78.75 $99.75
Wine Sponsorship includes color $100.00 $150.00 $200.00
price/inch: $6.56 $19.69 $24.94
Crave Full page is considered: 125 inches
Sizes are Broadsheet ad sizes
crave is a broadsheet wrap distributed by mail and driveway delivery to 29,000 non-subscribers on Wednesdays.
specialty print products | Sizes & Rates | february 1, 2012
Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com
Ad Size GO! GO! GO!
Open $10-$24,99926 week
$25,000+52 week
Full page $1030.00 $800.00 $700.00
1/2 page $525.00 $400.00 $350.00
3/8 page $390.00 $300.00 $260.00
1/4 page $260.00 $200.00 $175.00
1/8 page $130.00 $100.00 $85.00
Sunday GO! Back page Only $125.00 $100.00 $75.00
4 Column price/inch $23.72 $18.65 $15.97
Go! & sunDay shop
Full Color Display rates
Ad Size
Open$25,000 +6 x Rate
$10-$24,99912 x Rate 24 x Rate
Full page $1,500.00 $1,400.00 $1,200.00 $925.00
1/2 page $1,100.00 $900.00 $750.00 $585.00
1/4 page $725.00 $650.00 $500.00 $375.00
total distribution 47,000 = web (Sunday, Shop and full run Crave)Lawrence Journal-World, Crave tonganoxie Mirrorm Baldwin City Signal
Clip
cLiP is a monthly tabloid coupon book.
Go! - tab is a life style publication.Published on Mondays
Insert Rates | february 1, 2012
Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com
Full run Lawrence Journal-World and all community newspapers: $2,500•
add on virtual sticky note (Geo targeted to Lawrence) on home page of LJWorld.•com $525 if purchased with sticky note in Lawrence Journal-World.
Add on virtual sticky notes can run during a 7 day window of the print sticky note and are subject to movement on a different day if a full-priced sticky note or a home page takeover has been purchased on a particular day.
1-2 times 3-6 times 7-12 times
Mon-Sat, 16,500 qty $1,000.00 $900.00 $800.00
Sunday (or any day that includes “Shop”), 18,000 qty $1,200.00 $1,000.00 $900.00
stiCky notes 3” x 3” with .125” margin and .125” bleed
Full Color Display rates
Preprinted Insert Tab Pages Std. Pages LJW cpm Crave cpm
Single Sheet $39.00 $39.00
4 2 $42.00 $42.00
8 4 $45.00 $47.00
12 6 $50.00 $53.00
16 8 $55.00 $58.00
20 10 $57.00 $61.00
24 12 $62.00 $66.00
28 14 $66.00 $71.00
32 16 $70.00 $75.00
36 18 $74.00 $81.00
40 20 $78.00 $86.00
44 22 $82.00 $90.00
48 24 $86.00 $94.00
52 26 $90.00 $98.00
56 28 $94.00 $102.00
insert ratesLawrence JournaL-worLd (LJw) and crave (tMc product)
zoned rates (Quantities less than 10,000 pieces, add $6 per thousand) Minimum Quantity 5,000
Preprinted Insert Tab Pages Std. Pages LJW cpm Crave cpm
Single Sheet $45.00 $45.00
4 2 $48.00 $48.00
8 4 $51.00 $53.00
12 6 $56.00 $59.00
16 8 $61.00 $64.00
20 10 $63.00 $67.00
24 12 $68.00 $72.00
28 14 $72.00 $77.00
32 16 $76.00 $81.00
36 18 $80.00 $87.00
40 20 $84.00 $92.00
44 22 $88.00 $96.00
48 24 $92.00 $100.00
52 26 $96.00 $104.00
56 28 $100.00 $108.00
insert rates - ZoneD ratesLawrence JournaL-worLd (LJw) and crave (tMc product)
contact your Lawrence Journal-World representative for rates on pre-prints larger than 56 tab pages or equivalent.
PrePrint requirementSdeadline: Supplements must be delivered to the •Lawrence Journal-World no later than 5 business days prior to insertion date.
Skids or cartons are accepted.•
Shipments accepted between 7:30 am and 4:30 pm •Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.
thanksgiving day and the first Sunday in december •inserts must run at the full run distribution. No zoning will be allowed due to heavy demand.
total Full Coverage Billed Qty Required Qty
Lawrence Journal-World, Crave, Comm. papers 72,300 74,000
Lawrence Journal-World, Crave 45,500 46,500
Lawrence Journal-World 18,000 18,500
We print inserts-Minimum 10,000 qty,60# Glossy full color; 2-sided, 8.5”x11”, Create, print and deliver
$55.00 $58.00
$35.00 CPM for requested overrun quantities.
the world company | Sizes & Rates | february 1, 2012
Baldwin city Signal | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | baldwincity.com
Kansas City
Olathe
Independence
Lenexa
Shawnee
Lee's Summit
Overland Park
Liberty
Lawrence
BeltonRaymore
Parkville
De Soto
Grandview
Leavenworth
Blue Springs
Leawood
Smithville
Lansing
Gardner
Raytown
Kearney
Bonner Springs
Gladstone
Sugar Creek
Edwardsville
Riverside
Spring Hill
Oak GroveMerriam
Excelsior Springs
Grain Valley
Pleasant Hill
Prairie Village
Weston
Basehor
Lone Jack
Platte City
Greenwood
Mission
Tonganoxie
Eudora
Lawson
Claycomo
North Kansas City
Mosby
Orrick
Buckner
Farley
Ridgely
Baldwin City
Napoleon
Prathersville
Loch Lloyd
Sibley
Lake Winnebago
River Bend
Mission Hills
Unity Village
Woods Heights
Lake Lotawana
Fairway
Peculiar
Roeland Park
Edgerton
Lake Quivira
Bates City
Camden
Crystal Lakes
Missouri City
Levasy
Weatherby Lake
Pleasant Valley
Fleming
Linwood
Holt
McLouth
Birmingham
Camden Point
Randolph
OskaloosaGlenaire
Rayville
Tracy
Kingsville
Lake Tapawingo
Platte Woods
Winchester
Lake Waukomis
NorthmoorOakwood
Easton
Strasburg
Avondale
Excelsior Estates
Ferrelview
Houston Lake
Clay
Jackson
Ray
Platte
Leavenworth
Jefferson
Wyandotte
Atchison
Johnson
Cass
Douglas
Lafayette
Johnson
Clinton
Franklin
66048
64079
66086
6406864077
66020
64060
66054
64084
6402466097
64075
66109
64098
64089
66052
64062
6408564153
66066
64058
66002
66012
64088
64016
64048
64029
6415266054
64024
64056
66007
66111
64015
66044
6407666106
64074
66044
66012
66016 64444
64133
64018
64089
66104 64161
64057
64119
64156
64151
64154
64118
64155
64097
64055
64062
6610264050
64116
66226 6401464129
64164
64017
64157
66060
66043
66073
66027
64163
66002
64120
66002
66060
64130
64048
64492
64052
64117
66112
64092
66103
64089
64165
64127
64166
66115
64108
64017
64484 64671
64077
64053
66105
6412864111
6449264492 64062
64126
66109
64109
64124
64080
66006
6606166025
6603064061
66062
64012
6604664086
64070
64011
66021
66083
6408366085
66018
66044
66047
64034
66025
64082
64081
64040
64030
66227 64138
66049 64064
66092
6407866013
64134
64132
66218
64131
64149
66217
66219 66215
6401166213
66212
66216
66221
6411466220
66224
64070
64145
64061
66209
66208
66223
66203
6413766210
64063
64139
6406466044
64150
66202
640HH
66204
66207
66211
64146
64136
66021
6620666214
66013
64075
64034
66101
64110
64080
64147
661HH
64082
64113
64054
6608366083
660HH660HH
66013
660HH
64158
66006
640HH
6412564123
64734
64167
64106
66077
64112
64077
640HH
64066
640HH
641HH
641HH
66021
66088
640HH
64671
64075
66086
66109
660HH
640HH
64147
640HH
644HH
64105
641HH
640HH
662HH
641HH
644HH
640HH
66109
660HH
66097
66092
660HH
66118
660HH
640HH
64477
640HH
64076
640HH
64080
6410164102
66067
64058
64053
644HH
64077
660HH
66118
644HH
66019
641HH
64192
66067
64465
660HH660HH
64118
660HH
66073
AD Size incheS
Double Truck 20.833" x 14.5"
Full page 9.833" x 14.5"
Banner 9.833" x 2"
3/4 page 9.833" x 10.833"
2/3 page 7.333" x 10.833"
1/2 page v 4.833" x 14.5"
1/2 page h 9.833" x 7.166"
3/8 page 4.833" x 10.833"
1/4 page v 4.833" x 7.166"
1/4 page h 9.833" x 3.5"
1/8 page v 2.333" x 7.166"
1/8 page h 4.833” x 3.5”
3/16 page 7.333” x 3.5”
1/16 page 2.333” x 3.5”
1/32 page 2.333" x 1.666"
Tall Tab ad SizeS incheS
Full Color Display rates
Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &
Beverage/Political
Full page $622.00 $485.00 $413.00 $365.00
3/4 page $502.00 $407.00 $342.00 $287.00
1/2 page $353.00 $264.00 $231.00 $204.00
3/8 page $295.00 $223.00 $191.00 $169.00
1/4 page $182.00 $142.00 $119.00 $104.00
3/16 page $160.00 $121.00 $101.00 $90.00
1/8 page $107.00 $80.00 $69.00 $61.00
1/16 page $53.00 $40.00 $34.00 $30.00
1/32 page $29.00 $22.00 $20.00 $17.00
Frnt pg Banner 4col x 2” $182.00 $142.00 $119.00 $90.00 (52 times)
price/inch: $17.42 $13.21 $12.01 $10.21
Color Display rates Full Page is considered: 58 inches
Black and white rates available; see account representative
Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Tonganoxie Mirror and Shawnee Dispatch.
850 paid distribution on Thursdays
Space reservation deadline: Friday at 4:00 p.m. Final ad approval deadline: 3:00 p.m. Wednesday
www.baldwincity.com - Average traffic of 35,000 impressions per month. See account executive for pricing information.
the world company | Sizes & Rates | february 1, 2012
tonganoxie mirror | 520 E. Fourth Street | Tonganoxie, Kansas 66086 | P. 913.845.2222 | F. 913.845.9451 | tonganoxiemirror.com
Kansas City
Olathe
Independence
Lenexa
Shawnee
Lee's Summit
Overland Park
Liberty
Lawrence
BeltonRaymore
Parkville
De Soto
Grandview
Leavenworth
Blue Springs
Leawood
Smithville
Lansing
Gardner
Raytown
Kearney
Bonner Springs
Gladstone
Sugar Creek
Edwardsville
Riverside
Spring Hill
Oak GroveMerriam
Excelsior Springs
Grain Valley
Pleasant Hill
Prairie Village
Weston
Basehor
Lone Jack
Platte City
Greenwood
Mission
Tonganoxie
Eudora
Lawson
Claycomo
North Kansas City
Mosby
Orrick
Buckner
Farley
Ridgely
Baldwin City
Napoleon
Prathersville
Loch Lloyd
Sibley
Lake Winnebago
River Bend
Mission Hills
Unity Village
Woods Heights
Lake Lotawana
Fairway
Peculiar
Roeland Park
Edgerton
Lake Quivira
Bates City
Camden
Crystal Lakes
Missouri City
Levasy
Weatherby Lake
Pleasant Valley
Fleming
Linwood
Holt
McLouth
Birmingham
Camden Point
Randolph
OskaloosaGlenaire
Rayville
Tracy
Kingsville
Lake Tapawingo
Platte Woods
Winchester
Lake Waukomis
NorthmoorOakwood
Easton
Strasburg
Avondale
Excelsior Estates
Ferrelview
Houston Lake
Clay
Jackson
Ray
Platte
Leavenworth
Jefferson
Wyandotte
Atchison
Johnson
Cass
Douglas
Lafayette
Johnson
Clinton
Franklin
66048
64079
66086
6406864077
66020
64060
66054
64084
6402466097
64075
66109
64098
64089
66052
64062
6408564153
66066
64058
66002
66012
64088
64016
64048
64029
6415266054
64024
64056
66007
66111
64015
66044
6407666106
64074
66044
66012
66016 64444
64133
64018
64089
66104 64161
64057
64119
64156
64151
64154
64118
64155
64097
64055
64062
6610264050
64116
66226 6401464129
64164
64017
64157
66060
66043
66073
66027
64163
66002
64120
66002
66060
64130
64048
64492
64052
64117
66112
64092
66103
64089
64165
64127
64166
66115
64108
64017
64484 64671
64077
64053
66105
6412864111
6449264492 64062
64126
66109
64109
64124
64080
66006
6606166025
6603064061
66062
64012
6604664086
64070
64011
66021
66083
6408366085
66018
66044
66047
64034
66025
64082
64081
64040
64030
66227 64138
66049 64064
66092
6407866013
64134
64132
66218
64131
64149
66217
66219 66215
6401166213
66212
66216
66221
6411466220
66224
64070
64145
64061
66209
66208
66223
66203
6413766210
64063
64139
6406466044
64150
66202
640HH
66204
66207
66211
64146
64136
66021
6620666214
66013
64075
64034
66101
64110
64080
64147
661HH
64082
64113
64054
6608366083
660HH660HH
66013
660HH
64158
66006
640HH
6412564123
64734
64167
64106
66077
64112
64077
640HH
64066
640HH
641HH
641HH
66021
66088
640HH
64671
64075
66086
66109
660HH
640HH
64147
640HH
644HH
64105
641HH
640HH
662HH
641HH
644HH
640HH
66109
660HH
66097
66092
660HH
66118
660HH
640HH
64477
640HH
64076
640HH
64080
6410164102
66067
64058
64053
644HH
64077
660HH
66118
644HH
66019
641HH
64192
66067
64465
660HH660HH
64118
660HH
66073
95 18'0"W
95 18'0"W
95 12'0"W
95 12'0"W
95 6'0"W
95 6'0"W
95 0'0"W
95 0'0"W
94 54'0"W
94 54'0"W
94 48'0"W
94 48'0"W
94 42'0"W
94 42'0"W
94 36'0"W
94 36'0"W
94 30'0"W
94 30'0"W
94 24'0"W
94 24'0"W
94 18'0"W
94 18'0"W
94 12'0"W
94 12'0"W
94 6'0"W
94 6'0"W 94 0'0"W
3848'0"N
3848'0"N
3854'0"N
3854'0"N
390'0"N
390'0"N
396'0"N
396'0"N
3912'0"N
3912'0"N
3918'0"N
3918'0"N
3924'0"N
3924'0"N
0 2.5 51.25 Miles
Full Color Display rates
Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &
Beverage/Political
Full page $622.00 $485.00 $413.00 $365.00
3/4 page $502.00 $407.00 $342.00 $287.00
1/2 page $353.00 $264.00 $231.00 $204.00
3/8 page $295.00 $223.00 $191.00 $169.00
1/4 page $182.00 $142.00 $119.00 $104.00
3/16 page $160.00 $121.00 $101.00 $90.00
1/8 page $107.00 $80.00 $69.00 $61.00
1/16 page $53.00 $40.00 $34.00 $30.00
1/32 page $29.00 $22.00 $20.00 $17.00
Frnt pg Banner 4col x 2” $182.00 $142.00 $119.00 $90.00 (52 times)
price/inch: $17.42 $13.21 $12.01 $10.21
Color Display rates Full Page is considered: 58 inches
Black and white rates available; see account representative
Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Shawnee Dispatch and Baldwin City Signal.
1,500 paid distribution on Wednesdays
Space reservation deadline: Friday at 2:00 p.m. Final ad approval deadline: 2:00 p.m. Tuesday
www.tonganoxiemirror.com - Average traffic of 80,000 impressions per month. See account executive for pricing information.
AD Size incheS
Double Truck 20.833" x 14.5"
Full page 9.833" x 14.5"
Banner 9.833" x 2"
3/4 page 9.833" x 10.833"
2/3 page 7.333" x 10.833"
1/2 page v 4.833" x 14.5"
1/2 page h 9.833" x 7.166"
3/8 page 4.833" x 10.833"
1/4 page v 4.833" x 7.166"
1/4 page h 9.833" x 3.5"
1/8 page v 2.333" x 7.166"
1/8 page h 4.833” x 3.5”
3/16 page 7.333” x 3.5”
1/16 page 2.333” x 3.5”
1/32 page 2.333" x 1.666"
Tall Tab ad SizeS incheS
the world company | Sizes & Rates | february 1, 2012
609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | bonnersprings.com | basehorinfo.com
Kansas City
Olathe
Independence
Lenexa
Shawnee
Lee's Summit
Overland Park
Liberty
Lawrence
BeltonRaymore
Parkville
De Soto
Grandview
Leavenworth
Blue Springs
Leawood
Smithville
Lansing
Gardner
Raytown
Kearney
Bonner Springs
Gladstone
Sugar Creek
Edwardsville
Riverside
Spring Hill
Oak GroveMerriam
Excelsior Springs
Grain Valley
Pleasant Hill
Prairie Village
Weston
Basehor
Lone Jack
Platte City
Greenwood
Mission
Tonganoxie
Eudora
Lawson
Claycomo
North Kansas City
Mosby
Orrick
Buckner
Farley
Ridgely
Baldwin City
Napoleon
Prathersville
Loch Lloyd
Sibley
Lake Winnebago
River Bend
Mission Hills
Unity Village
Woods Heights
Lake Lotawana
Fairway
Peculiar
Roeland Park
Edgerton
Lake Quivira
Bates City
Camden
Crystal Lakes
Missouri City
Levasy
Weatherby Lake
Pleasant Valley
Fleming
Linwood
Holt
McLouth
Birmingham
Camden Point
Randolph
OskaloosaGlenaire
Rayville
Tracy
Kingsville
Lake Tapawingo
Platte Woods
Winchester
Lake Waukomis
NorthmoorOakwood
Easton
Strasburg
Avondale
Excelsior Estates
Ferrelview
Houston Lake
Clay
Jackson
Ray
Platte
Leavenworth
Jefferson
Wyandotte
Atchison
Johnson
Cass
Douglas
Lafayette
Johnson
Clinton
Franklin
66048
64079
66086
6406864077
66020
64060
66054
64084
6402466097
64075
66109
64098
64089
66052
64062
6408564153
66066
64058
66002
66012
64088
64016
64048
64029
6415266054
64024
64056
66007
66111
64015
66044
6407666106
64074
66044
66012
66016 64444
64133
64018
64089
66104 64161
64057
64119
64156
64151
64154
64118
64155
64097
64055
64062
6610264050
64116
66226 6401464129
64164
64017
64157
66060
66043
66073
66027
64163
66002
64120
66002
66060
64130
64048
64492
64052
64117
66112
64092
66103
64089
64165
64127
64166
66115
64108
64017
64484 64671
64077
64053
66105
6412864111
6449264492 64062
64126
66109
64109
64124
64080
66006
6606166025
6603064061
66062
64012
6604664086
64070
64011
66021
66083
6408366085
66018
66044
66047
64034
66025
64082
64081
64040
64030
66227 64138
66049 64064
66092
6407866013
64134
64132
66218
64131
64149
66217
66219 66215
6401166213
66212
66216
66221
6411466220
66224
64070
64145
64061
66209
66208
66223
66203
6413766210
64063
64139
6406466044
64150
66202
640HH
66204
66207
66211
64146
64136
66021
6620666214
66013
64075
64034
66101
64110
64080
64147
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64082
64113
64054
6608366083
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66013
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64158
66006
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6412564123
64734
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64106
66077
64112
64077
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64066
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641HH
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66021
66088
640HH
64671
64075
66086
66109
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640HH
64147
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644HH
64105
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662HH
641HH
644HH
640HH
66109
660HH
66097
66092
660HH
66118
660HH
640HH
64477
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64076
640HH
64080
6410164102
66067
64058
64053
644HH
64077
660HH
66118
644HH
66019
641HH
64192
66067
64465
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64118
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66073
95 18'0"W
95 18'0"W
95 12'0"W
95 12'0"W
95 6'0"W
95 6'0"W
95 0'0"W
95 0'0"W
94 54'0"W
94 54'0"W
94 48'0"W
94 48'0"W
94 42'0"W
94 42'0"W
94 36'0"W
94 36'0"W
94 30'0"W
94 30'0"W
94 24'0"W
94 24'0"W
94 18'0"W
94 18'0"W
94 12'0"W
94 12'0"W
94 6'0"W
94 6'0"W 94 0'0"W
3848'0"N
3848'0"N
3854'0"N
3854'0"N
390'0"N
390'0"N
396'0"N
396'0"N
3912'0"N
3912'0"N
3918'0"N
3918'0"N
3924'0"N
3924'0"N
0 2.5 51.25 Miles
Full Color Display rates
Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &
Beverage/Political
Full page $622.00 $485.00 $413.00 $365.00
3/4 page $502.00 $407.00 $342.00 $287.00
1/2 page $353.00 $264.00 $231.00 $204.00
3/8 page $295.00 $223.00 $191.00 $169.00
1/4 page $182.00 $142.00 $119.00 $104.00
3/16 page $160.00 $121.00 $101.00 $90.00
1/8 page $107.00 $80.00 $69.00 $61.00
1/16 page $53.00 $40.00 $34.00 $30.00
1/32 page $29.00 $22.00 $20.00 $17.00
Frnt pg Banner 4col x 2” $182.00 $142.00 $119.00 $90.00
price/inch: $17.42 $13.21 $12.01 $10.21
Color Display rates Full Page is considered: 58 inches
Black and white rates available; see account representative
Newspaper combination rates available for Shawnee Dispatch, Tonganoxie Mirror and Baldwin City Signal.
1,850 paid distribution on Thursdays
Space reservation deadline: Friday at 4:00 p.m. Final ad approval deadline: 3:00 p.m. Wednesday
www.bonnersprings.com - Average traffic of 50,000 impressions per month. See account executive for pricing information.
www.basehorinfo.com - Average traffic of 70,000 impressions per month. See account executive for pricing information.
Bonner Springs Basehor BothAD Size incheS
Double Truck 20.833" x 14.5"
Full page 9.833" x 14.5"
Banner 9.833" x 2"
3/4 page 9.833" x 10.833"
2/3 page 7.333" x 10.833"
1/2 page v 4.833" x 14.5"
1/2 page h 9.833" x 7.166"
3/8 page 4.833" x 10.833"
1/4 page v 4.833" x 7.166"
1/4 page h 9.833" x 3.5"
1/8 page v 2.333" x 7.166"
1/8 page h 4.833” x 3.5”
3/16 page 7.333” x 3.5”
1/16 page 2.333” x 3.5”
1/32 page 2.333" x 1.666"
Tall Tab ad SizeS incheS
the world company | 2012 Sizes & Rates | february 1, 2012
Shawnee Dispatch | 6301 Pflumm Road, Suite 102 | Shawnee, KS 66216 | P. 913.962.3000 | F. 913.962.3004 | shawneedispatch.com
SHAWNEE
Lenexa
LakeQuivira
Overland Park
Merriam662172440
662184040
662264182
662271000
662166477
66203 4126
66214 255
Full Color Display rates
Ad Size Open RAte $1,500 $3,000 $5,000Non-Profit/Religious Auto Dealers/Restaurant &
Beverage/Political
Full page $1,144.00 $972.00 $858.00 $744.00
3/4 page $855.00 $726.00 $640.00 $555.00
1/2 page $616.00 $524.00 $462.00 $419.00
3/8 page $546.00 $465.00 $409.50 $355.00
1/4 page $337.00 $264.00 $233.00 $219.00
3/16 page $276.00 $236.00 $207.00 $180.50
1/8 page $182.00 $155.00 $136.50 $118.00
1/16 page $92.00 $79.00 $69.25 $60.25
1/32 page $50.00 $42.00 $40.50 $34.00
Frnt pg Banner 4col x 2” $337.00 $264.00 $233.00 $180.50 (52 times)
price/inch: $30.03 $25.23 $24.32 $20.42
Color Display rates Full Page is considered: 58 inches
Black and white rates available; see account representative
Newspaper combination rates available for Bonner Springs Chieftain, Basehor Sentinel, Tonganoxie Mirror and Baldwin City Signal.
22,600 distribution on Wednesdays
Space reservation deadline: Friday at 2:00 p.m. Final ad approval deadline: 12:00 p.m. Tuesday
www.shawneedispatch.com - Average traffic of 55,000 impressions per month. See account executive for pricing information.
AD Size incheS
Double Truck 20.833" x 14.5"
Full page 9.833" x 14.5"
Banner 9.833" x 2"
3/4 page 9.833" x 10.833"
2/3 page 7.333" x 10.833"
1/2 page v 4.833" x 14.5"
1/2 page h 9.833" x 7.166"
3/8 page 4.833" x 10.833"
1/4 page v 4.833" x 7.166"
1/4 page h 9.833" x 3.5"
1/8 page v 2.333" x 7.166"
1/8 page h 4.833” x 3.5”
3/16 page 7.333” x 3.5”
1/16 page 2.333” x 3.5”
1/32 page 2.333" x 1.666"
Tall Tab ad SizeS incheS
Insert Rates | february 1, 2012
Shawnee Dispatch | 6301 Pflumm Road, Suite 102 | Shawnee, KS 66216 | P. 913.962.3000 | F. 913.962.3004 | shawneedispatch.com
contact your advertising representative for rates on pre-prints larger than 56 tab pages or equivalent.
PrePrint requirementSdeadline: Supplements must be •delivered to the Lawrence Journal-World no later than 5 business days prior to insertion date.
Skids or cartons are accepted.•
Shipments accepted between 7:30 am •and 4:30 pm Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.
Full Color Display rates
Preprinted Insert Tab Pages Std. Pages CPM
Single Sheet $39.00
4 2 $42.00
8 4 $47.00
12 6 $53.00
16 8 $58.00
20 10 $61.00
24 12 $66.00
28 14 $71.00
32 16 $75.00
36 18 $81.00
40 20 $86.00
44 22 $90.00
48 24 $94.00
52 26 $98.00
56 28 $102.00
insert ratesthe shawnee dispatch
zoned rates (Quantities less than 10,000 pieces, add $6 per thousand) Minimum Quantity 5,000
Preprinted Insert Tab Pages Std. Pages CPM
Single Sheet $45.00
4 2 $48.00
8 4 $53.00
12 6 $59.00
16 8 $64.00
20 10 $67.00
24 12 $72.00
28 14 $77.00
32 16 $81.00
36 18 $87.00
40 20 $92.00
44 22 $96.00
48 24 $100.00
52 26 $104.00
56 28 $108.00
insert rates - ZoneD ratesthe shawnee dispatch
total Shawnee Coverage Billed Qty Required Qty
Shawnee dispatch 22,600 23,000
We print inserts-Minimum 10,000 qty,60# Glossy full color; 2-sided, 8.5”x11”, Create, print and deliver
$55.00 $35.00 CPM for requested overrun quantities.
Insert Rates | february 1, 2012
Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com
Newspapers MarketC o m m u n i t y
contact your advertising representative for rates on pre-prints larger than 56 tab pages or equivalent.
PrePrint requirementSdeadline: Supplements must be delivered •to the Lawrence Journal-World no later than 5 business days prior to insertion date.
Skids or cartons are accepted.•
Shipments accepted between 7:30 am and •4:30 pm Monday through Friday. No deliveries accepted on Saturdays, Sundays or holidays.
Full Color Display rates
Preprinted Insert Tab Pages Std. Pages CPM
Single Sheet $50.00
4 2 $70.00
8 4 $80.00
12 6 $95.00
16 8 $110.00
20 10 $125.00
24 12 $140.00
28 14 $155.00
32 16 $170.00
36 18 $185.00
40 20 $200.00
44 22 $215.00
48 24 $230.00
52 26 $245.00
56 28 $260.00
insert ratesBaLdwin or Bonner/Basehor or tonganoxie
We print inserts-Minimum 10,000 qty,60# Glossy full color; 2-sided, 8.5”x11”, Create, print and deliver
$55.00 $35.00 CPM for requested overrun quantities.
Community papers Billed Qty Required Qty
Baldwin 850 900
Basehor 850 900
Bonner 1,000 1,100
tonganoxie 1,500 1,600
advertising policies
Lawrence Journal-World | 609 New Hampshire, PO Box 888, Lawrence KS, 66044 | P. 785.843.1000 | F. 785.843.1922 | ljworld.com
the enclosed rates apply if you have a local a. storefront presence and have not been established as a national or classified rate category.
all advertising is cash with order except where B. credit has been approved by the company.
all positions are at the company’s option. No adjustments, c. reinsertions, or refunds will be made due to position.
Should any government body levy a tax covered by these rates, d. such tax will become an additonal charge to the advertiser.
the company is not responsible for errors in advertisements e. or inserts accepted after normal deadlines.
cancellations and changes in insertion orders F. will not be accepted after the closing date.
the company reserves the right to revise advertising rates. all G. mail-related products are subject to postal rate adjustments.
the company may, at it’s sole discretion, edit, H. reject or cancel any advertising at any time.
“News style” advertisements must carry the word i. “advertisement” at the top of the advertisement.
all political advertising must be prepaid and carry J. the words “Paid Political advertisement” at top of the advertisement.if the advertisement is sponsored by an individual, then the individual’s name and address should be listed in the advertisement.
retail rates are non-commissionable.k.
all advertisements with a column L. height of18.5 inches or greater will be considered a full (21”) column.
investment levels indicate annual investments in the World company products and services. an advertiser has 12 months to fulfill the investment agreement. if an advertiser should not fulfill the investment agreement they have signed, they will be rated at the appropriate earned level. advertisers on revenue level contracts may run in other community newspapers owned by the World company without signing a separate agreement. the following products and services count towards investment level fulfillment:
the Lawrence Journal-World•the Shawnee dispatch•the Baldwin city Signal•the tonganoxie Mirror•the Bonner Springs chieftain•the Basehor Sentinel•LJWorld.com•
Lawrence.com•kusports.com•Wellcommons.com•crave•inserts (preprints and •print and deliver)Sticky Notes•
Sunflower Publishing advertising and commercial printing does not count towards revenue fulfillment.
paiD position: advertisers who request and receive preferred position on Page 3 or in Main News will be charged an additional 15% premium charge. all positions are subject to availability. No guarantees are made for position on a certain page. also, there is no guarantee that competitive advertisers or merchandise will not appear on the same page or facing page. the Journal-World attempts to maintain equity to all advertisers within the constraints of space and deadline limitations. advertisers’ volume and consistency are taken into consideration though not exclusively when assigning positions.
Publication Edition advErtisEr sPacE rEs.
Lawrence Journal-World Sunday Wednesday 5:00 p.m.
Lawrence Journal-World Monday GO! tuesday noon
Lawrence Journal-World Monday thursday 3:00 p.m.
Lawrence Journal-World tuesday Friday 3:00 p.m.
Lawrence Journal-World Wednesday Monday 9:00 a.m.
Lawrence Journal-World thursday tuesday 9:00 a.m.
Lawrence Journal-World Friday Wednesday 9:00 a.m.
Lawrence Journal-World Saturday Wednesday 2:00 p.m.
Lawrence Journal-World Hometown Lawrence tuesday 5:00 p.m.
60 & Better 60 & Better 2nd Wednesday noon
CLip CLip 1st Friday 5:00 p.m.
Crave Crave Wednesday 5:00 p.m.
community markEt PaPErs
Shawnee dispatch Wednesday Friday 2:00 p.m.
tonganoxie Mirror Wednesday Friday 2:00 p.m.
Baldwin City Signal thursday Friday 4:00 p.m.
Bonner Springs Chieftian thursday Friday 4:00 p.m.
Basehor Sentinel thursday Friday 4:00 p.m.
spaCe reservation DeaDlines