20121007 team 3 photobucket - itp751 ibm v2
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A Case Study: Photobucket
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•A. Sanath, •Chol•M. Shakil
•Pornprom•Riri K.
ITP751 IBM – Prof. Hangjung Zo.
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Content: Photobucket
1. A Brief Background & History & Performance
2. How Photobucket make money
3. Market Environment, Biz Model & Competitive
4. Technologies
5. Recommendations
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BACKGROUND
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2003• Founded by Alex Welch & Darren Crystal,
Funding From Trinity Ventures
2007• Acquired by Fox Interactive Media
2009• Sold to Ontela (a Seattle mobile
imaging), rename to Photobucket Inc
2011• Cooperation with Twitter as default
photosharing platform
Office :Technology Dev & Operation : DenverBusiness and Sales : Palo Alto, California and Denver, Colorado.www.photobucket.com.
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Photobucket• Photobucket is an image hosting, video hosting,
slideshow creation and photo sharing website• Capture Forever. Share Today.– Premier destination for • uploading, downloading, sharing, linking and finding
photos, videos and graphics. • Host all images and videos for free, then share them by
email or on social sites like Facebook, Twitter and MySpace.
– Free Photobucket account can store thousands of photos and hours of video.
What Photobucket Offers
• Sharing of photos, videos, and albums by email, instant messaging, and mobile phone
• Group albums• A scrapbook builder• A slideshow builder• A remix builder
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• Photobucket is the web's most popular creative hub, with close to 40 million users linking , billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of web sites– MySpace, Facebook, Bebo, Friendster, eBay, Craigslist, Blogger and Xanga
• Photobucket users share their personal digital media by email, instant messaging, and mobile devices.
• Everyday over 7 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world.
• The company actively moderates content to create a safe environment for its users, partners and advertisers.
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• Statistic on 2005 :– 2.5 million registered users– 17,500 new users per day– 250 million images served per day– 7 million pageviews per day– 250 million images stored
(lots of terabytes)– 1.3 million new images uploaded per day (30 per
second at peak)– 500,000 sites using photobucket pictures– 54% female and 46% male
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• Main revenue streams are through premium accounts and advertising.• The company spent 2006 enhancing their product with the addition of
some new slideshow and video editing tools in February of 2007.• Year 2006, claiming 2% of US traffic by April of that year. • The service took a total of $15 million in investment before being acquired
by MySpace for $250 million in May of 2007. • Photobucket had not structured itself as a destination site, their main
channel of growth was through social networking sites like MySpace. • Photobucket served 63% of all media links on the site. By contrast, Yahoo-
owned Flickr accounted for about 8%. • This dependence came into play in mid 2007 when MySpace supposedly
strong armed the company by shutting off the service on their site during acquisition talks.
• Photobucket eventually sold for $250 million to Fox Interactive Media (FIM) - the parent company for MySpace, which amounted to a price of about $13 per unique user, which was a steal compared to YouTube’s acquisition at $67 per unique.
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BUSINESS MODEL
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• Freemium Business Model– Free• Unlimited total photo storage for non-commercial use,
with a limit of 1MB per photo• dimension limit is 2048 x 1536 pixels• upload up to 500 videos, each limited to 500MB and
10 minutes– Premium• limit 2MB per photo• dimension limit 4000 x 3000 pixels• download the original images they uploaded, up to
20MB
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Basic Photobucket account: free of charge
• One gigabyte (GB) of storage space• The ability to upload videos of up to 5 minutes in
length• 25 GB of bandwidth each month• Access to Adobe Premiere Express for Web-based
photo editing• The option to create a personal avatar called a Meez
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Extra Photobucket account
• Options to transfer digital images to physical products (which you must purchase)
• For $39.95 per year, users can upgrade to a Pro account.
• Pro accounts have all the features of a basic account as well as:– 10 GB of storage space– The ability to upload 10-minute long videos– Unmetered (but not necessarily unlimited) bandwidth– File transfer protocol (FTP) upload access– The option to upload high resolution images– Support for Flash files (.swf files)– A 10 percent discount on items from the Photobucket store– Premium technical support
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How Photobucket make money
• Photobucket's advertising options are diverse:– Advertisers can buy traditional ad space on Photobucket. – This includes common Internet ad formats such as banner ads.
http://photobucket.com/about/advertise-with-us
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How Photobucket make money
• Photobucket partners with major advertisers by altering the appearance of the Photobucket homepage.
• For the right price– an advertiser can alter the colors on the homepage, incorporate custom
animation, and even tweak the navigation bar and include branded videos.
• With custom slideshows– advertisers can embed their branding directly into the user experience on the
Web site. When users view a slideshow, they'll see the advertiser's message within the borders of the slideshow view itself.
– advertisers can insert their ads into the image editor or the Photobucket Remix tool, which is an online video editor. Ads appear along the inner border of the editor window.
• Photobucket also allows advertisers to host contests on Photobucket's site. Whether it's a photography contest or a video editing competition, advertisers can create interactive events that market their respective brands using Photobucket as a platform.
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COMPETITORS
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http://siteanalytics.compete.com/photobucket.com/
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Competitors
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TECHNOLOGY
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Technologies
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• Support the following O.S– Windows XP– Windows Vista– Windows 7– Mac 10.6 +– Others may experience problems when
uploading
• Support the following web browsers– Chrome– Firefox 3.6 or later – Safari 5.0 or later – Internet Explorer 8.0+
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• supports the following image file formats:– Graphics interchange format (.gif)– Joint Photographic Experts Group files (.jpg)– Portable network graphics files (.png)– Bitmap files (.bmp)
Photobucket supports more than a dozen different video file formats. It converts all video into Flash Video format.
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RECOMMENDATIONS
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Recommendations• Photobucket must enhance their
infrastructure and quality of service to compete with the competitors
• Photobucket may use redundant service for photo upload to save memory and easy access
• New services like photo matching, image recognition and searching etc.
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Thank you for your participation
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•A. Sanath, •Chol•M. Shakil
•Pornprom•Riri K.
Team 3