2012 partner report
DESCRIPTION
The SGT Argentina 2012 Partner ReportTRANSCRIPT
HIGHLIGHTS SGT’sabilitytonavigatetravelandprovideincredibleexperiencesisthestrengthofourbusiness.In2012thesnowbarelyfellinmostoftheworld,SouthAmericaincluded.WhatSGTdiscoveredisthatweknowwheretofindthatsnowandhowtomakeeverydayspecialforourclientsinwaysotherscannotmatch.
Ourmediadepartmentwasfloodedwithrequestsasking“wheredidyoufindsnow?”and“itlookslikeArgentinaishavingagoodwinter,canwecome?”Thetruthiswedidnotgetanymoresnowthenanyoneelse.Whatwedohaveisanincrediblestaff,withatirelessworkethic,uniqueskillsandthesecretroutesaroundPatagonia.Givingourclientsandviewersthebestpossibleexperienceinthemountainsandhelpingtoinstillalifelongdesiretobefreeandexperiencethewilderness.
In2012,SGTArgentinasoldoutforthefirsttimeinhistoryaveraging42clientspersession.SGT’smediadepartmentcreatedthebestimagesandeditsthatwehaveeverproduced.OurclientssatisfactionratewasthehighestithaseverbeeninthehistoryofSGT.2012wassimplyawesome.Asweplanfor2013weareextremelyexcitiedtotakeonthechallengeofmakingSGTevenbetter.Weareproudofourgrowthandthesuccessofourprogramsandreadytoimprovein2013.ThankyouforhelpingSGTbegreatin2012.
94% OF CLIENTS RATED THEIR EXPERIENCE 4 OUT OF 5 OR BETTER
46% OF CLIENTS ENTERED THE BACKCOUNTRY FOR THE FIRST TIME
10 CLIENTS BECAME RED CROSS FIRST-AID CERTIFIED
10 CLIENTS RECIEVED THEIR AIRE OR CAA AVY LEVEL I CERTIFICATION
MEDIA TheSGTmediateamfeaturingJonConway,BenGirardi,ThomasTikos-KadjiandConnorWintoncapturedthemagicofPatagoniathroughtheirlenses.In2012SGTmadeaveryconsciencechoicetoonlyshowoffthebeautyofArgentinaandthehighskilllevelofourclientsandstaff.Theresultwasadramaticincreaseinpublicityandcoverage.
OUR 10 EDITS GENERATED OVER 40,000 VIEWS
50+ UNIQUE WEBSITES HOSTING OUR VIDEOS
3 : 1 LOAD RATE (20 : 1 INDUSTRY AVERAGE)
MEDIA PUBLISHED ONLINE BY...
ESPN, POWDER, TRANSWORLD, NEW SCHOOLERS, MPORA, SNOWBOARDER, SNOWBOARD MAG, UNOFFICIAL NETWORKS, YOBEAT, CAPITA SNOWBOARDING, SKI JOURNAL AND MANY MORE.
Snowboard Mag Story
SGT Media Page
SGT Blog
SGT Facebook Page
ESPN Photo Gallery
ESPN Article
Transworld Article
Snowboard Mag Story
CLIENTS WIththelodgefullallsummerlongwewereabletoexposemorepeoplethenevertothebackcountry.TheSGTmedianclientmakesenoughmoneytotravelandrideallovertheworld.ThroughSGTandourpartnerswewereabletosetarecordnumberofpeopleintroducedtothebackcountry.Asweliketosayaroundthelodge“Theyarehookedforlife”.Ourclientsdemandedtoextendtheirstayandreservespotsfor2013.
Argentina was a blast! Getting there was a breeze
and the open community feel of the lodge was
awesome. Everyone I met on the trip was great so
the fun didn’t stop once you got off the mountain.
I have met up with a few of the guys I met on
the trip not to long after I got back state side.
An overall great experience put on by SGT, I have
recommend to more than a few friends!
- Antonio Bifulco
It was one hell of an opportunity and a life
changing experience. I can’t wait ‘til next year!
- Kara Field
Argentina was siiiiiiiiick! Did you get all that? Nine
“i”s. Fun snow, old friends, new friends, and dulce
de leche everyday. What more could a girl ask for?
- Sandra V. Hatcher
STAFF TheSGTArgentinastaffembodiesthecompany’smissionto“Sharingourpassionsthroughtravelandactionsportsinasafeenvironment,whilegrowingandsupportingtheSGTFamily”.NickiSlechta,BenGirardi,LucasMoore,AndrewBurns,TonyPavlantos,ThomasTikos-Kadji,MichelleParker,MauriCambilla,GarrettRussell,TysonCrockett,TravisMoore,PeteConnolly,DavidBurg,SkylarHolgate&JonConwaynotonlymakeSGTpossible,butallowittobegreat.
CLICK HERE TO CHECK OUT THE PEOPLE WHO DELIVER THE BEST EXPERIENCE ON SNOW IN THE WORLD
2013 Withnorestaftersuccess,SGThastakenahardlookinthemirrorandreflectedonhowwecangetbetter.TheSGTstaffpreformsatthetopoftheindustryandwearecommunicatingthatfacttothepublic.
NEW REDESIGNED WEBSITE
ADDED NEW SGT EXPERIENCE DESTINATIONS
MOVED OUR HEADQUARTERS TO RINCON, PUERTO RICO
ACQUIRED THE RINCON SURF SCHOOL
ADDED ADDITIONAL STAFF TO ARGENTINA 2013 CREW
INCREASED DURATION OF ARGENTINA 2013 TO MEET RISING DEMAND
IMPROVED SGT’S OVERALL BRAND
THANK YOU
AspecialthankyoutoJohn@MTNApproach,Andy@BCA,Flor,Katitza&Megan@LANAirlines,Nate@Contour,Nico@LevitationProject,Paula@Catedral,Randy&
Stephanie@ANON,&Fran@Soulmax.