online advertising rate card - daily hampshire gazette · online advertising rate card *rates and...

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ONLINE ADVERTISING RATE CARD *Rates and statistics updated 8/15/2016 Minimum purchase 30,000 impressions Quick Stats • Average monthly pageviews 1,075,171 • Average monthly unique visitors 213,551. Understanding Online Advertising HOMEPAGE: The “front page” of a web site. RUN OF SITE (ROS): All pages of a web site. SECTION PAGE: Topic page (e.g., Sports, Arts, etc.). PIXELS: The “dots” on a computer screen. PAGEVIEWS: The number of pages seen by readers. IMPRESSIONS: The number of times an individual ad is seen by a reader. ON LINE RATE CARD Targeted Ads Homepage ............................ $17 cpm Leaderboard, Medium Rectangle or Half Page Mobile only ............................ $17 cpm Beyond Program (off site)..... $14 cpm Geographic, Demographic & Behavioral Targeting Run of Site (ROS) Leaderboard, Medium Rectangle, Half Page or Mobile .............. $15 cpm NEW! Sponsorship Daily Hampshire Gazette Headlines Banner Ad ..................... $300/week or (550x90 pixels) $1,000/month Email Blast Sent to Gazettenet.com registered users...................................... $50 cpm Over 35,000 engaged Gazettenet users MOBILE Homepage & Section Pages LEADERBOARD MEDIUM RECTANGLE HALF PAGE MEDIUM RECTANGLE Story Pages HALF PAGE MEDIUM RECTANGLE LEADERBOARD LEADERBOARD MEDIUM RECTANGLE MEDIUM RECTANGLE LEADERBOARD MEDIUM RECTANGLE MEDIUM RECTANGLE HALF PAGE LEADERBOARD Section Pages Leaderboard (728x90 pixels) Medium Rectangle (300x250 pixels) Half Page (300x600 pixels) Mobile (320x50 pixels)

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Page 1: Online Advertising rAte CArd - Daily Hampshire Gazette · Online Advertising rAte CArd *Rates and statistics updated 8/15/2016 Minimum purchase 30,000 impressions Quick Stats •

Online AdvertisingrAte CArd

*Rates and statistics updated 8/15/2016

Minimum purchase 30,000 impressions

Quick Stats • Average monthly pageviews 1,075,171 • Average monthly unique visitors 213,551.

UnderstandingOnline AdvertisingHomepage: The “front page” of a web site.

Run of site (Ros): All pages of a web site.

section page: Topic page (e.g., Sports, Arts, etc.).

pixels: The “dots” on a computer screen.

pageviews: The number of pages seen by readers.

impRessions: The number of times an individual ad is seen by a reader.

ON LINE RATE CARD

Targeted AdsHomepage ............................$17 cpmLeaderboard, Medium Rectangle or Half Page

Mobile only ............................$17 cpmBeyond Program (off site) .....$14 cpmGeographic, Demographic & Behavioral Targeting

Run of Site (ROS)Leaderboard, Medium Rectangle, Half Page or Mobile ..............$15 cpm

New!SponsorshipDaily Hampshire Gazette Headlines

Banner Ad ..................... $300/week or(550x90 pixels) $1,000/monthEmail BlastSent to Gazettenet.com registered users ......................................$50 cpmOver 35,000 engaged Gazettenet users

mobile

Homepage & Section Pages

leaderboard mediumrectangle

halfpage

mediumrectangle

Story Pages

halfpage

mediumrectangle

leaderboard

leaderboard

mediumrectangle

mediumrectangle

leaderboard mediumrectangle

mediumrectangle

halfpage

leaderboard

Section Pages

Leaderboard (728x90 pixels)

Medium Rectangle (300x250 pixels)

Half Page (300x600 pixels)

Mobile (320x50 pixels)