March 21, 2012

• Helps Sellers Emotionally Detach

• Highlights Features

• Eliminates “Concerns”

• Allows Buyer to “try the house on”

and lets them Mentally Move in

This Chart can be found online at www.StagedHomes.com

DOM

Before

Staging

DOM

After

Staging

List Price Contract

Price

Percentage

Property

Sold At

Type of

Staging Service

0 7 $250,000 $246,500 98%11-Step

[seller stages]

0 4 $279,000 $270,000 96% Vacant Stage®

0 3 $475,000 $475,000 100% Vacant Stage®

0 16 $310,000 $288,000 92%11-Step

[seller stages]

? 35 $375,000 $346,000 92% Vacant Stage®

? ? $348,000 $325,000 93% Vacant Stage®

0 28 $385,000 $365,000 94% Vacant Stage®

“Buyers only know what they see, not the way its going to be.” Barb Schwarz, ASPM®, The Creator of Home Staging

90%

10%

Before Staging After ASP® Staging

“The way we live in our homes and the way we market and sell properties

are two different things.” Barb Schwarz, ASPM®, The Creator of Home Staging

Before and After…

Before After

Occupied Listing Staged*

*After 11-Step Consultation

Decorating ASPM® Staging

BeforeAfter

Occupied Listing Staged*

*Staged by ASP® Stagers - A Frenzy

Vacant Listing Staged

CLEAN

• Valuables

• Medicines

• Personal Effects

• Family & Friends[when property is shown]

• Religious Items

• Collections

• Pets• Anything with Eyes • Odors

• Wall Paper

• Clutter

• Hidden Concerns

• Simple

• Contemporary

• Neutral

• Larger Pieces

• The Buyer in Mind

• Sense of Humor

Agent Seller

•Reinforcement

•Education

•Before & After Photos

•Information

•Rules of Staging

•Time with your Sellers

•Hands on Staging

•Your Experience

•Share Before & After Photos

•Home Gain® Chart /Statistics

•Brochures

•Take them on a tour

•Its Easy and its Fun

•Let them know:•You Stage® all of your listings

•Your Stager will be calling them

Staging Vocabulary Home Property

Cost Investment

ROSI – Return on Staging Investment

“Stage® Your Property”

“Staged Properties Sell Faster”

“Staging is Easy & Fun!”

“My Stager will call you”

“Staged Days on Market”

“Start Packing”

“This Property will sell fast when Staged”