2012 media kit - townnewsbloximages.newyork1.vip.townnews.com/richmond.com/... · 2012 media kit...
TRANSCRIPT
2012
MEDIA KIT MARKET & PRODUCT INFORMATON
Richmond.com
OUR MARKET
RICHMOND, VIRGINIA Located in central Virginia, the greater Richmond market has a total population of more than 1.3 million people and
is the 43rd largest metro in the United States. Richmond is not only an important center of commerce on the East
Coast; the business community is national and international in scope. The market is home to eleven Fortune 1000
companies, including Altria (rank 154) and Dominion Resources (rank 162). A strong, diverse economy is bolstered
by the presence of many successful branch operations for companies such as Capital One, DuPont and WellPoint.
Richmond benefits from its position as the state capital of Virginia. Beginning in 2006, Virginia led the country in the
Forbes.com “Best State for Business” study, for four straight years.
THE
RICHMOND
MARKET
DEMOGRAPHICS
RICHMOND, VIRGINIA
All Adults % Read
Daily RTD
% Read
Sunday
RTD
% Read
Daily &
Sunday
% Read
RTD in Past
7 Days
% Read Past
7 Days RTD &
Past 30 Days
TD.com &
Richmond.com
Richmond Market 960,100 278,800 430,100 484,400 559,900 647,400
100% 29% 45% 51% 58% 67%
AGE
18 - 34 288,200 13% 28% 35% 44% 58%
35 - 44 175,400 20% 39% 43% 56% 66%
45 - 54 186,000 31% 49% 55% 62% 71%
55 or Older 310,500 49% 61% 66% 71% 75%
EDUCATION LEVEL
College Grad or More 282,300 33% 46% 52% 58% 75%
Some College/Technical 271,800 31% 45% 51% 62% 71%
High School or Less 406,000 25% 44% 49% 56% 60%
OCCUPATION
Manager, Professional 255,100 28% 43% 49% 58% 73%
Other White Collar 136,500 32% 47% 58% 66% 79%
Other Employeed (Blue
Collar) 221,900 21% 40% 44% 54% 61%
Retired 157,200 54% 63% 68% 72% 75%
GENDER
Men** 459,700 32% 45% 51% 57% 67%
Women 500,400 26% 45% 50% 59% 68%
CHILD UNDER 18 IN HHLD
Children in Household 370,300 21% 36% 42% 51% 63%
HOUSEHOLD INCOME
$100,000 or more 199,100 32% 52% 57% 63% 76%
$50,000 - $99,999 347,600 31% 46% 52% 60% 69%
Less than $50,000 413,400 26% 41% 46% 55% 63%
Media Household Income♦ $58,100 $62,700 $61,500 $60,900 $59,800 $60,900
RESIDENCE
Own 696,500 33% 48% 52% 59% 69%
Rent 227,100 20% 37% 46% 55% 65%
RACE
White 644,600 30% 46% 51% 58% 67%
Non-white 315,500 27% 42% 50% 59% 69%
Source: Scarborough Research 2011, Release 2 (Oct 2010 - Sept 2011) Base: Richmond CBSA
RTD Reach includes the audience delivered by the daily e-edition (TD-Digital) which is a facsimile electronic edition that appears exactly like the print edition.
** How to Read: 32% of men in the CBSA read the Richmond Times-Dispatch on the average weekday. 45% read on the average Sunday. 51% read at least one daily & Sunday edition.
57% read at least once in a 7-day span. 67% read the print edition in the past week or visited TD.com or Richmond.com in the past 30 days.
♦The Median is the midpoint in a range of numbers: half the numbers are higher and half are lower.
RICHMOND TIMES-DISPATCH
There are
554,800 Richmond
Times-Dispatch
readers in the
Richmond CBSA
Source: Scarborough Research 2011, Release 2 (Oct 2010 - Sept 2011)
Base: Richmond CBSA
Distribution Days: Mon – Sun
Newspaper Type: Paid
Delivery Method: Newspaper Carrier Delivered
Circulation: 107,271 (M-W)
Circulation: 128,923 (Th-Sa)
Circulation: 177,578 (Sunday)
OUR PRINT PRODUCTS
RICHMOND.COM PRINT EDITION TMC In-Home Date: Wednesday
Newspaper Type: Non-subscriber Mail / FREE
Delivery Method: Carrier Delivered & US Postal Service
Circulation: 319,311
Richmond.com
Print Edition TMC
is delivered to
non-subscribers every
Wednesday. Combine
with RTD for Total
Market Coverage
OUR PRINT PRODUCTS
OUR PRINT PRODUCTS
SUNDAY DIRECT In-Home Date: Sunday
Newspaper Type: Select Preprint Package / FREE
Delivery Method: Carrier Delivered
Circulation: 113,127
Sunday DIRECT
is an opt-in product
delivered to select
households in the
Richmond Market
OUR PRINT PRODUCTS
RICHMOND SUBURBAN NEWSPAPERS The Mechanicsville Local
Distribution Day: Wednesday
Newspaper Type: TMC / Free
Delivery Method: Mail – US Postal Service
Circulation: 29,700
Goochland Gazette
Distribution Day: Thursday
Newspaper Type: Ride-a-long with daily RTD / FREE
Delivery Method: Newspaper Carrier Delivered
Circulation: 8,200
Midlothian Exchange
Distribution Day: Thursday
Newspaper Type: Ride-a-long with daily RTD / FREE
Delivery Method: Newspaper Carrier Delivered
Circulation: 18,300
Powhatan Today
Distribution Day: Thursday
Newspaper Type: Paid
Delivery Method: Newspaper Carrier Delivered
Circulation: 3,200
Mass-mailing to all county households: 11,300
Distribution Day: 4th Wednesday of each month
Cumberland Today
Distribution Day: Second Wednesday of the Month
Newspaper Type: FREE
Delivery Method: Racks
Circulation: 2,500
SHARE OF AUDIENCE OUR DIGITAL PRODUCTS
Source: comScore. Base = average monthly audience of 834,000 total unique visitors to local
websites in the Richmond Designated Market Area (DMA), January 2011 through December 2011.
12-month averages
in the Richmond DMA
shows TD.com & R.com
as the #1 News Site
Monthly Total Unique
Visitors = 834,000
TIMESDISPATCH.COM
728 x 90
300 x 250
Fourth Quarter Page Views: 49,072,231
Fourth Quarter Monthly Unique Visitors: 9,837,724
Fourth Average Time Spent on Site: 23.17 minutes
55% Male 45% Female
46% 35-54 yrs old
33% 18-34 yrs old
21% 55+ yrs old
77% College Educated
Source: Omniture Web Analytics: SiteCatalyst
OUR DIGITAL PRODUCTS
RICHMOND.COM
728 x 90
300 x 250
Fourth Quarter Page Views: 4,896,800
Fourth Quarter Monthly Unique Visitors: 1,204,456
Fourth Average Time Spent on Site: 20.78 minutes
60% Female 40% Male
31% 18-34 yrs old
52% 35-54 yrs old
79% College Educated
Source: Omniture Web Analytics: SiteCatalyst
OUR DIGITAL PRODUCTS
YAHOO!
300 x 250
70% 21-49 yrs old
56% Female 44% Male
Leaderboard, Monster, Medium Rectangle and Sky
positions are all available and sold on an impression basis
OUR DIGITAL PRODUCTS
YAHOO! BEHAVIORAL TARGETING OUR DIGITAL PRODUCTS
Geo-Target by Zip Code and/or Target by Age & Gender
SEARCH
SEARCH CLICKS
AD CLICKS
CONTENT
YAHOO! PROXIMITY FILTERING OUR DIGITAL PRODUCTS
Combine Proximity Match with Other Targeting Programs
5 10 15 MILES
DEMOGRAPHIC Household with Children
PSYCHOGRAPHIC Tech Savvy
Audience targeted based on name & home address & distance from store
BEHAVIORAL Interest in Home Electronics
SEARCH ENGINE MARKETING OUR DIGITAL PRODUCTS
Why it’s important and what we offer…
We offer exposure on Tier 1 Search Engines
Geo –Targeting
Landing Page - CTN
Track all actions
Reporting of data
Immediate Results
Paying for Qualified Traffic
Increase Brand Awareness
Typically Buyers opposed to Researchers
Customize your Message
Geo-Target specific areas
Advertise profitable parts of business
Above or beside the Local Maps
The bid combined with Quality Score dictate Position
Search Engines are the #1 resource for people looking for a product or service
E-NEWSLETTERS OUR DIGITAL PRODUCTS
Morning News:
Delivery: 7 day/week
List: 29,000 (reach over 200,000 users/week)
Afternoon Update:
Delivery: 7 days/week
List: 15,000 (reach over 100,000 users/week)
Weather Update:
Delivery: 5 days/week, 4x/day based on user
preference
List: 3,800 (reach over 15,000 users/week)
Metro Biz 2 Go:
Delivery: Monday - Friday
List: 1,500/day (reach over 7,500 users/week)
Sports Update:
Delivery: 7 days/week
List: 1,200 (reach over 8,000 users/week)
Breaking News:
Delivery: Delivered when news breaks in the
community
List: Average Q1 2011 Distribution was 165,512/month
Weekend:
Delivery: 1x/week on Thursday
List: 5,700/week
Food & Wine:
Delivery: 1x/week on Wednesday
List: 6,600/week
Politifact:
Delivery: 7 days/week
List: 1,300
E-BLAST FLASH SALES OUR DIGITAL PRODUCTS
Goes out to up to 102,000 email addresses in & around Richmond
who have requested information on Deals & Events
Perfect for Marketing Monthly Specials
Perfect for Marketing Sales & Events
Similar E-Blasts average between a 14-18% open rate
WORK IT, RICHMOND OUR DIGITAL PRODUCTS
Small-Medium Size Business E-Newsletter
Contains Original Content Daily as well as Aggregated Content
Distributed to 15,000 subscribers Monday – Friday
Title banner positions & 300 x 250 banner positions available
Banners will run both daily on the E-Newsletter & Monthly on the Website
Website generates over 25,000 page views per month
WHY USE MOBILE OUR MOBILE PRODUCTS
More than one-
third (37%) of
mobile consumers
recall specific
mobile ads
There are over
292 million mobile
phone users in the U.S.
72% of mobile phone
owners send SMS/text
messages
Source: Nielsen
TIMESDISPATCH.COM MOBILE OUR MOBILE PRODUCTS
Timesdispatch.com Mobile generates over 250,000 page views
a month
Banners run at the top of each page and are exclusive to the
page until refreshed
We can create Mobile landing pages for banner click-through
YAHOO! MOBILE OUR MOBILE PRODUCTS
Yahoo! Mobile has over 54,000 subscribers a month
1.5MM impressions available in the Richmond DMA
Yahoo Mail on Mobile beats Facebook and Gmail Mobile with
26,000 Unique Visitors
VDOT used this product and saw an average Click-Through
Rate of .38%
Alan Furs used this product and saw an average Click-Through
Rate of .44%
Bristol Herald Courier / TriCities.com
The Daily Progress (Charlottesville) / DailyProgress.com
Danville Register & Bee / GoDanRiver.com
The News & Advance (Lynchburg) / NewsAdvance.com
The News Virginian (Waynesboro) / NewsVirginian.com
News & Messenger (Prince William County) / insideNoVA.cm
Richmond Times-Dispatch / TimesDispatch.com / Richmond.com
Richmond Suburban News (Powhatan, Goochland,
Cumberland, Mechanicsville, Midlothian)
Star-Exponent (Culpeper) / StarExponent.com
Richmond Media Group
300 East Franklin Street, Richmond, Virginia 23219
PO Box 85333, Richmond, Virginia 23293
804.649.6251
RichmondMediaGroup.net