2012 live site exchange square mike parrott – mcc head of events [email protected]...
TRANSCRIPT
Statement Of Intent
Manchester City Council, in partnership with LOCOG and the BBC , have designated Exchange Square as one of 22 national Live Sites for the 2012 Olympic Games, creating a piece of Olympic Space in the city centre at which to watch the Games competition locally and in a secure and entertaining environment.
Manchester’s ambition is to work with the Live Site partners to deliver an Olympic experience that provides real engagement with the 2012 Olympic Games and it’s partners and realises the full potential of the cultural, social, sporting and economic benefits by providing a piece of Olympic space that creates a point of interaction with residents, existing city centre users, visitors and Olympic Football match attendees.
Creating a sense of engagement with the 2012 Olympic Games
The Exchange Square Live Site will make the Games relevant to Manchester, a place to congregate, to view and to keep up to date with the latest developments, whatever the time of day – and the city centre destination that people will gravitate to for ‘touch points’ – the opening and closing ceremonies, team GB matches, key GB medal hopes, the 100m final, Super Saturday. etc.
The Olympic Live Site will open from the 26th July when the first match of the Olympic Games is staged at Old Trafford, through to the closing ceremony on the 12th of August – carrying up to 18 hrs of 2012 Olympic screen content each day for 18 consecutive days - targeting in excess of 450,000 visitors to the site.
However, the value of the Live Site extends beyond this Games Time experience – from June to September, BBC major event screen content provides the opportunity to build a programme of events in the square, which can address both local and national agendas.
‘Creating a piece of Olympic space in the city centre’
A Live Site In The Heart Of The City
The Live Site Programme30th May Royal Opera House live Relay of Falstaff (Opera)June 3rd – 5th Queen’s Diamond Jubilee
Sun 3rd – The Big Lunch + Royal Flotilla (11:00 – 17:00)Mon 4th – Beacons + Jubilee concert from Buckingham Palace (19:00 – 22:30).Tues 5th – St Pauls Cathedral + Procession (10:30 – 16:00)
June 8th – July 1st UEFA 2012 Euro’s - screening of non – England matches 8th – 15th KO’s at 17:00 and 19:4516th – 1st KO’s at 19:45
June 21st London 2012 Festival Launch (screen content)June 23rd Olympic Torch Relay (Manchester)
Evening celebration event in Albert Square (live relay to Exchange Square)Torch through Exchange square approx 18:15
June 25th – July 8th Wimbledon Tennis ChampionshipsJune 25th World Sports Day - (morning event)June 29th / 30th / July 1st Stone Roses Concert WeekendJuly 15th Skyride – city centre eventJuly 14th /15th FIBA 3 v 3 Basketball – city centre event16th July ROH Screening – Metamorphosis18th & 19th July NBA Basketball – MEN Arena19th July Olympic Basketball Test Event
Development of a comprehensive programme across the summer period to build the identity for the site and create an ‘appointment to view’ awareness.
July 23rd – 29th Dig The City – Urban Garden Festival26th July Team GB – Olympic Football at Old Trafford27th July London 2012 Olympics – Opening Ceremony
Pre- Show 19:00 – 21:30Main Show 21:30 – 00:30
28th July – 12th August London 2012 Olympic Games28th July – 4th August Volleyball – Live Site activation29th July – 31st July Urban Moves Contemporary Dance Festival4th – 7th August Triathlon – Live Site Activation12th August London 2012 Olympics – Closing CeremonyAugust 13th – 28th Transition period (possible Street Athletics event)Augist 24th Paralympic Flame CeremonyAugust 29th – Sept 9th Paralympic Games8th Sept Last Night Of The Proms10th Sept Team GB Victory Parade (possible afternoon screen event)Sept (tbc) Music Event tbc
On Screen Events – On Site Activation
Games Time - Olympic Footballat Old Trafford
Thursday 26th – Double Header 5pm UAE vs Uruguay
7.45pm Team GB vs Senegal
Sunday 29th – Double Header 12pm Brazil vs Belarus
2.45pm Egypt vs New Zealand
Tuesday 31st 5:15pm USA v Korea DPR (Womens)
Wednesday 1st 5pm Spain vs Morocco
Saturday 4th - QF: 12pm Winner GD vs Runner-up GC
Monday 6th – SF 7:45pm Womens Semi Final
Tuesday 7th - Semi Final 7:45pm Winner QF2 vs Winner QF1
Welcoming visitors to the city from across the world – 11 Nations plus Team GB.
Bringing The Live Site To Life
The ‘Live’ 2012 experience
• Experiential Activity
• Olympic Sports ‘Have A Go’ activation
• 2012 Merchandise Outlet
• Olympic Look branding
• Host city Ambassadors and information exchange
• 24 hr security and site control measures including stewarded entry points, hostile vehicle mitigation, capacity management, site cleansing, etc
• Support facilities and infrastructure
Participate and interact or view and relax
Live Site Venue Footprint
5,000 sqm of Live Site – 1,000 sqm of activation area
Local ImpactsTo facilitate the development of the site it is identified thatCorporation Street between St Mary’s Gate and With Grovejunctions should be closed to traffic from the 22nd July to the13th August. This closure is required:
to fulfil Host City obligations as identified by LOCOG and the Government Olympic Executive
to provide a safe and secure environment for the Games Time period
to increase footfall in to the area across the 18 days of activity
to maximise visitor engagement opportunities and enhance the visitor experience and increase dwell time
Creating a safe and secure environment and maximising the opportunity to engage with the London 2012 Olympics